$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-nourishing formula for a perfectly plump pout
- Lip MAXXXimizing oversized doe-foot applicator
- Intense cooling and tingling sensation
- Instant pout, maximum hydration
- Colorless formula with a soft shine finish
- 100% cruelty-free
Description
Forget the fillers. Intense pout maximization meets serious hydration in this next-level plumping formula. This high-comfort, cushiony balm is loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture rich mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe.
Suggested Age: 13 Years and Up
Color Palette: Light Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening, Moisturizing
Recommended Skin Type: Normal, Oily, Mature, Combination, Dry
Net weight: .15 fl oz (US)
TCIN: 87261485
UPC: 717489424165
Item Number (DPCI): 052-00-0168
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
hydrogenated poly(c6-14 olefin), ethylene/propylene/styrene copolymer, pentaerythrityl tetraisostearate, persea gratissima (avocado) oil, menthone glycerin acetal, simmondsia chinensis (jojoba) seed oil, ethylhexyl palmitate, palmitoyl tripeptide-38, camellia japonica seed oil, tocopheryl acetate, capsicum frutescens resin, palmitoyl tripeptide-1, sodium hyaluronate, helianthus annuus (sunflower) seed oil, portulaca pilosa extract,,cetearyl ethylhexanoate, tribehenin, sorbitan isostearate, lactic acid, collagen, mangifera indica (mango) seed butter, flavor/aroma, linalool, limonene, sucrose cocoate, alcohol, water/aqua /eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene/ethylene/styrene copolymer, glyceryl oleate, silica dimethyl silylate, butylene glycol, caprylyl glycol, hexylene glycol, phenoxyethanol, barium sulfate, rosin/ colophonium/colophane, red 7 lake (ci 15850)' '
Shipping details
Estimated ship dimensions: 0.81 inches length x 0.81 inches width x 4.78 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The Milani Keep It Full Maxxx Balmshell Lip Plumping Balm has garnered mixed feedback from guests. Many appreciate its lightweight feel, pleasant scent, and the glossy finish it provides. While some guests enjoy the mild tingling sensation and the plumping effect, others have experienced discomfort due to the burning sensation. Overall, it is favored for its moisturizing properties and long-lasting shine, making it a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 331 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.18 out of 5
long lasting: 3.5 out of 5
quality: 3.58 out of 5
value: 3.83 out of 5
61% would recommend
13 recommendations
Beautiful color
5 out of 5 stars
evenyc_1318 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Beautiful color but I don’t think it gives my lips the plumping effect. It has a good lasting effect, and helps to keep my lips moisturized but not plumped.
Stings but no plump
3 out of 5 stars
khylier_1969 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was hoping for plumper lips but all I got was a burning sensation with absolutely no visible difference. The formula stings more than it plumps. The upside to this is that it is beautiful on the lips.
Not the best
3 out of 5 stars
dhruvas1_4973 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It is a very wierd shade for brown skin tones. It does not look good and is not very plumping to be honest. I would not recommend for darker skin tones
Plumping
5 out of 5 stars
christinam316_515 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product in exchange for my honest review. This lip gloss is everything. When I say plumping I mean plumping, it gives that tingly sensation on your lips so you know it’s working. It goes on smooth and is not sticky. The color is gorgeous and perfect for everyday wear. It’s the perfect size, I hate buying small lip glosses that run out fast. I would definitely be purchasing this lip gloss in other colors.
Very plumping
5 out of 5 stars
jassbee_1385 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Milani Cosmetics' Keep It Full Maxxx Balmshell Lip Plumping Balm was a pleasant surprise! It definitely plumped the lips and gave me a juicier pout. I can't say much about the scent because my nose is plugged at the moment with a cold, but I am very happy with the results. I found it didn't hurt as much as previous lip plumpers, so that's a plus, however ymmv!
Super shiny
5 out of 5 stars
britt_18x_7427 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the shine and shimmer in this! It does tingle but it’s not too intense. It gives a nice plump and I like the texture. Packaging is cute and this is super affordable. I also found it super moisturizing!
Good gloss!
4 out of 5 stars
britmeisterr_4992 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Milani Bombshell gloss is such a vibe—pink, glittery, not sticky at all. Has a light tingle but nothing wild. Super pretty on its own or over liner. I didn’t expect to love it this much.
Long lasting
5 out of 5 stars
brittanya148_7877 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this lip plumping gloss! This lip plumper is long lasting and does not leave my lips feeling sticky. It is easy to apply and leaves a nice shine. Would absolutely recommend to friends and family.
Doesn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 17 days ago, Verified purchaser
- Hair color: Red
- Skin tone: Medium
- Skin concern: Dark circles
- Skin type: Combination, Oily, Dry
Don’t plump lips just gives the burning sensation
1 reply from Milani Team team - 16 days ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
No plump
3 out of 5 stars
faithpena171_482 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Doesn’t rlly have the plumping effect, it’s a beautiful gloss just miss leading. Shade was perfect and goes great with a complimenting lip liner but unfortunately I will not be purchasing other shades
Not plumping
2 out of 5 stars
courtluvsu_1467 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am not a fan of this product at all. I can’t tell that it made a difference in my lips at all. The color was okay but that’s the only thing I liked about this product. I definitely would not purchase this.
You can feel the plumping effect
4 out of 5 stars
mrln422_6124 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love Milani products. Beautiful packaging as usual. I have used their eyeliner since high school. This balmshell pumping lip balm plumps your lips. I love the glitter and pink color. It feels minty on the lips. I think it's a bit much. I used two layers and my lips stung for a bit. The formula feels nice on the lips. It feels thick like a gloss, but not as sticky.
Not a plumping gloss
4 out of 5 stars
ruma768_8429 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Cute color! I thought this would be tacky but not at all. The “plumping “ effect is not there and a very slight tingling sensation but nothing extreme.
Pretty
4 out of 5 stars
lacey5216s_1276 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I got the luminoso plumping balm. It's sheer and sparkly. I think it's pretty. It definitely burns though, but not unbearable. I see a slight plumping but not crazy amount. I use this almost every day!!
Definitely plumps, sticky but pretty gloss
4 out of 5 stars
adrias6_9541 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] If you like a tingly burning plump, this is for you! I didn’t love this product but I don’t think I am the intended audience. The plumping sensation is almost immediate and your lips feel like they are on fire! The gloss itself is very pretty, a little sticky for my taste as well but I don’t often use plumping products. I think this products absolutely plumps your lips, and is the perfect sheer glittery pink!
Smooth with a burn
3 out of 5 stars
kdemichael_6529 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The lip balm goes on smooth and has a slight fruity smell. The tube is thick and good quality. There are no harmful ingredients. The only downfall is it burns more than I'd like from a lip balm.
Subtle color, but very tingly
4 out of 5 stars
brittanyr89_4431 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love lip plumpers for the tingly sensation and this plumping lip balm didn't disappoint! I didn't notice a huge difference in terms of the size of my lips, but it still gave me a little confidence boost. I thought the glitter would bother me or look tacky, but it was very subtle on the lips and didn't feel gritty from the glitter. It also wasn't sticky at all, which is important to me when wearing lip product. Overall, I enjoyed the lip balm and will be purchasing other colors.
Pretty, sparkly, and effective!
5 out of 5 stars
lyricw5_9167 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This lip gloss was great! The color was perfect, a translucent pink with subtle iridescence and sparkles. The plumbing effect was gentle, and didn't make my lips feel too tingly while still providing results. The gloss is thick but I didn't find it sticky. I've found myself reaching for it night after night, and expect to continue to do so. It's been perfect for summer nights out!
Refreshing and tingly
5 out of 5 stars
- 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received the Keep it Full Maxxx lip plumping gloss in sparkling pink. The color is gorgeous in the sun. It went on incredibly smooth. It's not sticky at all, which is a big plus especially in glosses. It leaves a crisp refreshing minty tingle on your lips. I noticed that my lips do look fuller when using this product. I would recommend it!
It works amazing
4 out of 5 stars
kaleyf1_8164 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this color absolutely beautiful on my pale skin! This product has a light smell that isn’t too overwhelming. The packaging is absolutely beautiful with the gold words and the gold lid. I also love the ingredients in this lipgloss!