Open - by Ana Maria Munoz

About the Book

A book for future, past, and present Shopkeepers (and the people who love them). OPEN is less how-to build and more how-to be.

Book Synopsis

A book for future, past, and present Shopkeepers (and the people who love them).

After five years of owning, operating, and closing her dream store, Ana Maria realized that opening for business also means opening up to personal growth.

OPEN dives into the practical elements of building and operating a retail store while squarely focusing on the Shopkeeper behind it. Blending memoir and keen observations, author Ana Maria Muñoz shares her Shopkeeper Journey while encouraging readers to dig into their "Personal Backroom" and take Personal Inventory to identify what makes them tick, dim, glow, and burn out.

OPEN is filled with hands-on insights, vulnerable personal stories, and reflections to inspire present and future Shopkeepers to take action, build a better launch, grow their store, and evolve with their Shopkeeper Dream.

This book is less how-to build and more how-to be:

- Dig deep into your vision for your personal life and store so you can choose the right path for both.

- Identify the metrics for success that will be your guide as you drive your business more effectively to bring your vision to life.

- Enjoy the journey and experience your time as a Shopkeeper with more ease and delight while serving your community.

While focused on Shopkeepers, the overarching themes are universal for any entrepreneur, small business owner, and anyone who desires to live the YES out of life.

Whether you want to launch your dream store, operate your current brick-and-mortar with less friction and more bliss, move on to a new adventure, or get a Shopkeeper's point of view, OPEN will reveal a world of considerations and possibilities.

Review Quotes

"Ana Maria Munoz's book, OPEN: Big Lessons in Small Retail and Living the Shopkeeper Dream, is an invitation to take personal inventory and design (or re-design) your personal power beyond the storefront of your professional pursuits. As tactical as it is transparent, this is a must read for any Service Provider, Shopkeeper or Serial Entrepreneur looking to become their best self in life and biz." - Kj Christensen, Speaker / Author / Strategist

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"As a fellow boutique shop owner, I believe this book is a gift to those who plan to start a retail shop. Ana Maria honestly reveals her experience as a shopkeeper. It's a case study full of lessons learned and great tips for running a shop. She also describes the evolution of the business as it grows from sole owner to a business with staff and a community that embraces them."- Kelly Wohlgenant Owner Retro Modern Furnishings

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"We all are constantly in contact with retail in general and small, independent shops in particular, and I was very interested to learn more about the specific challenges.

After finishing the book, I can conclude that the book is not only for retail entrepreneurs but for entrepreneurs in general. It is the tale for people whose professional dream has come true and what it is like to live the dream. Not all entrepreneurial dreams are meant to last forever. If one door closes, others are opening up. As Ana Maria puts it: It's important to remember, we get to choose how we experience our everyday.

I really enjoyed reading the book and took a lot out of it for my own entrepreneurial journey. Especially taking regular accounts whether the path is still the one you want to be on and to be honest with what you need to thrive are important lessons." - Antonia Sutter, Founder and Owner of SisterMag