Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz

Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 1 of 4Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 2 of 4Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 3 of 4Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 4 of 4
Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 1 of 4
$7.99When purchased online

About this item

At a glance

Hypoallergenic
Hypoallergenic
Waterproof
Waterproof

Highlights

  • Helps nourish the lashes with vitamin E
  • Thickening mascara creates healthy-looking and full lashes
  • Prevents lash loss when removing the mascara

Specifications

Suggested Age: 10 Years and Up

Health Facts: Hypoallergenic

Color Palette: Medium Tones

Beauty Purpose: Volumizing, Thickening

Net weight: .28 fl oz (US)

Features: Waterproof

TCIN: 14487397
UPC: 041554605228
Item Number (DPCI): 052-07-1694
Origin: Made in the USA

Description

Nourished with Vitamin E, this advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.Step 1. Sweep the brush from root to tip of lashes.Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Hypoallergenic
Designed to minimize the possibility of an allergic response.
Waterproof
Product is waterproof.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g1844 1 petroleum distillates, c8-9 isoparaffin, disteardimonium hectorite, cera alba/beeswaxcire dabeille, copernicia cerifera cera/čarnauba wax/cire de carnauba aqua/water/eau. synthetic beeswax, allyl stearate/va copolymer, paraffin, propylene carbonate, polyvinyl laurate, silica, oryza sativa starch/rice starch, panthenol, hydrolyzed corn starch, methylparaben, isceteth-20, lecithin, octylacryamide/acrylates/butylaminoethyl methacrylate copolymer, tocopheryl acetate, disodium cocoamphodiacetate, 2-leamido-1,3-0ctadecanediol, phenoxyethanol, simethicone, disodium edta, propylparaben, bht. (+/- may contain/peut contenir: cl 77491, ci 77492, ci 77499//ron oxides, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77510/ ferric ferrocyanide)

Shipping details

Estimated ship dimensions: 5.53 inches length x 2.7 inches width x 0.79 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Virgin Islands, U.S., Guam (see also separate entry under GU), Hawaii, Northern Mariana Islands, American Samoa (see also separate entry under AS), Alaska, APO/FPO, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.3 out of 5 stars with 746 reviews
74% would recommend
79 recommendations
easy to apply: 4.48 out of 5
quality: 4.12 out of 5
value: 4.02 out of 5
easy to remove: 4.13 out of 5
long lasting: 4.07 out of 5

Personal info

  • Eye color:
    Brown
  • Hair color:
    Black
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Only if you like natural looking lashes

    5 out of 5 stars
    Would recommend
    Encore - 29 days ago, Verified purchaser
    Soft and natural looking lashes.
    value: 4 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Full n soft mascara

    5 out of 5 stars
    Would recommend
    Annea - 2 months ago, Verified purchaser
    Loved this mascara so much! Gives great volume, fullness, and length. I wore this with the purple lash princess mascara and it was great.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Hazel
  • Favorite!

    5 out of 5 stars
    Would recommend
    ogirlh - 2 months ago, Verified purchaser
    This is the only mascara I wear. It's the only one I've found that doesn't make my lashes stiff. It doesn't smudge either. My staple!
    4 guests found this review helpful. Did you?

    Mascara

    5 out of 5 stars
    Would recommend
    Brock90 - 2 months ago, Verified purchaser
    The only mascara I’ve used for 5+ years. It provides volume and length without clumping. The only negative is it does smudge on the lower eyelid.
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    value: 4 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Disappointed

    2 out of 5 stars
    Would not recommend
    Morgan - 3 months ago, Verified purchaser
    I needed a new mascara for daily wear. The tube feels like there’s barely any product in there and it clumps and flakes. Terrible!
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi there Morgan! We can see this wouldn’t be the result you were hoping for…It sounds like your tube of e Full 'N Soft Waterproof Mascara is drying out already. Nourished with Vitamin E, this thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. . If you would like to speak to us directly about your recent purchase, give us a call @ 800-944-0730 M-F 9 am-5:30 pm ET
    value: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Grey
  • Eye color:
    Hazel
  • Skin type:
    Combination
  • Skin tone:
    Light
  • The Best for Lasting Beautiful Non Clumping Natural Looking Lashes

    5 out of 5 stars
    Would recommend
    LT - 3 months ago, Verified purchaser
    The best mascara if you want a natural non clump look. The brush & the viscosity of the formula allow for multiple applications to darken as you wish. I’ve used this for years and while I’ve tried others, I always come back to this for tried and true results!
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Aging,
    Sensitivity
  • Hair color:
    Blonde
  • Eye color:
    Green
  • Impressive Mascara

    5 out of 5 stars
    Would recommend
    Christine - 3 months ago, Verified purchaser
    I usually don't buy drugstore mascara but, decided to give this a try. I actually liked it better than the high end brand ones. It stays on all day, makes my lashes look longer and fuller, and does not irritate my eyes. I was very impressed with this mascara and highly recommend it.
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Used and dried up

    1 out of 5 stars
    Would not recommend
    Target shopper - 4 months ago, Verified purchaser
    The mascara was sealed in the packaging but I opened it and it looked used and half dried up! So gross!
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi There We are sorry to hear about the experience you had with our Maybelline Full 'N Soft Mascara - 311 Waterproof Very Black! We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-944-0730 assistance and provide the reference #22029798 We are Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    quality: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    Did you find this review helpful?

    By far the best mascara

    5 out of 5 stars
    KristenR - 4 months ago
    originally posted on maybelline.com
    [This review was collected as part of a promotion.] Great spoolie which is best for full separated lashes. Builds great. Waterproof is my preference for no smudging.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Just okay

    4 out of 5 stars
    Would recommend
    Shannon - 5 months ago, Verified purchaser
    Very basic mascara but it does the job. Don’t expect crazy length or volume.
    easy to remove: 3 out of 5
    easy to apply: 5 out of 5
    quality: 4 out of 5
    long lasting: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    perfect

    5 out of 5 stars
    Would recommend
    ravenb114 - 5 months ago, Verified purchaser
    been using this for 20yrs. love it its actually a silver tube
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Skin concern:
    Sensitivity
  • Hair color:
    Black
  • No clump waterpoof

    5 out of 5 stars
    Would recommend
    Mama bear - 5 months ago, Verified purchaser
    My favorite mascara. Love the brush on it and mascara dies t clump on lashes.
    value: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Truly soft

    5 out of 5 stars
    Skolmom - 6 months ago
    originally posted on maybelline.com
    I am 46 and I have finally found a mascara that I love. Never clumpy and let's you add extra coats even when it dries. It has not smeared once on my face. Does take a little longer to remove but worth it.
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Hair color:
    Auburn
  • False Advertising

    2 out of 5 stars
    Would not recommend
    StayceMichelle - 6 months ago, Verified purchaser
    Doesn’t do what it says. My eyelashes didn’t even appear to have mascara on them. Returned and exchanged for another brand.
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hi there! Thanks for sharing some feedback with us on our Maybelline Full N Soft Waterproof Mascara! We appreciate you sharing your personal experience and will be sharing it with others on our team. We hope you keep trying our products in the future!
    easy to apply: 3 out of 5
    quality: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Eye color:
    Blue
  • Hair color:
    Brunette
  • Skin type:
    Dry
  • Okay mascara

    3 out of 5 stars
    Would not recommend
    Jduv - 7 months ago, Verified purchaser
    The mascara itself is very liquid and it does not extend my eyelashes how I like.
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hey There! We are so disappointed to hear about your experience with the Full 'N Soft Washable Mascara, that it did not meet your expectations and was runny. We will share this with our prodcution team, we would like to speak to you directly please call us at 1- 800-944-0730 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
    value: 2 out of 5
    long lasting: 3 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 2 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Auburn
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Superb product!

    5 out of 5 stars
    Would recommend
    Valerie - 7 months ago, Verified purchaser
    Best waterproof mascara I’ve found. As a contacts user I’ve found certain mascaras irritate my eyes. Not only does this one not irritate my eyes but it doesn’t smudge or run and the lash separation and volume is superb!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin concern:
    Dark circles
  • Eye color:
    Hazel
  • Hair color:
    Brunette
  • Skin tone:
    Medium
  • Not what I expected.

    2 out of 5 stars
    Would not recommend
    Campipp - 8 months ago, Verified purchaser
    Unfortunately the mascara was very clumpy, therefore I was unable to use it. Disappointed.
    easy to apply: 3 out of 5
    value: 1 out of 5
    long lasting: 1 out of 5
    easy to remove: 3 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    Curl and Waterproof

    5 out of 5 stars
    Di51 - 8 months ago
    originally posted on maybelline.com
    Love Full N Soft waterproof mascara, I have thin straight lashes and need to use an eye lash curler… I have been using this mascara for years because no other mascara of any brand holds the curl and stays put all day. I absolutely LOVE IT and I recommend it!
    2 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Normal
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Not for me

    1 out of 5 stars
    Would not recommend
    C - 9 months ago, Verified purchaser
    I used this mascara everyday for a month and it didn't work for me. I was looking for a hypoallergenic mascara that didn't make my eyes red and itchy and gave this one a try. This mascara didn't make my eyes itchy but it did feel red and irritated after a couple hours. My eyes always felt very tired and uncomfortable and I couldn't wait to take if off as soon as I got home. It's also impossible to wash off with water and soap. I changed to L'oreal and my eyes finally feel good like I have nothing on and easily washes off with just water and soap.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Blackheads,
    Redness
  • Hair color:
    Black
  • Eye color:
    Brown
  • dry at first, then much better

    5 out of 5 stars
    Would recommend
    MamaBear - 9 months ago, Verified purchaser
    always seems dry at first but after a few uses the brush gets coated better with more product. Natural soft lashes, I hate stiff thick lashes. curls well and waterproof washes off as easily as the washable. my fav!
    2 guests found this review helpful. Did you?

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