$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- 13G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1.5g8%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein*, whey protein concentrate*), sweetener blend (allulose, monk fruit extract*), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin* (from chicory root and/or agave), natural flavor*, blueberry*, fruit and vegetable juice* (for color), salt. *adds a trivial amount of sugar.
Allergens & Warnings:
Contains: Milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.Contains: Milk
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?
submitted by Tracey - 11 months ago
A: 1g of fiber & 10g of allulose
submitted byMeatandcarbs - 10 months agoA: What is used to give color?
submitted byQueen of Everything - 8 months ago
Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?
submitted by Consumer - 1 year ago
A: Because people get away with misleading information
submitted byCt - 11 months agoA: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.
submitted byLocutusOfBorg - 4 months ago
Q: how many servings per box? what size is a serving?
submitted by msozarks - 2 years ago
A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).
submitted byMagic Spoon - 2 years agoBrand expert
Q: Is Magic Spoon vegan?
submitted by Waterwalker - 3 years ago
A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!
submitted byMagic Spoon - 3 years agoBrand expert
Q: Someone explain how they get to 4 net carbs??
submitted by jeniw - 3 months ago
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3.5 out of 5 stars with 1438 reviews
quality: 3.57 out of 5
taste: 3.21 out of 5
value: 2.59 out of 5
49% would recommend
712 recommendations
Good but overpriced
3 out of 5 stars
Andrea - 5 days ago
I’ve gotten the chocolate and the honey nut. I thought they both tasted good. If I was just going off taste and the high protein I would buy them again. However, the price for what you get is terrible. Most cereals are around $0.35 an oz. Magic Spoon is $1.28 an oz. I don’t understand the high price.
Not worth the price
2 out of 5 stars
Thumbs down graphic, would not recommend
AZfoodie - 5 days ago
This box is TINY for what you pay. If you’re looking for a Cheerios crunch/texture, you won’t get it from this - stick to the Cheerios high-protein version.
yummy
4 out of 5 stars
Thumbs up graphic, would recommend
good - 14 days ago
tastes just like fruit loops! it does have a weird after taste. It’s not like super gross imo but it is weird. And the bag was a lot smaller then i expected it to be for $10 D; butt still yum!
Salty
1 out of 5 stars
Thumbs down graphic, would not recommend
Coop - 15 days ago, Verified purchaser
Super salty tasting to me! I trashed the box :/
very good cereal, kinda high price but worth it
5 out of 5 stars
Thumbs up graphic, would recommend
Er - 17 days ago, Verified purchaser
it tastes exactly like froot loops to me and it has the same texture too, a lot of other protein cereals def have a weird texture but i personally love these so much. solid macros for taste too. the only downside is the price
Rip off
2 out of 5 stars
Thumbs down graphic, would not recommend
Dee - 21 days ago
Haven’t tried the product but the quantity you get for the price you pay is purely ridiculous. Even if it’s tasty I won’t buy again. There’s maybe 2-3 small bowls of cereal in the box.
Don't listen to the big back haters
5 out of 5 stars
Thumbs up graphic, would recommend
JTran - 22 days ago, Verified purchaser
Surprised at the recent bad reviews. This is a super solid cereal. For the nutritional value you get, the taste couldn’t be better. A bit expensive but worth it imo. Maybe it was the flavors. I got honey and fruit mix, I liked both. Their bars are also fantastic, never had a good protein bar until magic spoon!
Expensive and gross.
1 out of 5 stars
Thumbs down graphic, would not recommend
Sushi Girl - 1 month ago
I have no idea how anyone can eat this cereal. It’s a cross between styrofoam and cardboard, and the aftertaste is absolutely disgusting.
Disappointing
2 out of 5 stars
Thumbs down graphic, would not recommend
MissL - 1 month ago, Verified purchaser
The cocoa flavored cereal has a terrible after taste. Very disappointing, especially at the price. I’d rather just have a decent tasting tasting protein shake rather than a bowl of these.
Grody
1 out of 5 stars
Thumbs down graphic, would not recommend
2021 is my year - 1 month ago, Verified purchaser
So bad lol. Thought it would be enjoyable but the taste is so bad
Gross, expensive cereal
1 out of 5 stars
Thumbs down graphic, would not recommend
lookingforcovers - 2 months ago
The amount of cereal this contains for the price is actually laughable. And it’s not even good. I guess it’ll last the same amount as a normal cereal box because it’s so bad you won’t want to get seconds
So bad!
1 out of 5 stars
Thumbs down graphic, would not recommend
Needs No Sugar Products - 2 months ago, Verified purchaser
This is awful! It has a very off-putting taste.
Not worth the cost.
1 out of 5 stars
Thumbs down graphic, would not recommend
FurballOwner - 2 months ago, Verified purchaser
It worth the end result.
Not worrh the price.
1 out of 5 stars
Thumbs down graphic, would not recommend
FurballOwner - 2 months ago, Verified purchaser
The end result wasn’t worth the cost.
Get this!
5 out of 5 stars
Thumbs up graphic, would recommend
Deanna - 2 months ago, Verified purchaser
This is so good!! Reminds me of honeycombs!
A Low Carb Dream Come True
5 out of 5 stars
Thumbs up graphic, would recommend
ChristinaR915 - 2 months ago, Verified purchaser
This is a 100% real not sponsored review! I am so mad at myself for not trying Magic Spoon cereal sooner. This cereal is amazing! I LOVED cereal prior to going low-carb and really missed it. I hesitated trying Magic Spoon because of mixed reviews and price, I finally gave in and I’m glad I did. I will be a customer for life.
Over priced and low value
1 out of 5 stars
Thumbs down graphic, would not recommend
Krt - 3 months ago, Verified purchaser
Tastes nothing like smores so disgusting just like the other cereals by this brand
Favorite Magic Spoon
5 out of 5 stars
Thumbs up graphic, would recommend
GigiRonnie57 - 3 months ago, Verified purchaser
I am addicted to this cereal! Great blueberry taste. Takes me back to my Boo Berry childhood. I throw in about a1/4 cup fresh blueberries with unsweetened vanilla almond milk. Yum! Perfect for breakfast, lunch, dinner or a late night snack. Don't ever stop carrying this, please!
Very yummy but...
4 out of 5 stars
Thumbs up graphic, would recommend
ttmiller - 3 months ago
This was surprisingly very good! I tasted a few pieces before having a bowl with milk and was shocked by how good it was! So I had a small bowl with a little milk and was so excited to be eating cereal again! That was until about 30 minutes later when the effects of the allulose kicked in! All I have to say is, if you’re having some constipation issues, this is your go to! Don’t worry about pills or otc liquid laxatives, just have a bowl of this! Pretty sure I lost that 10 pounds I was looking to lose! Stay home, make no plans, and have a bowl of this!!!
Taste
1 out of 5 stars
Thumbs down graphic, would not recommend
KGHP13 - 3 months ago, Verified purchaser
Did not taste like smores. It's more like coffee, maybe. Did not care for it.