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Make-A-Size Paper Towels - 150 sheets - up&up™ - 2 of 4Make-A-Size Paper Towels - 150 sheets - up&up™ - 3 of 4Make-A-Size Paper Towels - 150 sheets - up&up™ - 4 of 4
Make-A-Size Paper Towels - 150 sheets - up&up™ - 1 of 4

Make-A-Size Paper Towels - 150 sheets - up&up™

$10.79 ($1.80/100 count)

Count4

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Absorbent, multipurpose paper towel rolls ensure fuss-free and quick cleanups
  • 2-ply paper towels leave countertops sparkling clean
  • Make-A-Size feature allows you to tear off exactly the amount you need
  • 100% Satisfaction Guaranteed
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

The Make-A-Size Paper Towels from up&up™ are essential for your cleaning needs at home. Sturdy and absorbent, these paper towel rolls handle the toughest of stains in one single swipe, making cleanups a breeze. Crafted with a textured pattern, these paper towels leave countertops sparkling clean and add decorative appeal to your counter when not in use. These versatile paper towels get rid of dirt, grime and spills from your kitchen to your bathroom counters, and the make-a-size feature allows you to tear off exactly the amount you need to minimize waste and get the job done.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Sheets Per Roll: 150
Disposability: Do not flush
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 4 Rolls
TCIN: 89685858
UPC: 013100302431
Item Number (DPCI): 253-03-5635
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: PAPER TOWELS ARE NOT RECOMMENDED FOR USE IN MICROWAVES, CONVENTIONAL OVENS OR ON STOVETOPS. FOLLOW PRECAUTIONS IN MICROWAVE OWNER'S MANUAL. IF A FIRE STARTS, TURN MICROWAVE OFF AND LEAVE DOOR CLOSED. WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 6.53 inches length x 11.42 inches width x 23.21 inches height
Estimated ship weight: 3.17 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does each sheet have the ability to be torn in half "again" to make two small square-shaped pieces?

submitted by KLB - 3 years ago
  • A: Hello KLB - Great question. The Make a size Paper towels feature allows you to tear off exactly the amount you need to minimize waste and get the job done. Hope this helps!!

    submitted byTheresa - 3 years ago
    Target staff support
  • A: As of today, no it doesn’t have that option.

    submitted byBlack Print kimono - 7 months ago
  • A: We can’t cut it in half.

    submitted byEsther Deoleo cubanitq - 1 year ago
  • A: it does exist but i don't remember which brand has them but they are a pain as they want to tear when you are trying to tear off the long way

    submitted bybruce - 1 year ago
  • A: Uh. No. Not sure that exists.

    submitted byAnn BB - 1 year ago
  • A: No it does not. And while they work fine in quality, the triple rolls are so large they do not work well in my upright dispenser. The roll does not “roll” at all

    submitted byKSR - 1 year ago
  • A: No. Up & Up only offers full size and select-a-size which are half sheets. You’re best off cutting them. Brawny is the only brand that makes the tearing squares and they’re expensive.

    submitted by - 1 month ago
  • A: Sparkle Tear-a-Square Paper Towels does checkit out!

    submitted bySeabeemom - 1 year ago
  • A: Brawny has perforations to tear a sheet into 1/4 of a full size sheet

    submitted byBatman - 1 year ago
  • A: Yes, it's pretty easy to tear in half "again" -- I do this all the time -- but it's not perforated for you to do so. But in terms of going with the grain, it's a pretty clean tear.

    submitted bykatie - 2 years ago
  • A: I think Brawny has one that does that

    submitted byProud flip phone user - 1 year ago

Q: Are the roels indidivually wrapped?

submitted by Neal - 5 years ago
  • A: So are the roils invividially, "rapped'?

    submitted byAyeSyt - 5 years ago
  • A: Turns out they are not individually wrapped. They are in packages of six.

    submitted byAyeSyt - 5 years ago
  • A: The 8 pack come individually wrapped in sets of 2.

    submitted bySuzy8 - 1 year ago
  • A: The 8 count are NOT individually wrapped

    submitted byPackaging - 1 year ago
  • A: No there not individually wrapped.

    submitted byEsther Deoleo cubanitq - 1 year ago
  • A: 2023 - the 12 pack of double rolls are now wrapped as 6 sets of 2.

    submitted bykatie - 2 years ago
  • A: i think its 6 sets of 2 individually wrapped

    submitted bymisst - 3 months ago
  • A: individually wrapped in qty of 2

    submitted bymisst - 2 months ago

Q: Are these similar to viva or bounty?

submitted by JudyInAurora - 6 years ago
  • A: These seem to work much better than the Bounty "Essentials - Select a Size" paper towels for me.

    submitted byWatertown - 5 years ago
  • A: Hi JudyInAurora - We're glad you asked! Items from different brands can vary from one another so be sure to double check the details section for more information on this product. Thanks for stopping by! - Gao

    submitted byGao - 6 years ago
    Target staff support
  • A: Better than Bounty, firm not fluffy.

    submitted byCassandra - 3 years ago
  • A: I actually prefer the up & up paper towels to Bounty. When Bounty was difficult to purchase, I started to buy up & up. It is now the only paper towel brand I use. :)

    submitted bySondra - 4 years ago
  • A: these are similar to bounty

    submitted bymisst - 2 months ago
  • A: It states "Compare to Bounty" on the front of the package.

    submitted byBeeJayNL - 5 years ago

Q: Are these double rolls, triple rolls, single rolls????????????

submitted by shopper - 1 year ago
  • A: these are more like double rolls

    submitted bymisst - 2 months ago
  • A: Triple. I came looking for this too and was difficult to find - the last image shows the packaging was updated where the old label indicates Triple. Weird they are not saying that anymore it seems very valuable.

    submitted byBambi - 7 months ago
  • A: Hey shopper - Thank you for your interest in this item. There are 150 2-ply sheets in this roll. Hope this helps! - Josh

    submitted byJosh - 1 year ago
    Target staff support

Q: In response to a Q&A: How on earth are these NOT recommended for microwave use? Is there some mysterious ingredient in them that makes them unsafe? Health hazard? Craziest thing I've ever heard!

submitted by Jan E - 2 years ago
  • A: I’ve NEVER heard of such a thing. I grew up, and still do, cover things with paper towels in the microwave. I’m still alive 🤷‍♀️

    submitted byTina Surface - 6 months ago
  • A: Most plain white paper towels are OK, but avoid ones with dyes. Ones made of post-consumer recycled material may contain tiny bits of metal, also an issue. The leaching chemicals thing is a myth.

    submitted bySteven D - 1 year ago
  • A: The old school style of using paper towels to cover food in the microwave should never be used. This goes for any paper towels! We now know that the chemicals from the towels will leach into the food.

    submitted byTheMomvivalist - 1 year ago

Q: Are these paper towels, PFAS and formaldehyde free?

submitted by jm327w - 6 months ago
  • A: so to summarize the previous answer: no. they are not. lol

    submitted bynestlenotleslie - 2 months ago
  • A: Hi jm327w - Thank you for your interest in the Make-A-Size Paper Towels. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS. Happy shopping! - Emma

    submitted byEmma - 6 months ago
    Target staff support

Q: Are these environmentally responsible, aka recycled and chlorine bleach-free, as the biproducts can cause cancer? So disappointed the Ever Spring paper towels are no longer available!

submitted by Sasha - 9 months ago
  • A: Bring back everspring!!!!

    submitted byCarole - 5 months ago
  • A: Hi Sasha - Thank you for reaching out to Target. Our up&up® paper towels are whitened using Elemental Chlorine Free materials. The industry accepted definition of Elemental Chlorine Free means the pulp bleaching or whitening process does not use elemental chlorine, but it may use chlorine derivatives, such as chlorine dioxide. Hope this helps. - Stanley.

    submitted byStanley - 9 months ago
    Target staff support

Q: Some of the sheets are full sized. Is this a manufacturer's mistake? The package is labeled as select a size.

submitted by Val - 13 days ago
  • A: Hello Val - We appreciate your interest in this Paper Towels. The make-a-size feature allows you to tear off exactly the amount you need to minimize waste and get the job done. We know you will enjoy it. – Joe

    submitted byJoe - 12 days ago
    Target staff support

Q: How many sheets are in each roll?

submitted by AI Shopping Assistant - 2 months ago
  • A: Each roll contains 150 sheets, providing ample supply for various cleaning tasks.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the texture of these paper towels like?

submitted by AI Shopping Assistant - 2 months ago
  • A: They have a textured pattern that helps leave countertops sparkling clean and adds decorative appeal.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Related Categories

Guests are saying

These paper towels are highly regarded for their excellent absorbency, durability, and value, making them a favorite among guests. Many appreciate the large roll size and the option to select smaller sheets, which helps reduce waste. While some guests have noted inconsistencies in quality and recent price increases, the overall sentiment remains positive, with many stating they would choose these over more expensive brands.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 23472 reviews
    absorbency: 4.62 out of 5
    quality: 4.54 out of 5
    softness: 4.2 out of 5
    strength: 4.59 out of 5
    value: 4.53 out of 5
    87% would recommend
    2841 recommendations
    5 out of 5 stars
    3 December, 2025Verified purchase

    (no review title)

    Great quality. Great service.
    Steven
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 December, 2025Verified purchase

    Used ti be great, not anymore

    Like many other buyers, I used to love these for their durability and affordability. We have used these paper towels loyally in my house for more than a decade. However, just like many others complained, the recent batches from late 2025 have been of sub par quantity despite their hike in price. They leave a cloud of fluff behind and are rough to the touch. The are also all messed up so that one pull tears more than necessary. Sadly, these are no longer of Bounty quality. I think I will switch to a different brand. Target needs to do better with its brand.
    Sad mama
    absorbency: 2 out of 5
    quality: 1 out of 5
    softness: 2 out of 5
    strength: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 December, 2025Verified purchase

    (no review title)

    Very good product, made me into a believer of store brands that can be just as good as name brands.
    Monica
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 December, 2025Verified purchase

    Great Quality

    I love how thick these paper towels are.
    Dana
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 December, 2025Verified purchase

    Great

    love them. my go to paper towels
    nancie
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 3 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    2 December, 2025Verified purchase

    Durable

    Durable
    Lulu
    absorbency: 4 out of 5
    quality: 4 out of 5
    softness: 4 out of 5
    strength: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2025Verified purchase

    (no review title)

    I usually buy Bounty. These are better than Bounty and more affordable.
    Nichell
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 December, 2025Verified purchase

    Terrific Papertowels

    Love the qaulity of these paper towels! especially for the price. Much better than popular name brands Thank you Target!
    Carolinabbb
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 December, 2025Verified purchase

    A staple in our house!

    These paper towels are our go-to product, we continue to repurchase because we find these to be excellent quality and a good value for the price. These are really nice to have on hand. They're a great half sheet size and we love that we can "choose" a large size if needed. These function exactly as intended and we feel they rival the name brand competition- we actually prefer these.
    MommaBear
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 4 out of 5
    strength: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    1 December, 2025Verified purchase

    Price Gauging!!

    While these paper towels are good the increase in price over time is ridiculous! 4 pack went from 9.99 to 10.79. The 12 pack is EXPENSIVE! the price increase is getting similar or the same as Brawny brand.
    Sdanielle
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 November, 2025Verified purchase

    (no review title)

    Strong durable doesn’t fall apart, prefer these over the name brands.
    Ingrid
    Did you find this review helpful?
    2 out of 5 stars
    29 November, 2025Verified purchase

    (no review title)

    the package was open. This was a drive up pick up. I didn’t notice the tear until I got home. I put a complaint on Targets app, but got no response. As a person with limited mobility, it was too much to go back to the store, especially considering I needed the paper towel. It is good quality, however.
    Ira
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025Verified purchase

    (no review title)

    Best paper towels in the world!!!!
    bestislove
    Did you find this review helpful?
    4 out of 5 stars
    29 November, 2025Verified purchase

    Going back to Bounty

    These would be great if they didn't rain fuzz and leave a layer of dust everytime I grabbed one :(
    None
    absorbency: 5 out of 5
    quality: 1 out of 5
    softness: 5 out of 5
    strength: 1 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 November, 2025Verified purchase

    Strong, durable, absorbant... theres nothing not to love about these paper towels. Target makes really amazing quality store brand items for unbelievably low prices.

    Stop buying bounty
    Sara
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 November, 2025Verified purchase

    WHY IS THE 12 PACK MORE EXPENSIVE THAN THE 8 PACK?

    WHY IS THE 12 PACK MORE EXPENSIVE THAN THE 8 PACK?
    A
    absorbency: 1 out of 5
    quality: 1 out of 5
    softness: 1 out of 5
    strength: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 November, 2025Verified purchase

    Very Thick And Durable

    These are thicker than I thought they'd be - I'm impressed! Not very soft, but that's to be expected with paper towels. I really like these and will buy again.
    Vicki
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 4 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025Verified purchase

    The world needed these!!

    Why didn’t anybody think of these sooner? Gets the job done without paper waste.
    Mamadama
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 November, 2025Verified purchase

    (no review title)

    Great quality paper towels. Would purchase over name brand
    Erin
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 3 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 November, 2025Verified purchase

    (no review title)

    it's as good as the name brands at a better price
    Patty
    absorbency: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    strength: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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