Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz
$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Triclosan-Free, Noncomedogenic, Contains Micellar Water, Phthalate-Free, Mineral Oil-Free, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Combination, Normal, Dry
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521051
UPC: 041554259254
Item Number (DPCI): 052-07-0280
Origin: Assem USA w/foreign/dom. parts
Ingredients:
g852364 6, aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], f.i.l. t280697/1' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.79 inches width x 5.71 inches height
Estimated ship weight: 2.539 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Instant Eraser Concealer is a favorite among guests for its smooth application, versatile coverage, and skin-friendly formula. Many appreciate its ability to hydrate, conceal, and contour, making it ideal for busy mornings. The sponge tip applicator enhances ease of use, while the vegan and non-comedogenic formula caters to various skin types. However, some guests have experienced issues with the applicator and shade matching, which may affect their overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 5709 reviews
easy to apply: 4.23 out of 5
easy to remove: 4.45 out of 5
long lasting: 3.91 out of 5
quality: 3.89 out of 5
value: 3.96 out of 5
71% would recommend
445 recommendations
Range of pale shades!
4 out of 5 stars
Thumbs up graphic, would recommend
Artsyghost13 - 4 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging, Redness, Dark circles, Sensitivity, Uneven skin tone
- Hair color: Brunette
- Eye color: Hazel
Im very pale so finding a concealer that has very light colors is a plus for me. Covers redness and under eye darkness very well without being tacky
A classic for a reason!
5 out of 5 stars
natytc_6434 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was excited to try this product since my mom did tell me about it, she said it worked magic. I was surprised to see she was quite right! The product is amazing, it has great blendability and it does the work of covering greatly the undereyes. I completely recommend it as a great drugstore alternative
Average concealer
3 out of 5 stars
nicarb_9998 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This concealer was I think perhaps too light/white for me. It had medium coverage and did cover what I desired but I didn’t love the finish. I do like the built in dabbing brush but still kept like I needed a beauty blender
I love it.
5 out of 5 stars
auntlyds_7678 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m actually surprised how well it worked. I have terrible dark circles. I used to use this when I was a teen and don’t remember it working this well. It definitely seems to have been improved. Great and easy to use packaging, no scent. Finish is great but I’d set with powder. Love it though!
Best concealer
5 out of 5 stars
cardiomegallay_3709 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Instant Age Rewind Concealer has quickly become one of my all-time favorite makeup products! The formula is lightweight but has amazing coverage—it brightens my under-eye area instantly and makes me look more awake without feeling heavy or cakey. The sponge applicator is super convenient and blends the product really well, so I don’t even need a brush or sponge most days. I love how smooth and natural it looks on the skin—it doesn’t settle into fine lines or crease, which has been a problem for me with other concealers. Another huge plus is that it lasts all day without needing touch-ups. I can wear it for work, errands, or even a night out, and it still looks fresh hours later. The shade range is great too, so it’s easy to find a match or even pick up a lighter shade for brightening.
Great concealer
5 out of 5 stars
alonam14_8204 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is my regular concealer that I have been using for the past 4 years. Its has great texture and covers all the needed areas. Blends in great with my skin tone.
Good Product, mixed feelings on applicator
3 out of 5 stars
chloes435_1532 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I recieved this product in exchange for an honest review. This product worked well, it was good concealer, brightened below my eyes well. The spongy applicator is interesting, but I’m not convinced of its usefulness. It seems to put a lot of product on it, but then you need another sponge without product to blend it out
Love it
5 out of 5 stars
jenniferm838_1787 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received the Maybelline instant age rewind concealer free for my honest review.. I really liked this concealer it blends good and it's didn't settle in my fine lines under my eyes and has great coverage loved the packaging to.. It took a lot of clicks to get it primed but it was worth it.
Thin, Does Not Stay On Face
1 out of 5 stars
moneyspender - 17 days ago
originally posted on maybelline.com
My biggest complaint is that it comes right off. It's super thin, when you go to blend it in (with a brush, finger, beauty blender, whatever), most of the product comes off, making it difficult to apply without it being noticeably uneven. Once it's been applied and blended in and left to sit for a while, if you go to touch it ever so lightly, it comes right off in that area, leaving a bare patch on your face. Even after setting spray, this continues to be a problem, so you can't touch your face AT ALL. I think the thin formula that makes it so slippery is made that way so it's easier to clean out of wrinkles and creases. Despite what the product description will have you believe, it does get in creases just like any other concealer. This was an issue for me and I don't even have that many creases. Unlike how the pictures show, the product comes out all sides of the top part of the applicator, not just the top where it would be desirable, making it a bit awkward to use. It looks decent on the skin otherwise, but it is so difficult to work with that it ultimately isn't worth it.
Brightener
5 out of 5 stars
Thumbs up graphic, would recommend
RetiredMN - 17 days ago, Verified purchaser
- Skin concern: Sensitivity, Redness, Dark circles
- Skin tone: Light
- Hair color: Blonde
- Skin type: Dry
Love this to brighten and highlight around my eyes and cheeks on my light complexion. Great value.
Easy to apply, even easier to cover imperfections!
5 out of 5 stars
lynettew8_7439 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] As I head into my 40’s I’m getting more spots/discoloration on my face but thanks to the Instant Rewind Concealer I’m able to hide a lot of those imperfections. With multiple shade to choose from it is easy to apply with the sponge tip and continuous coverage all day.
Great coverage
4 out of 5 stars
dmriojas_7343 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I can definitely see why this concealer is a long time favorite. It’s creamy and blends into the skin easily. It has good staying power and it’s got really good coverage. Definitely would like to get this in a lighter shade.
Great concealer
5 out of 5 stars
thandtn_9119 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The product is great for the price and easy to use. It blends very well and covers my dark spots. The concealer goes well underneath other makeup products. I would recommend this!
The best
5 out of 5 stars
sherbanom_3318 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love how this concealer just erases dark circles instantly 😍 super lightweight but full coverage, and it doesn’t cake! Have used it for years!
High coverage and a nice wear
4 out of 5 stars
anns119_5833 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This concealer is so affordable for the product. After it oxidizes you can see some lines from where any eye bags are. It is high coverage and multi purpose. The applicater is sometimes annoying to use.
Awesome concealer
5 out of 5 stars
ibrag_5100 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] First of all, I received the wrong shade which will not be usable for me, but I tested it anyway. I have tried this concealer in the correct shade before and I really like its soft, buildable texture. It is smooth, not heavy or cakey, blends like a cloud, and leaves a soft natural finish. I find that it does not crease easily. I like the sponge applicator as it makes blending simple, though I am not sure how sanitary it is to use daily. This is a solid concealer that performs well and does not cake, just make sure not to over apply. Also, be sure to test the color first as the bottle looks darker from the outside.
Smooth application
5 out of 5 stars
briannac231_5439 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This concealer works great, it's a lightweight medium coverage concealer, it works great for covering minor blemishes, it blends easily and has no weird smell
Looks good, feels awful
2 out of 5 stars
ShellyL - 22 days ago
originally posted on maybelline.com
There are a lot of shade varieties, and the finish is nice, but after wearing it for a couple of hours, it started burning my skin. I then did a search on these reviews and see that many other women have had the same experience, some even getting redness and swelling from it. There are too many chemicals in this. Only put the necessary ones. We don't need to put goji berries on our face, they are for eating. I washed it off immediately, but the burning sensation lasted over 24 hours. Please make a hypoallergenic version of this with less chemicals and the same applicator, which I do like.
YES!
5 out of 5 stars
nikkig128_3120 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I LOVE this concealer. It has great coverage and blends so beautifully. The bottle is nice too, as you twist the top and the product comes out onto the sponge for easy application. Definitely recommend!
Love!
5 out of 5 stars
reganj5_6247 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Lightweight yet buildable coverage that brightens under eyes and blends seamlessly. The sponge applicator makes it quick to use, but some may prefer a more hygienic packaging. This product has been in my makeup kit for years, and will continue to stay in it!