Maybelline Fit Me Liquid Oil-Free, Fragrance-Free, Dermatologist Tested Concealer - 0.23 fl oz

Perfect for my dry skin. Doesn't crease and very easy to remove.

[This review was collected as part of a promotion.] I received the Maybelline concealer for free in exchange for my honest opinion, and here’s my take. The packaging is quite basic, and I found the wand to feel a bit flimsy, which initially raised concerns about its quality. However, the concealer itself impressed me with its excellent color match to my skin tone, blending seamlessly for a natural look. It performed well in covering my under-eye circles, though by the end of the day, I noticed some creasing under my eyes. Covering blemishes was a bit more challenging, requiring extra effort for decent results. The longevity could be improved, but I suspect pairing it with a primer or sealer might help. Overall, for its price point and accessibility, it’s a solid product. I’d recommend it for younger users who may not be as concerned about under-eye creasing.

[This review was collected as part of a promotion.] TmFit me products are good budget friendly and nice to have products. Texture is just right not too liquidy nor too thick. It gives full coverage to my skin and I am party ready in less time. It blends with your skin so easily and doesn't give caky appearance.

[This review was collected as part of a promotion.] Maybelline Fit Me Concealer: With 18 shades, this oil-free concealer matches skin tones to conceal redness, flaws, and blemishes to achieve a more flawless skin complexion; The oil-free formula is breathable for natural-looking coverage that won't clog pores.

[This review was collected as part of a promotion.] I really love this concealer! I wish it came in a larger size so I don't have to repurchase it as soon as I do. It has a nice amount of coverage without drying up my under eyes and making the look dehydrated and wrinkled. It blends very nicely and doesn't look cakey either.

[This review was collected as part of a promotion.] I used the concealer to hide my sun spots and it did it great job! Spots are invisible and so is the product. Fantastic coverage and very easy application.

[This review was collected as part of a promotion.] I like this little concealer. It’s small and convenient. I think I could go with a better color next time, but the product blends out really nicely and this is the only color I’m putting on my face and it seems to have pretty good coverage throughout the day

[This review was collected as part of a promotion.] Love love love this packaging, leaves my face with a nice texture and full coverage. Blendability is amazing Shade range is perfect . Will definitely buy more of these

[This review was collected as part of a promotion.] This concealer is a classic from Maybelline. I appreciate a doe foot applicator, allowing for precision when applying. This particular shade match wasn’t exactly suited to me but I could tell the product was blendable and had good coverage payoff. I’ll have to look for a closer shade match in store!

[This review was collected as part of a promotion.] This concealer delivers smooth, buildable coverage that looks natural and feels lightweight on your skin. It seemed to blends effortlessly — whether I was covering up dark circles, redness, or a blemish — and it doesn’t crease or settle into fine lines throughout the day. What I loved most was the finish: it gives a fresh, look that isn’t too matte or too dewy, making it ideal for all skin types. If you're looking for a dependable, everyday concealer that gives you coverage without the heavy feel, the Fit Me Concealer is definitely worth trying out.

[This review was collected as part of a promotion.] A good product that I’ve loved! The packaging is easy to use. If you’re looking into something affordable and does the job, I would look this way! There’s plenty of shades for all skin color and the coverage is medium to full coverage. It doesn’t crease and last a long time.

[This review was collected as part of a promotion.] I received this product in return for my honest review. I love love love this concealer. I’ve been using it for years! It doesn’t dry out my under eye like other concealers, and it has great coverage. It’s easy to blend in and stays looking good throughout the day. Highly recommend!

[This review was collected as part of a promotion.] OVERALL THOUGHTS - This is a great concealer. They actually have a shade light enough for me, even thought it might be too light, which is pretty rare for me! It’s a nice cool tone without being overly saturated (too pink). The formula is nice. I can get light to medium-full coverage. It’s easy to blend and just melts into the skin. It doesn’t look dry or cakey even on my dry under eyes. Coverage lasts throughout the day. I really like it! PACKAGING - This comes in a plastic tube. It has a doe foot applicator that is pretty small. It has a nice slight angle to it. I like it’s small and thin. Some doefoot applicators on concealers are so big and thick that they end up with way too much product on them. This allows me to be more precise and not apply too much at once. I really like that. SHADE SELECTION & MATCH - I got the shade “001 Cool Ivory” (shown as “01” or “Cool Ivory” on their website, but tube says “001”). I’m very fair, very cool toned, and muted. It’s pretty hard to find a shade match for me, especially at the drugstore, either they aren’t light enough, aren’t cool enough, and/or are too saturated in the undertone (way too pink for my muted skin). Unlike most brands, the lightest option for this concealer was labeled as cool toned (usually the cool toned option is 2nd or 3rd up for some reason), so I was happy about that. In the swatches it looked pretty darn light. Being really fair, it’s rare to have a complexion product that’s too light for me, but it has happened (just not usually at the drugstore). I like my concealer to match me as close as possible. If it’s too light, it looks really dry and even kind of grey when the darkness peeks through. Really, I’d rather a concealer shade be too dark than too light. Then it won’t look dry and grey. But, I decided to go with the lightest option since drugstore complexion products rarely go light enough for me, and usually, even if their swatch photos look like it’s going to be light enough for me, it rarely actually is. Surprisingly, 001 Cool Ivory ended up being accurately shown in product photos - it looks just as light as the product photos show. It’s cool toned like it claimed. It has a slight pink undertone to it, though it isn’t extremely saturated where it looks straight up pink. In the product photos, in the initial photo of the swipe of concealer, it looks more like a peach tone or even yellow. But, in the swipe shown with all the other shade options, it looks more like it does in person, with a subtle pink tone to it. I tried to capture the pink tone to it in my photos, but no matter how hard I tried, it didn’t seem to capture it. That’s how subtle it is! So I was happy about that. Though, I was worried it would be TOO light for me, which, again, isn’t usually something I run into with drugstore brands! It actually worked well for me. I show swatches comparing the shade to multiple other drugstore concealers so, hopefully, if you have 1 or more of them, it’ll give you a good comparison to judge the shade of this by. FORMULA & APPLICATION - This is a really nice formula. It’s very thin. I thought it wouldn’t give good coverage being so thin. But it actually covered well. It isn’t full coverage when you do 1 layer. It gives light coverage with a thin layer applied. But it does build up. I get medium coverage with 2 thin layers. If I let the layer sit for a minute or so before blending it out (which I like to do to get more coverage from my concealers), then I get medium to full coverage with 2 thin layers. Like I said before, I was worried the shade might actually be too light for me and would end up looking dry, cakey, and grey. But, the shade worked well. It didn’t feel or look dry on my under eyes (and I have dry under eyes that a lot of concealers look horrible in, even if I prep my eyes well. But this blended out easily, applied nice and smooth. It just melts into the skin. It works well with a sponge, brush, and puff. The coverage lasts throughout the day and doesn’t start looking dry or patchy.

[This review was collected as part of a promotion.] This is a great light weight concealer. It's great for coving blemishes and lighting under eyes. It glides on easily and blends well. I just used my figure tip to pat it for easy blending. It feels so light weight and didn't crease on me. I like using one shade lighter than my skin to give a brighter effect.

[This review was collected as part of a promotion.] I really like the Maybelline Fit Me Concealer! It has nice medium coverage that looks natural and blends super easily. I use it for under eyes and little blemishes, and it doesn’t feel heavy at all. Just make sure to set it with a bit of powder to avoid creasing. Such a good option for the price!

[This review was collected as part of a promotion.] This creamy lightweight concealer is the perfect addition to your makeup routine. I have been a longtime user of several thicker concealer but I’ve really enjoyed this thinner, but still a medium/full coverage. This concealer blends easily with a brush or sponge. The packaging is easy to use and durable. The shade range from this line seems great, but I cannot speak to deeper tones as I am fairer skin. This concealer leaves my under eyes without texture/fine lines.

[This review was collected as part of a promotion.] I've tried many concealers over the years, but this one truly stands out as a holy grail product. As someone who struggles with dark under-eye circles due to lack of sleep, concealer is an essential part of my routine. This product delivers excellent coverage and brightens the under-eye area beautifully. My skin has begun to show signs of aging, so I'm especially mindful of how products settle into fine lines. I initially applied too much, which caused some creasing and emphasized texture. However, I quickly realized that a little goes a long way. The next day, I used a smaller amount and took more time to blend it out, and the results were flawless.

[This review was collected as part of a promotion.] I’ve always been a fan of the fit me foundation but had never tried the concealer. Now that I’ve tried it, I can say I really like it, however I wouldn’t reach for this daily. I’ve noticed that it enhances my fine lines within a couple hours and that I don’t like. It is brightening though and a little goes a long way.

[This review was collected as part of a promotion.] This concealer works very well, fits my skin and is my perfect shade, almost as good as foundation. I highly recommend this I will be buying this in the future for sure! Smooth on your skin and works great the only thing I don’t like is the bottle is small so I would like to have more lol get this!

[This review was collected as part of a promotion.] This concealer has really good coverage. I got the wrong shade but that is on me. It is very blendale. It doesn't look cakey. It also doesn't make you look like you have more wrinkles.