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MaybellineDefine-A-Lash Lengthening Mascara - 801 Very Black - 0.22 fl oz: Non-Clumping, Opthamologist Tested, Volumizing

MaybellineDefine-A-Lash Lengthening Mascara - 801 Very Black - 0.22 fl oz: Non-Clumping, Opthamologist Tested, Volumizing - image 1 of 3
MaybellineDefine-A-Lash Lengthening Mascara - 801 Very Black - 0.22 fl oz: Non-Clumping, Opthamologist Tested, Volumizing - image 2 of 3
MaybellineDefine-A-Lash Lengthening Mascara - 801 Very Black - 0.22 fl oz: Non-Clumping, Opthamologist Tested, Volumizing - image 3 of 3
MaybellineDefine-A-Lash Lengthening Mascara - 801 Very Black - 0.22 fl oz: Non-Clumping, Opthamologist Tested, Volumizing - image 1 of 3
$7.99 when purchased online

About this item

Highlights

  • Maybelline very- black mascara enhances each lash with zero clumps
  • Unique brush design ensures a flawless application for voluminous, defined lashes
  • Non-clumping, ophthalmologist-tested formula, safe for contact lens wearers
  • Dark tones for dramatic eye makeup looks, perfect for any festival or event
  • Easy application steps for a quick, stunning lash transformation
  • Trust Maybelline to elevate your beauty routine with top-notch eye cosmetics
  • Single container, 0.22 net weight, ideal for adult use and creating lashy looks

Description

The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers.

Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .22 fl oz (US)
Features: Non-Clumping, Opthamologist Tested
TCIN: 12067411
UPC: 041554007503
Item Number (DPCI): 052-07-1502
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, paraffin, cera alba/beeswax/cire dabeille, acacia senegal/acacia senegal gum, stearic acid, copernicia cerifera cera/carnauba wax/cire de carnauba, palmitic acid, triethanolamine, talc, ptfe, hydroxyethylcellulose, peg-40 stearate, aminomethyl propanediol, panthenol, methylparaben, rayon, sodium polymethacrylate, synthetic beeswax, propylparaben, myristic acid, phenyl trimethicone, hydroxypropyl chitosan, bht, 2-oleamido-1, 3-octadecanediol, simethicone, polyquartenium-10, acrylates/vp copolymer, silica. [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77742/manganese violet, ci 77510/ferric ferrocyanide].

Shipping details

Estimated ship dimensions: 5.57 inches length x 2.67 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.2 out of 5 stars with 401 reviews
71% would recommend
42 recommendations
easy to apply: 4.49 out of 5
long lasting: 4.31 out of 5
quality: 4.26 out of 5
value: 4.29 out of 5
easy to remove: 4.5 out of 5

BEST. MARCARA. EVER.

5 out of 5 stars
StephanieV - 14 days ago
originally posted on maybelline.com
Maybelline please NEVER STOP making this product! I’ve been using it since 2008 and I would be devastated without it! It dries really firm, lets you sculpt your lashes into strands or groups, and holds your lashes’ shape after you curl them. It washes off easily but doesn’t flake or leave a residue if you touch your lashes. Pure magic.
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Please don’t discontinue

5 out of 5 stars
Coco76 - 16 days ago
originally posted on Maybelline.ca
Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
1 guest found this review helpful. Did you?

Unrivaled

5 out of 5 stars
Valeria - 19 days ago
originally posted on Maybelline.ca
It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
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Not my pref

2 out of 5 stars
alizée - 27 days ago
originally posted on Maybelline.ca
It is ok. It doesn't dry and it let the lashes wet.
1 reply from Consumer Care Center team - 10 days ago
Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
1 guest found this review helpful. Did you?

My go to!

5 out of 5 stars
Courtney C - 1 month ago
originally posted on Maybelline.ca
My favourite mascara! I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
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My favourite mascara!

5 out of 5 stars
Courtney C - 1 month ago
originally posted on Maybelline.ca
I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
2 guests found this review helpful. Did you?

Not the same as it was

4 out of 5 stars
megan49 - 2 months ago
originally posted on maybelline.com
This used to be amazing, my holy grail mascara. I have used this mascara and been trying to find similar mascaras to this one since 2005 and this was the one I always came back to. Recently, the formula has changed and it is not producing the same results it has been for years. My eyes have also been irritated lately and I am just now noticing that it is when I wear this mascara.
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Clumping and dry

1 out of 5 stars
SunshineRT - 2 months ago
originally posted on maybelline.com
I have used this mascara for over 30 years, but lately it has been awful. I bought from several different stores locally and they were all bad! Clumping and seems dry. I will no longer spend anymore money buying this product that I use to love and receive so many compliments on my lashes!
1 reply from Consumer Care Center team - 2 months ago
Hello there! Thank you for your feedback on our Define-A-Lash. We are delighted you tried it but regret that it did not meet your expectations. As fellow consumers, we sympathize with your disappointment and appreciate your willingness to share your thoughts. Your feedback is valuable, and with your consent, we will pass it along to the internal team responsible for this product. Thank you for being so supportive.
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Used to be amazing

1 out of 5 stars
Lissa1121 - 2 months ago
originally posted on maybelline.com
I have loved and used this mascara exclusively for 5-6 years. It was amazing. Recently, something is off or different. It smells awful and the smell gets stronger over time. It’s clumpy, thick and sticky and it’s irritating my eyes. It’s never been like that before. I keep repurchasing it after a few uses because I can’t stand it and thought maybe it was a one off thing. I’m on tube 4 with the same results and I’m so disappointed.
1 reply from Consumer Care Center team - 2 months ago
Hi there! We are so sorry to hear about your experience with our Define-A-Lash. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference #31482603. It would be helpful if you had the product available when you call. We look forward to speaking with you!
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Maybelline clear mascara (is awful)

1 out of 5 stars
jrhrbfhsj - 2 months ago
originally posted on Maybelline.ca
I would not recommend this, when I put it on the first thing I notice is the smell which wafts down throughout the day and I hate it, it makes me nauseous. secondly, no matter how much I curl my lashes or how thin I put it on it makes them droop, kinda defeating the purpose of the product. ones the product dries I'm 100% sure it evaporates because it's gone, my lashes look the same before and after except now they smell. it's not that great, I thought I would try the product because I'm ginger and too lazy to buy a reddish mascara and I regret it, oh the formula is also reallllyyyyyy watery like it looks like I slapped some water on my face. sorry Maybelline I usually love ur products but I think this is the worst makeup product in general I've ever used, I've used kids eyeshadow pallets that were better (AND STANK LESS)
1 reply from BEC team - 8 days ago
Thank you for reaching out and sharing some feedback with us on our Brow Fast Sculpt. We are sorry this product didn't meet your expectations. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
4 guests found this review helpful. Did you?

The HOLY GRAIL of mascaras

5 out of 5 stars
Twinkles - 3 months ago
originally posted on Maybelline.ca
I’ve been buying this Mascara consistently since 2009!!!!! Literally 2009!! If Maybelline ever stops producing this, it would actually be the death of me. I’ve tried other mascaras before, and all mascaras typically do the job at the end of the day. However, this mascara transcends others on the market for MY desired look. The wand on the brush helps avoid clumping, in addition to the formula. I do have long lashes, but it helps gives me a bit of fullness. My last note, I also receive the nicest compliment on my lashes whenever I use this in comparison to other mascaras. Therefore, I will use this as long as it’s available 🫶🏼✨
12 guests found this review helpful. Did you?

Personal info

  • Hair color:
    Blonde
  • Skin tone:
    Medium
  • Skin concern:
    Aging,
    Dark circles
  • Skin type:
    Normal
  • Eye color:
    Hazel
  • My Go-To Mascara!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    blondev17 - 3 months ago, Verified purchaser
    This is my absolute favorite, go-to mascara. I have long lashes and the wand that comes with this mascara is the best I’ve used. It is easy to apply and I’ve never had an issue with clumps. The price point is a bonus.
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    A tried and true favorite!

    5 out of 5 stars
    Lawnchair100 - 3 months ago
    originally posted on maybelline.com
    [This review was collected as part of a promotion.] I’ve used this product since high school(2011). It separates and lengthens my lashes perfectly. No other mascara compares
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Hair color:
    Blonde
  • Eye color:
    Hazel
  • Bad Smell

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Shoegal81 - 3 months ago, Verified purchaser
    This has been my go-to for YEARS. But I came to reviews to see if anyone has recently noticed the ‘perfume’ scent to it. It’s HORRIBLE and chemical smelling. Why do my eyes need to be scented?! Why change it when it has been the absolute best mascara for years. Now - I have to find something new.
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi there! We are sorry to hear about the experience you had with Define-A-Lash Mascara. We would like to invite you to call us @ 800-944-0730 M-F 9:00 am – 5:30 pm ET so we can best assist. Provide the reference # 31151956. It would be helpful if you could have the product available when you call. We look forward to speaking with you and hope you will continue to use our products with greater success in the future!
    2 guests found this review helpful. Did you?

    Meh...

    2 out of 5 stars
    Kadii - 3 months ago
    originally posted on maybelline.com
    [This review was collected as part of a promotion.] It's not bad, but it doesn't apply well and it just drags my lashes down. It clumps my lashes together and it is very sticky. I feel like it may work better for someone with shirt lashes.
    1 reply from Consumer Care Center team - 3 months ago
    Hi There Kadii! Thank you for reaching out to Maybelline. We are so sorry to hear that our Define-A-Lash® did not work well for you. We highly value our customers' opinions and suggestions as they serve as crucial inputs to enhance the quality of our products and services. Rest assured that we have shared your valuable comments with our team for further evaluation. Thank you for taking the time to provide us with your feedback!
    1 guest found this review helpful. Did you?

    Holy Grail Everyday Mascara

    5 out of 5 stars
    GlamMamma - 4 months ago
    originally posted on maybelline.com
    Best everyday mascara!! Doesn't clumb, seperates and lengthens for such a beautiful, natural flutter; definitely holy grail status for me!
    Did you find this review helpful?

    Personal info

  • Hair color:
    Blonde
  • Eye color:
    Green
  • Skin tone:
    Light
  • Skin type:
    Dry
  • Skin concern:
    Aging
  • Makeup

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DB - 4 months ago, Verified purchaser
    Have been using this mascara ever since it came out…very good product!!
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    The Best!

    5 out of 5 stars
    SweetJane - 5 months ago
    originally posted on maybelline.com
    I love this mascara and have been using it for years. I recommend it to friends and family. It's the best I've found. Defined lengthened lashes, long wearing and doesn't smear.
    Did you find this review helpful?

    Strong odor

    3 out of 5 stars
    Sjmkc - 5 months ago
    originally posted on maybelline.com
    I have used for years...last time they changed the formula it didn't work the same. I was so glad they changed it back. Now it seems to have changed again and includes a potent smell (rose mixed with chemical?). Seems to be getting stronger the longer I have it. Kind of unbearable thought it was expired/bad.
    1 reply from Consumer Care Center team - 5 months ago
    Hello there! Thank you for your feedback. We would love to speak with you further regarding the information you have provided. To get in touch with us, please call our brand at 800-944-0730. Once you are connected with one of our agents, please provide the reference number below. We are looking forward to speaking with you soon. 30101989.
    3 guests found this review helpful. Did you?

    Best mascara

    5 out of 5 stars
    Britt1234 - 5 months ago
    originally posted on Maybelline.ca
    Love, love, love this mascara!! I've been using it for at least the last 10 years and it's the best. It doesn't flake, clump or smudge like other mascaras I've tried. But now I can't find it anywhere :( I've bought Sky High mascara as a replacement but it's constantly smudging on my brow bone throughout the day, so I definitely won't be buying it again. PLEASE DON'T DISCONTINUE DEFINE A LASH!
    4 guests found this review helpful. Did you?

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