$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Provides long-lasting hold without breaking hair or edges
- Easily distributes through the hair
- Ideal for a slick look of your choosing and styles that need extra hold
- Nourishes and fortifies hair
- Sea Moss, Aloe Vera, Flax Seed Oil and Chia Seeds
- Great for 3B-4C
- Research Results:
- Clinically proven to provide a long-lasting hold without breaking hair or edges for a healthy hold.**
- Clinically proven to provide long-lasting hold without damaging or drying the hair.**
- ** based on a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone
- Other: Cruelty-free, Color-Safe, Vegan, Contains Argan Oil
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet or dry hair, and style into a slick look.
Description
This flexible Strong Hold Gel provides long-lasting hold without breakage. Nourishing and fortifying, our healthy-hold gel texture has a built-in slippage to easily distribute through the hair—ideal for a slick look and styles that need extra support.
Hair Type: Curly, Textured
Product Form: Gel
Beauty Purpose: Smoothing, Curl Enhancing, Hair Styling
Net weight: 15 Ounces
TCIN: 82550466
UPC: 810015150771
Item Number (DPCI): 342-03-1293
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, propylene glycol, pvp, polyquaternium-37, glycerin, vp/va copolymer, polysorbate 20, tetrasodium edta, chondrus crispus extract, argania spinosa kernel oil, ricinus communis (castor) seed oil, salvia hispanica seed oil, aloe barbadensis leaf juice, linum usitatissimum (linseed) seed oil, caryodendron orinocense seed oil phenoxyethanol, hydroxyacetophenone, rice oil glycereth-8 esters, babassu oil glycereth-8 esters, disodium edta, fragrance/parfum, aminomethyl propanol, hydrolyzed vegetable protein, potassium sorbate, citric acid, sodium benzoate, isopropyl alcohol, chlorphenesin, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol' '
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.Shipping details
Estimated ship dimensions: 3.44 inches length x 3.44 inches width x 3.38 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair gel is praised for its texture, thickness, and ability to hold styles throughout the day. Many guests appreciate its effectiveness for defining curls and providing a sleek look without excessive crunch. However, some guests have experienced flaking and residue when used with other products. Overall, it is a versatile option for various hair types, especially for those seeking a strong hold without compromising on moisture.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 2122 reviews
33% would recommend
6 recommendations
pattern for the win!
5 out of 5 stars
Lauren E. - 7 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Added the strong hold gel to my routine - and it was great for extending the definition and hold of my coils!
Best twist out I hace
5 out of 5 stars
K’Vetta C. - 13 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Best twist out I hace ever had! The definition is chefs kiss. It’s been raining and humid. Even through my workouts my curls have not fallen. It’s not crunchy feeling. Still soft to the touch a d very moisturizing.
💚❤️💙
5 out of 5 stars
Shronda B. - 13 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I love the thickness of this gel, there isn't any flakiness like most gels. My hair doesn't feel hard as a brick. I love the packaging and definition it's adds to my hair. Perfect gel for any type of hair
My happy mistake!
5 out of 5 stars
Lorna M. - 14 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I actually bought the Strong Hold Gel by mistake and because I was too lazy to return it, I decided to try it. I wet my hair and used a curl brush to apply this to my hair in small sections and to my surprise, this gel gave my the curl definition I had been looking for without finger coiling!!! When my hair dried it did not leave my hair stiff or flaky. I love all of my Pattern Beauty products and can not live without my Strong Hold Gel! It works well if you want to slick your hair back too. It's definitely a must try!
Best Gel!!
5 out of 5 stars
Eneli M. - 17 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Glides perfectly for edges and doesn’t move my pintails stay in place and my slick buns
Hair Gel
4 out of 5 stars
Dana B. - 18 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I like this gel. You don't need to use a lot, the hold is firm, and it didn't flake in my hair. Good product!
Holds without the crunch
5 out of 5 stars
Tammy B. - 29 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I pair this with the Curl Gel and my wash and go's are soft and defined. I also use this for my slicked back bun.
LOVE IT
5 out of 5 stars
Alicia H. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] SOOO glad I tried this one. On my wash and go days, I apply the leave in, then curl custard, and then this hold gel on my very short/shaved sides. Even the morning after my curls are holding it down! Just refresh with either a spritz of water, hydrating mist, or I simply hit it with the steamer to loosen the curls.
Love it!!
5 out of 5 stars
Sonji H. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Just enough hold! Slicks my hair back without being hard and stiff. I love it!!
FLAKES
1 out of 5 stars
annie - 2 months ago
originally posted on http://www.ulta.com

this product flacked so bad i had to wash my hair 3 times to get it all out
Another Fav!
5 out of 5 stars
Sonji H. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Another Fav!! Not sticky, lays my hair and not super hard the next day!
Name a better Gel. I’ll wait
5 out of 5 stars
Bb - 2 months ago
originally posted on PATTERN Beauty
My Unique Hair Type: Fine Strands. Thick Density, Black hair bleached to level 8 blonde, Tight S shaped curls (3c), Bra strap Length. Great Replacement and expensive replacement for eco styler clear gel. Hard hold. Built to last. Can still separate curls, twist, and braids. My wash and go and other styles can last 2 weeks with a refresher.
Buy it
5 out of 5 stars
Kaylen C. - 2 months ago
originally posted on PATTERN Beauty
The product is lightweight, smells amazing, and holds my styles!
Curl Gel
4 out of 5 stars
Tamika R. - 3 months ago
originally posted on PATTERN Beauty
I love the curl gel, but I wish it was strong enough on its own to define my short, thick, 4c hair. I have to pair it with another gel. Pattern did you ever think about making a curl custard?
I wouldn't buy again
2 out of 5 stars
Alex - 3 months ago
originally posted on http://www.ulta.com

The product is good for about 12 hours. After that it flakes so bad. I've tried it multiple times to give it a chance but once it dries, hard flakes from the product fall everywhere
Does not work on straighten black hair .
2 out of 5 stars
Shell - 3 months ago
originally posted on http://www.ulta.com

This gel knows how TO sleek down but it litterly BREAKS UR HAIR OFF AND HARDENS … its pricy n not worth the price so i u have straight hair do not use .
I use it everyday for
5 out of 5 stars
dawn M. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I use it everyday for a sleek hold. It is clear and does not have a strong scent. Only a little dollop is required! If you use to much, you will feel as if you are wearing a helmet! It dries hard, so just use a bit. Clever packaging. . . I wish it was biodegradable.
This strong holding gel does
5 out of 5 stars
Lesia T. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This strong holding gel does what it said. I received amazing hold from this gel. I really like using it. It’s very thick but a little goes a long way.
Bye Bye Flakes
5 out of 5 stars
Asia B. - 4 months ago
originally posted on PATTERN Beauty
This is the only gel that will have my slick back, slicked for DAYS with no snowflakes in my hair. My hair feels so happy and healthy when applying. Ecostyler will never see me again!
Unsatisfactory. I Don't Like It!
1 out of 5 stars
M. A. - 4 months ago
originally posted on PATTERN Beauty
I have used many Pattern products and this is not my fave. I expected better from this gel but it's a major letdown. It flakes, leaves my hair hard, and irritates my scalp. Even after a fresh wash, I have to wash again due to the flakes. I regret buying the 15-ounce size—complete waste of money. I won’t purchase this product again.