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Maybelline Define-A-Lash Lengthening Mascara - 801 Very Black - 0.22 fl oz
$8.99
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About this item
Highlights
- Zero-clumps, clean definition and sensuous length
- Shaped-to-the-lash flexible brush
- Washable formula
- Easy removal with soap and water
Description
The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .22 fl oz (US)
Features: Non-Clumping, Ophthalmologist Tested, Washable
TCIN: 12067411
UPC: 041554007503
Item Number (DPCI): 052-07-1502
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, paraffin, cera alba/beeswax/cire dabeille, acacia senegal/acacia senegal gum, stearic acid, copernicia cerifera cera/carnauba wax/cire de carnauba, palmitic acid, triethanolamine, talc, ptfe, hydroxyethylcellulose, peg-40 stearate, aminomethyl propanediol, panthenol, methylparaben, rayon, sodium polymethacrylate, synthetic beeswax, propylparaben, myristic acid, phenyl trimethicone, hydroxypropyl chitosan, bht, 2-oleamido-1, 3-octadecanediol, simethicone, polyquartenium-10, acrylates/vp copolymer, silica. [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77742/manganese violet, ci 77510/ferric ferrocyanide].
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.7 inches width x 5.57 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has been a long-time favorite for many guests due to its ability to define, lengthen, and separate lashes without clumping or flaking. However, recent changes in the formula have led to complaints about clumping, a strong chemical smell, and eye irritation. Despite these issues, many guests still praise its performance and express a desire for the original formula to return.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 455 reviews
easy to apply: 4.53 out of 5
easy to remove: 4.48 out of 5
long lasting: 4.19 out of 5
quality: 4.25 out of 5
value: 4.2 out of 5
68% would recommend
48 recommendations
5 out of 5 stars
12 September, 2025
originally posted on Maybelline.ca
Will stay through anything
This mascara has lasted me through seizures and hospital stays without so much as a smudge. Never in my life have I seen a mascara that holds so well. Its anti-smudge, and will hold shape for hours all the while still looking like you just applied it 5 minutes ago. Would absolutely recommend and will continue using this product
5 out of 5 stars
15 August, 2025
originally posted on Maybelline.ca
Bring lash stiletto back!
Why are the reviews on this page mixed up with another mascara? Maybelline lash stiletto was the only mascara I used for YEARS and now I can't find it anywhere?! The brush is unlike any other on the market. Bring it back, please!
5 out of 5 stars
12 August, 2025
originally posted on maybelline.com
Gorgeous
I bought this on a whim, as someone who always goes for lengthening mascaras over volume. I was not expecting it to be this good. I get compliments every few days about how pretty my eyes look. It can also curl your lashes, especially if you use a primer beforehand. It can also make a nice cat or fox eye look. I will keep rebuying, my favorite!
5 out of 5 stars
28 July, 2025
originally posted on Maybelline.ca
Mascara
I live in bc Canada and can’t find this mascara anywhere. Used it for years it’s the best ever. Please tell me wear I can get it in Kelowna bc
5 out of 5 stars
18 July, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Dark circles, Puffiness, Cellulite
the best
best mascara out there … be a gatekeeper w this one!!
3 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Favorite mascara
I wish the ingredients were better, but it is still my favorite mascara and has been for years.
1 reply from Maybelline Consumer Care team - 3 months ago
Hello Happy! Thank you for sharing your long-standing loyalty to our Define-A-Lash Lengthening Mascara! We are so pleased to hear that it has been your favorite for years and consistently delivers the results you love. We truly appreciate your honest feedback regarding the ingredients. We are always striving to innovate and provide the best possible products for our consumers.
1 out of 5 stars
10 July, 2025
originally posted on Maybelline.ca
Thumbs down
If I can give a zero I would, not precise, doesn’t stay sharp lon
1 reply from BEC team - 4 months ago
We are so sorry to hear that our Volum Express - The Colossal® Cat Eyes Washable Mascara did not give you the results you expected! This is never something we want to hear about one of our products and we will be passing this information along to the appropriate department. Consumer feedback is very important to us as it is the only way that we can improve, thank you so much for taking the time to reach out.
5 out of 5 stars
28 April, 2025
originally posted on Maybelline.ca
The best, longest lashes and no clumps
Lash stiletto is *chefs kiss* I don't know why some places stopped carrying this, it's literally the only drugstore mascara worth purchasingor
5 out of 5 stars
25 March, 2025
originally posted on Maybelline.ca
The BEST
Been using this for years, it's my go-to! I don't have super long eyelashes but this makes them nice and long and not clumpy at all. Also love how long and sand the brushes but that it has fibers instead of plastic bristles. Highly highly recommend
5 out of 5 stars
18 March, 2025
originally posted on Maybelline.ca
Creates sky high lashes!!
The only mascara I will ever use. I have used it for 15years and swear by it.
5 out of 5 stars
12 February, 2025
originally posted on Maybelline.ca
I really like this mascay
I have used this mascara for years and it’s amazing I have been unable to find it in the stores so I’m so excited to see it here.
5 out of 5 stars
9 February, 2025
originally posted on maybelline.com
Best mascara! Please don’t D/C !!
Been using this mascara for over 15 years! When I try different ones they are never like this one. Always smooth application with no clumps ! Lashes lengthened instantly.
5 out of 5 stars
27 January, 2025
originally posted on Maybelline.ca
Doesn't smudge!
This is my all time favorite mascara. Lasts all day and doesn't smudge.
5 out of 5 stars
21 January, 2025Verified purchase
- Hair color: Grey
- Skin concern: Sun damage, Aging
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
Good mascara
Lengthens and darkens without clumps. Easy to get a sleek, professional look without fuss.
5 out of 5 stars
13 January, 2025
originally posted on Maybelline.ca
Best brow product on the market
The only brow product to check all my boxes. Long wearing, easy to apply and gorgeous perfect brows ín a flash ! I pray this product is never discontinued as there is truly nothing else that works for me and this is a lifetime just have for me!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Dark circles, Uneven skin tone, Puffiness, Cellulite
- Hair color: Blonde
- Eye color: Blue
Love the mascara
I have been using this mascara for years and love the length it gives.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2024Verified purchase
- Skin type: Dry
- Skin concern: Dullness, Puffiness, Pores
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
Formuka change?
This used to be my favorite, go-to mascara. I think there was a formula change and now it’s clumpy and flakes SOOOo bad! My entire under is full of flakes within an hour.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there! Thank you for your feedback on the Define-A-Lash Lengthening Mascara in the shade 801 Very Black. We are sad to hear that you did not see the results you expected with this mascara and you had clumping and flakes. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2024Verified purchase
- Skin type: Combination
- Skin concern: Redness, Dark circles
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
Maybelline mascara
It’s not smudge at all and easily to take off. One coat is enough to highlight your lashes.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 June, 2024
Empty
Purchased at Target Ft Smith 6/18/24 and got home and opened pkg and the tube was empty Can't return because I opened plg. Never again
2 out of 5 stars
9 June, 2024
originally posted on maybelline.com
Formula Change?
I have been using Define-A-Lash Washable Very Black for many many years. I change to a new tube every two weeks because of eye sensitivity. I absolutely loved it. BUT over the last several months this mascara does not go on as smoothly as it once did. It clumps more and it is also flaking. I never had this issue before. Did you change the formula? I am very sad and discouraged.
1 reply from Consumer Care Center team - 1 year ago
Hello REK1! Thank you for reaching out about our Define-A-Lash®. We are sorry to hear that this product did not leave you with the results in which you expected. We thank you for giving this product a try as we will be passing on your comments to others in our team. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing.