$12.29 when purchased online
Target Online store #3991
About this item
Highlights
- Hydrates and restores dry, damaged hair
- Intensely moisturizing formula
- 2x more protein and lipid protection*
- Supports hair’s protein and lipid barrier
- Coconut and white peach scent
- Sulfate-free and paraben-free
- Salon size for long-lasting use
Description
Hydrate and restore hair with OGX Nourishing + Coconut Milk Shampoo for Strong & Healthy Hair.
*vs. non-conditioning shampoo, with continuous use
Key Ingredients:
• Coconut milk: Keeps hair strong
• White peach: Leaves locks with an irresistibly good smell
• Shea butter: Makes conditioning an all-around sensory experience
How to Use:
• Apply to wet hair, massage into a lather, and rinse
• Follow with OGX Nourishing + Coconut Milk Conditioner for Strong & Healthy Hair
Brand Story:
We believe healthy hair gives you the confidence to boldly be yourself. That is why we develop high-performance formulas, designed to support hair health and resilience from root to tip. Our collections protect hair from damage, enabling you to style and wear your hair your way.
*vs. non-conditioning shampoo, with continuous use
Key Ingredients:
• Coconut milk: Keeps hair strong
• White peach: Leaves locks with an irresistibly good smell
• Shea butter: Makes conditioning an all-around sensory experience
How to Use:
• Apply to wet hair, massage into a lather, and rinse
• Follow with OGX Nourishing + Coconut Milk Conditioner for Strong & Healthy Hair
Brand Story:
We believe healthy hair gives you the confidence to boldly be yourself. That is why we develop high-performance formulas, designed to support hair health and resilience from root to tip. Our collections protect hair from damage, enabling you to style and wear your hair your way.
Scent: Coconut, Cocoa Butter
Hair Type: Textured, All Hair Types, Normal
Health Facts: Dye-Free, Sodium Lauryl Sulfate-Free, Aluminum-Free, Sulfate-Free, Contains Coconut Oil, Alcohol-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Strengthening, Damage Repair, Softening, Shine Enhancing, Moisturizing
Net weight: 25.4 fl oz (US)
Features: Non-Drying
TCIN: 14788488
UPC: 022796910912
Item Number (DPCI): 063-00-1000
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycol distearate, cocos nucifera (coconut) oil, hydrolyzed milk protein, albumen, cocos nucifera (coconut) fruit extract, sodium hydrolyzed potato starch dodecenylsuccinate, polyquaternium-22, linoleamidopropyl pg-dimonium chloride phosphate, peg-7 amodimethicone, polyquaternium-39, chloride laureth-4, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, acrylates/c10-30 alkyl acrylate crosspolymer, propylene glycol, hexylene glycol, citric acid, sodium citrate, sodium hydroxide, sodium benzoate, fragrance' '
Shipping details
Estimated ship dimensions: 9.15 inches length x 3.5 inches width x 2.56 inches height
Estimated ship weight: 1.83 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The OGX Nourishing Coconut Milk Shampoo is a delightful choice for guests seeking hydration and softness in their hair care routine. With its creamy texture and rich coconut scent, it effectively cleanses without stripping natural oils. Many guests appreciate its ability to leave hair feeling soft, shiny, and manageable. However, some have experienced issues with hair loss or greasiness, so it may not suit everyone. Overall, it offers a luxurious experience at an accessible price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4251 reviews
effectiveness: 3.2 out of 5
quality: 3.29 out of 5
value: 3.17 out of 5
57% would recommend
127 recommendations
Not good
2 out of 5 stars
gigij9_9536 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] My packaging was weird because I couldnt open and close it easily and it kept closing and opening with a super loud snap that hurt my ears. The shampoo always made it feel like there was still debris in my hair and not cleaned well. The smell was a bit weird too. Not coconut-y and more butter and plastic. For the money I would say its okay but there are better alternatives.
My favourite Shampoo brand
5 out of 5 stars
farrahe10_4499 - 8 days ago
originally posted on influenster.com

I love the smell of this Shampoo although it's not my favourite of this brand. I love OGX due to it being paraben free and sulphate free. This is my go to brand
Smells great but not for me
3 out of 5 stars
myautumnheart_6333 - 9 days ago
originally posted on influenster.com

I was excited to try out the shampoo because I've heard good things about the brand but after a few times of using it I tossed it out. It smells amazing and I'm definitely a fan of coconut but unfortunately no matter how much I tried to wash the shampoo out of my hair, it left it feeling really gunky which made it feel very unclean and hard to comb through. However, the body washes are pretty nice!
CONTAINS MILK (DAIRY)
1 out of 5 stars
Thumbs down graphic, would not recommend
Zan - 13 days ago, Verified purchaser
Wasn't aware that this product contained actual milk proteins (like dairy milk). No where on the front does it indicate it's coconut milk AND cow's milk. Didn’t realize until I started using it and noticed a rash breaking out on my arms and chest. Looked at the ingredients and sure enough, milk proteins. I immediately washed it off and took necessary precautions, but I was very annoyed. I feel like such a common allergy should be pretty prominently listed on the front of the bottle. It also had a faint sour milk smell, so go figure.
1 reply from Brand Answers Squad team - 8 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX
The smell is amazing
5 out of 5 stars
mariahm305_3358 - 14 days ago
originally posted on influenster.com

I’ve been using OGX Coconut Milk Shampoo and honestly, I love it. The coconut scent is amazing — fresh and tropical without being too strong. It makes my hair feel soft, smooth, and less frizzy. After a few washes, I noticed my hair looked shinier and felt more hydrated. The shampoo lathers well and a little goes a long way. It’s great for dry or damaged hair, though I wouldn’t use it every day if you have an oily scalp. Overall, it’s a solid go-to for adding moisture and shine.
Leaves hair smooth (old formula)
3 out of 5 stars
denibear9 - 17 days ago
originally posted on ogxbeauty.com
I’ve been using this for years maybe 3 and I just bought a new bottle and the new formula has been making my hair extremely greasy it leaves a big spot of buildup in the back of my head I still had some left in a old bottle with the old formula and my hair feels so much better no buildup or grease. Again because I’ve been using this for years I am a little disappointed
Great shampoo
5 out of 5 stars
courtneyg9464_3222 - 17 days ago
originally posted on influenster.com

This shampoo smells so good! It is nourishing with coconut milk, coconut oil, ultra whipped egg proteins. To give your hair strength, elasticity and hydration. Ogx is made in the USA, sulfate free and not animal tested. This brand is budget friendly . Makes my hair soft and smelling good!
Best shampoo for a low price
5 out of 5 stars
Thumbs up graphic, would recommend
Silvermarie - 22 days ago, Verified purchaser
Favorite shampoo. I use it 2-3 times a week.
1 reply from Brand Answers Squad team - 22 days ago
Thank you so much for providing your feedback! We truly value your input and appreciate you taking the time to share your thoughts with us. Rest assured, I'll definitely pass this along to the right team so they can take a look.
So obsessed
5 out of 5 stars
elizav23_428 - 1 month ago
originally posted on influenster.com

I’m not even lying when I say I used to use this everyday for a year and my hair looked the healthiest it’s been for my entire life. I’m still stocked with all the ogx products to this day
Cleans but thats it.
2 out of 5 stars
Thumbs down graphic, would not recommend
Queen74 - 1 month ago, Verified purchaser
Nothing special. Other than not lathering up well, it’s just your typical shampoo. Not impressed. Returning!
1 reply from Brand Answers Squad team - 29 days ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty
Great scent and softness
4 out of 5 stars
bkolb20_495 - 1 month ago
originally posted on influenster.com

The scent is so relaxing and my hair always feels nourished after. The only downfall is the thickness of the shampoo, it is sometimes hard to handle and manage.
Must have
5 out of 5 stars
megand338_294 - 1 month ago
originally posted on influenster.com

This classic scent has been a go to in my routine for years. I notice that my hair is less frizzy and moisturized after using this product alongside the coconut milk conditioner.
The perfect summer scent
5 out of 5 stars
pipero5_6968 - 2 months ago
originally posted on influenster.com

Love this shampoo - especially for the price! It smells so good, lathers well in my hair, and really does clean my hair well. The coconut scent is perfect for summer, too!
Makes my hair soft and shiny
5 out of 5 stars
Thumbs up graphic, would recommend
Great product - 2 months ago, Verified purchaser
This shampoo makes my hair soft and shiny. Highly recommended. Great product. My hair is very healthy now.
1 reply from Brand Answers Squad team - 2 months ago
Thank you for the fantastic feedback! It means a lot to us, and we are grateful for amazing customers like you. Wishing you an amazing day ahead! With love, OGX Beauty
Smells good
3 out of 5 stars
jackiealexis_9761 - 2 months ago
originally posted on influenster.com

Ogx is hit or miss with their products. The small is always incredible. This coconut scent may be one of my favorites but wasn’t very effective for my hair
Smells good and feels good
5 out of 5 stars
jaelinl1_4248 - 2 months ago
originally posted on influenster.com

Super hydrating. Love the formula, affordable, the smell is incredible, and it left my hair the best it has ever been. Smooth, soft, untangled,
Awesome Shampoo
5 out of 5 stars
IceQueen22 - 2 months ago
originally posted on ogxbeauty.com
New buyer of this shampoo and I am thrilled to say I love it!! The smell is amazing, my hair is soft, shiny and manageable. Thank you for making an outstanding product!
Awful!
1 out of 5 stars
Thumbs down graphic, would not recommend
meanjean - 2 months ago
Smells horrid and leaves a heavy, greasy film on my hair.
1 reply from Brand Answers Squad team - 2 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, OGX Beauty
Great smell that lasts!!
5 out of 5 stars
angelad408_268 - 2 months ago
originally posted on influenster.com

I love this shampoo. It leaves my hair nice, smooth and manageable. But the best part is the smell. The coconut smell last for a long time. Reminds me of the beach. I would highly recommend this shampoo. I also use the conditioner which I love too. Go buy it!!! You won’t regret it.
Nothing special
3 out of 5 stars
baya2_8230 - 2 months ago
originally posted on influenster.com

The scent is good, and cleanses pretty well. I haven’t noticed a difference in my hair after using. My hair seemed fine and just how it is normally.