$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- A tropical cocktail of coconut, pineapple, citrus, and vanilla notes that smell like a vacay
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Coconut, Vanilla
Hair Type: All Hair Types
Health Facts: Silicone-Free, Paraben-Free, Dye-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily
Beauty Purpose: Basic Cleansing, Moisturizing
Net weight: 16.5 fl oz (US)
Features: Rinse-Off, Lightweight, PH-Balanced
TCIN: 93537352
UPC: 030772194010
Item Number (DPCI): 049-50-0151
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.772 inches length x 3.228 inches width x 8.386 inches height
Estimated ship weight: 1.261 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo has garnered enthusiastic praise for its ability to transform hair from dull and dry to soft, shiny, and manageable. Guests appreciate its natural ingredients, pleasant coconut and vanilla scent, and effective moisturizing properties. The convenient pump bottle and great lather enhance the overall experience, making it a favorite for those seeking a clean and refreshing hair care solution. Many guests report significant improvements in hair texture and manageability after use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 565 reviews
100% would recommend
2 recommendations
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Mary - 17 days ago, Verified purchaser
I love this shampoo my hair falls out a lot less than with other shampoos and it actually feels clean
I'm in love
5 out of 5 stars
Thumbs up graphic, would recommend
Austin M - 2 months ago, Verified purchaser
I would HIGHLY recommend this product. I've been using native for years.
Natural shampoo
5 out of 5 stars
RachealB - 4 months ago
originally posted on nativecos.com
We like it. It makes our hair smell good and very soft. It’s our best scent and we will order again very soon.
Loving my hair now
5 out of 5 stars
PaulaD - 6 months ago
originally posted on nativecos.com
I have used Dove hair care products since I was 8 years old, I am 49 now, and I have not been happy with it for years. Tried many other products and still not happy. I was given a Christmas bonus and I knew I wanted to try this product, but could never afford, but with the bonus I was able to purchase the Shampoo and Conditioner. The first time I used it I told my husband my hair hasn't been this soft in years. I could brush through it wet without tangles, it dried nice, and stayed soft until my next wash. It is more expensive than what I am used to, but will spend the extra money now for this great product.
Excellent product!
5 out of 5 stars
NadiaM - 6 months ago
originally posted on nativecos.com
My hair felt so soft and shiny after 1st use. Love ❤️ it
Love it.
5 out of 5 stars
ChrisI - 7 months ago
originally posted on nativecos.com
I originally got it at a chain store, I needed shampoo. In high school biology they taught me my skin is a semi permeable membrane and much of what you put on your skin ends up in your bloodstream. Macrobiotics says the same. So I try to be aware whats in the substances I put on my skin. This hits the bases for me. Basic ingredients clearly listed. I also like how it feels and smells.
awful
1 out of 5 stars
alexis - 7 months ago
originally posted on nativecos.com
i used native the other day and it felt like it left a wax coating on my hair. it made my hair stick to my head.
Salon QUALITY
5 out of 5 stars
KimberleyA - 7 months ago
originally posted on nativecos.com
I've been using salon hair care for over 3 years now. We decided to switch for something more natural and cost efficient. I cannot tell a difference in the strength of my hair PLUS my hair is more moisturized using Native.
Like it!
4 out of 5 stars
HOPEL - 7 months ago
originally posted on nativecos.com
Use other Native products and all feel clean using it. Then hair feels so good after styled. I use the Yuka app to check products based on safe ingredients. Native comes out good and excellent! My new go-to for hair and face care.
Not the quality of product I was expecting.
3 out of 5 stars
DavidA - 7 months ago
originally posted on nativecos.com
Had a travel version of this and liked it so much we bought the full size. Full size was lacking and feels like washing residue out of your hair. Even multiple washings, it never feels clean.
Not satisfied
1 out of 5 stars
SusanC - 7 months ago
originally posted on nativecos.com
I bought this shampoo in store based on the ingredients listed on the bottle and the scent description on the bottle as well (coconut & vanilla). Come to find out that it contains scent oils from a fruit I am highly allergic to which causes a severe allergic reaction. This was a terrible experience and it took me a while to even figure out that the shampoo was the cause due to the vague description even on this website. I am highly disappointed and lucky I have safety measures at home to help in situations like these.
Great shampoo for curly-wavy hair
5 out of 5 stars
Ryan - 8 months ago
originally posted on nativecos.com
I’ve been using this shampoo for about a year and it’ a lifesaver. My hair is shoulder length and mixed wavy/curly, a lot of shampoos I tried over the years dried out my hair and made it too “fluffy”. I’m not a huge fan of conditioner, so the moisturizing aspect of this product is great for my needs. After I wash my hair I wrap it in a towel/shirt for a few minutes and it looks great. Highly recommend that anyone gives it a shot.
Clean feeling, soft & silky
5 out of 5 stars
EstherA - 8 months ago
originally posted on nativecos.com
This has a nice light scent, leaves hair with a clean feeling. Not heavy at all.
Satisfied Customer
5 out of 5 stars
JosephA - 8 months ago
originally posted on nativecos.com
I have been with you guys for a couple year since I find you. That just about says it all...
Love- Love- Love
5 out of 5 stars
Nicole - 8 months ago
originally posted on nativecos.com
I love the coconut and vanilla! I have fine, curly hair and it works wonders for it. It does not weigh my hair down. It provides adequate amount of moisture and shine to my hair, and the smell is divine! Customer for life.
Awful
1 out of 5 stars
ML - 8 months ago
originally posted on nativecos.com
I wanted to try a new shampoo and this caught my eye. I bought both the shampoo and conditioner. The first time I used it everything was fine and I loved how it smelled. The second time I washed my hair, a huge chunk of my hair came out!! I threw it in the trash as soon as I got out of the shower. I’ve never had a shampoo cause my hair to fall out like that. I would not recommend this to anyone!
not a good product
1 out of 5 stars
miaundefined - 9 months ago
originally posted on nativecos.com
i started using this product as well as the conditioner two weeks ago when my hair was doing very well. idk what hair type i have but it’s straight and fine and i have a lot of it- after the first wash, i noticed it felt slightly dull and weighed down. but i thought it was normal because i was on vacation. throughout the week my hair was frizzy, but i was at the beach so i didn’t think anything of it. when i came home, i continued to use the shampoo and conditioner 2-3 times as needed and it just left my hair feeling fragile at the ends, and weighed down at the roots with some sort of coating. when i was using this product i did notice it felt like a hair mask and i couldn’t fully wash it out. i wash with baking soda one every 2 weeks and i double shampoo every time i wash my hair and stick it didn’t do a thing. i do not recommend this product. idk if this just happened to me but i hate it!
Poor pump
5 out of 5 stars
peternm - 9 months ago
originally posted on nativecos.com
The shampoo dispenser does not pump well at all find an alternative please
Native shampoo and conditioner coconut - vanilla
5 out of 5 stars
Felipep - 9 months ago
originally posted on nativecos.com
Recently I tested ,to say the least I switched my house hold to there stuff works better and better price by a long shot , you can tell difference in the hair literly after just 1st use .
Does not cleanse well
2 out of 5 stars
Grace - 9 months ago
originally posted on nativecos.com
I am an ingredient freak when it comes to hair products. The simpler the ingredient list, the better! So when I saw that Native has only 11 ingredients, I just had to try it out. I love all the ingredients... they're all gentle and hydrating. And the shampoo lathers like no other. I've never tried a shampoo that lathers that well. But here's the down side... since it lathers well and I massage my scalp well... I assume my hair is clean. But once I dry my hair, I realize that my hair is still oily! And this happened every time I used Native's Shampoos... I've used 2 already. Because the ingredient list is so simple, the shampoo cannot clean your hair enough. You have to double cleanse to get the result of normal shampoos. After giving this shampoo multiple tries, I had to stop because I was tired of having dirty hair after washing it. Some other alternatives from $ to $$$$ are HASK, Amika, Pureology, and Oribe.