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Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug - 2 of 4Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug - 3 of 4Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug - 4 of 4
Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug - 1 of 4

Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug

$197.99 reg $300.00
Sale 
save $102.01 (34% off)

In Stock

Sold & shipped by Nuloom
Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Natural Materials: Our area rug is handmade from 100% Jute and expertly made in India with quality craftsmanship. Due to the handmade nature of this rug, there may be slight variations in color and size making this rug unique to your home.
  • Recommended Rooms: Add warmth and texture to your living room, dining room, bedroom, kitchen, or hallway with this stunning 6x9 area rug. This rug's organic natural look will be a timeless decor piece that creates a boho or farmhouse feel.
  • Enduring Natural Style: Combining the rustic appeal of a farmhouse rug with a modern twist, our jute area rugs go with any of your existing decor. Jute rugs are perfect for adding texture and giving your home a warm cozy feel for years to come.
  • Durable and Sustainable Quality: Our jute rugs are handmade with plant based sustainable materials, making them durable and hard-wearing that will hold up in busy areas such as living rooms, and hallways while being environmentally friendly.
  • Sleek & Versatile Pile Height: The medium pile of this area contributes to its versatility, making it suitable for various rooms in your home. This rug adds the perfect amount of texture and thickness, while remaining easy to clean and maintain.
  • Versatile Size: This area rug measures 6x9 feet, making this rug the ideal choice for various room sizes and layouts. This rug makes the perfect centerpiece for your living room, bedroom, or dining room that could use an elevated touch.
  • Kid and Pet-Friendly Rug: This jute area rug is built to last in high traffic areas of your home. With its handmade nature, this rug was crafted to withstand everyday foot traffic from kids to pets while adding style and comfort to your space.
  • Perfect Laying Rug: Jute rugs are a go-to for layering to add depth and character to your living room or dining room. Try pairing your jute rug underneath a bold boho rug or pair two jute area rugs for an extra-textured look. The options are endless!
  • Rug Care: Vacuum your area rug a few times a week on the lowest setting and spot clean with mild detergent. Sprouting and debris are common due to being made from plant fibers, trim any loose threads with scissors and regularly clean under your rug.
  • Enhance with a Rug Pad: For added comfort and to extend the life of your rug, we recommend pairing it with one of our high-quality rug pads. It not only enhances the overall experience but also protects your flooring underneath.

Description

The beauty of artisanal techniques and quality craftsmanship are prevalent in this handmade, 100% jute rug. Featuring naturally occurring, and eco-friendly materials, this piece is the ideal complement to a lifestyle inspired by the Earth. Hearken back to slower methods of fabrication, the Responsibly Handcrafted collection exudes an organic look and feel that’ll ground any space.
Features: Rectangle (shape)
Dimensions (Overall): 108 inches (L), 72 inches (W)
Fabric Name: Woven
Style: Area Rugs
Construction Technique: Handmade
Indoor/Outdoor: Indoor
Backing Material: 100% No Backing
Rug Material: 100% Jute
Pile type: Cut
Protective Qualities: Not Applicable
Rug pile height: Low Pile (Less Than 0.5")
Care & Cleaning: Spot or Wipe Clean
TCIN: 89956709
UPC: 841388169374
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 73 inches length x 9 inches width x 9 inches height
Estimated ship weight: 42 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This jute rug has received positive feedback for its beautiful design, color accuracy, and texture. Guests appreciate its ability to enhance room aesthetics and provide a cozy feel underfoot. While some mention minor shedding and rough edges, many find it a durable and stylish addition to various spaces, including living rooms and kitchens. Its unique tassel design and natural fiber appeal make it a popular choice for those seeking a rustic yet refined look.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 4900 reviews
    design: 3.77 out of 5
    easy to clean: 2.82 out of 5
    quality: 3.57 out of 5
    value: 3.78 out of 5
    56% would recommend
    23 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 October, 2025Verified purchase

    Customer Service for this product aas very poor

    Very disappointed in the customer service for this product, tried to return and they had a much shorter window than target advertises. Unfortunately, this did not meet my expectations and customer service was very poor. I expected more from Target.
    Danielle
    design: 2 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    28 September, 2025
    originally posted on ashleyfurnitureus.com
    Image

    (no review title)

    Not the color that was shown. Also weaving already coming apart.
    RENEER
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2025
    originally posted on nuLOOM.com
    Image

    Just as described

    [This review was collected as part of a promotion.] It's a turquoise blue chunky very long runner. Looks good
    Mary M.
    Did you find this review helpful?
    3 out of 5 stars
    21 September, 2025
    originally posted on ashleyfurnitureus.com
    Image

    (no review title)

    It is fine but not comfortable to walk on without shoes. The color is just as I had hoped and true to the picture. I tried to go to the store before purchasing to try it out but they did not carry it.
    MARYW
    Did you find this review helpful?
    3 out of 5 stars
    19 September, 2025
    originally posted on nuLOOM.com
    Image

    Fabric

    [This review was collected as part of a promotion.] Not as soft as my old one
    Dana H.
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2025
    originally posted on ashleyfurnitureus.com
    Image

    Great value and quality, beautiful!

    I couldn’t be happier with this new jute rug. It was perfect for my space and made the room look cohesive. The thick, nubby texture and soft feel underfoot exceeded my expectations. I really love it. I chose the light/white color.
    MELISSAR
    Did you find this review helpful?
    4 out of 5 stars
    17 September, 2025
    originally posted on nuLOOM.com
    Image

    Beautiful blue rug

    [This review was collected as part of a promotion.] The rug is beautiful and the color is well matched to what was on the website. It is a woven jute so expected to be scratchy but it does have a softness to it. Only complaint is some of the ends of the weave can be rough on your feet. We are super happy with this addition to our room! We also used the view in room feature and it worked really well.
    Elizabeth H.
    Did you find this review helpful?
    3 out of 5 stars
    15 September, 2025
    originally posted on ashleyfurnitureus.com
    Image

    Beautiful but chunky

    I love the color but it’s a bit chunky, not soft, a bit rough when I’m barefoot.
    KATHRYNG
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2025
    originally posted on ashleyfurnitureus.com
    Image

    Great Looking Rug

    I really like this jute rug. It is more textured than many others I looked at. I bought it on sale, so the price was right. I got an 8x12 for my bedroom which is kind of boho styled. The other thing I especially liked was that it had tassels on the short sides instead of material folded over the edge which I saw on many other jute rugs. The size is perfect and so far so good.
    ANNEMARIEG
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2025Verified purchase

    Bathroom rug

    Looks great, but not wearing as I well as I anticipated.
    Perfect Anywhere
    design: 4 out of 5
    easy to clean: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2025
    originally posted on ashleyfurnitureus.com
    Image

    Great rug for the price.

    I love it and it looks amazing. Even better than in the picture. Had it for almost 2 weeks and thus far no shedding. Planning to buy another one.
    WILLIEM
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2025
    originally posted on nuLOOM.com
    Image

    Beautiful

    [This review was collected as part of a promotion.] Wonderfully natural
    Jordan H.
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2025
    originally posted on nuLOOM.com
    Image

    Sunny

    [This review was collected as part of a promotion.] Perfect color for the room. Rugs were just as expected and more. Look beautiful in the foyer.
    Mary A. H.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2025
    originally posted on ashleyfurnitureus.com
    Image

    3x12 Runner

    Great rug. Surprisingly soft to walk on barefoot. Great color and looks fantastic in my foyer. Happy with this purchase.
    CatMom
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2025Verified purchase

    Rug

    Great quality love this rug
    Marcie
    design: 5 out of 5
    easy to clean: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 August, 2025
    originally posted on nuLOOM.com
    Image

    Not happy

    [This review was collected as part of a promotion.] Rug is too floppy and easy to trip over. Has no backing and just too dusty
    Maria S.
    Did you find this review helpful?
    3 out of 5 stars
    22 August, 2025Verified purchase

    Not worth it.

    This rug is pretty. I like the color and feel, but the tassels are longer than pictured. The tassels shed like crazy and are just messy looking. I am using this in my kitchen just to stand on at the sink. It’s fine for now, but will not last long. I wouldn’t buy again.
    Sarah
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 August, 2025
    originally posted on nuLOOM.com
    Image

    Third time I have ordered this rug

    [This review was collected as part of a promotion.] I love the simplicity of this rug. Unfortunately due to life and puppies, I keep having to replace it. It is not very cleanable, but at this price, it doesn't have to be. As long as it stays affordable, I'll keep replacing it when catastrophes happen. Its just that perfect.
    Misti W.
    Did you find this review helpful?
    2 out of 5 stars
    9 August, 2025
    originally posted on ashleyfurnitureus.com
    Image

    A little disappointed

    At first glance I loved it, the color the rustic look. However, as I opened it completely and laid it on the living room floor I see a lot of imperfections which I was surprised to see. The very next day I did contact Ashley through chat and asked if I could return it. They asked me why and they said that I would receive an email within a few business days from the return department. It’s now been two weeks and I have not received anything so far so I thought I just keep it and hope that no other issues will come up. But here as you see on the photos, especially the first one, I can’t help to think How long is this rug gonna last? So regarding this issue, I’m a little disappointed.
    ISABELS
    Did you find this review helpful?
    4 out of 5 stars
    3 August, 2025
    originally posted on ashleyfurnitureus.com
    Image

    5 star beauty, but leaves filthy dust on the floor

    This rug deserves 5 stars, it is beautiful and the colors are rich and warm. But the rug/jute is FILTHY. It will continually dump filth (not just jute particles) all underneath where it sits. If you're up for the continuous cleaning it really is a beautiful addition to the home.
    KATYT
    Did you find this review helpful?

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