$10.99 when purchased online
Target Online store #3991
About this item
This product is featured in recent Target Finds stories
Ideas
It's Scorpio season–don't be afraid to embrace your edgy side.
Fearless, creative & intensely loyal, this intriguing water sign is all about going bold.
Ideas
The color of the year is here.
It's your favorite from the crayon box and one of the funnest ones to say. Meet Magenta, the color you're about to see everywhere.
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Guests are saying
Guests appreciate the long-lasting and vibrant colors of this lipstick, which stays on for hours without drying out lips. Many love the smooth application and minimal transfer, making it ideal for all-day wear. However, some guests experienced issues with the product being sticky or receiving opened items.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 17172 reviews
easy to apply: 4.25 out of 5
easy to remove: 3.56 out of 5
long lasting: 3.91 out of 5
quality: 3.56 out of 5
value: 3.67 out of 5
55% would recommend
381 recommendations
Shade #20 Coy 🏆
5 out of 5 stars
Thumbs up graphic, would recommend
MACAVA - 4 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Green
This does take a while to "set" - - about 5 minutes. Coy #20 is the most beautiful pink mauve shade for the cool-toned. Once it fully sets, I put a clear balm over it (I use Hurrah balm) and it really does last for many hours. A couple hours into weartime, I rub my lips together after applying clear balm to kind of "reconstitute" the color and get it to lay evenly on my inner lip area. Works every time. I'm back for a few backups of #20 Coy, which is a rare move for me. I find this way better than the Rimmel, CoverGirl, Revlon, and even Chanel long last lip products (the ones with color on one end and clear gloss on the other). Yes, even better than Chanel...this one has much better colors, lasts longer, and is way easier on the ol' bank account... The fragrance and flavor is extremely mild and disappears quickly.
Lip Queen
5 out of 5 stars
Thumbs up graphic, would recommend
latoya - 4 days ago, Verified purchaser
- Skin type: Normal
- Skin tone: Medium
I love how it goes on line paint and last all day. Almost little to none transfer. I just would recommend wearing a lip primer for moisture
Check seal before you purchase.
1 out of 5 stars
Thumbs down graphic, would not recommend
Natalie - 19 days ago, Verified purchaser
I ordered this item for pickup and when I received it, the seal was broken and it was used! Now I’m unable to return it. It’s saying that it’s not eligible for return! I can’t even use it. Very disappointed.
Nice and long lasting
5 out of 5 stars
Thumbs up graphic, would recommend
Myhales - 29 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Hazel
Great bold color! Stays on nicely
Works so well!
5 out of 5 stars
Thumbs up graphic, would recommend
ReggieR - 1 month ago, Verified purchaser
- Skin type: Oily
- Hair color: Black
- Skin tone: Medium
- Eye color: Hazel
Needed a long wear lip color in a pinch. It’s so great! Stays on for a very long time even with eating and drinking. Doesn’t feel super dry like most long lasting lip color does. Just wish it wasn’t from a big corporation.
New favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Amayala2 - 1 month ago, Verified purchaser
- Skin type: Combination
- Skin concern: Pores, Acne
- Hair color: Black
- Skin tone: Medium
- Eye color: Brown
It’s weird because it doesn’t dry down super matte but I love that! It’s comfortable and long lasting! Always my favorite
Bad experience
1 out of 5 stars
Momof2boys - 1 month ago, Verified purchaser
Ordered for pickup at a local Target but it was already opened….. so disgusting
1 reply from Maybelline Consumer Care team - 29 days ago
Hi there, Momof2boys! Thank you for reaching out about our Super Stay Vinyl Ink Liquid Lipstick in 35 Cheeky. We're so sorry to hear your product was delivered with the seal broken! We recommend reaching out to Target Customer Service for assistance. We hope you're able to try our lippie soon! XOXO
Was used
1 out of 5 stars
Target momma - 1 month ago, Verified purchaser
I’m sure it’s great buttttt I bought mine drive up and unfortunately it was already opened. The sticker seal was broken. So i returned it.
1 reply from Maybelline Consumer Care team - 29 days ago
Hi Target momma. You have reached the Maybelline Company. We're sorry to hear your product you received from Target was already opened. We suggest you contact Target regarding your issue.
Stays sticky!
1 out of 5 stars
Springtime72 - 1 month ago
originally posted on maybelline.com
If I could give less than one star I would. This product does not dry, the entire day it feels sticky on your lips. I have tried blotting it to take the sticky out and it doesn't work. Totally disappointed!
Great First Impression, Poor Performance Over Time
1 out of 5 stars
Angelica Zambrano - 2 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] At first, I loved this lipstick. The pigmentation was amazing, with a bold color and a beautiful vinyl-like finish that looked perfect. But over time, that changed. After just a few months, I noticed the color payoff started to fade. It felt more like a tinted gloss than a long-wear lipstick. One of the shades I own even developed clumps, no matter how much I shook it or tried to mix it. Something in the formula just isn’t holding up. I honestly feel disappointed. I was so excited about it at first, but now I feel a bit scammed. It didn’t even last a full year in good condition. I expected way more for the price.
Smudge free
5 out of 5 stars
Thumbs up graphic, would recommend
mariannam - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dullness, Uneven skin tone, Puffiness
- Hair color: Brunette
- Eye color: Brown
Long lasting, very pigmented
Smooth, glossy, moisturizing lipstick!
5 out of 5 stars
Thumbs up graphic, would recommend
FTB3 - 2 months ago, Verified purchaser
- Skin concern: Aging, Uneven skin tone, Puffiness
- Skin type: Normal
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
It is just what I wanted!
Sticky?
4 out of 5 stars
MamacitaChula - 2 months ago
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
I like the color however in order to get desired color I had to apply twice. It does leave a stain however after a while it doesn’t. It did feel sticky? And it looked like I had just applied it
So pretty
5 out of 5 stars
Thumbs up graphic, would recommend
Rowan - 2 months ago
- Skin tone: Light
- Skin type: Dry
Can be a little messy to apply but it's so pretty once it's on. I got it in the shade Royal
Beware
1 out of 5 stars
Thumbs down graphic, would not recommend
Ms K - 2 months ago
My item was previously opened, and I don’t want to catch any germs or virus from anyone
Shiny, alright!
5 out of 5 stars
Flkathy - 2 months ago
originally posted on maybelline.com
Wow! I havent worn lipstick in 15 yrs due to fine lines, the lipstick crawls outwards on every one! My daughter is getting married and i cant show up bared faced. I read reviews on all long wears and this one was the best for longevity, feel, and shine so I got composer matt and royal vinyl. Both are fab although i always lean towards the darker side. The wear is phenomenal and, lines? Well, they arent eliminated entirely and I dont mind them cause after all im not 40 anymore. But the lipstick stays exactly where I put it. Im thinking composer and top it with royal. It indeed looks like vinyl! I couldnt be happier!
Beautiful and silky!
5 out of 5 stars
Thumbs up graphic, would recommend
Jenn - 2 months ago
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
- Eye color: Blue
Super silky and the color is beautiful! Once it dries it really does last!
Target store
1 out of 5 stars
Chula - 2 months ago, Verified purchaser
This is the 3rd time this store gives me damaged or tainted items. Staff should check that the protective seal is not ripped before packaging.
Love it
4 out of 5 stars
Thumbs up graphic, would recommend
bre - 2 months ago, Verified purchaser
- Skin concern: Redness
- Skin tone: Light
- Skin type: Combination
- Hair color: Red
The formula can be a little drying but overall lasts really long and is a go to lip for me, especially the shade coy
Amazing colors
4 out of 5 stars
Thumbs up graphic, would recommend
Yam - 2 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Pores
- Hair color: Black
Me encantó que hay variedad de color