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Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz

Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 1 of 4
Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 2 of 4
Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 3 of 4
Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 4 of 4
Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 1 of 4
$7.99 when purchased online

About this item

Highlights

  • Advanced thickening formula is enriched with Vitamin E to soften and nourish lashes
  • Helps to prevent lash loss
  • Washable formula
  • Features Quick Dissolve System that allows for quick and easy mascara removal leaving silky-soft lashes

Description

Get full, thick silky-soft lashes with Maybelline New York’s Full ‘N Soft Washable Mascara! Enriched with Vitamin E, the advanced thickening formula creates full and healthy-looking lashes that are silky-soft. With its Quick Dissolve System, the thickening and washable mascara can be quickly and easily removed to help prevent lash loss. The nourishing and hypoallergenic mascara is ophthalmologist tested and suitable for contact lens wearers.

Step 1: Sweep the brush from root to tip of lashes. Step 2: Do not let mascara dry in between coats. Step 3: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Vitamin-Infused
TCIN: 14546203
UPC: 041554699159
Item Number (DPCI): 052-07-1556
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, cera alba/beeswax, cyclopentasiloxane, glyceryl stearate, ppg-17/ipdi/dmpa copolymer, carnauba/carnuba wax, paraffin, nylon-12, polyethylene, butylene glycol, polymethyl methacrylate, stearic acid, vp/eicosene copolymer, triethanolamine, palmitic acid, pvp, silica, synthetic wax, panthenol, dimethiconol, hydrolyzed corn starch, isoceteth-20, hydroxyethylcellulose, diazolidinyl urea, methylparaben, disodium edta, simethicone, octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, tocopheryl acetate, bht, lecithin, isopropyl titanium triisostearate, butylparaben, disodium cocoamphodiacetate, 2-oleamido-1,3-octadecanediol, propylparaben, [+/- may contain: ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, mica, ci 77891/titanium dioxide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77510/ferric ferrocyanide], f.i.l. d10575/2

Shipping details

Estimated ship dimensions: 5.51 inches length x 2.7 inches width x 0.94 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Alabama

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: why doesn t this come in dark brown and it says waterproof not washable as i am looking for

submitted by rosemarie - 3 months ago
  • A: Hi there! Thank you for sharing with us some feedback on our Maybelline Full 'N Soft Waterproof Mascara. We are happy to hear you enjoy the product. We recommend pairing this with our Falsies Lash Lift Washable Mascara. We hope you will continue to use our products with great satisfaction!

    submitted byMaybelline Consumer Care - 3 months ago
    Brand expert

Q: The description says waterproof but the image shown is not the waterproof mascara. Which. Is it?

submitted by Shell - 5 years ago
  • A: Hi Shell! Thank you for reaching out about our Full 'N Soft Waterproof Mascara. This product is waterproof and nourished with Vitamin E. This advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. We hope you give it a try!

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert
4.3 out of 5 stars with 1020 reviews
72% would recommend
112 recommendations
easy to apply: 4.46 out of 5
value: 4.1 out of 5
easy to remove: 4.22 out of 5
quality: 4.12 out of 5
long lasting: 4.11 out of 5

Personal info

  • Skin concern:
    Redness,
    Dark circles,
    Aging,
    Sensitivity
  • Hair color:
    Red
  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Skin type:
    Combination
  • Adds volume

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Lorie L - 14 days ago, Verified purchaser
    The brush is fuller and it helps to extend my lashes a bit more, adding volume. At times it went on a bit thick in my outer lashes so I try to go lightly to avoid clumping. No smearing under my eyes.
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Best mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KG - 16 days ago, Verified purchaser
    This is the best mascara formula and wand. It separates the lashes well and the formula never flakes.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Black
  • Skin concern:
    Sensitivity
  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Eye color:
    Brown
  • FORMULA CHANGED!!!! Flakey and hard!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    PugPawg - 28 days ago
    This used to be the only mascara i could use…. I have autism and wear glasses and have horribly sensitive and irritable eyes. 8 years ago i found this mascara and it was my fav. Stopped wearing it for a while, picked it back up and IT IS UNRECOGNIZABLE !!!! Flakey and hard!
    1 reply from Maybelline Consumer Care team - 24 days ago
    Hey there! Thanks for sharing your feedback with us. We're so sorry to hear that you didn't have the best experience with our Maybelline Full 'N Soft Waterproof Mascara. Just to clarify, we haven't made any changes to the formula. However, we'd love to help you out in any way we can. Why don't you give us a call at 800-944-0730 when you have a moment? Once you're connected with one of our agents, please give them the reference number below so we can get started on making things right for you. Looking forward to hearing from you soon! Reference Number: 31363059
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    easy to apply: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Just buy it, the best mascara!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jenny T - 1 month ago, Verified purchaser
    Ive been using this for 20 years, its the best mascara, the brush is great on it! Lifts, separates & makes lashes look fuller.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    ALMOST NAILED IT!

    3 out of 5 stars
    Suzy Girl - 2 months ago
    originally posted on maybelline.com
    Almost Perfect! Love the waterproof. I wish it was very slightly thinner, so it wouldn't clump and glob (I always have to use a lash sepatater while applying). Also wished it came in a Brown/Black color (Very Black is a bit too dark for my complexion) I am a dark blonde, so any lighter, and this definitely wouldn't work. Again, it almost hit the mark, but......I'm still looking.
    1 reply from Consumer Care Center team - 2 months ago
    Hi there! Thank you for reaching out about our Full N' Soft. We truly appreciate your honest feedback on our mascara. We are passing your comments along to our team for review! XOXO
    3 guests found this review helpful. Did you?

    Don’t mess with a good thing

    2 out of 5 stars
    Diane 911 - 2 months ago
    originally posted on maybelline.com
    What happened to the Full ‘N Soft Waterproof mascara???????? I have been using this mascara for 10+ years and in the past 3 months I have purchased 4 tubes and they are not the same anymore. It’s way too thick and heavy, very hard to apply to the lashes. I’m currently using some older tubes that I happen to still have around. Hate whatever it is that was done to change what was the perfect mascara for me. Please bring back the original formula, really don’t want to have to find a new product.
    4 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Not waterproof

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Jr - 3 months ago
    Not waterproof. I have oily/combination skin and does not last a night out.
    1 guest found this review helpful. Did you?

    We love full n soft brown!

    5 out of 5 stars
    Redheadsneedbrown - 4 months ago
    originally posted on maybelline.com
    Please bring back the brown! This mascara needs a full color range in regular and waterproof. The formula is fantastic, please do not change it! It is the only mascara I like. Update the packaging if low sales are an issue but for me and it seems like many others in the comments, this is a staple and needs to stick around. I’ll buy one every 2 months.
    5 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Hair color:
    Auburn
  • Skin concern:
    Acne,
    Aging,
    Dullness,
    Uneven skin tone
  • Best mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Maryanne - 4 months ago, Verified purchaser
    My favorite mascara, I’ve used it on and off for several years now and the formula hasn’t changed. Nice fluffy, full, long lashes. No clumping and very waterproof, yet easy to remove with any cleaner. Best mascara ever!
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    4 guests found this review helpful. Did you?

    Love this mascara

    5 out of 5 stars
    Moonlissa - 4 months ago
    originally posted on maybelline.com
    Waterproof, but easily removed. This is my favorite. Fantastic!
    3 guests found this review helpful. Did you?

    Changed the ingredients?

    3 out of 5 stars
    Rebecca1979 - 4 months ago
    originally posted on maybelline.com
    I’ve used this mascara for almost 20 years and always loved it. The most recent tube I purchased feels like there has been a complete change to its ingredients. It feels so heavy on my lashes and doesn’t apply nearly as easily. I find myself taking twice as long to do my lashes because of how it applies.
    1 reply from Consumer Care Center team - 4 months ago
    Hi There. We are sorry to hear that our Full 'N Soft® Mascara feels different than usual. We would like to speak to you directly. Please contact our Consumer Care Center at at 1-800-944-0730, Monday through Friday, 9:00AM to 5:30PM EST for assistance and provide the reference number 29675525. We look forward to speaking with you!
    4 guests found this review helpful. Did you?

    Great Mascara - bring back brown!

    4 out of 5 stars
    LilyTree - 4 months ago
    originally posted on maybelline.com
    The best mascara, so soft and natural looking, but PLEASE BRING BACK BROWN! What is the point of having a natural looking mascara without natural shade options?
    5 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Eye color:
    Blue
  • Skin type:
    Normal
  • Hair color:
    Blonde
  • Love this

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Savannah7119 - 4 months ago, Verified purchaser
    I love this mascara. It does have a chemical smell, but it holds a curl and gives my blonde lashes a good color after one coat.
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Eyes Do Not Water

    5 out of 5 stars
    Cry Baby Eyes - 4 months ago
    originally posted on maybelline.com
    I have never found a mascara that doesn't make my eyes water in 63 years and 306 days of my life. This mascara feels very, very natural. It looks good too. My lashes are long and thick with this mascara. My eyes water very easily. This mascara is literally miraculous for me!!! I am glad I finally found this one!
    3 guests found this review helpful. Did you?

    Been using for long time

    5 out of 5 stars
    Jestelle - 5 months ago, Verified purchaser
    I love this mascara. I wear minimal make-up but do try and put on mascara as a daily going out sort of preparedness. I like the wide bristle brush that is included in this tube because I have sort of naturally long eyelashes and this seems to coat them well without having to go back over them again. I had a hard time finding this mascara at the pharmacy and other places that sell it so I was worried they had discontinued it, but I saw it on Target's website and ordered it. One tube usually lasts for at least 3-4 months.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Eye color:
    Blue
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Ehhh

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Jen - 5 months ago, Verified purchaser
    I’ve been looking for a good water proof mascara and truth be told I’m not truly impressed with the volume of mascara that goes onto the lashes… Just seems “weak” for being “very black”. I guess you get what you pay for.
    1 reply from Maybelline Consumer Care team - 5 months ago
    Hi There! Thanks for reaching out and sharing your experience with our Maybelline Full 'N Soft Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    value: 4 out of 5
    easy to apply: 3 out of 5
    easy to remove: 2 out of 5
    quality: 1 out of 5
    long lasting: 4 out of 5
    1 guest found this review helpful. Did you?

    The WORLDS BEST MASCARA LITERALLY!

    5 out of 5 stars
    Emjo37 - 5 months ago
    originally posted on maybelline.com
    This is the absolute best mascara out there I have used this same mascara since the 2000’s and please never stop making it!! Lashes are soft not stuff or crunchy and it makes them sooo full & long! Plus doesn’t irritate my eyes. Seriously don’t ever stop making this stuff j will literally cry my eyes out!!! There is nothing out there that works as well and feels as natural!
    2 guests found this review helpful. Did you?

    Staple

    5 out of 5 stars
    Erica - 6 months ago
    my go to mascara that I always default back to
    Did you find this review helpful?

    My 2nd Fav After Lash Discovery

    5 out of 5 stars
    LauraR1103 - 7 months ago
    originally posted on maybelline.com
    Full 'n Soft is a great formula if you are looking for waterproof coverage that will not clump or lead to lash breakage. So many newer formulas are good 'short term' options, but require additional serums to maintain the quality of your lashes over time. Not so with this product! This product is a staple in my makeup bag.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily,
    Combination
  • Skin concern:
    Acne,
    Redness,
    Uneven skin tone
  • Hair color:
    Auburn
  • Eye color:
    Brown
  • Messy and not long lasting at all

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Hannah - 7 months ago
    Very thin formula that barely stuck to my lashes, it smeared so easily under my eyes I would through several qtips to fix it, and it smudged both on my eyelid and under my eye over the course of 8 hours of wear. Definitely do not recommend.
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hi there, Hannah! Thank you for reaching out about our Full N' Soft Waterproof Mascara. We are sorry to hear of your experience with our mascara. We are passing your feedback along to our team for review. We sincerely hope you continue using Maybelline products with full satisfaction in the results! XOXO
    1 guest found this review helpful. Did you?

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