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Milani Keep It Full Lip Plumper - 0.13 fl oz
$10.99
ColorLuminoso 04
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Smooth formula for an irresistable finished look
- Comes with a lip maximizing applicator
- Slight cooling sensation
- 100% cruelty free
Description
These sheer shades slay! When you want intense hydration and lip maximization -- keep it full. Thanks to the lip maximizing applicator, this plumper applies smoothly, with a slight cooling sensation for maximum lip plumping effects. Our top-rated lip plumper gloss has a sheer, lightweight, non-sticky, creamy formula that hydrates and volumizes lips. Formulated with a blend of shiny polymers, lip-loving oils and Hyaluronic Acid, this ultra-nourishing formula delivers the perfect amount of color and shine while leaving lips looking and feeling naturally enhanced. No wonder it's America's #1 lip plumper!*
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Finish: Shimmer, High Shine
Color Palette: Medium Tones
Product Form: Liquid
Beauty Purpose: Moisturizing
Net weight: .13 fl oz (US)
TCIN: 75560831
UPC: 717489590044
Item Number (DPCI): 052-00-0176
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
polybutene, hydrogenated polyisobutene, isostearyl isostearate, polyglyceryl-2 tetraisostearate, hydrogenated styrene/methylstyrene/indene copolymer, synthetic beeswax, caprylic/capric triglyceride, silica, mica, calcium sodium borosilicate, stearalkonium bentonite, propylene carbonate, palmitoyl tripeptide-1, sodium hyaluronate, ethylhexyl palmitate, tribehenin, sorbitan isostearate, lactic acid, menthone glycerin acetal, ricinus communis (castor) seed oil, hydrogenated castor oil, dicalcium phosphate, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamale, aluminum hydroxide, barium sulfate, tin oxide, flavor/aroma, limonene, titanium dioxide (ci 77891), yellow 5 lake (ci 19140), red 7 lake (ci 15850), red 6 (ci 15850).' '
Shipping details
Estimated ship dimensions: 0.78 inches length x 0.94 inches width x 4.17 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in recent Target Finds stories
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Guests are saying
This lip gloss is highly praised for its smooth application, beautiful colors, and moisturizing properties. Guests appreciate the subtle plumping effect and the non-sticky texture. While some found the plumping effect minimal, the gloss's shine and comfort make it a favorite for many. The variety of shades and the pleasant scent add to its appeal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1065 reviews
easy to apply: 4.53 out of 5
easy to remove: 4.49 out of 5
long lasting: 3.42 out of 5
quality: 3.67 out of 5
value: 3.7 out of 5
66% would recommend
108 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
- Skin concern: Acne, Aging
- Eye color: Hazel
- Hair color: Red
- Skin type: Combination
- Skin tone: Light
Great color
Had to get this because Taylor Frankie Paul told me too, she was right! It’s so beautiful
4 out of 5 stars
2 November, 2025
originally posted on Milani
Mostly pretty Less plump 😥
It’s a great look, color wise. I didn’t get the plump…I was expecting more from the video images showing. But it’s a good product as far as the creamy finish and feel on the lips 👄.
5 out of 5 stars
30 October, 2025
originally posted on Milani
Love the Keep It Full Nourishing Lip Plumper
First time trying the Keep It Full Nourishing Lip Plumper. Such a pretty color and hydrating. My lips look fuller and plumper.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Medium
- Eye color: Green
Love it!
Love this lipgloss and am pleasantly surprised with the rosewood color. I usually stick to the lighter shades, but this one gave me a nice subtle color.
3 out of 5 stars
20 October, 2025
originally posted on Milani
Kissable Pouts
Helps to elevate the look of my already full, gorgeous lips.
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Normal
- Skin concern: Aging, Sun damage
- Eye color: Brown
A must have!
Love it! It has a beautiful shimmer & the color is soft but very pretty!
1 reply from Milani Team team - 2 months ago
Hello,We’re so glad you love it! That soft shimmer really makes the color pop, right?
5 out of 5 stars
19 September, 2025
originally posted on Milani
02 Nude Shimmer tastes minty
its thick, has a larger application wand, feels good on my lips
1 out of 5 stars
Thumbs down graphic, would not recommend
16 September, 2025Verified purchase
- Skin type: Combination
- Skin concern: Aging
- Skin tone: Medium
Lip plumper
Didn’t do anything except be sticky.
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
- Skin concern: Aging
- Skin tone: Medium
- Skin type: Combination
Beautiful colors!
Love, love these lip glosses. Long lasting, great color and a nice scent.
5 out of 5 stars
31 August, 2025
originally posted on Milani
Good purchase
[This review was collected as part of a promotion.] Natural looking and enhances my lips also moisturizes and stays on for a while. It’s also well priced and will definitely buy again
5 out of 5 stars
30 August, 2025
originally posted on Milani
Not sticky
This is my absolute favorite lip gloss. It stays on and is not sticky.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025
- Skin type: Combination
- Skin tone: Medium
10/10 slay?
I love this! Lasts so long and the color is beautiful.
5 out of 5 stars
7 July, 2025
originally posted on Milani
Love this product
Beautiful color shade with a wonderful shimmer to it. Absolutely love.
5 out of 5 stars
5 July, 2025
originally posted on Milani
Beautiful shade!
Very plumping and moisturizing, I definitely recommend!
5 out of 5 stars
4 July, 2025
originally posted on Milani
Best lip gloss
IM NOT A GLOSS GIRL BUT, THESE ARE THE BEST ONES EVER. I LOVE THE PEPTIDES AND OILS THAT PLUMP MY LIPS. I PUT THIS ONE MY LIPS AT NIGHT AND IN THE MORNING I HAVE VERY SOFT AND MOIST LIPS.
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2025
Seriously the best!
This gloss is STUNNING! It’s plumping and fills in the lines in my lips perfectly. It has a cooling sensation but it’s not uncomfortable. It’s beautifully pigmented and it’s not overly thick. Best formula there is!
5 out of 5 stars
30 June, 2025
originally posted on Milani
Wonderful treat for my lips
Lip Plumper … I purchased this as I saw a beauty influencer on Instagram recommend it and it has been a wonderful treat for my lips . It is not tacky at all but leaves a satiny gloss finish . My lips were hydrated and plumped !
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
My favorite
This is my all time favorite lip gloss! I can never run out :) it's so smooth and pretty!
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
Go-to Gloss
Love the minty tingle and the formula isn’t sticky but it definitely stays in place. I’ve purchased other colors - Rosewood is my absolute favorite.
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2025Verified purchase
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
- Eye color: Brown
Creamy Lip!
Very creamy and pigmented and has a mint kick to it. Great product all around!