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Marc Anthony Strictly Curls Curl Defining Lotion Hair Gel & Heat Protectant - Vitamin E - 8.3 fl oz - 2 of 4Marc Anthony Strictly Curls Curl Defining Lotion Hair Gel & Heat Protectant - Vitamin E - 8.3 fl oz - 3 of 4Marc Anthony Strictly Curls Curl Defining Lotion Hair Gel & Heat Protectant - Vitamin E - 8.3 fl oz - 4 of 4
Marc Anthony Strictly Curls Curl Defining Lotion Hair Gel & Heat Protectant - Vitamin E - 8.3 fl oz - 1 of 4

Marc Anthony Strictly Curls Curl Defining Lotion Hair Gel & Heat Protectant - Vitamin E - 8.3 fl oz

$8.69 ($1.05/fluid ounce)

In Stock

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About this item

Highlights

  • Marc Anthony Strictly Curls Curl Defining Lotion smooths frizz and increases definition of curly hair
  • Enriched with Vitamin E and Silk Proteins to eliminate frizz and fight humidity
  • Humidity shield helps lock in soft, shiny, frizz-free curls
  • Light-weight, non-sticky formula bonds curl strands to create maximum definition, while leaving your curls bouncy and soft to the touch
  • Formulated to be gentle on your tresses: Free from Sulfates, SLS, Parabens, Phthalates

Description

Lock in long-lasting frizz-free curls with Strictly Curls Curl Defining Lotion from Marc Anthony.

No weight. No stickiness. Enriched with Vitamin E and Silk Proteins, our Curl Defining Lotion is one of our most iconic curly hair products, creating maximum definition while leaving your curls bouncy, frizz-free and soft to the touch. Lock in the shape and shine for your best curl look yet. This Curl Defining Lotion will give you lasting curls while repelling humidity, locking in shine and giving you the ultimate frizz control.

Follow Curl Envy Cream with this Curl Defining Lotion for even more definition and hold!

HOW TO USE: Apply product evenly to wet or damp hair and gently scrunch. To create spiraling curls, gently twist small random sections with your fingers, but do not pull at them. Allow to dry naturally or lightly diffuse.

PRO TIP: For more definition, once dry, wrap random sizes of hair around a small or medium barrel curling iron. Tousle with fingers; never with comb or brush.
Hair Type: Curly, Frizzy, Wavy
Health Facts: Contains Shea Butter, Sulfate-Free, Contains Vitamin C, Contains Avocado, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Aluminum-Free
Product Form: Gel
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Strong Hold, Smoothing, Moisturizing, Curl Enhancing
Net weight: 8.3 fl oz (US)
Features: Humidity Resistance
TCIN: 51517275
UPC: 621732003024
Item Number (DPCI): 063-00-3513
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, glycerin, polysorbate 20, vp/va copolymer, hydrolyzed silk, tocopheryl acetate (vitamin - e), panthenol (vitamin - b5), carbomer, cellulose, hydroxyethylcellulose, caprylyl glycol, propylene glycol, styrene/vp copolymer, sodium hydroxide, sodium acetate, sorbic acid, sodium benzoate, benzyl alcohol, potassium sorbate, polyquaternium-7, isopropylalcohol, phenoxyethanol, cyclotetrasiloxane, fragrance, yellow 5 (ci 19140)' '

Shipping details

Estimated ship dimensions: 1.79 inches length x 2.19 inches width x 8.79 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can this product help with humidity resistance?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it features humidity resistance to help lock in frizz-free curls.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this product contain any harmful chemicals?

submitted by AI Shopping Assistant - 2 months ago
  • A: No, it is free from sulfates, SLS, parabens, phthalates, and aluminum.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types is this product suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This product is suitable for curly, frizzy, and wavy hair types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the main ingredients in this product?

submitted by AI Shopping Assistant - 2 months ago
  • A: The product is enriched with Vitamin E, Silk Proteins, Shea Butter, and Avocado.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How should the product be applied for best results?

submitted by AI Shopping Assistant - 2 months ago
  • A: Apply evenly to wet or damp hair, scrunch, and allow to dry naturally or diffuse.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What type of consistency is this? How does it compare with the Marc Anthony Curl Cream?

submitted by Oceanloverr - 9 months ago
  • A: The Strictly Curls Curl Defining Lotion can be best described as a hybrid between a cream and gel. It is lighter than a cream, but creamier than gel. This gives you the high definition and curl enhancement of a flexible gel, but with a lighter weight finish and light natural hold. Hope this helps :)

    submitted bymavbeauty team - 6 months ago
    Brand expert

Q: Is it safe for babies?

submitted by AB - 2 years ago
  • A: When it comes to caring for baby hair and skin, we strongly advise consulting with a pediatrician or dermatologist before using any product, to ensure it is safe and suitable for your baby.

    submitted byMarc Anthony - 2 years ago

Q: Does this product dry to a hard cast that you then have to break up to make your curls soft?

submitted by aksuz - 27 days ago

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Guests are saying

The product has received mixed feedback from guests, with some praising its ability to define curls and reduce frizz, while others report issues with dryness and flakiness. Many guests appreciate the pleasant scent and lightweight feel, making it suitable for various hair types. However, concerns about formula changes leading to less effective results have been noted. Overall, it seems to work well for some, while others may need to explore alternatives.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 493 reviews
    effectiveness: 3.56 out of 5
    quality: 3.62 out of 5
    value: 3.95 out of 5
    57% would recommend
    80 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 December, 2025Verified purchase

    (no review title)

    Leaves hair soft instead of crunchy.
    Samantha
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    29 November, 2025
    originally posted on Mav Beauty Brands
    Image

    Not recommend

    This product was a horrible experience. It doesn't make my hair frizzy, but when it dries, it creates a kind of fuzz that leaves a dirty residue on my clothes and head. I absolutely do not recommend it. Now it looks like I have dandruff all over my hair. Don't waste your money on this product.
    Thalia
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on Mav Beauty Brands
    Image

    Works great on my fine waves/curls

    I have wavy curly hair and I use this in addition to production with more hold like mousse or gel. It works very nicely that way. The trick is to just not use too much or the silk protein will leave your hair feeling dry
    fec
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on Mav Beauty Brands
    Image

    Love

    Love I have been using this and the foam and I absolutely love it, finally a product that works for me! Yay!
    JamieBBi
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2025Verified purchase

    (no review title)

    My hair was curly as a teen. 10 years later it’s practically straight. This helped bring my curls back!
    LE
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 October, 2025

    tangles hair

    it dries out my hair n tangles it
    jose
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 September, 2025

    Doesnt work close to scalp

    It’s missing something. It doesn’t work close to scalp area leaving me with a halo of frizz. My other curl cream didn’t do that but I can’t get it anymore so I’m thrown back into the abyss of trying to find a product that works with my hair
    tideschild
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2025Verified purchase

    Great curly hair product

    Loved that kept curls in tact. My hair was soft and the curls had a good hold and all I had to use was one product. Definitely will buy again
    Curly hair 26
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 May, 2025
    originally posted on Mav Beauty Brands
    Image

    Never again!

    I had a horrible experience with this product. From the very first use, my hair felt noticeably drier, more tangled, and lost all shine—it became dull and lifeless. Worse, I started experiencing more hair fall than usual, which was extremely concerning. Every time I touched my hair, tiny white particles would flake off, almost like dandruff (which I don’t have), making it look and feel dirty. It was frustrating and embarrassing. I had high hopes based on the brand, but this product did the complete opposite of what it promised for curly hair. Definitely would not recommend—use with caution if you care about your curls and scalp health.
    Cris13
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    18 May, 2025
    originally posted on Mav Beauty Brands
    Image

    It's alright

    I've been using it for a while it's a good product I won't lie it does help with frizz and all that but if I'm being honest it's overrated like it's not worth all that hype and it's a bit expensive but it doesn't reach the standard of how it's priced
    Ashina
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    28 April, 2025
    originally posted on Mav Beauty Brands
    Image

    So disappointed!

    I have used the Strictly Curls curl defining LOTION for years with great results. I've loved this product and so I was so disappointed when I abruptly noticed they had changed the formula. Now my hair does NOT survive the day frizz free and my curls fall. Please offer the old formula again!
    Mar
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    23 March, 2025
    originally posted on Mav Beauty Brands
    Image

    Marc Anthony Curl Shampoo/Cond/Curl Envy cream

    I've been buying the Marc Anthony Curl Shampoo & Conditioner along with the Curl Envy cream, spray in conditioner and sometimes using the curl moose for awhile now. Probably started buying it a year ago or more. It was very affordable and made my curls look awesome! But here recently my head has been itching horribly and it's red, irritated and some sores even from the itching. When I looked it up I saw other people who had the same issues as I am having. Some people are saying that they recently changed the formula. They are stating that it is more of a white gel feel to it than a creamy conditioner feel. I don't know if that's the reason it is just now bothering me or if it just took awhile for the high alcohol content to dry out my scalp? But either way this is horrible! They need to take it off the shelf and not sale it at all or fix the problem with it! This company should not be allowed to sell a product like this that is affecting that many people! Now I have to find a fragrance free shampoo and conditioner and something else to treat my scalp. This is absolutely ridiculous and I would not recommend this product anymore!
    Staci
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    23 March, 2025
    originally posted on Mav Beauty Brands
    Image

    Does what it said

    The product said is frizz control and defined the curls bouncy hair BUT you ended with Flaky white residue all of your hair looking like you need to wash your hair if you have blonde hair and curly this product is perfect for you but for latinas that have dark hair no Good 😔
    Teshy
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 March, 2025Verified purchase

    Great Product

    This product is amazing. Ot leaves your hair soft and it smells really good.
    Hard to find
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    12 February, 2025
    originally posted on Mav Beauty Brands
    Image

    Use the Cream not Lotion

    When I was new to the strictly curls line I thought I was buying a bigger bottle of the Cream but got home and tried this. It does not work the same and that might be my bad but this did nothing but make my hair even more dry.
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    1 February, 2025
    originally posted on Mav Beauty Brands
    Image

    In love with this product

    I have been using for a few weeks now and my curls are more defined, less frizzy and locked in for a couple of days. The product is soft in my hair too when dry to touch. I brush my hair with a big brush before applying and before washing. I don’t have a lot of hair so am happy to see it sitting this way. 😊
    Charlie
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 November, 2024Verified purchase

    Do not purchase this product!!!!

    Originally I loved how this made my curls look and the hold it had on my hair but over time it RUINED my hair, my curls are now dry and brittle, and when I apply anything to my hair and start detangling it feels like my hair is a synthetic wig. WOULD NOT RECOMMEND.
    Curly Girl
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 November, 2024Verified purchase

    So much breakage

    After using this line including the shampoo, conditioner, curl cream and gel. I’ve experienced such terrible hair breakage unlike anything. My hair has always been so healthy and I was experience awful split ends getting out a control just a few weeks after a hair cut. These products smell great and I think gave great definition to my curls, but I need to stop using them to save my hair.
    Ellie
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    19 October, 2024
    originally posted on Mav Beauty Brands
    Image

    Formula change was a bad move

    I loved this product but with the new formula change it's terrible. Instead of the lovely soft curls i used to get with the old formula it now dries my hair and turns it into a frizz ball. Now I have to search for a new product. Such a shame, as the old formula was perfect.
    Maria
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 September, 2024Verified purchase

    Beautiful curls

    Leaves my daughters curls manageable and soft.
    Pechie
    effectiveness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

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