$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Waterproof Very Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This waterproof volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing with Garnier Micellar Water Waterproof Makeup Remover
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Non-Clumping, Waterproof
TCIN: 12053683
UPC: 041554626964
Item Number (DPCI): 052-07-0244
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
petroleum distillates, pentaerythrityl hydrogenated rosinate, carnauba/carnauba wax, polyethylene, synthetic beeswax, disteardimonium hectorite, ceresin, ci 77713/magnesium carbonate, cera alba/beeswax, kaolin, aluminum stearate, silica, propylene carbonate, cetyl dimethicone, methylparaben, butylparaben, propylparaben, tocopheryl acetate, triticum vulgare/wheat germ oil, [+/- may contain: ci 77491, ci 77499, ci 77492/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide], f.i.l. d1601/3
Shipping details
Estimated ship dimensions: 0.94 inches length x 2.68 inches width x 5.55 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a loyal following for its ability to deliver long, defined lashes without clumping. Many guests appreciate its natural look and ease of application, making it a staple in their makeup routines. While some have experienced issues with the formula or applicator, the overall consensus is that it provides excellent value and performance, especially for those seeking a reliable everyday mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 6953 reviews
easy to apply: 4.24 out of 5
easy to remove: 4.14 out of 5
long lasting: 3.51 out of 5
quality: 3.49 out of 5
value: 3.67 out of 5
63% would recommend
269 recommendations
Watery
2 out of 5 stars
Thumbs down graphic, would not recommend
Watery - 1 day ago
I have straight lashes and wanted a natural-looking mascara that doesn't clump, so I bought a clear mascara. However, it was falsely advertised — it weighs my lashes down and doesn't work, even if I curl them. Please reconsider if you're looking for a good clear mascara for straight lashes.
My forever favorite
5 out of 5 stars
Thumbs up graphic, would recommend
EW - 4 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
I've been using this mascara for decades. Never disappoints. Super easy to wash off. I've tried others, high end brands and I always come back to this mascara.
Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Yulik - 12 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Blue
Perfect mascara- royal blue color 👌🏻
Thumbs down
1 out of 5 stars
Mama31 - 14 days ago
originally posted on Maybelline.ca
If I can give a zero I would, not precise, doesn’t stay sharp lon
1 reply from BEC team - 14 days ago
We are so sorry to hear that our Volum Express - The Colossal® Cat Eyes Washable Mascara did not give you the results you expected! This is never something we want to hear about one of our products and we will be passing this information along to the appropriate department. Consumer feedback is very important to us as it is the only way that we can improve, thank you so much for taking the time to reach out.
No go
1 out of 5 stars
Thumbs down graphic, would not recommend
Karen - 17 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
This used to be a good mascara. Now I put it on and it doesn't dry and it's not waterproof.
1 reply from Maybelline Consumer Care team - 14 days ago
Hi there Karen! We appreciate you taking the time to share your feedback on the Great Lash Volumizing and Lengthening Mascara. We're sorry to hear it didn't meet your expectations. We will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Your Guide Girl
5 out of 5 stars
Thumbs up graphic, would recommend
your girl - 19 days ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin concern: Dark circles
- Skin type: Normal
I’ve been bouncing around from clear mascara to clear mascara, but this one is my favorite I recommend it to all my friends. It literally last well over 6 months. Now my lashes are naturally curled and already a dark brown so when I apply it, it seems like I am wearing mascara. But I just love this mascara so much and had to leave a review😊🩷
Awful reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Melanie89 - 26 days ago, Verified purchaser
Like some other reviewers, I had a pretty bad reaction to this mascara. I do have sensitive skin in general, but I’ve never had issues like this with any other eye makeup. Went straight into the trash after one use, which is a shame since I liked the brush and lack of clumps.
Great buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Just me - 29 days ago, Verified purchaser
Easy online shopping and easy pick up in store.
Eye Inflamation
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 1 month ago, Verified purchaser
Every time I buy this I end up with an eye issue. Others in this type didn’t seem to bother me but I liked the brush. Don’t know if they differ but I sure took note on it and will not buy again.
1 reply from Maybelline Consumer Care team - 29 days ago
Hi there! We are so sorry to hear about your experience with our Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
:)
5 out of 5 stars
Thumbs up graphic, would recommend
S - 2 months ago, Verified purchaser
- Skin concern: Sensitivity, Acne, Aging
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
Works great!!! Will repurchase!
It's been around for years for a reason!
5 out of 5 stars
Thumbs up graphic, would recommend
Leesie1977 - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
Can't go wrong with great lash!
The best, longest lashes and no clumps
5 out of 5 stars
Wk02 - 3 months ago
originally posted on Maybelline.ca
Lash stiletto is *chefs kiss* I don't know why some places stopped carrying this, it's literally the only drugstore mascara worth purchasingor
A great addition to your makeup products
4 out of 5 stars
Thumbs up graphic, would recommend
Samma77 - 4 months ago
Maybelline New York Great Lash mascara has been a go-to for me because it’s affordable and lasts a long time. It coats my lashes beautifully, giving them a nice lift and definition without clumping. I love how it enhances my dark features, making my eyes stand out effortlessly. The only drawback is that after a while, some residue tends to fall near my eyes, creating a bit of a raccoon-eye effect. You have to be careful when wiping it away so you don’t mess up the rest of your makeup. That said, it’s still a solid-performing mascara that delivers great results for the price. If you’re looking for a budget-friendly option that does the job well, this one’s worth trying!
The BEST
5 out of 5 stars
Mk70 - 4 months ago
originally posted on Maybelline.ca
Been using this for years, it's my go-to! I don't have super long eyelashes but this makes them nice and long and not clumpy at all. Also love how long and sand the brushes but that it has fibers instead of plastic bristles. Highly highly recommend
Creates sky high lashes!!
5 out of 5 stars
Hannah B - 4 months ago
originally posted on Maybelline.ca
The only mascara I will ever use. I have used it for 15years and swear by it.
Best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
sassy1017 - 4 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
Love the color and it lasts
Stays put
5 out of 5 stars
Thumbs up graphic, would recommend
Happy Shopper - 5 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
Been using for decades. Stays put unless you get something oily on it because it does remove with oil, therefore, it will also smudge with oil.
I really like this mascay
5 out of 5 stars
Conn - 5 months ago
originally posted on Maybelline.ca
I have used this mascara for years and it’s amazing I have been unable to find it in the stores so I’m so excited to see it here.
Doesn't smudge!
5 out of 5 stars
Cher - 6 months ago
originally posted on Maybelline.ca
This is my all time favorite mascara. Lasts all day and doesn't smudge.
Dont bother
2 out of 5 stars
Thumbs down graphic, would not recommend
Rosa - 6 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
It makes my lashes look darker but that’s about it. I would not recommend it. There are better options out there even for this price
1 reply from Maybelline Consumer Care team - 6 months ago
Hello Rosa, thank you for contacting us regarding the Maybelline Great Lash Volumizing and Lengthening Mascara. We understand it did not meet your expectations. We invite you to browse our selection of other mascaras and hope you find one that better suits your needs.