$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clean, 100% vegan and cruelty-free 2-in-1 lash conditioning serum & primer
- Vegan collagen, Vitamin B & E infused formula supports lash hair health
- White formula, fortified by kaolin and plant wax, coats every lash to amplify mascara payoff without any fallout
- Pair with Vegan Collagen Fluffy Lash Mascara for extra bold fluffy lashes that are super conditioned
- 100% glass bottle for less plastic usage
- Formulated without talc, parabens, phthalates or mineral oil
Description
Our Vegan Collagen Serum and Primer is a multitasking powerhouse and the first step to the fluffy lashes of your dreams. The white tinted formula amplifies the mascara color. The serum incorporates our hydrating vegan collagen and Vitamins B & E for conditioning power. The primer uses kaolin & plant wax to add volume and create the perfect canvas.
Pair with Vegan Collagen Fluffy Lash Mascara for extra bold fluffy lashes that are super conditioned. The 100% vegan brush dispenses the white formula evenly onto every single lash, separating and amplifying any mascara’s payoff without fallout.
KEY INGREDIENTS:
Vegan Collagen - Conditions & helps your lashes look instantly thicker and healthier
Kaolin - A clay that coats lashes & prep for mascara
Plant Wax - nourishes lashes & helps prevent breakage
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, or talc.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
On clean lashes, apply by wiggling brush from root to tip. Let set for 60 seconds before applying mascara
GOOD FOR: All beautiful eyes!
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass - Glass Tube.
Pair with Vegan Collagen Fluffy Lash Mascara for extra bold fluffy lashes that are super conditioned. The 100% vegan brush dispenses the white formula evenly onto every single lash, separating and amplifying any mascara’s payoff without fallout.
KEY INGREDIENTS:
Vegan Collagen - Conditions & helps your lashes look instantly thicker and healthier
Kaolin - A clay that coats lashes & prep for mascara
Plant Wax - nourishes lashes & helps prevent breakage
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, or talc.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
On clean lashes, apply by wiggling brush from root to tip. Let set for 60 seconds before applying mascara
GOOD FOR: All beautiful eyes!
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass - Glass Tube.
Suggested Age: 18 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Sulfate-Free, Vegan
Color Finish: Semi-Sheer
Color Palette: Translucent
Product Form: Brush-On
Skin Tone: All Skin Tones
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .24 Ounces
Features: Non-Clumping, Conditioning
TCIN: 82617249
UPC: 687735305220
Item Number (DPCI): 052-00-4149
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (eau), copernicia cerifera (carnauba) wax, stearic acid, glyceryl stearate, mica, oleic acid, hydroxyethylcellulose, alkyl hydroxystearoyl stearate, sr-hydrozoan polypeptide-1 (vegan collagen), tocopheryl acetate, panthenol, kaolin, lauroyl lysine, glycerin, silica, potassium sorbate, caprylyl glycol, glyceryl caprylate, sodium benzoate, ethylhexylglycerin, phenoxyethanol.
Allergens & Warnings:
Caution: Do not use directly in the eye. If irritation occurs, discontinue use. Keep out of reach of children. External use only.Shipping details
Estimated ship dimensions: 6.2 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: If you wear it alone, does it leave your lashes white?
submitted by SkinDemons - 4 years ago
A: Our Vegan Collagen Serum and Primer is a multitasking powerhouse and the first step to the fluffy lashes of your dreams. The white tinted formula amplifies the mascara color. It is meant to be used with your mascara and not a stand alone product. + Vegan Collagen: Conditions & helps your lashes look instantly thicker and healthier + Kaolin a clay that coats lashes & prep for mascara + Plant Wax nourishes lashes & helps prevent breakage Thank you!
submitted byPacifica Beauty Expert - 4 years agoBrand expertA: Depending how intensive you go in with it, yes. I like to put in on before bed, since its a "serum" (not sure if you're supposed to, but I do) and I'll only lightly apply it, otherwise I've got stark white lashes and my eyes feel really gunky.
submitted byTulip - 3 years ago
Q: Does this product contain any prostoglandins or prostoglandin analogs?
submitted by LC - 5 months ago
A: Hello! Thank you for reaching out! No, the Pacifica Vegan Collagen Lash Serum Primer does not contain any prostaglandins or prostaglandin analogs. Brands might use these ingredients for a lash growth claim; however, our lash primer is formulated with vegan collagen and Vitamin B& E to support lash hair health. This product also has a white formula, fortified by kaolin, which coats every lash to amplify mascara payoff without any fallout, as well as plant wax which nourishes lashes and helps prevent breakage.
submitted byPacifica Beauty - 2 months agoBrand expert
Q: Can I use on eyebrows like a primer to of just for lashes only
submitted by Drea - 1 year ago
A: HI Drea! This primer is designed specifically for lashes, but it can be carefully applied to brows if desired.
submitted byPacifica Expert - 7 months ago
Q: is it waterproof, easy to remove?
submitted by Margarita - 1 year ago
A: Hey Margarita, Great question! The Pacifica Vegan Collagen Lash Serum Primer does not claim waterproof. We recommend using a makeup remover such as micellar water or cleansing balm. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Does it help grow lashes?
submitted by MN - 3 years ago
A: Great question. The Pacifica Vegan Collagen Lash Serum Primer has a Vegan Collagen that Conditions & helps your lashes look instantly thicker and healthier supporting lash hair health. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.”
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Frequently bought together
$15.99
$5 Target GiftCard with $30 on select personal care
4.4 out of 5 stars with 520 ratings
$8.00
$5 Target GiftCard with $30 on select personal care
4.2 out of 5 stars with 5034 ratings
$13.99
$5 Target GiftCard with $30 on select personal care
4.3 out of 5 stars with 117 ratings
Guests also viewed
$4.99
$5 Target GiftCard with $30 on select personal care
4.4 out of 5 stars with 496 ratings
$13.99
$5 Target GiftCard with $30 on select personal care
4 out of 5 stars with 4 ratings
$8.99
$5 Target GiftCard with $30 on select personal care
4.5 out of 5 stars with 2870 ratings
$9.99
$5 Target GiftCard with $30 on select personal care
4.5 out of 5 stars with 107 ratings
$9.99
$5 Target GiftCard with $30 on select personal care
4.2 out of 5 stars with 979 ratings
$13.99
$5 Target GiftCard with $30 on select personal care
4.7 out of 5 stars with 241 ratings
Discover more options
$15.99
$5 Target GiftCard with $30 on select personal care
4.4 out of 5 stars with 520 ratings
$9.99
$5 Target GiftCard with $30 on select personal care
4.5 out of 5 stars with 107 ratings
$4.99
$5 Target GiftCard with $30 on select personal care
4.3 out of 5 stars with 19 ratings
$13.99
$5 Target GiftCard with $30 on select personal care
4.7 out of 5 stars with 241 ratings
Related Categories
Guests are saying
This product has garnered mixed feedback from guests, with many praising its ability to enhance lash appearance and health. Guests appreciate its effectiveness as a primer, noting that it helps mascara apply smoothly and reduces clumping. However, some have experienced irritation and clumping issues. Overall, it is seen as a valuable addition to a beauty routine, especially for those seeking healthier, fuller lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 305 reviews
easy to apply: 4.45 out of 5
easy to remove: 4.3 out of 5
long lasting: 4 out of 5
quality: 3.83 out of 5
value: 3.95 out of 5
72% would recommend
25 recommendations
Not impressed.
1 out of 5 stars
Thumbs down graphic, would not recommend
Bondie - 10 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
I was really excited to try this product. Unfortunately, when I removed the brush it was like there was nothing in the tube. After reinserting the brush and shaking, it did appear that the brush had a small amount of primer on it. Almost instantly after placing on my lashes, my eyes got extremely watery and then my eyelids began to mildly swell. I immediately removed the primer but have continued to have extremely itchy watery eyes all day.
Stopped Using It
3 out of 5 stars
Kay M - 11 months ago
originally posted on pacificabeauty.com
I had to stop using this because it was just too clumpy-looking, even after using the Vegan Collagen maskara over it. The white clay look of it just would always come through even under the maskara.
Don't want to be without it
5 out of 5 stars
Daggi - 1 year ago
originally posted on pacificabeauty.com
I love the vegan collagen lash Serum and Primer. I use it with Mascara or without. Keeps my lashes beautiful. Highly recommend this product.
Gotta do this!
5 out of 5 stars
Kittywoman3 - 1 year ago
originally posted on pacificabeauty.com
If you wear mascara even every now and then, you gotta put this on first. It not only is good for your lashes, but after you apply your mascara, you will be so glad you did
Do not buy
1 out of 5 stars
Heather - 1 year ago
originally posted on pacificabeauty.com
Almost no product in the tube, dry and goopy that I couldn’t even get it on my lashes. Big bummer!
Good Lash Primer
4 out of 5 stars
Thumbs up graphic, would recommend
cvmartinez87 - 1 year ago, Verified purchaser
- Skin concern: Aging, Dark circles
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
As a primer it works. I don’t get racoon eyes. At the end of the day the mascara falls right off of my lashes with no lost lashes. But as a growth serum it hasn’t done anything.
Great for sensitive eyes
5 out of 5 stars
Thumbs up graphic, would recommend
Toddler Mom - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Grey
My eyes are very sensitive. Most mascara makes my eyes itch. This primer is not only keeping my lashes healthy but also a great mascara primer.
LOVE THIS!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Dorothy - 1 year ago
I can’t speak to the long term effects of the “serum” part of this but it works amazing day to day. It makes my mascara last all day and my lashes look so much better when I wear this under my mascara.
Love this! Read if you will be wearing without mascara
4 out of 5 stars
Margo - 1 year ago
originally posted on pacificabeauty.com
Love this, haven't been using this for to long but my lashes have look a little healthier, the only thing I would warn someone about before their purchase is that it gives your lashes a white look which is fine under mascara, but if you were just using it by itself its a little odd.
Painful:/
1 out of 5 stars
kaley - 1 year ago
originally posted on pacificabeauty.com
I wanted to love this, as I have been wanting to have healthier lashes, but my eyes reacted quite poorly to the formulation. My eyes slightly burned for several hours. I do not consider myself as having sensitive skin, so this was a surprise reaction to me.
Great Lash Serum/Lash Primer
5 out of 5 stars
MissVioletLove - 2 years ago
originally posted on pacificabeauty.com
Love the quality of this primer. Been using it for years. Highly satisfied
Not for me
3 out of 5 stars
Mandie - 2 years ago
originally posted on pacificabeauty.com
I can tell that its doing something, but the main thing it did for me was to make my mascara look clumpy. My eyelashes have changed with age and are harder to curl - lash primer was suggested as something that might improve this. But, while I love that this product is cruelty free and packaged in ecco friendly packaging, its not for me. Also, the bottle cap arrived cracked - an acceptable risk for a responsibly packaged product.
no
1 out of 5 stars
Thumbs down graphic, would not recommend
b - 2 years ago
makes no difference at all and makes my eyelashes clumpy
Made eyes burn
3 out of 5 stars
Thumbs down graphic, would not recommend
B - 2 years ago
This does make my lashes look great but for some reason it causes my eyes to burn tremendously. It may just be me but I've used it for three days in a row and my eyes have hurt and been chronically red. Surprised nobody else has had this experience because I'm not particularly sensitive to makeup.
Smooth primer
5 out of 5 stars
Thumbs up graphic, would recommend
Calebsmom - 2 years ago
Not crunchy or clumpy after drying like some primers. Mascara sits nice on top
Great Idea
4 out of 5 stars
ashley - 2 years ago
originally posted on pacificabeauty.com
Okay. I really wanted to like this and don’t get me wrong i do but i don’t necessarily like it. It gets all the kudos for sustainability and being vegan and cruelty free, but the formula is a little too wet for my liking and the brush applies way more than i think is necessary even with light pressure. putting it on before bed also makes the sand man visit you twice in the middle of the night. Love it but maybe only apply it before mascara at the beginning of the day.
Lash serum
5 out of 5 stars
Laena - 2 years ago
originally posted on pacificabeauty.com
I love love love this. Makes my lashes look great.
Okay but i wouldnt buy again
2 out of 5 stars
Thumbs down graphic, would not recommend
Addie - 2 years ago
When using it on my lashes it made them fall out and was very waxy, I brush my brows with them everyday and it works but overall I wouldn’t purchase again
The Bomb
5 out of 5 stars
Angieatnip - 2 years ago
originally posted on pacificabeauty.com
This stuff is amazing. It does exactly what it says. I have very short thin lashes and with mascara aline they look alright but this primer with mascara is definitely the bomb. My eyes really pop now.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
JK - 2 years ago, Verified purchaser
This does a great job of separating lashes and long term wear without mascara flaking. I also like the glass bottle