$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-nourishing formula for a perfectly plump pout
- Lip MAXXXimizing oversized doe-foot applicator
- Intense cooling and tingling sensation
- Instant pout, maximum hydration
- Colorless formula with a soft shine finish
- 100% cruelty-free
Description
Forget the fillers. Intense pout maximization meets serious hydration in this next-level plumping formula. This high-comfort, cushiony balm is loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture rich mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe.
Suggested Age: 13 Years and Up
Color Palette: Light Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening, Moisturizing
Recommended Skin Type: Normal, Oily, Mature, Combination, Dry
Net weight: .15 fl oz (US)
TCIN: 87261485
UPC: 717489424165
Item Number (DPCI): 052-00-0168
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
hydrogenated poly(c6-14 olefin), ethylene/propylene/styrene copolymer, pentaerythrityl tetraisostearate, persea gratissima (avocado) oil, menthone glycerin acetal, simmondsia chinensis (jojoba) seed oil, ethylhexyl palmitate, palmitoyl tripeptide-38, camellia japonica seed oil, tocopheryl acetate, capsicum frutescens resin, palmitoyl tripeptide-1, sodium hyaluronate, helianthus annuus (sunflower) seed oil, portulaca pilosa extract,,cetearyl ethylhexanoate, tribehenin, sorbitan isostearate, lactic acid, collagen, mangifera indica (mango) seed butter, flavor/aroma, linalool, limonene, sucrose cocoate, alcohol, water/aqua /eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene/ethylene/styrene copolymer, glyceryl oleate, silica dimethyl silylate, butylene glycol, caprylyl glycol, hexylene glycol, phenoxyethanol, barium sulfate, rosin/ colophonium/colophane, red 7 lake (ci 15850)' '
Shipping details
Estimated ship dimensions: 0.81 inches length x 0.81 inches width x 4.78 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The Milani Keep It Full Maxxx Balmshell Lip Plumping Balm has garnered mixed feedback from guests. Many appreciate its lightweight feel, pleasant scent, and the glossy finish it provides. While some guests enjoy the mild tingling sensation and the plumping effect, others have experienced discomfort due to the burning sensation. Overall, it is favored for its moisturizing properties and long-lasting shine, making it a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 316 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.18 out of 5
long lasting: 3.5 out of 5
quality: 3.58 out of 5
value: 3.83 out of 5
61% would recommend
13 recommendations
Doesn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 13 days ago, Verified purchaser
- Hair color: Red
- Skin tone: Medium
- Skin concern: Dark circles
- Skin type: Combination, Oily, Dry
Don’t plump lips just gives the burning sensation
1 reply from Milani Team team - 12 days ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Subtle color, but very tingly
4 out of 5 stars
brittanyr89_4431 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love lip plumpers for the tingly sensation and this plumping lip balm didn't disappoint! I didn't notice a huge difference in terms of the size of my lips, but it still gave me a little confidence boost. I thought the glitter would bother me or look tacky, but it was very subtle on the lips and didn't feel gritty from the glitter. It also wasn't sticky at all, which is important to me when wearing lip product. Overall, I enjoyed the lip balm and will be purchasing other colors.
Pretty, sparkly, and effective!
5 out of 5 stars
lyricw5_9167 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This lip gloss was great! The color was perfect, a translucent pink with subtle iridescence and sparkles. The plumbing effect was gentle, and didn't make my lips feel too tingly while still providing results. The gloss is thick but I didn't find it sticky. I've found myself reaching for it night after night, and expect to continue to do so. It's been perfect for summer nights out!
Refreshing and tingly
5 out of 5 stars
- 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received the Keep it Full Maxxx lip plumping gloss in sparkling pink. The color is gorgeous in the sun. It went on incredibly smooth. It's not sticky at all, which is a big plus especially in glosses. It leaves a crisp refreshing minty tingle on your lips. I noticed that my lips do look fuller when using this product. I would recommend it!
It works amazing
4 out of 5 stars
kaleyf1_8164 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this color absolutely beautiful on my pale skin! This product has a light smell that isn’t too overwhelming. The packaging is absolutely beautiful with the gold words and the gold lid. I also love the ingredients in this lipgloss!
Gorgeous lip pumping balm
5 out of 5 stars
jenniferr731_4968 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this lip pumping balm. First the color was absolutely gorgeous. The balm had a cooling sensation that was nice, but it actually made my lips look more full and hydrated. I also like that it wasn’t sticky. Very well done!
Nice tingle
5 out of 5 stars
aliciar8_5364 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I usually don’t like plumping lip products because they are way too strong and make my mouth feel like it’s on fire but this Milani plumping gloss is not overpowering! I love that it feels more like a menthol type of tingle rather than full capsaicin burn! The flavor feels more berry to me but it doesn’t last for long. The tingling has been going for the past 30 min and the gloss is still present on my lips. I love the light pink color and subtle sparkle. I would definitely purchase again!
Cute and cost effective
4 out of 5 stars
brittanycd25d_1801 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a nice value plumper. The packaging is cute but it’s been in my purse and the lettering is almost fully wiped off. On the lips it does feel a bit waxy and like it doesn’t absorb. It isn’t stick at all. Has a nice not over the top shimmer. I do wear it with liner and I think it wear really nice. It does feel plumping and stingy on the lips but nothing too overwhelming. I took a picture before and after twenty minutes so you can see it does work. I would recommend!
Pretty Pink Color, Not So Great Plumping
2 out of 5 stars
saral364_6289 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I got the Milani Cosmetics Keep It Full Maxx Balmshell Lip Plumping Balm in luminoso. It's a light pink color that gave my lips a nice tint, but that was about it for me. The chunks of glitter were way too big for my liking. One ended smack dab front and center on my lower lip, and it was all I could see in the mirror. I don't know that the gloss made my lips plump, so much as just tingle, and not all that pleasantly. There was a fruity smell to the gloss, maybe strawberry or guava, but when applied, no matter what I did, it ended up giving off a bit of a chemical flavor in my mouth. It was also a bit sticky. This is definitely not for me.
Cute shine
4 out of 5 stars
gimekennedy_1237 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Is it okay if I say it taste sooo good??? Cuz it's like berries when you put it on your lips. It's so good. It does plump your lips, takes like 15 minutes to feel the tingly in the lips so beware of how much lipstick you put on. It does have a cute shine, like glossy, very pink, very Summer. Lasts for about 2 hours. Oh!! The applicator is massive, it's my favorite part of this product is it so easy to put it on your lips!!!
New fave
5 out of 5 stars
- 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] GIRLS!!!!!! I’m not a plumper girly but this is my new favorite gloss. I couldn’t believe how good it looked on me!!! I love it and I know you will too.
Plumber be plumplin ✨
5 out of 5 stars
amym2408_6221 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Milano Cosmetics Maxxx Balmshell Lip Plumping Balm is beautiful on the lips, swatched, and even just to look at! The application texture is smooth and silky. Packing is on point, aesthetically pleasing to say the least. Plumper be plumplin ✨
Yess
5 out of 5 stars
ambs00_152 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Milani Keep It Full Maxx Balm in Shell – A Must-Have! I absolutely love this lip plumping balm! The Shell shade is a beautiful, soft nude that adds the perfect touch of color while still looking natural. It feels super hydrating and smooth—not sticky at all—and gives my lips a subtle plump without any harsh tingling. The formula is creamy and comfortable for all-day wear. Milani nailed it with this one!
Juicy, plumped look
5 out of 5 stars
theeins_2589 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This gloss is such a gem. It lasts surprisingly long, gives a juicy, plumped-up look, and the color in Sparkling Pink is just the right hint of sweet. It smells delicious—like a treat every time you apply it. The finish is smooth, not sticky, and it makes lips look instantly fuller and fresh.
Lightweight with that summer shimmer
5 out of 5 stars
marys874_7582 - 30 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Milan 'Keep It Full Maxxx Balmshell' plumbing lip balm. Perfect for summer, it is sheer and sparkly, lightweight and shiny. Contains hyaluronic acids and oils that are nourishing. It goes on easily with the soft applicator. There is a slight tingling and it has a fresh light cherry scent. Lips look plump and perfectly glossed.
Pretty sparkly pink
4 out of 5 stars
caitlint98_6702 - 30 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This lip gloss is pretty! It has a little shimmer and a sheer pink color. It has a pleasant minty taste/smell. I didn’t really see too much “plumping” but I feel like none of these type of lipglosses do that. That said it is a nice gloss, I like the tingling minty sensation. It’s not sticky and gives a nice moisturizing sheer shine to the lips.
It's decent
3 out of 5 stars
jessicarabbit08_8497 - 30 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I'm a lippie junkie and will try just about any kind of gloss.. This is my 1st time trying anything by this brand and it's ok.. I love the smell and texture. It's not sticky and easy to apply. It does tingle A LOT! I didn't notice any plumbing on my end, but I already have full natural lips being a WOC. I would buy this w/o the plumping properties.
Nice color and great plumpy gloss!
5 out of 5 stars
anastasias96_8339 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Very nice color and good shine! Also has great plumpness and minty feel! Lays down nicely and has a good feel. Also very nice and clean packaging!
Not a fan, but I don’t like lip plumpers
3 out of 5 stars
hannawags20_5606 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] To preface, I am not a fan of lip plumpers. I’ve never understood why they’re a thing when they’re honestly super uncomfortable to wear. I tried this out, because the last one I received wasn’t super intense and thought this may be the same. I was wrong. Within 10 seconds of me putting on the product (I counted) I could feel my lips start tingling. It wasn’t bad until the 5 minute mark where I was tempted to wipe it off. I may just be sensitive to this sort of product, but the minimal lip plumping it does, isn’t cause enough for me to use this daily. If you like lip plumpers then I’d definitely try it out, but it’s just not my thing
Pop of color!
5 out of 5 stars
brandonandvalerie_7609 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wow with a pop of color! Love this lip gloss; adds color and shine with one application. Fresh scent and good ingredients. Good deal for the money. Received this product complementary and all opinions are my own.