Sponsored
Milani Keep It Full Lip Plumper - 0.13 fl oz
$10.99
ColorSoft Rose 08
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Smooth formula for an irresistable finished look
- Comes with a lip maximizing applicator
- Slight cooling sensation
- 100% cruelty free
Description
These sheer shades slay! When you want intense hydration and lip maximization -- keep it full. Thanks to the lip maximizing applicator, this plumper applies smoothly, with a slight cooling sensation for maximum lip plumping effects. Our top-rated lip plumper gloss has a sheer, lightweight, non-sticky, creamy formula that hydrates and volumizes lips. Formulated with a blend of shiny polymers, lip-loving oils and Hyaluronic Acid, this ultra-nourishing formula delivers the perfect amount of color and shine while leaving lips looking and feeling naturally enhanced. No wonder it's America's #1 lip plumper!*
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Finish: High Shine
Color Palette: Medium Tones
Product Form: Liquid
Beauty Purpose: Moisturizing
Net weight: .13 fl oz (US)
TCIN: 75560847
UPC: 717489590082
Item Number (DPCI): 052-00-0205
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
polybutene, hydrogenated polyisobutene, isostearyl isostearate, polyglyceryl-2 tetraisostearate, hydrogenated styrene/methylstyrene/indene copolymer, synthetic beeswax, caprylic/capric triglyceride, mica, calcium sodium borosilicate, stearalkonium bentonite, propylene carbonate, palmitoyl tripeptide-1, sodium hyaluronate, ethylhexyl palmitate, tribehenin, sorbitan isostearate, lactic acid, menthone glycerin acetal, ricinus communis (castor) seed oil, hydrogenated castor oil, dicalcium phosphate, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, aluminum hydroxide, barium sulfate, tin oxide, silica, flavor / aroma, titanium dioxide (ci 77891), red 7 lake (ci 15850), iron oxides (ci 77492), blue 1 lake (ci 42090).' '
Shipping details
Estimated ship dimensions: 0.77 inches length x 0.94 inches width x 4.16 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in recent Target Finds stories
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Guests are saying
This lip gloss is highly praised for its smooth application, beautiful colors, and moisturizing properties. Guests appreciate the subtle plumping effect and the non-sticky texture. While some found the plumping effect minimal, the gloss's shine and comfort make it a favorite for many. The variety of shades and the pleasant scent add to its appeal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1079 reviews
easy to apply: 4.54 out of 5
easy to remove: 4.5 out of 5
long lasting: 3.44 out of 5
quality: 3.68 out of 5
value: 3.72 out of 5
66% would recommend
111 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
(no review title)
Not at all sticky and doesn't sting. Rosewood is a gorgeous color. Great product for the money!
1 reply from Milani Team team - 13 days ago
Thank you for sharing! We’re delighted you’re enjoying the formula and the Rosewood shade.
4 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025
- Eye color: Blue
- Hair color: Blonde
- Skin type: Dry
- Skin tone: Medium
- Skin concern: Sensitivity
Great product!
Love the texture and longevity of this gloss! Does not get sticky or patchy as time goes on. My complaint is that Rosewood is a beautiful color, but NOT as dark as the picture.
1 reply from Milani Team team - 17 days ago
Thank you for your feedback! We're happy you love the texture and wear of the gloss, and we appreciate you letting us know about the color difference. We're here if you ever need help finding a shade!
5 out of 5 stars
23 November, 2025
originally posted on Milani
Love it
[This review was collected as part of a promotion.] Wear for all the time. Would recommend to anyone. Especially my fellow lip gloss lovers
5 out of 5 stars
22 November, 2025
originally posted on Milani
BEAUTIFUL!!!
Love this stuff!! Glides on so smooth, stays on all day and lokks great!
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025
- Skin type: Normal
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Dullness
(no review title)
Live color
1 reply from Milani Team team - 27 days ago
Thanks for the love! We’re so glad you’re enjoying the vibrant color!
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
- Skin concern: Acne, Aging
- Eye color: Hazel
- Hair color: Red
- Skin type: Combination
- Skin tone: Light
Great color
Had to get this because Taylor Frankie Paul told me too, she was right! It’s so beautiful
4 out of 5 stars
2 November, 2025
originally posted on Milani
Mostly pretty Less plump 😥
It’s a great look, color wise. I didn’t get the plump…I was expecting more from the video images showing. But it’s a good product as far as the creamy finish and feel on the lips 👄.
5 out of 5 stars
30 October, 2025
originally posted on Milani
Love the Keep It Full Nourishing Lip Plumper
First time trying the Keep It Full Nourishing Lip Plumper. Such a pretty color and hydrating. My lips look fuller and plumper.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Medium
- Eye color: Green
Love it!
Love this lipgloss and am pleasantly surprised with the rosewood color. I usually stick to the lighter shades, but this one gave me a nice subtle color.
3 out of 5 stars
20 October, 2025
originally posted on Milani
Kissable Pouts
Helps to elevate the look of my already full, gorgeous lips.
2 out of 5 stars
3 October, 2025
originally posted on Milani
Unfortunately - not ethical brand
Color / texture fine but I found out it’s not vegan after I tried it . Don’t want it now .
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2025Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Normal
- Skin concern: Aging, Sun damage
- Eye color: Brown
A must have!
Love it! It has a beautiful shimmer & the color is soft but very pretty!
1 reply from Milani Team team - 3 months ago
Hello,We’re so glad you love it! That soft shimmer really makes the color pop, right?
5 out of 5 stars
19 September, 2025
originally posted on Milani
02 Nude Shimmer tastes minty
its thick, has a larger application wand, feels good on my lips
1 out of 5 stars
Thumbs down graphic, would not recommend
16 September, 2025Verified purchase
- Skin type: Combination
- Skin concern: Aging
- Skin tone: Medium
Lip plumper
Didn’t do anything except be sticky.
1 reply from Milani Team team - 3 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
- Skin concern: Aging
- Skin tone: Medium
- Skin type: Combination
Beautiful colors!
Love, love these lip glosses. Long lasting, great color and a nice scent.
5 out of 5 stars
31 August, 2025
originally posted on Milani
Good purchase
[This review was collected as part of a promotion.] Natural looking and enhances my lips also moisturizes and stays on for a while. It’s also well priced and will definitely buy again
5 out of 5 stars
30 August, 2025
originally posted on Milani
Not sticky
This is my absolute favorite lip gloss. It stays on and is not sticky.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025
- Skin type: Combination
- Skin tone: Medium
10/10 slay?
I love this! Lasts so long and the color is beautiful.
5 out of 5 stars
7 July, 2025
originally posted on Milani
Love this product
Beautiful color shade with a wonderful shimmer to it. Absolutely love.
5 out of 5 stars
5 July, 2025
originally posted on Milani
Beautiful shade!
Very plumping and moisturizing, I definitely recommend!