Sponsored
Maybelline Volum' Express Pumped Up! Colossal Mascara
$7.99
Color214 Glam Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Double collagen formula wraps each lash from root to tip for colossal impact!
- Brush fills out lashes for a pumped up look, with 12X the volume
- Washable formula
- Easily remove mascara with Maybelline Eye Makeup Remover
Description
Lashes get amplified! The double collagen formula wraps each lash from root to tip for colossal impact, while Maybelline’s biggest brush fills out lashes for a pumped up look. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .33 fl oz (US)
Features: High Pigment Density, Built-In Brush, Non-Flaking, Washable
TCIN: 15084439
UPC: 041554409291
Item Number (DPCI): 052-07-1596
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.07 inches length x 2.7 inches width x 5.55 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$14.00
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 1044 ratings
Guests also viewed
$7.99
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 374 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 2414 ratings
$10.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 9018 ratings
$8.29
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 522 ratings
Discover more options
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 2414 ratings
$8.29
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 522 ratings
$9.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 756 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 1367 ratings
$7.39
$5 Target GiftCard with $30 beauty products purchase
3.6 out of 5 stars with 567 ratings
$9.19
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 2278 ratings
Related Categories
Guests are saying
Guests have mixed feelings about this Maybelline mascara. While many appreciate its long-lasting wear, easy removal, and dramatic effect, others find the formula too dry, clumpy, and ineffective. Some guests have used it for years and are concerned about its availability, while others have experienced issues with the brush and formula consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 374 reviews
easy to apply: 3.19 out of 5
easy to remove: 3.88 out of 5
long lasting: 3 out of 5
quality: 3.05 out of 5
value: 3.28 out of 5
48% would recommend
25 recommendations
5 out of 5 stars
29 August, 2025
originally posted on maybelline.com
The best!
Great mascara!! My favorite since high school, dinner 10 years. Fluttery volume and length, holds a curl!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2025Verified purchase
- Skin type: Combination
- Skin concern: Pores, Sun damage, Dark circles
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
Nope...
Clumpy and after a few hours made my eyes sting.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Carol! We are so sorry to hear about your experience with our Volum' Express Colossal Mascara. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal
- Skin tone: Light
Best affordable tubing mascara
My favorite tubing mascara! Best formula I’ve tried since the lash sensational went trendy.
1 out of 5 stars
19 May, 2025
originally posted on maybelline.com
Mascara
I bought this mascara and it was missing the brush.
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2025Verified purchase
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
The best!
Love this mascara! It’s been my standby for over 10 years. I try others but always come back to this one. Easy to apply and layer and adds volume without clumping!
5 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
Highly recommend
I love this mascara! Looks great and not clumpy.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2024Verified purchase
favorite mascara
title says it all! I use it over a lengthening mascara, its the goat.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2024Verified purchase
Nope
Great brush but VERY little mascara inside.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there Karen! Thank you for your feedback on the Volum' Express Pumped Up! Colossal Mascara in the 216 Waterproof Classic Black shade. We are sad to hear that you did not see the results you expected with this mascara and that package didnt not seem like there was alot inside. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
5 out of 5 stars
13 June, 2024
originally posted on maybelline.com
Love it and in love with it
Over the last few years I have switched my makeup brand to Maybelline and have fell more in love with your products and brand than any previous ones I've used. That said, I have found this particular line of your mascara to be one of my most beloved. I love the drama affect it does for my eyes. I pair it with your tattoo studio gel eye pencil eyeliner and OMG! Love it. I only wear eye makeup and this one has won my #1 spot for mascara. It took me 2 days of wear and it stole the lead by the end of day one. Lasts all day and comes off easy with makeup remover towels at the end of my day many hours later. Thanks Maybelline for making a mascara that lasts as long as my day does. 16+ hours most of the time.
1 out of 5 stars
28 May, 2024
originally posted on maybelline.com
Absolutely Awful
Highly do not recommend this mascara. I got it and the formula was so dry it would not even go onto my lashes. Such a waste of money and wish I had not gotten it. Really wanted it to be great but it ended up horrible.
1 reply from Consumer Care Center team - 1 year ago
Hello there! We appreciate you sharing your experience with our Pumped Up! Colossal. We would like to speak with you directly about this matter. Please give us a call at 800-944-0730, M-F 9:00am- 5:30pm ET and provide the advisor answering your call with the reference #33094183. We hope to hear from you soon!
1 reply from Consumer Care Center team - 1 year ago
Hello there! We understand how frustrating it is that our Pumped Up! Colossal® felt sticky and flaked off. Feedback from our consumers is very important and we will be sure to pass your comments along to the team. We suggest trying our Lash Sensational Firework Waterproof Mascara. This is a buildable, clump-resistant impact formula. Thank you for taking the time to share your thoughts with us.
1 out of 5 stars
25 May, 2024Verified purchase
Don't buy if you want waterproof pumped up colassal lashes
I bought this as an emergency for a photo shoot in the water. This is the worst waterproof mascara I’ve ever used. In fact, this is the worst mascara I’ve ever used. My lashes were NOT colossal nor were they pumped up. They weren’t even waterproof. The brush was almost impossible to get mascara on your lashes. Like when you’re trying to run away in a dream and you can’t run. It felt like that. I tried to put it on and just wouldn’t go on. It was weird. I hated it.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there Klm, We want to understand what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
1 out of 5 stars
Thumbs down graphic, would not recommend
22 May, 2024Verified purchase
- Hair color: Blonde
- Eye color: Brown
- Skin type: Oily, Combination
- Skin tone: Light
Save your money
Terrible mascara. I went out on a limb and bought this one bc I normally grab The Rocket mascara by them. I have decent natural lashes, so I do not need much but was looking for volume, thickness…this did neither not even length and again…it doesn’t take much to give my lashes length. So disappointing! Good for a preteen but not for this woman. Waste of money!
1 reply from Maybelline Consumer Care team - 1 year ago
Hi there! Thank you for your feedback on the Volum' Express Pumped Up! Colossal Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 January, 2024Verified purchase
Never again
Awful. This mascara is super clumpy, dries up quickly, and irritates my eyes. The brush is also too big to get precise sweeps.
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there! We are sad to hear that you are not enjoying the Volum' Express Pumped Up! Colossal Mascara, and you had some clumping. We are disappointed to her about your experience and we will share this feedback with the rest of our team. We hope that you will continue to explore our products in the future.
1 out of 5 stars
2 October, 2023
originally posted on maybelline.com
No Colossal or Pumped up
I use Maybelline mascara all the time. This mascara is by far the worse one I've tried. I have stayed with the same one for some time, but thought I would change it up. Wrong move on my part. It does not stay on, smudges and certaily is not colossal and does not pump up.
5 out of 5 stars
27 September, 2023
originally posted on maybelline.com
Long Lucious lashes
Great mascara! I have naturally long lashes so I always look for volume in mascara. It lengthens and adds volume and looks great!
2 out of 5 stars
2 July, 2023
originally posted on maybelline.com
Wand missing or broken
First I want to say I am not a complainer, but I am a bit frustrated, I love the look of this mascara and I love the way the brush head is shaped. The problem is about every three tubes I purchase has a missing or broken wand. I have to buy them two at a time just in case. The two I just purchased are both broken. I hate to change, but I may have to. I cant afford to keep buying them to just throw them away.
1 reply from Consumer Care Center team - 2 years ago
Hi There! We are so sorry for your experience with our Volum' Express Pumped Up Colossal Washable Mascara. We invite you to contact our Consumer Care Center @1-800-944-0730, our hours are Monday through Friday, 10AM to 5PM EST. We would be more than happy to assist you with this problem!
1 out of 5 stars
22 June, 2023
originally posted on maybelline.com
Super dry and flakes off
I thought I was having an allergen in my eyes, but it turns out it was this mascara flaking off into my contacts. Wasted my money on this 😕
1 reply from Consumer Care Center team - 2 years ago
Hi there! We are sorry to hear about the experience you had with Volum' Express Pumped Up Colossal Mascara. We would like to speak with you directly about it. Please give us a call @ 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference # 27588878. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2022
- Skin tone: Light
- Skin type: Normal
- Eye color: Hazel
- Skin concern: Dark circles
- Hair color: Red
Mascara
I love Maybelline, this mascara goes on well and stays throughout the day
5 out of 5 stars
29 July, 2022
originally posted on maybelline.com
My favorite!
The applicator makes it super easy to apply. Love the way it makes my lashes look full and long. Doesn't smudge. Lasts all day and into the next- if you don't wash it off. This has been my go-to for years, even after trying multiple others- the cheaper or more expensive kind. The price is great too! Sometimes I can't find them in the store and have to keep rechecking. :(
1 out of 5 stars
Thumbs down graphic, would not recommend
27 May, 2022Verified purchase
- Skin tone: Light
- Skin type: Dry, Normal
- Skin concern: Acne, Redness, Sensitivity, Puffiness
- Hair color: Brunette
- Eye color: Brown
Bad This Time!
This is usually my go-to mascara but this time I bought it, the brand new tube was dry... Drier than the old one I was replacing! Maybe I will have to try a different mascara... I'm very displeased with this purchase! :(