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OUAI Medium Hair Conditioner - Ulta Beauty
$16.00 ($5.33/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For medium hair, this color-safe conditioner hydrates and fights frizz & breakage. It even adds shine so your hair looks & feels healthy.
Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Hair Type: All Hair Types
Trial/Mini/Travel Size: Yes
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Nourishing, Smoothing, Strengthening, Damage Repair, Conditioning
Net weight: 93 Grams
TCIN: 94193229
UPC: 815402027841
Item Number (DPCI): 342-03-2935
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), cetearyl alcohol, behentrimonium chloride (anti-static agent/agent antistatique), parfum (fragrance), hydrolyzed keratin, citrus japonica fruit extract, orbignya oleifera seed oil, cocos nucifera (coconut) oil, guar hydroxypropyltrimonium chloride, amodimethicone, panthenol, cetrimonium chloride (anti-static agent/agent antistatique), dimethicone, dimethiconol, glycerin, polyquaternium-37, laureth-9, trideceth-12, divinyldimethicone/dimethicone copolymer, c12-13 pareth-23, c12-13 pareth-3, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, acetic acid, sodium chloride, sodium acetate, tocopherol, isopropyl alcohol, ethylhexylglycerin, sodium hydroxide, dicaprylyl carbonate, lauryl glucoside, citric acid, sorbitan oleate, potassium sorbate, sodium benzotate, phenoxyethanol, benzyl salicylate, limonene, hexyl cinnamal.' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 1.8 inches length x 1.8 inches width x 3.65 inches height
Estimated ship weight: 0.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 3092 ratings
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Guests are saying
Guests appreciate the effectiveness of this shampoo and conditioner duo, highlighting how it leaves hair soft, manageable, and hydrated. Many guests love the pleasant scent, which adds to the overall experience. However, some guests have expressed concerns about the strong fragrance and its potential to cause irritation. Overall, this product is praised for its quality and results, making it a popular choice for various hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 936 reviews
75% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
Love!
I’ve been using this brand for a little under a year and I’ve definitely seen a difference in my hair. No more shedding and no more itchy scalp.
5 out of 5 stars
2 October, 2025
originally posted on http://www.ulta.com

Absolutely Buy again
Leaves feeling clean and fresh. Topped with Friz control.
5 out of 5 stars
8 September, 2025
originally posted on http://www.ulta.com

Has really helped my hair!
This shampoo and conditioner have done wonders for my fine hair. It's so much softer and healthier without being weighed down.
4 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com

Love the product very much but more moisturizing
Great product and smells great
2 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com

Scent is too strong.
I have fine, wavy hair that's been starting to feel dryer than normal. Thought I'd try this. My hair looked SO MUCH better after once wash. Shiny and bouncy after just letting it air dry. But the scent is so strong. It was making my eyes burn even after my hair dried. Almost 48 hours after washing it, I still smelled it. After washing it twice with another shampoo, still smelled it. GREAT product if you're not sensitive to smells, but I'd stay away if you are.
5 out of 5 stars
17 August, 2025
originally posted on http://www.ulta.com

My new favorite
For close to 10 years I used the Paul mitchell lemon sage thickening shampoo and conditioner for my baby fine, straight hair. They reformulated last year and the new formula smelled different and I noticed my hair becoming brittle and falling out. As I had recently turned 40, I wasn't sure if was age related, but I tried the Bumble and Bumble thickening shampoo/conditioner for several months, and that left my hair flat and limp. I decided one last try to splurge on the Ouai Shampoo and conditioner for Fine Hair. For a week I hated the old lady smell and my hair was limp. But after a week I began to notice a healthier, shinier hair with more volume. I have been able to skip washes without oily look and I can now say I am happier with my hair than I have ever been in my life. The smell has also grown on me and I don't mind it as much, and regardless, it is worth the result. I use with the matching shampoo and the Bumble and Bumble thickening mousse. This is my new favorite shampoo and conditioner, so please don't reformulate!! I just use a tiny dab of conditioner, so a little goes a long way. I'm glad they sell the refill bags separately, because I'll need to restock the shampoo before the conditioner for sure!
5 out of 5 stars
14 August, 2025
originally posted on http://www.ulta.com

Love it!
I have very fine hair & this conditioner does not way my hair! It makes my hair soft!
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Ouai Medium Shampoo
I've used the Ouai Medium hair shampoo a couple of times now and I like it. It's hydrating and leaves my hair feel clean and soft.
1 out of 5 stars
10 August, 2025
originally posted on http://www.ulta.com

Hair felt like straw
I bought the travel size shampoo and conditioner to try it out, and I'm glad I got the small size. I used them for a week before the bottles ran out. My hair looked and felt like straw with a lot of breakage.
1 out of 5 stars
21 July, 2025
originally posted on http://www.ulta.com

Chemical Cocktail
This smells great font get me wrong but the amour if chemicals with hornone disrupters… I have to pass. On yuka review it rates 17/100 with 15 negative marks against it. Pass ladies. Smells great but bad bad as an endocrine disrupter.
1 out of 5 stars
17 July, 2025
originally posted on http://www.ulta.com

yeah no..
Okay..i really like some things in this brand but this was a wayyyyy bigggg NO. it made my hair fall out so badly i kept having to clean out my hair brush because all of my hair was falling out and also this was just from brushing ONE SIDE. i was scared to brush the other side but it was the same concept. so unless you want your hair falling out dont buy.
2 out of 5 stars
7 July, 2025
originally posted on http://www.ulta.com

Hair loss
I don't normally leave reviews on products but this shampoo and conditioner cost me a crazy amount of hair loss. My hair stylist mentioned it twice but I was in denial .. now it's very noticeable with my hair up. Don't recommend this at all.
1 out of 5 stars
28 June, 2025
originally posted on http://www.ulta.com

Hated this conditioner
I can't think of a shampoo/conditioner that I've hated this much. The conditioner was really thick, so I was surprised that my hair was so dry. I thought the scent was pleasant but overpowering, and it definitely lingered. I never return things and this is going back immediately.
5 out of 5 stars
27 June, 2025
originally posted on http://www.ulta.com

Love it!
This product worked really well in my hair. I have thick hair and it can get greasy very easily. This product doesn't dry out my hair, and smells nice!
5 out of 5 stars
22 June, 2025
originally posted on http://www.ulta.com

holy grail!
Perfect fir fine wavy frizzy hair
5 out of 5 stars
3 June, 2025
originally posted on OUAI
Best shampoo ever used
Has all three attributes of moisture, shine, and thickness. That shampoo I’ve ever used
5 out of 5 stars
29 May, 2025
originally posted on http://www.ulta.com

Great everyday lightweight conditioner for fine hair, and sm
Great lightweight conditioner for fine hair, smell is a plus.
5 out of 5 stars
26 May, 2025
originally posted on http://www.ulta.com

Satisfied Cuestomer
I have thick hair and this conditioner gave back shine to my hair.
5 out of 5 stars
16 May, 2025
originally posted on http://www.ulta.com

New favorite!
I love this conditioner so much it leaves my hair feeling super soft and smelling amazing! Its the first conditioner that doesnt cause backne. Ive had problems before with other conditioners but not with this one!
5 out of 5 stars
16 May, 2025
originally posted on http://www.ulta.com

New favorite!
I love this conditioner so much it leaves my hair feeling super soft and smelling amazing! Its the first conditioner that doesnt cause backne. Ive had problems before with other conditioners but not with this one!