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Persuading with Data - by Miro Kazakoff (Paperback)

Name: Persuading with Data - by Miro Kazakoff (Paperback)
Brand: MIT Press
SKU: 84714195
Price: 40.00 USD
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Details

Highlights

An integrated introduction to data visualization, strategic communication, and delivery best practices.
About the Author: Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.
264 Pages
Business + Money Management, Business Communication

Description

About the Book

"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--

Book Synopsis

An integrated introduction to data visualization, strategic communication, and delivery best practices.

Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience.

Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers--from undergraduates to mid-career and executive-level professionals--and has been tested in settings that include academic classes and workplace training sessions.

About the Author

Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.

Specifications

Dimensions (Overall): 8.9 Inches (H) x 7.9 Inches (W) x .5 Inches (D)

Weight: 1.35 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 264

Genre: Business + Money Management

Sub-Genre: Business Communication

Publisher: MIT Press

Format: Paperback

Author: Miro Kazakoff

Language: English

Street Date: March 29, 2022

TCIN: 84714195

UPC: 9780262543279

Item Number (DPCI): 247-29-1702

Origin: Made in the USA or Imported

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Estimated ship dimensions: 0.5 inches length x 7.9 inches width x 8.9 inches height

Estimated ship weight: 1.35 pounds

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