Olaplex Rich Hydration Mask - 6.7 oz - Deep Hydration, Lasting Shine: Lock in the Softness

The Olaplex Rich Hydration Mask is your hair’s new best friend, a deeply restorative and moisturizing treatment crafted specifically for dry, dehydrated hair or medium to coarse hair types. It's time to seal the deal on moisture and strength with this luxurious mask, which is formulated with a proprietary Biomimetic Cuticle Technology to lock in intense hydration and reinforce your hair's inner structure. This innovative technology wraps each strand to enhance hydration and prevent cuticle damage over time, transforming dull, dry locks into a mane that feels soft, supple, and irresistibly touchable from the first use.

Unveil the potential for up to five washes of lasting hydration, shine, and strength; this mask instantly goes to work to combat breakage, giving your hair up to 71% reduction in damage immediately. Beyond just intense moisture, it delivers 74% frizz reduction all day long, even when faced with high humidity, ensuring your style stays sleek and manageable. The rich formula, which includes a conditioning complex of Avocado and Shea Butter, delivers deep, non-greasy moisture and provides a high-slip softness, helping to smooth the appearance of flyaways and leave you with a stunning halo of shine. It’s an essential weekly indulgence that provides the deep care your dry or coarse hair craves, supporting its foundational health for the long term.

As part of the Olaplex family, this mask is designed with the brand’s patented Bond Building Technology- to rebuild broken disulfide bonds in the hair for stronger, healthier strands with each treatment. It is vegan, cruelty-free, and color-safe, making it a conscious and powerful choice for chemically treated hair. Free of sulfates, silicones, phthalates, phosphates, and parabens, this intensely nourishing mask delivers strength, elasticity, and brilliant shine by working from the cortex to the cuticle, giving you total confidence in your hair's health. Just apply generously to wet hair after shampooing, focusing on mid-lengths to ends, leave it on for 3-5 minutes, and rinse—for a weekly reset that makes a noticeable difference.