Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz
$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Talcum-Free, Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Formaldehyde-Free, Hydroquinone-Free, Nonylphenol Ethoxylate Free, Contains Micellar Water, Mineral Oil-Free, Noncomedogenic
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Color Correction, Concealing, Skin Tone Improvement
Recommended Skin Type: Normal, Combination, Dry
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 52471795
UPC: 041554546781
Item Number (DPCI): 052-07-0645
Origin: Assem USA w/foreign/dom. parts
Ingredients:
aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891 / titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], (f.i.l. t280697/1)' '
Shipping details
Estimated ship dimensions: 5.63 inches length x 1.88 inches width x 0.81 inches height
Estimated ship weight: 2.539 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Instant Eraser Concealer is a favorite among guests for its smooth application, versatile coverage, and skin-friendly formula. Many appreciate its ability to hydrate, conceal, and contour, making it ideal for busy mornings. The sponge tip applicator enhances ease of use, while the vegan and non-comedogenic formula caters to various skin types. However, some guests have experienced issues with the applicator and shade matching, which may affect their overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 5692 reviews
easy to apply: 4.22 out of 5
easy to remove: 4.45 out of 5
long lasting: 3.91 out of 5
quality: 3.89 out of 5
value: 3.96 out of 5
71% would recommend
444 recommendations
Brightener
5 out of 5 stars
Thumbs up graphic, would recommend
RetiredMN - 9 days ago, Verified purchaser
- Skin concern: Sensitivity, Redness, Dark circles
- Skin tone: Light
- Hair color: Blonde
- Skin type: Dry
Love this to brighten and highlight around my eyes and cheeks on my light complexion. Great value.
Easy to apply, even easier to cover imperfections!
5 out of 5 stars
lynettew8_7439 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] As I head into my 40’s I’m getting more spots/discoloration on my face but thanks to the Instant Rewind Concealer I’m able to hide a lot of those imperfections. With multiple shade to choose from it is easy to apply with the sponge tip and continuous coverage all day.
Great coverage
4 out of 5 stars
dmriojas_7343 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I can definitely see why this concealer is a long time favorite. It’s creamy and blends into the skin easily. It has good staying power and it’s got really good coverage. Definitely would like to get this in a lighter shade.
Great concealer
5 out of 5 stars
thandtn_9119 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The product is great for the price and easy to use. It blends very well and covers my dark spots. The concealer goes well underneath other makeup products. I would recommend this!
The best
5 out of 5 stars
sherbanom_3318 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love how this concealer just erases dark circles instantly 😍 super lightweight but full coverage, and it doesn’t cake! Have used it for years!
High coverage and a nice wear
4 out of 5 stars
anns119_5833 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This concealer is so affordable for the product. After it oxidizes you can see some lines from where any eye bags are. It is high coverage and multi purpose. The applicater is sometimes annoying to use.
Awesome concealer
5 out of 5 stars
ibrag_5100 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] First of all, I received the wrong shade which will not be usable for me, but I tested it anyway. I have tried this concealer in the correct shade before and I really like its soft, buildable texture. It is smooth, not heavy or cakey, blends like a cloud, and leaves a soft natural finish. I find that it does not crease easily. I like the sponge applicator as it makes blending simple, though I am not sure how sanitary it is to use daily. This is a solid concealer that performs well and does not cake, just make sure not to over apply. Also, be sure to test the color first as the bottle looks darker from the outside.
Smooth application
5 out of 5 stars
briannac231_5439 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This concealer works great, it's a lightweight medium coverage concealer, it works great for covering minor blemishes, it blends easily and has no weird smell
Looks good, feels awful
2 out of 5 stars
ShellyL - 14 days ago
originally posted on maybelline.com
There are a lot of shade varieties, and the finish is nice, but after wearing it for a couple of hours, it started burning my skin. I then did a search on these reviews and see that many other women have had the same experience, some even getting redness and swelling from it. There are too many chemicals in this. Only put the necessary ones. We don't need to put goji berries on our face, they are for eating. I washed it off immediately, but the burning sensation lasted over 24 hours. Please make a hypoallergenic version of this with less chemicals and the same applicator, which I do like.
YES!
5 out of 5 stars
nikkig128_3120 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I LOVE this concealer. It has great coverage and blends so beautifully. The bottle is nice too, as you twist the top and the product comes out onto the sponge for easy application. Definitely recommend!
Love!
5 out of 5 stars
reganj5_6247 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Lightweight yet buildable coverage that brightens under eyes and blends seamlessly. The sponge applicator makes it quick to use, but some may prefer a more hygienic packaging. This product has been in my makeup kit for years, and will continue to stay in it!
The best
5 out of 5 stars
bushram8_3550 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using the Maybelline concealer for a while now, and it’s great! The shade 120 matches my skin perfectly and covers up my dark circles really well. It blends smoothly and doesn’t feel heavy or cakey on my skin. It lasts through the day and keeps my face looking fresh and natural. Definitely recommend it!
Brightens, covers and feels so light
5 out of 5 stars
ericam129_288 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Maybelline Instant Age Rewind Concealer has been a total game-changer in my makeup routine. It’s lightweight, super easy to blend, and gives my under-eyes a smooth, brightened look without feeling cakey or heavy. The coverage is amazing — it hides dark circles, redness, and blemishes effortlessly while still looking natural. I love the built-in sponge applicator too; it makes application quick and mess-free, especially when I’m in a rush. What I appreciate most is how it doesn’t crease or settle into fine lines, which is rare for a drugstore concealer. Plus, it lasts all day and layers well with foundation or on its own. This is hands-down one of the best affordable concealers out there — perfect for everyday use and even special occasions. Maybelline really got it right with this one!
love it
5 out of 5 stars
glambyfarr_9591 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i wear this concealer everyday! it’s super light and bendable. creates high coverage and looks very natural on the face it is becoming one of my favorite to be honest
Sheer but buildable coverage
4 out of 5 stars
britanieb3_8677 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The packaging is small and there is a barely noticeable scent. The finish is a little pinkish. The blendability and coverage is sheer but buildable.
Great
5 out of 5 stars
lovelydlynn86_3394 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This has such a nice finish. It’s easy to apply and has great pigmentation. The color match was great too. I love the coverage this gives. Great packaging.
Great blend ability
4 out of 5 stars
cambrynb1_8617 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I think I somehow got sent the wrong color so that's why I took one star off but overall this is a really good product. I used it as bronzer and it blended really nice. There's no discernible scent which I like and it doesn't feel like it clogs my skin at all.
Amazing!’
5 out of 5 stars
alenaam25_7330 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this concealer so much. It goes on so seamlessly. It blends super well either with the brush or just with your fingers. I have used multiple concealers in the past in this one goes on the smoothest. I love it.
Perfection
5 out of 5 stars
amymsorice_5278 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] For anyone that has dark circles or redness on their eyes or anywhere on their face, this is a must. I tried it applying first and then foundation over top and also foundation and then this on top, I would recommend either way it’s more of just what your preferences. Did a great job hiding the imperfections And helping me feel my best. The brush at the end is the highlight of the product. You don’t need to worry about getting your hands messy or using another brush to apply, you just need to blend however you normally would.
Easy to blend
4 out of 5 stars
kdaff_7503 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the finish of this concealer. With the added color range it makes it perfect for the no make up makeup look. Can be used for contouring or just concealing. Will buy again for the cost wise.