Conceals redness, flaws, and blemishes to achieve a more flawless skin complexion
This oil-free liquid concealer banishes signs of fatigue - skin stays fresh all day
Matches all skin tones from light to dark
Complete, natural coverage
Non-comedogenic, fragrance free
Description
Skin looks perfected with this natural coverage liquid concealer. This oil-free concealer makeup formula works to conceal redness, flaws, and blemishes. Non-comedogenic, fragrance free, and formulated to match all skin tones from light to dark, Maybelline’s Fit Me concealer stays fresh on skin all throughout the day. Dermatologist tested. Ophthalmologist tested.
Packaging May Vary
Step 1. Dot the liquid concealer onto imperfections or under the eyes to conceal the look of dark circles. Step 2. Pat the concealer with a finger or brush to blend.
Suggested Age: 13 Years and Up
Health Facts: Artificial Fragrance-Free, Oil-Free, Noncomedogenic
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water / eau, cyclopentasiloxane, hydrogenated polyisobutene, sorbitan isostearate, glycerin, propylene glycol, titanium dioxide, cera microcristallina / microcrystalline wax / cire microcristalline, phenoxyethanol, magnesium sulfate, disodium stearoyl glutamate, disteardimonium hectorite, methylparaben, silica silylate, aluminum hydroxide, paraffin, alumina, stearic acid, ethylhexylglycerin, tocopherol, polyethylene, tin oxide, chamomilla recutita flower extract / matricaria flower extract [+/- may contain : ci 77891 / titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides, mica]
Shipping details
Estimated ship dimensions: 5.77 inches length x 1.44 inches width x 0.75 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: I'm fit me 360 Mocha. What Concealer (s) goes with that shade? Thanks in advance for your suggestion
submitted by Ms Harry in PTC - 7 years ago
A: Hi Ms. Harry! I would go with either Hazelnut-55, or Cocoa-60. Hope this helps!
submitted byTarget Beauty Consulting - 7 years ago
Brand expert
A: Hi there- We appreciate your interest in our FitMe Concealer. For best shade selection, we suggest going on our website and exploring through our shade list to find something that works best for your complexion. We hope you give it a try soon!
submitted byMaybelline Consumer Care - 7 years ago
Brand expert
Q: Hello, I am fair skinned with reddish undertones would you suggest I use the light or fair concealer?
submitted by Tegan - 9 years ago
A: Sounds like my skin. I use light and it looks great. It has a nice yellow undertone to cover any redness. It's slightly darker than an ivory.
submitted byAMANDA - 9 years ago
A: I usually go fair. Hope this helps,
submitted byBright eyes - 9 years ago
Q: does this work well with a beauty blender?
submitted by mtdunn - 9 years ago
A: Hello there! You can definitely use our Fit Me Concealer with a beauty blender. Hope this helps!
submitted byMaybelline Consumer Care - 9 years ago
Brand expert
A: Hi mtdunn! Because Maybelline's Fit Me! Concealer is a liquid concealer, it's very easy to blend it out with a sponge. Just make sure you remove excess water from the sponge with a paper towel first so as not to dilute the concealer.
submitted byTarget Beauty Consulting - 9 years ago
Brand expert
Q: Hi there. I wear between a 220 and 225 FitMe foundation. What color concealer would you recommend?
submitted by MommyX6 - 3 months ago
A: Hello MommyX6! Since you wear shades 220 and 225 in our Fit Me Foundation, we recommend trying our Fit Me Concealer in the shade 25 Medium for a seamless, natural match to spot-conceal any blemishes or unevenness on your face. If you are looking to brighten your under-eye area, we suggest going one shade lighter and trying the shade 20 Sand. A great tip for the most natural look is to apply the concealer in a few small dots and gently pat it in with your ring finger, which warms up the formula and blends it beautifully into your foundation without tugging the skin.
submitted byMaybelline Consumer Care - 3 months ago
Brand expert
Q: Which lighter shade of the FitMe Liquid Concealer should I purchase, if I currently use the Maybelline FitMe Liquid Foundation in the shade 330 Toffee?
submitted by Gina - 7 months ago
A: Hello Gina! Selecting the perfect concealer to complement your foundation is a wonderful way to brighten and define your features. To ensure you find the most accurate match for your specific undertone and the desired level of brightness, we recommend utilizing the virtual Shade Finder tool available on the Maybelline website. This interactive tool is designed to take the guesswork out of the selection process by virtually testing shades against your unique complexion. As a general tip for achieving a highlighted effect, selecting a concealer that is one to two shades lighter than your foundation will provide a natural-looking lift to the under-eye area. Once you have used the tool to identify your match, applying the formula in a small triangle shape and blending upward toward the temples will help create a seamless and refreshed appearance.
submitted byMaybelline Consumer Care - 7 months ago
Brand expert
Q: Bobby brown concealer I am light bisque. What color would work best for me?
submitted by Celie - 1 year ago
A: Hi there, Celie! Thank you for reaching out about our Fit Me Liquid Foundation Concealer. We recommend trying our AI Shade Finder for the best results!
submitted byMaybelline Consumer Care - 1 year ago
Brand expert
Q: What shade should I purchase that’s equivalent to nars radiant concealer in the shade light?
submitted by Slawbyknobby - 1 year ago
A: Hi there! Thank you for reaching out about our Fit Me Liquid Concealer. We recommend trying our AI Shade Finder on our website for the best results! XOXO
submitted byMaybelline Consumer Care - 1 year ago
Brand expert
Q: for the concelar i use the shade 001 so what shade should i get for foundation?
submitted by sutton - 1 year ago
A: Hi there, Sutton! Thank you for reaching out about our Fit Me Concealer. We recommend trying our AI Shade Finder in our website for the most accurate shade match! XOXO
submitted byMaybelline Consumer Care - 1 year ago
Brand expert
Q: Is this concealer acne safe?
submitted by Sandrea - 1 year ago
A: Hello Sandrea! At Maybelline, our Fit Me Liquid Concealer is formulated to be non-comedogenic, meaning it's designed not to clog pores. However, individual reactions can vary, and what works for one person might not work for another. While "non-comedogenic" suggests a lower likelihood of breakouts, it doesn't guarantee that acne won't occur. If you are particularly prone to acne or have sensitive skin, we recommend consulting with a dermatologist before incorporating any new product into your routine. They can assess your specific skin type and provide personalized recommendations. We always prioritize skin health, and patch testing the concealer on a small area before applying it to your entire face is a good practice.
submitted byMaybelline Consumer Care - 1 year ago
Brand expert
Q: What shade of concealer should I use for Fit Me shade 380 (Espresso) ?
submitted by Aqua - 1 year ago
A: Hi there, Aqua! Thank you for reaching out about our Fit Me Concealer. We recommend trying the shade Cafe! XOXO
This concealer has garnered positive feedback for its lightweight texture, buildable coverage, and ability to brighten the under-eye area without settling into fine lines. Many guests appreciate its blendability and natural finish, making it a staple in their makeup routines. The extensive shade range allows for a good match for various skin tones, while the compact packaging makes it travel-friendly. However, some guests noted that it may not provide full coverage for all skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
3169 star ratings
4.4 out of 5 stars with 3169 reviews
easy to apply
4.6 out of 5
easy to apply: 4.64 out of 5
easy to remove
4.7 out of 5
easy to remove: 4.68 out of 5
long lasting
4.1 out of 5
long lasting: 4.06 out of 5
quality
4.2 out of 5
quality: 4.17 out of 5
value
4.3 out of 5
value: 4.33 out of 5
83% would recommend
259 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 August, 2026Verified purchase
Skin type: Normal
Eye color: Brown
Hair color: Black
Skin concern: Acne, Dark circles
Skin tone: Medium
Great find
Great concealer! I wore it to my graduation and held up super well and all day. Even better than my nars concealer!
This is a lightweight concealer and it brightens up my eye area without making it look wrinkled.
Blessed
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
15 August, 2026
originally posted on maybelline.com
Smooth & blendable
[This review was collected as part of a promotion.] This concealer was the perfect coverage for my under eyes and dark circles. i actually even bought a new one since receiving this product for free. it blended nicely and didn't crease too harshly!
KateC
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5 out of 5 stars
15 August, 2026
originally posted on maybelline.com
Excellent coverage
Has very good coverage! Light enough on the skin and not too thick.
Ahotzy
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5 out of 5 stars
10 August, 2026Verified purchase
Natural finish
Looks amazing! I used shade 65 as my foundation shade
Zipporah
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 August, 2026Verified purchase
Skin tone: Medium
Skin type: Normal
Skin concern: Aging, Dark circles
Eye color: Hazel
(no review title)
Lightweight, ok coverage. Good product for the price.
Lady Elaine
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
4 August, 2026Verified purchase
Skin type: Combination
Skin tone: Medium
Eye color: Brown
Hair color: Brunette
Skin concern: Redness
(no review title)
doesn’t have very good blendability, or full coverage
1 reply from Maybelline Consumer Care team - 28 days ago
Hello there! We hear your feedback and are sorry to hear that our Fit Me Concealer fell short on blendability and coverage for you. Designed to deliver light-to-medium, breathable coverage with a natural finish, this oil-free formula is crafted for an effortless, everyday look rather than heavy full coverage. A wonderful tip to build more coverage and seamless blending is to dab a few small dots on targeted areas, allow the formula to set for about fifteen seconds so the pigment concentrates, and then gently press it into your skin using a damp beauty sponge or your ring finger.
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
23 July, 2026
originally posted on maybelline.com
Perfect concealer
[This review was collected as part of a promotion.] Since I test this concealer I haven’t changed it the formule it’s just amazing. This is my favorite concealer I probably had used like 7 or 8 tubes since I discovered. My perfect shade and it’s seems so nice for me.❤️ it’s the perfect concealer.
Hey I was surprised how this actually covered up my melasma.
TJM
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
27 June, 2026Verified purchase
Skin type: Combination, Oily
Skin tone: Light
Skin concern: Aging, Dark circles, Acne
Fragrance
Fragrance?? I’ve bought this before but the one I just purchased has a floral fragrance to it
1 reply from Maybelline Consumer Care team - 2 months ago
Hello! Thank you for sharing your experience with our Fit Me Concealer. We are so sorry to hear that your recent purchase had an unexpected floral scent, as this formula is designed to be fragrance-free. We have shared your feedback directly with our quality team for a thorough review, and we recommend checking the packaging of your product to ensure everything is correct. We invite you to explore our other complexion favorites as well, and hope you find your perfect match soon. XO
DRose
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4 out of 5 stars
21 June, 2026
originally posted on maybelline.com
Dry eye sufferers, you have a concealer!
After having issues with RYE makeup due to dry eyes and clogged glands, all makeup was bothering my eyes. Was having most difficulty with concealers. Being 61 was having hard time finding one for my very sensitive eyes, and one that would work with mature skin. Did some research and this one was recommended. To my pleasant surprise it did not irritate my eyes like so many others that claim to be for mature skin. Further research I saw it contains chamomile..great ingredient for sensitive eyes. Please don't ever discontinue this product. Us dry eye sufferers are plenty, and I work in Cosmetics so will be suggesting this going further. Will add I wish it did conceal a bit more or that you offered yellow color corrector in this..but being thicker probably would change formula..so please don't do that. I'll work with it. I will do a review going further for this on Tik Tok. Dry eye sufferers need to know there's an option out there..so far, this is the best that's affordable. Thank you.
SassySan65
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4 out of 5 stars
27 May, 2026Verified purchase
Hair color: Red
Skin tone: Light
Skin concern: Acne, Redness
Eye color: Green
Skin type: Dry
(no review title)
Good at showing skin town on models it matches my skin
Aliyah
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5 out of 5 stars
23 May, 2026Verified purchase
Skin tone: Medium
Skin type: Combination
(no review title)
Love it love love it ✨
teresa
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5 out of 5 stars
22 May, 2026Verified purchase
Eye color: Brown
Skin tone: Medium
Skin concern: Dark circles, Uneven skin tone, Redness, Sensitivity, Acne
Skin type: Dry
Hair color: Black
GET IT
This product is amazing. It stays on all day and is lightweight to buildable coverage
bb
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3 out of 5 stars
19 May, 2026
originally posted on maybelline.com
Good concealer
[This review was collected as part of a promotion.] Great packaging and ver easy to blend. Its very buildable and good coverage. Leaves no patchiness on the face. Sadly this wasnt my shade but ive been using it as contour and works great.
1 reply from LeCare team - 3 months ago
Hi. Thank you for reaching out to Maybelline and sharing your comments on the Fit Me Oil Free Concealer. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
leslyG
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5 out of 5 stars
9 May, 2026
Skin concern: Redness, Dullness, Acne
Eye color: Blue
Hair color: Brunette
Skin type: Combination, Oily
Skin tone: Light
Best concealor
It is so good so smooth so perfect
Maelyn
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5 out of 5 stars
24 April, 2026
originally posted on maybelline.com
Best concealer and natural feeling !
Please don’t get rid of this concealer or formula!! It is the best and so lightweight and looks truly natural - which makes me feel confident and actually pretty when using it . My only complaint would be it should come in a bigger tube ! Absolutely love this one, miss the Superstay one .
Siqchiqchar
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1 out of 5 stars
10 March, 2026
Skin tone: Light
Skin type: Combination
Skin concern: Dark circles
Hair color: Brunette
Eye color: Blue
Maybe not good for extra sensitive skin...
Maybe it's just me but I started using this product (loved it BUT) the skin around my eyes started peeling and getting irritated :( I always love Maybelline products but this one just didn't agree with my skin apparently lol
1 reply from Maybelline Consumer Care team - 6 months ago
Hi Hannah G. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Fit Me Liquid Oil Free Concealer. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Hannah G
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 March, 2026Verified purchase
Skin tone: Medium
Skin type: Combination
fav concealer
matches skin and cover great
Vivian
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 February, 2026
Not my Fav
I am sorry but it's not for me. I've had it for months-using it almost every day-but it doesn't do a thing!! I use it on my achne and it just makes it more iritated.
1 reply from Maybelline Consumer Care team - 6 months ago
Hello there. We are very sorry to hear about your experience with our Fit Me Concealer. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
