Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 7.4lbs

$16.99 ($0.14/ounce)

Size7.4lb

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Real turkey is the number 1 ingredient in this Purina ONE venison and turkey dog food with 30 percent protein that helps support strong muscles, including a healthy heart
  • Natural dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
  • 100 percent Purina ONE dry dog food nutrition for adult dogs and 0 percent fillers means every ingredient has a purpose
  • Premium dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and radiant coat and four antioxidant sources to provide immune support for dogs
  • Complete and balanced dog kibble for adult dogs crafted by a veterinarian recommended brand in Purina-owned, U.S. facilities

Description

Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Pet Caution Statement: Not for puppies under 1 year of age
Storage Instructions: Store in Dry Place
Used For: Joint Health
Intended Pet Type: Dog
Features: No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Dietary Needs: Naturally Flavored, High Protein
State of Readiness: Ready to Eat
Form: Diced, Dried, Kibble
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 7.4 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910481
UPC: 017800154567
Item Number (DPCI): 083-06-0145
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423

Shipping details

Estimated ship dimensions: 6.37 inches length x 10.21 inches width x 14.94 inches height
Estimated ship weight: 7.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this contain any food coloring or dye?

submitted by BichonMom - 7 years ago
  • A: Great question! This recipe does contain caramel color. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert
  • A: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend

    submitted byParina DOne - 2 years ago

Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?

submitted by grego - 7 years ago
  • A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

Q: What is the size of the kibble? I have toy dogs.

submitted by Loon Gal - 8 years ago
  • A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team

    submitted byPurina - 8 years ago
    Brand expert

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This dog food has received enthusiastic praise from guests for its appealing flavors and nutritional benefits. Many dogs have shown increased energy and improved digestion after switching to this brand. The turkey and venison blend is particularly popular, with guests noting that their pets eagerly finish their meals. While some guests mentioned concerns about pricing and occasional quality issues, the overall satisfaction with the product remains high, making it a great choice for pet owners.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 1956 reviews
    dog likes it: 4.4 out of 5
    easy to digest: 4.27 out of 5
    nutrition: 4.35 out of 5
    quality: 4.28 out of 5
    value: 4.23 out of 5
    84% would recommend
    134 recommendations
    5 out of 5 stars
    14 May, 2026
    originally posted on purina.com
    Image

    True Instinct with Turkey & Venison

    [This review was collected as part of a promotion.] This true instinct Purina has been a an absolute hit with our husky and young pups. They are growing and healthy and look amazing!
    Sam
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on purina.com
    Image

    Dogs choice

    [This review was collected as part of a promotion.] Over the last three years, we have tried many kinds of food for our dog Frodo.He would get tired of the food.So when we saw the ingredients, we decided to give it a try.Frodo loves it and finishes it every time.
    Frodosfavorite
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on purina.com
    Image

    PURINA 1 True Instinct

    [This review was collected as part of a promotion.] Purina 1 true instinct is one of my dogs favorite dry dog food. I like that's its veterinarian recommended.
    PORTHOSMOMJO
    Did you find this review helpful?
    4 out of 5 stars
    13 May, 2026
    originally posted on purina.com
    Image

    Picky dog only likes the soft bits

    [This review was collected as part of a promotion.] My little dog will pick out all the soft bits of this food and leave the rest. Otherwise I think it’s a great food for him.
    KCinIndiana
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on purina.com
    Image

    Purina One

    [This review was collected as part of a promotion.] My Blue Heeler and Black German Shepherd love this! No wasted dog food! They seemed to clean their bowls and I love when my dogs like the food!
    Lilysmomma
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on purina.com
    Image

    Archer

    [This review was collected as part of a promotion.] My super piggy lab really likes this stuff. It’s good and I like that. He’s getting a diversity of flavors.
    Dished
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on purina.com
    Image

    Wanted dog food

    [This review was collected as part of a promotion.] My dog tends to be very picking and she Loves this Purina dog food. She always empties her bowl.
    Daze
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on purina.com
    Image

    Pups love it

    [This review was collected as part of a promotion.] My dogs love this food. Sometimes the chunks of venison are big enough I can truck them into thinking they are getting a treat 😊
    Dogmom
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on purina.com
    Image

    Purina one dog food

    [This review was collected as part of a promotion.] My dogs love all of the flavors of purina one. We usually get the lamb and rice but if the it isnt available at the store we get a different flavor and its always a hit!
    4paws
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on purina.com
    Image

    Moving to the next phase

    [This review was collected as part of a promotion.] Got this one for my picky grand pup and he seems to enjoy it so far. Doesn't seem to be bother his stomach at all
    Grandpuplikes
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on purina.com
    Image

    Purina one

    [This review was collected as part of a promotion.] My dog loves this I’ve used more expensive kind always come back to this ge seems to like better and it’s cheaper
    Buddy
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on purina.com
    Image

    Only food my dogs will eat

    [This review was collected as part of a promotion.] Have been feeding our dogs this dogfood all of their adult life after the puppy chow days! High quality and healthy foods fuel our happy pups!
    Debd
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on purina.com
    Image

    Great food

    [This review was collected as part of a promotion.] A great food my dog just switched to. My dog actually enjoys her food now. Great ingredients.
    Amw
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on purina.com
    Image

    Purina One True Instinct Turkey&Venison

    [This review was collected as part of a promotion.] Tried this flavor for the first time and it has become my dogs favorite flavor ! They love this one !
    PoppyandBear
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on purina.com
    Image

    The best dog food

    [This review was collected as part of a promotion.] Not like other dog food this stuff is much better quality. My dog loves it .
    MotherofCats
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on purina.com
    Image

    Delicious

    [This review was collected as part of a promotion.] My baby just loves these new flavors. Very satisfying will be my choice for him.
    Lizsea
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on purina.com
    Image

    Best Dog Food On The Market

    [This review was collected as part of a promotion.] This Purina One True Instincts is the best Dry Dog Food that we've ever purchased. We have one dog that is an extremely picky eater and has turned her nose up to every other food option for many years causing us to worry. Our other dog will eat just about anything but has a very sensitive belly. This is truly the only dog food that both of our dogs enjoy every day with the utmost enthusiasm bag after bag without any issues. Thanks Purina!
    DogMama
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on purina.com
    Image

    My dogs have done great on this food.

    [This review was collected as part of a promotion.] Max have plenty of energy for living on a farm on this food. I like the fact that it has venison instead of beef I hunt and teach the dogs to track the deer after I've shot it.
    Nance
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on purina.com
    Image

    Just tried

    [This review was collected as part of a promotion.] So far has been very beneficial. My buddy loves it. I mix it with his smaller bites. Very nutritious
    Sookie
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on purina.com
    Image

    Purina One

    [This review was collected as part of a promotion.] My dog loves the dry food turkey venison flavor. He has been on Purina One since he was a puppy.
    SammyRay
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy