$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clean, 100% vegan and cruelty-free 2-in-1 lash conditioning serum & primer
- Vegan collagen, Vitamin B & E infused formula supports lash hair health
- White formula, fortified by kaolin and plant wax, coats every lash to amplify mascara payoff without any fallout
- Pair with Vegan Collagen Fluffy Lash Mascara for extra bold fluffy lashes that are super conditioned
- 100% glass bottle for less plastic usage
- Formulated without talc, parabens, phthalates or mineral oil
Description
Our Vegan Collagen Serum and Primer is a multitasking powerhouse and the first step to the fluffy lashes of your dreams. The white tinted formula amplifies the mascara color. The serum incorporates our hydrating vegan collagen and Vitamins B & E for conditioning power. The primer uses kaolin & plant wax to add volume and create the perfect canvas.
Pair with Vegan Collagen Fluffy Lash Mascara for extra bold fluffy lashes that are super conditioned. The 100% vegan brush dispenses the white formula evenly onto every single lash, separating and amplifying any mascara’s payoff without fallout.
KEY INGREDIENTS:
Vegan Collagen - Conditions & helps your lashes look instantly thicker and healthier
Kaolin - A clay that coats lashes & prep for mascara
Plant Wax - nourishes lashes & helps prevent breakage
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, or talc.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
On clean lashes, apply by wiggling brush from root to tip. Let set for 60 seconds before applying mascara
GOOD FOR: All beautiful eyes!
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass - Glass Tube.
Pair with Vegan Collagen Fluffy Lash Mascara for extra bold fluffy lashes that are super conditioned. The 100% vegan brush dispenses the white formula evenly onto every single lash, separating and amplifying any mascara’s payoff without fallout.
KEY INGREDIENTS:
Vegan Collagen - Conditions & helps your lashes look instantly thicker and healthier
Kaolin - A clay that coats lashes & prep for mascara
Plant Wax - nourishes lashes & helps prevent breakage
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, or talc.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
On clean lashes, apply by wiggling brush from root to tip. Let set for 60 seconds before applying mascara
GOOD FOR: All beautiful eyes!
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass - Glass Tube.
Suggested Age: 18 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Sulfate-Free, Vegan
Color Finish: Semi-Sheer
Color Palette: Translucent
Product Form: Brush-On
Skin Tone: All Skin Tones
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .24 Ounces
Features: Non-Clumping, Conditioning
TCIN: 82617249
UPC: 687735305220
Item Number (DPCI): 052-00-4149
Origin: Assem USA w/foreign/dom. parts
Ingredients:
aqua (eau), copernicia cerifera (carnauba) wax, stearic acid, glyceryl stearate, mica, oleic acid, hydroxyethylcellulose, alkyl hydroxystearoyl stearate, sr-hydrozoan polypeptide-1 (vegan collagen), tocopheryl acetate, panthenol, kaolin, lauroyl lysine, glycerin, silica, potassium sorbate, caprylyl glycol, glyceryl caprylate, sodium benzoate, ethylhexylglycerin, phenoxyethanol.' '
Allergens & Warnings:
Caution: Do not use directly in the eye. If irritation occurs, discontinue use. Keep out of reach of children. External use only.Shipping details
Estimated ship dimensions: 6.2 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: If you wear it alone, does it leave your lashes white?
submitted by SkinDemons - 4 years ago
A: Our Vegan Collagen Serum and Primer is a multitasking powerhouse and the first step to the fluffy lashes of your dreams. The white tinted formula amplifies the mascara color. It is meant to be used with your mascara and not a stand alone product. + Vegan Collagen: Conditions & helps your lashes look instantly thicker and healthier + Kaolin a clay that coats lashes & prep for mascara + Plant Wax nourishes lashes & helps prevent breakage Thank you!
submitted byPacifica Beauty Expert - 4 years agoBrand expertA: Depending how intensive you go in with it, yes. I like to put in on before bed, since its a "serum" (not sure if you're supposed to, but I do) and I'll only lightly apply it, otherwise I've got stark white lashes and my eyes feel really gunky.
submitted byTulip - 4 years ago
Q: Does this product contain any prostoglandins or prostoglandin analogs?
submitted by LC - 7 months ago
A: Hello! Thank you for reaching out! No, the Pacifica Vegan Collagen Lash Serum Primer does not contain any prostaglandins or prostaglandin analogs. Brands might use these ingredients for a lash growth claim; however, our lash primer is formulated with vegan collagen and Vitamin B& E to support lash hair health. This product also has a white formula, fortified by kaolin, which coats every lash to amplify mascara payoff without any fallout, as well as plant wax which nourishes lashes and helps prevent breakage.
submitted byPacifica Beauty - 4 months agoBrand expert
Q: Can I use on eyebrows like a primer to of just for lashes only
submitted by Drea - 1 year ago
A: HI Drea! This primer is designed specifically for lashes, but it can be carefully applied to brows if desired.
submitted byPacifica Expert - 10 months ago
Q: is it waterproof, easy to remove?
submitted by Margarita - 1 year ago
A: Hey Margarita, Great question! The Pacifica Vegan Collagen Lash Serum Primer does not claim waterproof. We recommend using a makeup remover such as micellar water or cleansing balm. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Does it help grow lashes?
submitted by MN - 3 years ago
A: Great question. The Pacifica Vegan Collagen Lash Serum Primer has a Vegan Collagen that Conditions & helps your lashes look instantly thicker and healthier supporting lash hair health. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.”
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its ability to enhance lash appearance and health. Guests appreciate its effectiveness as a primer, noting that it helps mascara apply smoothly and reduces clumping. However, some have experienced irritation and clumping issues. Overall, it is seen as a valuable addition to a beauty routine, especially for those seeking healthier, fuller lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 82 reviews
easy to apply: 4.45 out of 5
easy to remove: 4.3 out of 5
long lasting: 4 out of 5
quality: 3.83 out of 5
value: 3.95 out of 5
72% would recommend
25 recommendations
Not impressed.
1 out of 5 stars
Thumbs down graphic, would not recommend
Bondie - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
I was really excited to try this product. Unfortunately, when I removed the brush it was like there was nothing in the tube. After reinserting the brush and shaking, it did appear that the brush had a small amount of primer on it. Almost instantly after placing on my lashes, my eyes got extremely watery and then my eyelids began to mildly swell. I immediately removed the primer but have continued to have extremely itchy watery eyes all day.
Good Lash Primer
4 out of 5 stars
Thumbs up graphic, would recommend
cvmartinez87 - 1 year ago, Verified purchaser
- Skin concern: Aging, Dark circles
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
As a primer it works. I don’t get racoon eyes. At the end of the day the mascara falls right off of my lashes with no lost lashes. But as a growth serum it hasn’t done anything.
Great for sensitive eyes
5 out of 5 stars
Thumbs up graphic, would recommend
Toddler Mom - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Grey
My eyes are very sensitive. Most mascara makes my eyes itch. This primer is not only keeping my lashes healthy but also a great mascara primer.
LOVE THIS!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Dorothy - 2 years ago
I can’t speak to the long term effects of the “serum” part of this but it works amazing day to day. It makes my mascara last all day and my lashes look so much better when I wear this under my mascara.
no
1 out of 5 stars
Thumbs down graphic, would not recommend
b - 2 years ago
makes no difference at all and makes my eyelashes clumpy
Made eyes burn
3 out of 5 stars
Thumbs down graphic, would not recommend
B - 2 years ago
This does make my lashes look great but for some reason it causes my eyes to burn tremendously. It may just be me but I've used it for three days in a row and my eyes have hurt and been chronically red. Surprised nobody else has had this experience because I'm not particularly sensitive to makeup.
Smooth primer
5 out of 5 stars
Thumbs up graphic, would recommend
Calebsmom - 2 years ago
Not crunchy or clumpy after drying like some primers. Mascara sits nice on top
Okay but i wouldnt buy again
2 out of 5 stars
Thumbs down graphic, would not recommend
Addie - 2 years ago
When using it on my lashes it made them fall out and was very waxy, I brush my brows with them everyday and it works but overall I wouldn’t purchase again
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
JK - 2 years ago, Verified purchaser
This does a great job of separating lashes and long term wear without mascara flaking. I also like the glass bottle
Best primer
5 out of 5 stars
Thumbs up graphic, would recommend
Happy customer - 2 years ago, Verified purchaser
Love this primer under my mascara!
Amazing serum
5 out of 5 stars
Thumbs up graphic, would recommend
jenni - 2 years ago, Verified purchaser
So I normally wouldn’t write reviews but this made my lashes grow back like crazy.
Amazing!!
5 out of 5 stars
Thumbs up graphic, would recommend
- 2 years ago
I recently stopped wearing mascara and curling my eyelashes after I got a tinted lash serum from Honesty and my lashes have gotten so healthy and I found out that they are naturally curly, I was just killing them! the problem was that the serum would smudge a bit under my eyes after a day of school and I wanted to stop having to use a lot of eye makeup remover to get it off, so I bought this as a primer. it works GREAT-there is 0 smudging now, my lashes look amazing and dark and it keeps them looking perfect all day and when I take a shower and use a cotton pad with eye makeup remover, I don't have to use any force on my lashes because this primer just makes it come off right away. I also want to add that I have always been insecure about my natural lashes because they were straight and short and barely visible like almost blonde, but since I've been using this and my Honesty serum they have looked better than I even knew was possible. I 100% recommend
LOVE, It's the BEST
5 out of 5 stars
Thumbs up graphic, would recommend
sunshine - 3 years ago, Verified purchaser
This is the best primer I've ever used (and that includes Lancome, Dior and several other brands). Why? Because it not only gives a good thickening and lengthening base for mascara but, paired with Tartlette tubing mascara from Tarte, it also keeps my mascara from smudging or flaking during long days/nights. This is the only primer/mascara combination for which I can make the claim, all others smudge underneath my eyes due to the eye moisturizers I use (I don't wear concealer or foundation, but do apply a light finishing powder). The combination of Pacifica primer and Tarte tubing mascara makes my puny, sparse menopausal eyelashes appear fuller and longer. The primer doesn't cause lash fall out either, in fact, it seems to promote lash health. I don't have any issues with it clumping/drying out until the tube is running out of product (about 2 1/2 to 3 months after opening and daily use), which is fine because that's about when eye makeup loses its fresh factor and becomes iffy for bacterial growth. If it's clumpy, I just use an eyelash comb before applying mascara.
This is literally amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Lash serum - 3 years ago
I really love this product I used it for 2 days now and I took a picture yesterday of my lashes and they already look like they are growing
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
kcrohman - 3 years ago, Verified purchaser
I have bought many different kinds of primers over the years. I decided to try this more "natural" option. Unfortunately, it was disappointing. It's like the bottle is empty. I get nothing out of it and nothing shows up on my lashes (I know it's a primer, and supposed to be white, but there's nothing there).
Its ok
3 out of 5 stars
Thumbs up graphic, would recommend
pumpkin - 3 years ago, Verified purchaser
It’s ok I Don’t think it does a great job costing them. I feel like I need multiple layers to get anywhere with it. I liked other primers better. I won’t buy it again
Nighttime Routine
5 out of 5 stars
Thumbs up graphic, would recommend
CTH - 3 years ago, Verified purchaser
I love this serum so much! I use it every night at bedtime. I do my nightly routine, and then swipe on my top and bottom lashes. I have yet to use the serum as a primer before mascara for daytime. I probably won’t since I love the results I am getting during sleep. My lashes feel soft and conditioned. I love the heavy glass bottle/tube as well.
Pretty nuce but not 100% sure
4 out of 5 stars
AJ - 3 years ago
I’m not gunna say this was like revolutionary or anything but it was nice and I think it made it easier to put on my mascara because it sculpted my lashes in the direction I wanted them! I also feel like it made it easier to get my mascara off at the end of the day!
So nice!
5 out of 5 stars
Thumbs up graphic, would recommend
ss03 - 3 years ago, Verified purchaser
Makes my mascara last so long and minimized fallout
A no for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 3 years ago, Verified purchaser
Nope don’t waste your money on this. It didn’t help one bit and by the time it dries up.