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Paul Mitchell Platinum Blonde Shampoo - 10.14 fl oz
$19.59 ($1.93/ounce)
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About this item
Highlights
- Cools Brassiness | Eliminates Warmth
- Hair Type: Ideal for Color-Treated Hair and Naturally Light Hair Colors.
- Fragrance: Refreshing cucumber melon scent with soft floral notes.
- Color Safe
- Vegan
- Paraben Free
- Made Without Gluten
Description
Purple shampoo for blonde hair banishes brassiness, softens strands and adds shine.
Gentle enough for weekly use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Gentle enough for weekly use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Hair Type: Colored
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Color Protection, Moisturizing, Shine Enhancing, Tone Correction, Conditioning
Net weight: 10.14 Ounces
TCIN: 90046213
UPC: 009531116532
Item Number (DPCI): 063-00-2196
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, cocamide mipa, glycerin, glycol stearate, hedychium coronarium (white ginger) root extract, anthemis nobilis flower extract, rosmarinus officinalis leaf extract, simmondsia chinensis seed oil, ascophyllum nodosum extract, di- c12-13 alkyl malate, sodium chloride, guar hydroxypropyltrimonium chloride, citric acid, sodium hydroxide, tetrasodium edta, isopropanolamine, alcohol, bisamino peg/ppg-41/3 aminoethyl pg-propyl dimethicone, peg-12 dimethicone, magnesium nitrate, magnesium chloride, methylchloroisothiazolinone, methylisothiazolinone, phenoxyethanol, ext. violet 2 (ci 60730), parfum (fragrance), benzyl benzoate' '
Allergens & Warnings:
Warning: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.Shipping details
Estimated ship dimensions: 1.8 inches length x 1.7 inches width x 8.3 inches height
Estimated ship weight: 0.333 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can it be used on gray hair
submitted by Gagi - 30 days ago
A: Yes, this purple shampoo ideal for light to medium blonde, silver, gray or white hair banishes unwanted brassy tones, adds moisture and softens strands.
submitted byPaul Mitchell Team - 29 days agoBrand expert
Q: Does the shampoo help with brassiness?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the purple shampoo is designed to banish unwanted brassy tones in light hair colors.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is the shampoo safe for color-treated hair?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the shampoo is color safe and ideal for color-treated hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What are the main benefits of this shampoo?
submitted by AI Shopping Assistant - 1 month ago
A: The shampoo provides color protection, moisturizes, enhances shine, corrects tone, and conditions hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What scent does the shampoo have?
submitted by AI Shopping Assistant - 1 month ago
A: The shampoo has a refreshing cucumber melon scent with soft floral notes.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this shampoo suitable for daily use?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the shampoo is gentle enough for daily use on blonde, highlighted, gray, or white hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
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Guests are saying
This purple shampoo is highly praised for its effectiveness in maintaining blonde hair by removing brassiness and enhancing vibrancy. Guests appreciate its pleasant scent, hydrating properties, and the fact that it does not dry out hair like many other products. Many have noted significant improvements in their hair's appearance after just a few uses, making it a favorite among those with blonde highlights or dyed hair. Overall, it is a reliable choice for anyone looking to keep their blonde locks looking fresh and vibrant.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.9 out of 5 stars with 11 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2025
Love this shampoo
Smells nice hair is conditioned
5 out of 5 stars
1 November, 2023
originally posted on https://www.paulmitchell.com/
Love
[This review was collected as part of a promotion.] This is amazing! I absolutely love it and so does everybody else. It’s great quality and last forever. I’d definitely buy this again and I tell everybody about it. I’m very impressed with everything about this and I don’t have any complaints. I love it!
5 out of 5 stars
14 August, 2023
originally posted on https://www.paulmitchell.com/
Amazing Shampoo
[This review was collected as part of a promotion.] This Shampoo made my hair feel amazing. I noticed that it really made the blonde highlights of my hair stand out. It also made my hair feel more soft and easier to brush through. I would definitely recommend this product to my friends and family members.
5 out of 5 stars
8 August, 2023
originally posted on https://www.paulmitchell.com/
Great product
[This review was collected as part of a promotion.] I recently bought this to elevate the blonde in my hair and I absolutely loved it. I’ve always been skeptical of things like this but it actually works. I highly recommend this to anyone who has blonde hair and wants to take the brassiness out of it.
5 out of 5 stars
1 August, 2023
originally posted on https://www.paulmitchell.com/
Quite Pleased
[This review was collected as part of a promotion.] Well I had to cancel my hair appointment for my blonde highlights so I was in desperate need of some toning. This shampoo couldn't have come at a better time! My hair was starting to get that yellowish blonde and I could not handle it. I used this several times per week to help control the brassiness of my hair. I would say it isn't as concentrated as other brands I have tried, so it doesn't leave your hands purple...a plus in my book!
5 out of 5 stars
29 July, 2023
originally posted on https://www.paulmitchell.com/
By by brassy
[This review was collected as part of a promotion.] This shampoo does have a really good smell. Works great at removing the brassy and letting the fresh color show. Great for highlights and low lights. Leaves my ear feeling soft and radiant. Don’t need to use all the time maybe once a week
5 out of 5 stars
28 July, 2023
originally posted on https://www.paulmitchell.com/
My wife's hair made a difference
[This review was collected as part of a promotion.] I chose this product for my wife since she has some blonde highlites on her hair and she loved it. The shampoo removed those brassy yellow undertones and revitalized her blondes. She especially liked that it didn't dry her hair and left it very healthy.
5 out of 5 stars
28 July, 2023
originally posted on https://www.paulmitchell.com/
Looking bright!
[This review was collected as part of a promotion.] The Paul Mitchell - Platinum Blonde Purple Shampoo has been awesome. It's easy to use, but I do feel like the cap it a little cheap. I can really tell a difference and my hair has stayed blonder. I will keep using this shampoo while I have blond hair.
4 out of 5 stars
24 July, 2023
originally posted on https://www.paulmitchell.com/
smells great
[This review was collected as part of a promotion.] I just recently got some blonde hightlights in my hair so I couldnt have gotten this purple shampoo at more of a perfect time. Thsi shampoo smells great it rinses well out of my hair. I love that it does work to help keep my blonde from turning brasiness.
5 out of 5 stars
24 July, 2023
originally posted on https://www.paulmitchell.com/
Love it
[This review was collected as part of a promotion.] I got my hair died blonde and my stylist told me to get some purple shampoo so my blonde don’t turn yellow so I tried this and love it my hair looks like I just got it done at the salon and don’t look dull