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Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain - 0.17oz - Ulta Beauty
$26.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- First-of-its-kind jelly lip and cheek stain
- Innovative cooling and refreshing jelly texture
- Glides on sheer and builds to a vibrant, watercolor-like finish
- Long-lasting burst of color
- Skin-loving ingredients
- Non-comedogenic so it won't clog pores
- Non-acnegenic so it won't cause breakouts
- Works across a wide range of skin tones
- Over 1,000 swipes in every stick
- 90% natural
- 10x award-winning
Description
Milk Makeup Cooling Water Jelly Tint is the OG 10x award-winning, long-lasting jelly blush and lip stain with a bouncy texture for sheer, buildable color.
Key Ingredients
Vegan collagen visibly firms skin
Aloe soothes and refreshes skin
Seawater helps hydrate skin and gives a refreshing, cooling effect
Formulated Without
Parabens
Key Ingredients
Vegan collagen visibly firms skin
Aloe soothes and refreshes skin
Seawater helps hydrate skin and gives a refreshing, cooling effect
Formulated Without
Parabens
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Health Facts: Paraben-Free, Gluten-Free, Vegan
Color Finish: Sheer
Color Palette: Bright Tones
Product Form: Stick
Cosmetic Coverage: Buildable, Sheer
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening, Blending
Net weight: .17 fl oz (US)
Features: Non-Comedogenic, Long Lasting
TCIN: 94671268
UPC: 840157412796
Item Number (DPCI): 342-02-5464
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.48 inches length x 1.18 inches width x 1.34 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product has garnered mixed feedback from guests, with many appreciating its vibrant colors and long-lasting effects. However, blending difficulties and packaging issues have been common concerns. Guests have found it works best when applied quickly and with the right tools, making it a unique addition to their makeup routine. The cooling sensation and natural finish are highlights, but guests recommend caution with application to avoid patchiness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 122 reviews
25% would recommend
4 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025
- Skin concern: Acne, Puffiness, Pores, Sensitivity
- Hair color: Black
- Eye color: Brown
- Skin tone: Light
- Skin type: Oily
Gimmicky mess
Horrible. It doesn’t blend well and just sticks where you put it. It works as a lip stain but on the cheeks? Yikes. It’s pigmented but you can’t really pick it up on a brush so it doesn’t work. It doesn’t blend at all.
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com

I would buy this product again.
Amazing!
2 out of 5 stars
13 November, 2025
originally posted on http://www.ulta.com

Hard to use
It's very hard to get a smooth application. I used water to help but overall - not worth the hype. They're are way better options for blush.
5 out of 5 stars
8 November, 2025
originally posted on http://www.ulta.com

absolutely!
I'm not super into makeup and definitely was not into blush until I started using this. I love the texture and love that this product is buildable. At first I thought the color would be intimidating but it blends out so well and you can start off with minimal application and add more to your liking. I'm medium lighter brown skin tone and this works so well! I've had no issues with blending. you can use a brush or your finger. I recommend starting with a few gentle dabs onto the cheek and then add more as desired.
3 out of 5 stars
7 November, 2025
originally posted on http://www.ulta.com

Wanted to love this
Tried it a few different ways but succesfully wear this without it looking like I got in a fight with a jolly rancher and lost. I love the concept but its harsh and not very blendable.
5 out of 5 stars
22 October, 2025
originally posted on http://www.ulta.com

Buildable coverage!
This is a true stain! If it's too sheer, let it dry and add more to your lips. I do this about 4 times to get my ideal coverage. It doesn't transfer on my drink glasses. This is not a liquid lipstick, its a stain and its perfect.
3 out of 5 stars
9 October, 2025
originally posted on http://www.ulta.com

Ok Product
I thought this product was ok. I love the color, (mine is the shade fizz) and how long it lasts. I put it on around 6 in the morning and it lasts until 10pm. However, I ordered this last week, and it already has a chunk broken off. Granted I dropped it two inches from the air onto my vanity. BUT, even before that little chunks and cracks were already appearing. Also, in my opinion its a little pricey, and you could find a cheaper product that does the same or better. I think its up to you, but if you want a reliable product, you would probably would be better off with a different product.
5 out of 5 stars
26 September, 2025
originally posted on http://www.ulta.com

Beautiful Color, Apply With A Light Hand
The color of this is phenomenal (I got the purple-toned one and have very fair skin). Very pigmented, a really nice chilly, cooling sensation when you apply, and a pretty, wet-look finish. It's not as easy to blend as a powder blush but it's also not that difficult—I think people are pressing too hard or swiping it on in too big of a line. You'll want to apply this with a light hand: dotting it, and blending immediately. The only downside to this blush is the price, and it will cling to and over-pigment dry patches. But still a standout blush. One of my favorites!
4 out of 5 stars
25 September, 2025
originally posted on http://www.ulta.com

a pain to blend
on fair skin tones, the lighter colors don't show up great. the only way to get the product to show up is applying it directly to my face, and doing that makes it really hard to blend out. all that being said, it looks fine and the cooling effects feels really nice.
5 out of 5 stars
23 September, 2025
originally posted on http://www.ulta.com

Long-lasting natural color
Incredibly impressed with this color during application and wear throughout the day. Not drying at all on lips but especially perfect for cheek color. I have tried a lot of stains that always tend to wear off early on my skin, so I was pleasantly surprised how well this worked for me. I'm pregnant and dealing with morning sickness so I'm glad this can keep my cheeks not looking so pale. Tried this for a clean no-tox makeup, and will stay due to its excellent lasting color. Also, very refreshing to apply with its chilly gel.
2 out of 5 stars
25 August, 2025
originally posted on http://www.ulta.com

No
I did not care for the item, it looked like I ate a red popsicle.
2 out of 5 stars
16 August, 2025
originally posted on http://www.ulta.com

Would not buy this again
Even using Weleda cream as a base, this product sticks and will not allow for blending nor smoothing out. It's almost as if a dye stamp hits your face and you are stuck with a circular red spot. Great concept but horrible in its execution.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025
- Eye color: Green
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
Love this cheek tint
I love this product for summer. It’s sheer and sweatproof. And for a cheek tint, it’s very easy to apply. This is NOT a blusher, it’s a liquid tint (like BeneTint) but in jelly form. I think the negative reviews are from those who don’t know what a cheek tint is. Highly recommend.
4 out of 5 stars
14 August, 2025
originally posted on http://www.ulta.com

Good, but hard to blend
Pretty color and lasts long but is hard to blend. Even if I don't directly apply it to my face is still is difficult to blend. Love the way it feels though and has plenty of product.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 August, 2025Verified purchase
- Skin type: Normal
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Green
- Skin tone: Light
Not a fan
I’m not sure what the hype about this product is. Dislike the way it goes on and the color is less than desirable. Not for me.
2 out of 5 stars
11 August, 2025
originally posted on http://www.ulta.com

Does not last long as lip tint.
Does not last long as lip tint. I don't feel any hydration, and it goes away quite quickly when using as lip tint.
4 out of 5 stars
6 August, 2025
originally posted on http://www.ulta.com

Why did it fall out?
I absolutely love this jelly tint, but unfortunately, the packaging is not so great. I've only had this for a week and it already fell out of its tubing right into my sink. Fortunately, I was able to save it and stick it back in… I love it, but the packaging sucks. Be careful with your Jelly! The pigment is amazing. The feel is awesome, but it's a little hard to get full coverage without putting it on a few/bunch of times. But I will say there's nothing like it and it's a great idea. Just needs a little more tinkering.
1 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com

Nope
Just disappointed I was really excited but not worth the hype at all. I would only be able to wear it as a base blush. It does not work for me because I ordered fresh and it was too bright with blending well.
5 out of 5 stars
3 August, 2025
originally posted on http://www.ulta.com

I love this product
At first, when I used it, I didn't like it. But now, I love it! It stays on all day, and it feels so good. It's one of my favorites, and I recommend it to everyone. At first when I used it I did not like it but now I love it it stays on all day and it feels so good it is one of my favorites I recommend it to everyone
3 out of 5 stars
2 August, 2025
originally posted on http://www.ulta.com

It was okay but I would not buy it again.
It was okay, when I tried to blend it on my cheeks it dried immediately. I could not get it off my cheeks , but when I put it on my lips it was okay. I would not buy it again though.