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PATTERN Strong Hold Gel - 15oz - Ulta Beauty - 2 of 4PATTERN Strong Hold Gel - 15oz - Ulta Beauty - 3 of 4PATTERN Strong Hold Gel - 15oz - Ulta Beauty - 4 of 4
PATTERN Strong Hold Gel - 15oz - Ulta Beauty - 1 of 4

PATTERN Strong Hold Gel - 15oz - Ulta Beauty

$29.00 ($1.93/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features & Benefits:
  • Provides long-lasting hold without breaking hair or edges
  • Easily distributes through the hair
  • Ideal for a slick look of your choosing and styles that need extra hold
  • Nourishes and fortifies hair
  • Sea Moss, Aloe Vera, Flax Seed Oil and Chia Seeds
  • Great for 3B-4C
  • Research Results:
  • Clinically proven to provide a long-lasting hold without breaking hair or edges for a healthy hold.**
  • Clinically proven to provide long-lasting hold without damaging or drying the hair.**
  • ** based on a third-party study
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
  • Other: Cruelty-free, Color-Safe, Vegan, Contains Argan Oil
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Apply on wet or dry hair, and style into a slick look.

Description

This flexible Strong Hold Gel provides long-lasting hold without breakage. Nourishing and fortifying, our healthy-hold gel texture has a built-in slippage to easily distribute through the hair—ideal for a slick look and styles that need extra support.
Hair Type: Curly, Textured
Product Form: Gel
Beauty Purpose: Smoothing, Curl Enhancing, Hair Styling
Net weight: 15 Ounces
TCIN: 82550466
UPC: 810015150771
Item Number (DPCI): 342-03-1293
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, propylene glycol, pvp, polyquaternium-37, glycerin, vp/va copolymer, polysorbate 20, tetrasodium edta, chondrus crispus extract, argania spinosa kernel oil, ricinus communis (castor) seed oil, salvia hispanica seed oil, aloe barbadensis leaf juice, linum usitatissimum (linseed) seed oil, caryodendron orinocense seed oil phenoxyethanol, hydroxyacetophenone, rice oil glycereth-8 esters, babassu oil glycereth-8 esters, disodium edta, fragrance/parfum, aminomethyl propanol, hydrolyzed vegetable protein, potassium sorbate, citric acid, sodium benzoate, isopropyl alcohol, chlorphenesin, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol

Allergens & Warnings:

CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.

Shipping details

Estimated ship dimensions: 3.47 inches length x 3.5 inches width x 3.5 inches height
Estimated ship weight: 1.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The strong hold gel is praised for its ability to maintain styles without flaking or becoming crunchy, making it a favorite among guests with various hair types. Many appreciate its thick consistency, pleasant scent, and the way it enhances curl definition while keeping hair moisturized. However, some guests have experienced flaking and residue issues, particularly when used with other products. Overall, it is a versatile gel that works well for both defined curls and sleek styles.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 2156 reviews
    33% would recommend
    6 recommendations
    4 out of 5 stars
    16 January, 2026
    originally posted on PATTERN Beauty
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    I like it. . . and. . .

    [This review was collected as part of a promotion.] I like this gel so much better than others I've tried. Especially because it leaves my hair soft. I'm glad it doesn't make my hair crunchy but my curls don't last through the week.
    Sonja P.
    Did you find this review helpful?
    2 out of 5 stars
    28 December, 2025
    originally posted on PATTERN Beauty
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    Very Flakey

    I used this gel on my hair to try to get a slick ponytail and it flaked so bad I had to wash my hair the next day. Thinking it was just my hair, I used it on my child's hair and the same thing happened.
    Lady V.
    Did you find this review helpful?
    5 out of 5 stars
    25 December, 2025
    originally posted on PATTERN Beauty
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    Strong frizz free curls.

    [This review was collected as part of a promotion.] The Pattern Strong Hold Gel is much thicker and has a clear consistency compared to the Pattern Curl Gel. Keeps curls more defined and less frizz. Also good for slick back styles. Smells good and doesn't cause flaking. I use it on my wash and go styles along with the Pattern Curl Mousse.
    Angela H.
    Did you find this review helpful?
    5 out of 5 stars
    24 December, 2025
    originally posted on PATTERN Beauty
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    Signature products

    [This review was collected as part of a promotion.] These are my signature products. I love them and they are here to stay. The scent is out of this world.
    Shmecceca P.
    Did you find this review helpful?
    5 out of 5 stars
    23 December, 2025
    originally posted on PATTERN Beauty
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    Strong gel!

    [This review was collected as part of a promotion.] Love how much shine it adds to my hair, I use the strong hold around the areas that are the frizziest. A little goes a long way too!
    Alexia B.
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2025
    originally posted on PATTERN Beauty
    Image

    Strong hold gel

    [This review was collected as part of a promotion.] Love this gel- it keeps my hair shiny and provides a strong hold but it still leaves my Touchably soft.
    Loreal M.
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on http://www.ulta.com
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    I will buy this product again

    Great hold for my type C hair
    Kimberly
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on PATTERN Beauty
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    The gel that stays

    [This review was collected as part of a promotion.] The gel helps me maintain a slick back that lasts the hours while maintains my moisture. This is a flake free gel that allows me to restyle without having to immediately wash my hair. I am on my 6th tube!
    alysha j.
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on PATTERN Beauty
    Image

    Works well without drying out hair

    [This review was collected as part of a promotion.] This gel gives nice hold and moisturized look to my hair. It’s my go to for creating pinned back styles with my hair. It has a soft, buildable application with no flakiness at all.
    Malaika C.
    Did you find this review helpful?
    5 out of 5 stars
    6 December, 2025
    originally posted on PATTERN Beauty
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    Holds

    [This review was collected as part of a promotion.] Absolutely in love with this product so far. Used it also as edge control and it’s HOLDS!
    Royleta G.
    Did you find this review helpful?
    5 out of 5 stars
    4 December, 2025
    originally posted on PATTERN Beauty
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    STOP PLAYING WITH MS. TRACEE!!!!!

    [This review was collected as part of a promotion.] This gel is so thick and amazing. My hair does not easily “slick down” but since using these products, it’s so much more manageable and my curls are DEFINED in every sense of the word. I didn’t even know how nice my curls pattern was until Pattern 🥹 Now I have an entire set of products and I’m COMPLETELY OBSESSED!!! THANK YOU MS TRACEE!
    Lena H.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 November, 2025
    originally posted on PATTERN Beauty
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    My 4C Hair

    [This review was collected as part of a promotion.] I love the concept of this gel but my 4C hair needed a lot. I eventually decided to let the curls pop instead.
    Kimberly S.
    Did you find this review helpful?
    5 out of 5 stars
    30 November, 2025
    originally posted on PATTERN Beauty
    Image

    Best gel on the market

    [This review was collected as part of a promotion.] This gel has the best hold and shine. Doesn’t make the hair hard and it doesn’t dry out the hair!!!
    Franny A.
    Did you find this review helpful?
    3 out of 5 stars
    18 November, 2025
    originally posted on PATTERN Beauty
    Image

    Strong hold gel

    [This review was collected as part of a promotion.] I was very disappointed in the strong gel. It is a great product but due to my hair texture it does not hold my hair at all. I plan to give to my oldest daughter because her texture is a better texture grade.
    WANDA W.
    Did you find this review helpful?
    5 out of 5 stars
    16 November, 2025
    originally posted on PATTERN Beauty
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    Great Gel

    [This review was collected as part of a promotion.] Love all Pattern hair products. Great quality gel, only need a bit and it doesn’t flake.
    Tanecia C.
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on PATTERN Beauty
    Image

    My twist out is good

    [This review was collected as part of a promotion.] I love the strong hold gel. My twist out is lasting. I like how my hair is holding up. My hair isn't dry or brittle either.
    Jamilah H.
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on PATTERN Beauty
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    Style gel

    [This review was collected as part of a promotion.] Love the strong gel, it helps with the frizz
    Saundra W.
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2025
    originally posted on http://www.ulta.com
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    only gel that holds my edges down

    i have short curly hair that i like to wear in waves. i use this gel to lay down my edges and no other gel or edge control lays my edges as good. it doesnt flake and leaves my edges looking shiny and smooth. usually lasts all day unless im sweating alot or my hair gets wet.
    lolog
    Did you find this review helpful?
    4 out of 5 stars
    13 October, 2025
    originally posted on PATTERN Beauty
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    lively hold

    [This review was collected as part of a promotion.] I love the smell. Its just light enough that it doesnt weigh my curls down but allows a hold to keep the style for multiple days. I like for twists outs coupled with the leave in.
    Shelby H.
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2025
    originally posted on PATTERN Beauty
    Image

    Holds without the crunch

    [This review was collected as part of a promotion.] I love the strong hold gel. It holds my style without turning white or getting crunchy making it easier to maintain.
    Aria C.
    Did you find this review helpful?

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