$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Lightweight and slippy for detangling
- Provides hydrated hold, definition, and shine
- Perfect for wet or dry ponytails, flat twists, braid-outs, twist-outs and Bantu knots
- Suitable for kids and adults
- Most popular among high-porosity curlies and coilies
- Research Results:
- Clinically proven to provide 11x the curl retention.**
- ** based on a third-party study
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-Safe, Vegan, Nut Free
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired.
Description
Lightweight and slippy, Styling Custard detangles while providing hold for kids and adults. Contains Flaxseed Oil, Agave, Irish Moss and Chamomile for a hydrated hold, definition, and shine. Perfect for wet or dry ponytails, braid-outs and Bantu knots.
Hair Type: Wavy, Textured, Curly
Product Form: Cream
Beauty Purpose: Conditioning, Curl Enhancing, Moisturizing
Net weight: 15 fl oz (US)
TCIN: 84889203
UPC: 810015151242
Item Number (DPCI): 342-03-0051
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 3.5 inches height
Estimated ship weight: 1.12 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This styling custard has garnered enthusiastic praise for its ability to define curls while providing moisture and softness. Guests appreciate its lightweight formula that doesn't weigh down hair, making it ideal for various hair types, especially coily and curly textures. Many have noted the pleasant scent and the product's effectiveness in reducing frizz and enhancing curl definition. It's a versatile option for wash and go styles, twist outs, and more, making it a staple in many hair care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 428 reviews
80% would recommend
5 recommendations
Pattern is the only thing that works
5 out of 5 stars
COREY M. - 4 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I have tried many hair products that were ok but not GREAT. . Pattern is the only products that have my hair feeling health and looking curly. .
The Pattern styling custard was
5 out of 5 stars
Theresa J. - 6 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] The Pattern styling custard was excellent nice slip on hair and hands. I will be purchasing again.
Impressive time saver
5 out of 5 stars
December S. - 14 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I like to use this when I wash my hair at night . After I shampoo I comb this through my hair with a little curl gel and set it in twists or braids and wrap it up . In the morning, after take down, and a little fluff my look is complete. So easy and a time saver ! My hair looks moisturized. Also the ingredients list is quite impressive!
Coils standing on business!
5 out of 5 stars
Angela H. - 16 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My coils seem to float in thin air with this styler. They are light and bouncy. Easy to use. Makes my hair easy to style and care for during the week.
Loose curls that stay
5 out of 5 stars
Melanie - 23 days ago
originally posted on http://www.ulta.com
I love using this when I braid my hair to have next day waves. It's just the right hold when dispersed in my hair when wet, and it doesn't dry out my hair.
I live this product
5 out of 5 stars
Debra - 2 months ago
originally posted on http://www.ulta.com
I live this product. It's the only thing that really works on my daughter's 4C type hair.
I Love Pattern!
5 out of 5 stars
Erica G. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Honestly, I'm not new to Pattern as I have been buying their products for years! I've purchased them for my nephew and his hair has become so thick that his mother can barely twist it. My hair stays moisturized. I purchase the jumbo sizes except the Paolo Santo because it's not offered. I could go on and on about how much I love the products.
Styling Custard & gel
1 out of 5 stars
Patricia H. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Prefer the styling crème, custard does nothing for my frizz. Love the curl gel combined with the styling crème. Makes my curs look good.
Even better than the curl cream!!
5 out of 5 stars
Michelle C. - 2 months ago
originally posted on PATTERN Beauty
Okay, i'm a big fan of the curl cream, and it is the product that got my hooked on Pattern. However, I am a custard convert. I love how silky it feels, how well it works with the leave in, and how defined it makes my curls. Love it!
Natural products
5 out of 5 stars
LaTonia - 3 months ago
originally posted on http://www.ulta.com
It really makes my curls pop and not as frizzy as other products..
Popping Curls
5 out of 5 stars
Danielle B. - 3 months ago
originally posted on PATTERN Beauty
This custard is a great product. I use it in conjunction with the leave-in conditioner and it leaves my curls so soft and shiny. It makes my curls really pop. I highly recommend it.
Love this for COILY's too
5 out of 5 stars
Chaka - 3 months ago
originally posted on http://www.ulta.com
I have coily hair cut short, was looking 4 something that would give me less of a tight curl than gel, but shine and soft. There were no pics w/my hair type so i hope this helps someone else, it works on our hair
Yes
5 out of 5 stars
- 3 months ago
originally posted on http://www.ulta.com
Good
Best one step styler
5 out of 5 stars
Cora J. - 3 months ago
originally posted on PATTERN Beauty
This stuff hydrated and gives a light but long lasting hold. I don't feel the need to use a leave in under, although you can as it plays nice with the pattern leave in. A little goes a long way. . . I love it!
PATTERN FOR LIFE
5 out of 5 stars
Auna - 4 months ago
originally posted on http://www.ulta.com
I have been purchasing this specific curl custard for YEARS! I have tried sooo many different hair products and this one SLAYYYS! The Curl definition is beautiful! I am 22, biracial with 4a coily hair and girllllll this slip is crazy good! Ps I love the smell I get compliments for Random people thinking it's perfume ALL THE TIME. BUY IT!< 3
I love how light this is
5 out of 5 stars
Jazmin D. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] It doesn’t weight my curls down and keeps them bouncy
Staple
5 out of 5 stars
Kianna B. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Love this for my daughter's hair. Keeps it moisturized. I see less breakage.
Cute Curl Builder
4 out of 5 stars
Angelica G. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Really like this custard. It’s great for a simple wash and go! Beautiful curly look when done! Not a ton of buildup, no crunch feeling.
Good long lasting definition & moisture
4 out of 5 stars
Chinyere O. - 4 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I got this coz I believe I have high porosity hair and find the styling cream too heavy. Very easy to apply silky slippy consistency. Not over the moon about the fragrance but my hair was not as frizzy in humid weather and stayed moisturised and very defined for the whole week. Not as shiny as the cream but will try cocktailing in the oil serum next time . I personally find these products work well on color and keratin treated hair.
It feels really good when I put it on,
3 out of 5 stars
Hunt, S. - 4 months ago
originally posted on PATTERN Beauty
it has a runny jelly texture, it smooths on easy and it feels like my curls are coated. It's easy to brush through and define my curls. But, when it dries, my hair looks and feels dry. Similar to if I sprayed hairspray on it. I tried the custard because I usually need more hold than creams offer. I usually do the LCO method and used this as my cream along with argan oil. I used the medium conditioner as a leave in conditioner. When my hair dried, my pencil curls look like the logo on the bottle, all zig zaggy, and flat. The curls are elongated, but they are dry and are prone to matting and breakage. I am going to try the curl cream and then maybe both together. 🤷🏽♀️ I don't hate the product. I, however, do not agree that it is moisturizing.