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Milani Keep It Full Maxxx Lip Plumper - 0.15 fl oz
$8.99
ColorSituation-Ship 130
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At a glance
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About this item
Highlights
- Ultra-plumping gloss for visibly fuller lips
- Patent-like shine & bold color payoff
- Signature Keep It Full doe foot applicator
- Light Mango flavor
- Cruelty-Free
- Vegan
- Made in USA
Description
Needle-less to say, fuller lips are a swipe away! Take lips to the max with the NEW Keep it Full Maxxx Lip Plumper – an ultra-plumping gloss with high-impact color and serious shine for helps visibly plump lips. Milani’s Triple X Plumping technology features a unique blend of lip loving actives – a natural plumping peptide, Mango Seed Oil for deep hydration, Hyaluronic Filling Spheres to enable moisture-retention, and Chili Pepper Resin for a next-level tingling sensation. The bolder and brighter sister to America’s #1 Lip Plumper* - Keep it Full Nourishing Lip Plumper – Keep It Full Maxxx features the signature large, doe foot applicator that ensures the perfect amount of formula is applied, every time.
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shine Enhancing
Net weight: .15 fl oz (US)
TCIN: 83345902
UPC: 717489424028
Item Number (DPCI): 052-00-8067
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isostearyl isostearate, polybutene, hydrogenated polyisobutene, octyldodecanol, caprylic/capric triglyceride, hydrogenated styrene/methylstyrene/indene copolymer, hydrogenated styrene/isoprene copolymer, menthone glycerin acetal, polyamide-3, stearalkonium bentonite, propylene carbonate, mica, silica, ethylheyl palmitate, tribehenin, sorbitan isostearate, lactic acid, palmitoyl tripeptide-1, capsicum frutescens resin, silica dimethyl silylate, sodium saccharin, dicalcium phosphate, mangifera indica (mango) seed butter, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene glycol, caprylyl glycol, phenoxyethanol, sodium hyaluronate, hexylene glycol, tin oxide, flavor/aroma, limonene, linalool, titanium dioxide (ci 77891), iron oxides, (ci 77491, ci 77492), red 7 lake (ci 15850), blue 1 lake (ci 42090).
Shipping details
Estimated ship dimensions: 0.81 inches length x 0.81 inches width x 4.78 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it feel sticky.?
submitted by Boricua_kk - 1 year ago
A: Hey, thanks for your inquiry! The Milani Keep It Full Maxxx Lip Plumper is designed to provide a smooth, non-sticky finish while delivering a high-shine effect. However, I understand how a product's texture can feel different for everyone. If you find it sticky, it might help to apply a thinner layer, as sometimes too much product can create that sensation. XO, Milani
submitted byMilani Team - 1 year agoBrand expert
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Guests are saying
The Milani Maxxx Lip Plumper is a popular choice among guests for its vibrant colors, glossy finish, and noticeable plumping effect. Many guests appreciate the comfortable application and the variety of shades available. However, some guests have experienced an intense burning sensation and dryness, which may be due to the plumping ingredients. Overall, it is a well-loved product for those seeking fuller, glossy lips.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 234 reviews
easy to apply: 4 out of 5
easy to remove: 4 out of 5
long lasting: 3 out of 5
quality: 3 out of 5
value: 2 out of 5
60% would recommend
5 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Green
Shade Not As Pictured
Like all Milani shades, the colors online look different irl. First Kiss is not the beautiful cool-toned pink shown online. It's a warmer shade. Doesn't look horrible, but isn't what I thought I was gonna get. There's a lot of burning/tingling with this one, but strangely it doesn't plump my lips much.
5 out of 5 stars
30 August, 2025
originally posted on Milani
Gorgeous product!!
[This review was collected as part of a promotion.] Love this lip gloss! Plumping, pigmented and doesnt bleed into lines. Bae is an awesome red for everyday, Singlish is another great color for everyday!
5 out of 5 stars
7 July, 2025
originally posted on Milani
Smooth as silk
This lip plumper is so smooth on my lips due to its silky texture. The shades are amazing as well. Highly recommended!
1 out of 5 stars
30 May, 2025
originally posted on Milani
No thanks!!
Immediate burning!!! No way will I use this product.
5 out of 5 stars
15 April, 2025
originally posted on Milani
Smashing !!
[This review was collected as part of a promotion.] Amazing lip plumper ever ! My go too would continue to buy
5 out of 5 stars
10 April, 2025
originally posted on Milani
Good Products
It's a Good Product. it tingles when first applied. but it lasts and gives good pigmentation.
1 out of 5 stars
4 February, 2025
originally posted on Milani
Lips on fire!
I am 72 years old. I needed to replace my lip gloss and could not locate my usual brand. Choosing a lip gloss is easy peasy, right? I should have put my glasses on and read the fine print before making a decision. It wasn’t until after I applied it for the first time that I realized what a terrible mistake I had made. My lips felt as though I’d rubbed jalepeno oil on them. I was on fire, not to mention an unpleasant odor. Even after washing and applying a moisturizer to my lips they continued to burn for an hour. Having plump lips isn’t worth it, ladies. Buy the old tried and true. One good thing…the color was nice.
1 out of 5 stars
5 January, 2025
originally posted on Milani
Severe burning/stinging sensation on lips
It burned so bad when I first used it. I Can’t believe they’d make a product that literally felt like cayenne pepper on my lips. I will he returning it immediately.
1 out of 5 stars
20 December, 2024
originally posted on Milani
Terrible Burning!!
My friend bought me this for Christmas and I was so excited to use it, but as soon as I put it on, a terrible burning sensation started and made my eyes water horribly. Will be returning and not using again.
5 out of 5 stars
17 December, 2024
originally posted on Milani
(no review title)
I love this lipstick the sensation of chilli pepper is amazing
5 out of 5 stars
8 October, 2024
originally posted on Milani
Worth the money!
[This review was collected as part of a promotion.] Beautiful long last lasting color! Plumping effect is great and the tingle only lasts a few moments. Bought 2, but will certainly be buying more!
5 out of 5 stars
20 September, 2024
originally posted on Milani
Super Plumper
[This review was collected as part of a promotion.] Best lip plumper out there. You can feel it working within 2 minutes.
5 out of 5 stars
11 September, 2024
originally posted on Milani
Moisture for your lips
I love how it plumps my lips and leaving it moisturized specially the change of the weather.
1 out of 5 stars
26 August, 2024
originally posted on Milani
We Love Lip Gloss!
Please bring back MILANI BRILLIANT SHINE LIP GLOSS COLLECTION!!!
1 out of 5 stars
17 August, 2024
originally posted on Milani
Terrible
If I could give it 0 stars I would! DO NOT purchase! Burning sensation!!! Terrible! I purchased the max 130 situationshil!
1 out of 5 stars
21 July, 2024
originally posted on Milani
The product burns my lips.
I bought this product last month and am disappointed. Each time i used it 5 (times) my lips burned. The product is also funky and thick.
5 out of 5 stars
14 July, 2024
originally posted on Milani
Smooth and tingly!
I Love Milani lip plumper. It is smooth as butter going on your lips and not sticky. The plumper part is the best I have ever tried. Better than Tarte. You definitely know its working.
5 out of 5 stars
27 June, 2024
originally posted on Milani
Love the shine and color payoff
I absolutely love this lip plumper. The color pigmentation is awesome. The chili pepper added to the lip gloss is strong. For those with sensitive lips that could be an issue. I love the product.
5 out of 5 stars
1 June, 2024
originally posted on Milani
i love it
[This review was collected as part of a promotion.] best thing everrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
5 out of 5 stars
1 June, 2024
originally posted on Milani
Love how the color stays where you put it!
This will be my 3rd purchase and can’t live without it now!