$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dermatologist Tested
- Free of dyes & heavy perfumes
- 99.44% Pure
- Trusted by Families for over 140 Years
- Gentle Enough for the Whole Family
Description
Ivory Gentle Bar Soap gives you a safe, pure clean trusted for generations. Our simple soap is free of dyes and heavy perfumes, is dermatologist tested.Ivory's safe, gentle products have been trusted by families for over 140 years.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Paraben-Free, Dye-Free
Package Quantity: 10
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Combination
Net weight: 31.74 Ounces
Features: Non-Irritating
TCIN: 13951811
UPC: 056100007067
Item Number (DPCI): 049-00-0133
Origin: Made in the USA or Imported
Ingredients:
sodium palmate, sodium palm kernelate, water/eau, glycerin, palm kernel acid, sodium chloride, fragrance/parfum, tetrasodium edta, tetrasodium etidronate, titanium dioxide.
Shipping details
Estimated ship dimensions: 7.6 inches length x 5.7 inches width x 2 inches height
Estimated ship weight: 2.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the packaging compostable? Is it BPI approved?
submitted by Joanna - 4 years ago
A: Hello Joanna Yes the packaging is compostable.
submitted byIvory - 2 years agoBrand expert
Q: Picture is of 10 4-oz bars, but title is 10 3.17-oz bars. Which is correct?
submitted by Envy - 5 years ago
A: I got 3.17oz bars despite picture still showing 4oz, sounds like another case of systematic product downsizing and keeping price fixed...
submitted byshadetree - 5 years agoA: We make both a 3.17 ounce and 4 ounce bar of our Ivory Bar Soap. While we'd like to help you determine which this one is, we do need to refer you to the retailer for the answer. If you have any questions about the soap, or Ivory products, give us a call at (800) 395-9960.
submitted byTheIvoryTeam - 5 years agoBrand expert
Q: are each of the 10 bars individually wrapped inside the package of 10?
submitted by Flothow - 8 years ago
A: Each soap is wrapped in white paper (with no Ivory advertising).
submitted byTextilady - 8 years agoA: Yes, a white paper wrapping is on each individual bar.
submitted byStar Catcher - 8 years ago
Q: Is this soap antibacterial?
submitted by SJ - 10 months ago
A: Technically not antibacterial. Though, the US FDA found 0 evidence of antibacterial soaps better at preventing illness than plain soap and water. Antibac soap can actually be worse long term.
submitted bydschleis - 9 months ago
Q: Does this Ivory have ANY kind of fragrance? Long ago, it came that way, but it's harder and harder to find any unscented or fragrance-free beauty products.
submitted by ruby slippers - 2 years ago
A: Our Ivory Gentle Bar Soap Original has the original scent. In the beauty care industry, we use two specific terms to help consumers find the right products to use, unscented and fragrance-free. Unscented products may contain a light scent to mask the natural odor of the ingredients in the formula. These ingredients do not have a pleasant smell, which is why it's necessary to add a very small amount of light fragrance to make the product more enjoyable to use. Fragrance-free products do not contain any added fragrance.
submitted byIvory - 1 year agoBrand expert
Q: The ten bar package I have at home shows 4X MORE/PLUS in the upper left. But in the store I saw a pack of fewer bars with 2.5X and another, I think with 3 or 3.5 X. Explain this on the package!
submitted by Ken - 2 years ago
A: For our Ivory Original Bar Soap 10pk we offer 3.17 ox bars and 4.0 oz bars. The package that states 4X MORE are our 4.0 oz bars.
submitted byIvory - 2 years agoBrand expert
Q: What is the expiry date of these soap bars?
submitted by Stephen - 2 years ago
A: Ivory Original Bar Soaps do not have an expiration date. Bar soaps have a shelf life of 2 years.
submitted byIvory - 2 years agoBrand expert
Q: Is there 2 packs of 10 bars of soap which would 20 soaps bars
submitted by p10000 - 3 years ago
A: Thank you for inquiring about the Ivory Soap packaging. This is for 1-10pack bars of soap.
submitted byIvory - 3 years agoBrand expert
Q: Does this soap contain phthalates?
submitted by LDT - 4 years ago
A: Thank you for you question. This product does not have phthalates in it. You can get a full list of ingredients at smartlabel.org.
submitted byIvory - 4 years agoBrand expert
Q: are these longer than the 3.1 oz bars
submitted by robert - 8 years ago
A: Yes the 4 oz bars are longer.
submitted byigmarty - 8 years ago
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Guests are saying
The recent changes to the soap formula have left many guests disappointed, as the iconic floating feature and original scent have been lost. While some appreciate the new plant-based ingredients, the majority miss the classic texture and cleansing ability. Guests express a desire for the return of the original formula, which has been a staple in their lives for decades. The soap's gentle nature and effectiveness are still valued, but the new version has not met expectations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 2003 reviews
cleans effectively: 4.5 out of 5
quality: 4.34 out of 5
scent: 4 out of 5
value: 4.35 out of 5
79% would recommend
179 recommendations
Bring back the original formula
1 out of 5 stars
Destinee - 5 days ago
originally posted on ivory.com
This new formula has caused body acne breakouts for me and also it smells terrible. It leaves a waxy residue on my skin and the lovely iconic scent is gone and now it smells like when you're scrubbing a pan with steel wool.
1 reply from Customer Care team - 2 days ago
Thank you for reaching out about our Ivory Original Bar Soap. Your loyalty had been greatly appreciated and we'd like to express how disappointed we are in learning of your more recent experience. What you've shared has been very unexpected and we understand how upsetting this may have been for you. We will be reporting this to our Health and Safety team. We truly wanted you to receive nothing but the best results you've gotten in the past. Please know that safety is our highest priority. We've tested our products thoroughly, ensuring they are safe when used as directed. Still we understand that some consumers may have personal sensitivities and cannot tolerate specific ingredients. If you haven't done so, we recommend you discontinue from using the product. When you have the time, please write to us through our Contact Us page so we may better assist you.
Best Bar Soap
5 out of 5 stars
Hike queen - 6 days ago
originally posted on ivory.com
My family has used ivory bar soap for 50 years! The original! It is the best! We always feel clean after, no chemicals or harsh fragrances! Love ivory products
New Ivory bar soap is the worst.
1 out of 5 stars
JimmyPage - 8 days ago
originally posted on ivory.com
The new Ivory bar soap is terrible. Ivory obviously decided to go woke and destroy a great product, just like Bud-Light and Cracker Barrel. Shame on you. You deserve to go out of business.
1 reply from Customer Care team - 7 days ago
Thank you for your feedback on Ivory Gentle Bar Soap Original. We appreciate your loyalty to our products. We are sorry you are disappointed with the change and will be sure to share this with the rest of my team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Please feel free to give us a call at (800) 395-9960 or email us through our Contact Us page for further assistance.
Love Ivory!
5 out of 5 stars
Thumbs up graphic, would recommend
Dana - 9 days ago, Verified purchaser
Pure soap. Great for sensitive skin or areas.... Always have it around!
ivory is bad now
1 out of 5 stars
bad ivory - 11 days ago
originally posted on ivory.com
the new product is inferior in every way change it back!
1 reply from Customer Care team - 9 days ago
Thank you for your feedback on Ivory Gentle Bar Soap Original. We appreciate your loyalty to our products. However, we are sorry to hear you were disappointed with your recent purchase. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soaps. Rest assured we are sharing your comments with the rest of the Ivory Team. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page for further assistance.
It has changed
1 out of 5 stars
Nelson - 12 days ago
originally posted on ivory.com
I just got a new package of Ivory and was surprised that it smells different, is not a pure white color anymore, and doesn't clean as well as it used to. I hope Ivory can go back to its previous formulation.
1 reply from Customer Care team - 10 days ago
Thank you for getting in touch about our Ivory Original Bar Soap. Your loyalty to our product has been more than appreciated and we'd like to deeply apologize for your experience. What you've shared here has been very unexpected as we wanted you to receive all the same great results you've gotten in the past. Our new Ivory Bar soap is now made with plant based cleansers but should still have it's original iconic scent. We want to assure you that we will be addressing your comments with our Quality Assurance team. When you do have the time, please write to us through our Contact Us page so we may better assist you.
Gross
1 out of 5 stars
Jess1120 - 13 days ago
originally posted on ivory.com
This smells absolutely awful!!! Smells like bug repellent. What a waste of money. Far from unscented
1 reply from Customer Care team - 10 days ago
Thank you for reaching out about our Ivory Original Bar Soap. We're so sorry to hear that the product seemed to have an off fragrance. While the product is not unscented, what you've described has been unexpected, especially since we have put all of our products through many quality checks. You can be sure that we will be handling this with our Quality Assurance team. There is a chance that the product was stored for a long period of time and in extreme temperatures. When you have the time, please write to us through our Contact Us page so we may be able to assist you further.
New formula…terrible!!!!!!!!
1 out of 5 stars
New formula is terrible! - 15 days ago
originally posted on ivory.com
Why oh why did you change the formula? New soap doesn’t lather, doesn’t float, smells horrible, is irritating to the skin…I mean are you trying to kill this soap off and make it so people don’t buy it so you can justify discontinuing it? This is a disgusting corporate move. Bring back a tallow based product which we knew and loved for decades being back original Ivory soap!!! You ought to be ashamed for making such horrible changes and still marketing it as the old stuff. This is a new and terrible soap!!!
1 reply from Customer Care team - 14 days ago
Thank you for your review on Ivory Gentle Bar Soap Original. We appreciate your loyalty to our products. However, we are sorry to hear about your experience with your recent purchase. We certainly expected you to get the same great benefits that you always got with our Ivory Bar Soap. Your report is not what we would expect to hear and we will share your comments with the Health & Safety Team as well as the rest of the Ivory Team. We want you to know all of our products are thoroughly evaluated and proven to be safe when used as directed. Yet, we do recognize some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. The new Ivory Bar doesn’t float because it is now made with plant based cleansers and the formula is more concentrated. In reference to the lack of suds, this is often due to hard water or the bar not being stored properly. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page to help our team learn more about your experience.
Caustic, strongly scented, irritating
1 out of 5 stars
KB1701 - 17 days ago
originally posted on ivory.com
Disappointed that this soap now smells so strong it is unusable for me. It was my go-to for a long time due to its simple formula and light smell. I appreciate the change to non-animal based ingredients, but I think it is too caustic to use. The heavy scent actually irritates my throat. Donating what I have left.
1 reply from Customer Care team - 16 days ago
Thank you for reaching out about our Ivory Original Bar Soap. We value such a loyal consumer like yourself and are greatly disappointed to hear of your recent experience. What you have shared has been so unexpected as we genuinely wished for you to receive the same great benefits you've come to love over the years. You can be sure that we are handling this with our Health and Safety team. Safety is our highest priority and we have tested our products thoroughly so we can be sure they are safe when used as directed. Still we understand that some consumers may have personal sensitivities and aren't able to tolerate specific ingredients or formulations. If you have not done so, we do ask that you discontinue from using the product. When you find the time, please give us a call at (800) 395-9960 or email us through our Contact Us page so we may better assist you.
Skin irritation
1 out of 5 stars
Court R. - 22 days ago
originally posted on ivory.com
I have used Ivory soap for almost 30 years and this new formula has my skin all broken out, so obviously l will not be buying Ivory anymore, and it doesn't smell like anything.
1 reply from Customer Care team - 21 days ago
Thank you for your feedback on Ivory Gentle Bar Soap Original. We appreciate your years of loyalty to our products. However, we are saddened to hear about your experience. Your report is unexpected. We expected you to get the same great results as you always have with our Ivory Bar Soap. Please rest assured we are sharing your comments with the Health & Safety Team as well as the rest of the team. We want you to know all of our products are thoroughly evaluated to be safe and effective when used as directed. Yet, we do recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please give us a call at (800) 395-9960 or email us through our Contact Us page.
Formula Change = Big Mistake
1 out of 5 stars
Ivoryusetobegood - 23 days ago
originally posted on ivory.com
Does not get you clean anymore the palm kernel oil stays on your skin and makes you feel greasy. You ruined something that was simple and pure for what?
1 reply from Customer Care team - 22 days ago
Thank you for your feedback on Ivory Gentle Bar Soap. We appreciate your loyalty to our products. We are sorry to hear you were dissatisfied with your recent purchase and with the formula change. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. We want you to know all of our products are thoroughly evaluated to be safe and effective when used as directed. If you haven’t already done so, we recommend that you discontinue using the product. Rest assured we are passing your comments along to the rest of the team. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page to help our team better understand your experience.
New Formula Ruined Ivory
1 out of 5 stars
soap2345 - 25 days ago
originally posted on ivory.com
Never in my life have I voluntarily written an online product review. The change in formula is unwelcome and unnecessary. It smacks of P&G worrying about sales and hiring some fancy marketing ppl who told them to change Ivory to be closer to what every other soap is. I don't see how losing the loyal Ivory soap users (of which there seem to be many) in hopes of attracting new clients is a very good long-term solution. After 20+ years of only using Ivory, I will be moving on. Will be back in an instant if P&G come to their senses and go back to old formula. I worry this change is just the last gasps of a dying product.
1 reply from Customer Care team - 24 days ago
We appreciate your feedback on Ivory Gentle Bar Soap. We certainly appreciate your loyalty over the years. We are sorry to hear you were disappointed with your recent purchase and with the formula change. We will pass your comments along to the rest of the team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soaps. Please feel free to give us a call at (800) 395-9960 or email us through our Contact Us page.
You've lost another customer
1 out of 5 stars
kfmac - 1 month ago
originally posted on ivory.com
I've been using ivory barsoap for over 60 years and have always bought multi packs. They last me for years. I just recently bought a new multi pack and am very disappointed in this new, NOT original bar soap. It has a waxy smell, leaves my skin not "squeaky clean" but dry and gets used up much faster than ever before. Please refrain from posting to me the repeated reply to long standing loyal customers bringing our legitimate observations of your new product. Your repeated reply is nothing more than a marketing department crafted explanation pointing out that your product is as good as ever and we are all incorrect in our experience. You've lost another customer that will be happy to return if and when you put the actual original soap back on store shelves. Was "new" coke not a lesson learned? Just because you can, doesn't mean you should. Karen McAffrey Michigan
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on Ivory Gentle Bar Soap. We certainly appreciate your loyalty to our products. However, we are sorry to hear about your experience. This is not the experience we want you to have and your report is unexpected. We will certainly share your comments with the rest of the team. We want you to know our bars are pure soap and we do not add any moisturizers to the formulas. We recommend that you try one of our Ivory body washes, which do contain moisturizers for soft, smooth skin. Or if you prefer a bar soap, try one of our Olay bars. They are also hydrating. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page for further assistance.
Feels greasy!
2 out of 5 stars
Cam67 - 1 month ago
originally posted on ivory.com
Why, just why, the Soap feels weirdly greasy and I don't feel as clean using it. Please go back to whatever the old formula was.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on Ivory Gentle Bar Soap. We appreciate your loyalty to our products! We are sorry to hear you were disappointed with your recent purchase and the formula change. We will be sure to share your comments with the rest of the team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page for further assistance.
NOT Original Ivory
1 out of 5 stars
sunnyday - 1 month ago
originally posted on ivory.com
I would give this a "0" if available. This is NOT the Original Ivory. The new formula is awful. I've used this product for many years due to allergic reactions to other bath soaps. Now I'm having the same problems with this "new" formula. The redness and itching are intolerable. The scent is stomach turning. The soap doesn't rinse off as easily. Glad I have a few slivers of the REAL Original left. As a 50+ year customer, I will no longer purchase this product.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on the Ivory Gentle Bar Soap. We certainly appreciate the years of loyalty to our products. We are sorry to hear of your experience and the disappointment in the new formula. We will certainly pass your comments along to the Health & Safety Team as well as the rest of the Ivory Team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Please know that all our products are thoroughly evaluated to be safe when used as directed. Still, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven’t already, we recommend that you discontinue using the product. Our team would like to learn more about your experience. Please give us a call at (800) 395-9960 or email us through our Contact Us page.
The old formula needs to be brought back
1 out of 5 stars
Lily5 - 1 month ago
originally posted on ivory.com
Never thought you’d mess with something people have relied on for years but here we are. This new soap formulation is highly irritating to my skin causing it to be very itchy and irritated and I will need to now find something else to use. Very disappointed in this recent change that was unnecessary. I’d pay more for the old formulation if you’d go back to it. Now forced to find something different to use.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on Ivory Gentle Bar Soap Original. We appreciate your loyalty to our products. However, we are sorry to hear about your experience and your disappointment in the formula change. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Your report is unexpected. We will pass your comments along to the Health & Safety Team and the rest of the Ivory Team. Please know all of our products are thoroughly evaluated to be safe when used as directed. Yet, we still recognize that some consumers may have personal sensitivities that make them unable to tolerate a particular ingredient or formulation. If you haven’t already, we recommend that you discontinue using the product. Our team would love to learn more about your experience. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.
“I want my clean as pure as Ivory!”
1 out of 5 stars
Shoegirl - 1 month ago
originally posted on ivory.com
If I could, I would give the new plant based formulation of Ivory no stars. It is misleading to call this bar original. P&G claims they are trusted but they certainly are not trusted by me any longer. I have been using the original bar since I was a child and I am now 50. My skin is sensitive and any other product would make it dry and itchy. Now, I have that problem with this new formula of Ivory bar soap. It’s terrible. It doesn’t lather, it smells terrible and makes my skin dry and itchy. I am extremely disappointed. Why would you change a perfectly tried and true product after all these years? This is a huge mistake, Proctor & Gamble. I unfortunately cannot buy this soap any longer. If you change it back to the formula with tallow, I will gladly use it again. Please fix your mistake. Coca Cola did in the 80s. You can, too. It’s so sad you would change this soap to a sub standard product for all your loyal customers.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on Ivory Gentle Bar Soap. We certainly appreciate your loyalty to our products. We are sorry to hear you were dissatisfied with your recent purchase and with the formula change. We will certainly pass your comments along to the rest of the team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. We wouldn’t expect the soap to not lather as well or have an off odor. Please know our products go through many quality checks to ensure they reach you in perfect condition and we’ll pass your comments to the Quality Assurance Team. We also want you to know all of our products are thoroughly evaluated to be safe and effective when used as directed. However, we do realize that some consumers have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already, we recommend that you discontinue using the product. We are sharing your report with our Health & Safety Team as well. Our team would love to learn more about your experience. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.
Don't understand the hate.
5 out of 5 stars
Jon of Arc - 1 month ago
originally posted on ivory.com
I don't get the hate for this. I have used Ivory since I was a kid in the 90s and, to me, it still smells the same and lathers the same. I've experienced no skin irritation. The only differences I notice is a slightly smaller size, and it doesn't float anymore. Love the soap and will continue using it.
Strike Three; I'm Out!
1 out of 5 stars
RE!G - 1 month ago
originally posted on ivory.com
I started using Ivory almost thirty years ago when my skin needed a soap without stuff. I kept using it because I liked a soap that was only soap. Back then, the economy pack was twelve five-ounce bars that lasted me almost six months. First, the bars went down to three-ounce. Then, the pack went down to ten bars. Prices and sizes change for all goods; I get that. I could live with that. But now that I just replenished my supply, I find that the soap is no longer soap. The bars are shiny and they smell. Just like the scented and moisturized bars that I stopped using. I shower, so I never tested the 'floating'. But I'm not surprised to see reviews that they no longer do that since the shiny scented bars I used to use didn't either. The bars that I may as well and will go back to.
1 reply from Customer Care team - 1 month ago
We appreciate your reaching out regarding Ivory Gentle Bar Soap Original Scent. We certainly do appreciate your loyalty to our products. We are saddened that you were disappointed with your recent purchase and with the formula change. We will be sure to share your comments with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and the formula is more concentrated, so it no longer floats. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.
Ivory Bar Soap is NO LONGER Ivory Bar Soap.
1 out of 5 stars
Arepa - 1 month ago
originally posted on ivory.com
Like many other reviewers, I have been an Ivory bar soap user for several decades. In the last several months, I have noticed that Ivory soap seems to have changed. The new bars come gooey and hard to remove from the wrapper because they are stuck to it. I thought maybe the soap had been heated in a warehouse somewhere. But there are other differences. The new bars have a slick plasticky sheen to them. They also have a strange smell. But the real problem is that I now have itchy skin after using the Ivory soap bars. I tend to be sensitive, especially to certain perfumes and that is one reason I have always loved Ivory. After several months of tru=ying to figure out if I was just imagining these observations, I decided to research it. And, low and behold, you HAVE changed the formula! But you still market it as Classic Ivory Gentle Bar Soap! This is false advertisement. The new version may be fine for some people, and it must be cheaper for you to make, but it is NOT as good as the real original, let alone better! This is P&G's "New Coke" moment! At least it is for me. I am looking for a new brand of soap that is really what Ivory used to be, or at least as close as I can find. I wish you would respond with, here's where you can buy our REAL Classic Ivory bar soap, but I know you won't. This is either a cost savings for you that you haven't passed on to the customer and therefore didn't warn your loyal customers or it is a nod to "woke" ideology and the ridiculous movement away from animal products which have been used to make soap for centuries. But whatever it is, it is a FAILURE so far as I am concerned.
1 reply from Customer Care team - 1 month ago
Thank you for your feedback on the Ivory Gentle Bar Soap. We are sorry to hear you are disappointed with the formula change and for your experience. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers. Your report is unexpected, so please rest assured we are sharing your comments with the Health & Safety Team as well as the rest of the Ivory Team. Please know all of our products are thoroughly evaluated to be safe when used as directed. Still we do recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already, we recommend that you discontinue using the product. We’d love to learn more about your experience, so please feel free to call us at (800) 395-9960 or email us through our Contact Us page.