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Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 2 of 4Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 3 of 4Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 4 of 4
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 1 of 4

Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - White 36C

$23.99

Out of Stock

Free 90-day return by mail or in store

Free 90-day return by mail or in store

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

Fit & style

  • Modern cup shape and open neckline provide the perfect amount of coverage.
  • Seamless cups won't show under tees.
  • Smartzone cups offer uplift, support and shaping right where you need it most.
  • Straps convert from traditional to crisscross for wardrobe versatility.
  • Satin-soft smooth fabric for 24/7 comfort.

About this item

Fit & style

  • Modern cup shape and open neckline provide the perfect amount of coverage.
  • Seamless cups won't show under tees.
  • Smartzone cups offer uplift, support and shaping right where you need it most.
  • Straps convert from traditional to crisscross for wardrobe versatility.
  • Satin-soft smooth fabric for 24/7 comfort.
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543. It is a demi underwire bra with modern cup shape and open neckline. A smooth allover fabric provides uplifting shape and great support. Has a silky microfiber body for a no-show look from front to back. Adjustable hook and eye at back to provide great fit. A fabulous t-shirt bra now even more fabulous!

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 71% Nylon, 29% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Scoop
Bra cup construction details: Lightly Lined Cup
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 78629038
UPC: 738994656919
Item Number (DPCI): 023-06-0669
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
See all questions (2)

Additional product information and recommendations

Guests are saying

This bra has garnered positive feedback for its comfort, fit, and support, making it a favorite among guests. Many appreciate the soft material and the variety of colors and patterns available. However, some guests have noted issues with sizing inconsistencies and squeaky straps. Overall, it is a reliable choice for everyday wear, providing a balance of style and functionality that many guests find appealing.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 989 reviews
    comfort: 4.17 out of 5
    sizing: true to size
    value: 2.67 out of 5
    33% would recommend
    6 recommendations
    1 out of 5 stars
    3 February, 2026
    originally posted on Maidenform
    Image

    Would not buy again

    They have changed this bra . The straos are too wide for smaller boned people , the metal clip on the strap digs into your back bones . The straps are too long. If you pull them tighter the elastic does not pull tight and it just makes tgst metal clip dig more into your back. Go back to the drawing board for smaller folks…
    Anonymous2026
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on Maidenform
    Image

    A Very Comfortable Style!

    The fit is great and it's so comfortable. This is the second bra in this style that I have ordered. I love it!
    Lo Anne
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on Maidenform
    Image

    Best bra ever!

    My favorite ❤️ bra. 40D. So comfortable even with the wire and so far the wire hasn’t come poking out of the fabric side. Now the only problem is straps falling off my shoulders.
    Darlan
    Did you find this review helpful?
    1 out of 5 stars
    29 January, 2026
    originally posted on Maidenform
    Image

    One of the most uncomfortable bras I've ever tried

    Horrible bra. The straps are set so far to the outside that they started falling off of my shoulders within 15 minutes of putting it on. I couldn't wait to get home and throw the thing in the trash. The fabric feels great - but the fit is about the worst I've ever felt.
    Jen27
    Did you find this review helpful?
    1 out of 5 stars
    28 January, 2026
    originally posted on Maidenform
    Image

    Not even worth the cheap price.

    I got this bra in two colors and both have the same issue. They squeak. The 'hardware' (which feels actually like cheap plastic) makes very noticeable squeaking noises when you move your shoulders. It will drive you crazy. The hooks on the back are also very cheap and have become misshapen on ones of the bras within a month of owning the bra.
    J Calhoun
    Did you find this review helpful?
    1 out of 5 stars
    26 January, 2026
    originally posted on Maidenform
    Image

    No to the straps and bra, overall.

    I absolutely hated this bra. The straps were rough and uncomfortable. When I moved in it, it sounded like a crunchy plastic bag. Not sure why. I normally love all Maidenform bras.
    Cath1
    Did you find this review helpful?
    5 out of 5 stars
    10 January, 2026
    originally posted on Maidenform
    Image

    Great bra for an affordable price

    Love the fit and support!
    Did you find this review helpful?
    2 out of 5 stars
    30 December, 2025
    originally posted on Maidenform
    Image

    Quality is just not as good as it once was

    Change in manufacturing?
    GrumpOldLady
    Did you find this review helpful?
    1 out of 5 stars
    28 December, 2025
    originally posted on Maidenform
    Image

    Not as described

    This bra is a disappointment. The quality was poor. It felt and looked like a discount bra.
    San Francisco
    Did you find this review helpful?
    5 out of 5 stars
    19 December, 2025
    originally posted on Maidenform
    Image

    Just what I needed...

    The fit of this bra is just right for me. The color, the size and comfort is what I have been looking for.
    Mimosa
    Did you find this review helpful?
    1 out of 5 stars
    14 December, 2025
    originally posted on Maidenform
    Image

    Don’t buy! It’s ruined after one wash on gentle.

    I tried this bra on in the store. It fit well and didn’t show any lines through a t- shirt. I took it home, Washed it once before wearing, and when it came out of the wash the upper edge of the bra cup had curled out and was now visible under a t-shirt. Grrr!!
    No name28645
    Did you find this review helpful?
    3 out of 5 stars
    5 December, 2025
    originally posted on Maidenform
    Image

    Fabric change

    Fabric in the back has been changed to a slippery fabric
    Starlight
    Did you find this review helpful?
    2 out of 5 stars
    4 December, 2025
    originally posted on Maidenform
    Image

    Great for a few months

    Love these bras when I first get them, but after a few gentle washes the edge rolls out which causes it to show through shirts :(
    SadMom
    Did you find this review helpful?
    4 out of 5 stars
    2 December, 2025
    originally posted on Maidenform
    Image

    Overall Pretty Everyday Multiwear Bra

    Its good and snug and gives a nice shape. If I had to make a recommendation it would be to maybe make the cups a tiny bit more padded so that with time it thins but doesn't show nip outline. But as of now and probably the next year it won't be an issue
    LolaG
    Did you find this review helpful?
    5 out of 5 stars
    26 November, 2025
    originally posted on Maidenform
    Image

    Fabulous!

    Fabulous fit and so comfortable. The support is excellent and the bra stays in place throughout the day.
    LI lady
    Did you find this review helpful?
    3 out of 5 stars
    11 November, 2025
    originally posted on Maidenform
    Image

    Not as good as previous version

    The side material is super flimsy and doesnt sit flat no latter what i try. The straps dont stay put, and need constant readjustment.
    LauraSC
    Did you find this review helpful?
    5 out of 5 stars
    9 November, 2025
    originally posted on One Hanes Place
    Image

    Flattering and Comfortable Bra!

    This is a great bra! I like this bra because it's simple, supportive, and very comfortable. The straps don't feel binding or constrictive around my chest or my shoulders, especially when I'm moving around. Plus, the bra design is smooth, so it doesn't show through more form fitting clothes, like t-shirts.
    Mom x 3
    Did you find this review helpful?
    4 out of 5 stars
    31 October, 2025
    originally posted on One Hanes Place
    Image

    Good fit.

    Fits, Comfy. Was leery to order a bra online, but it worked!
    Bijou OKeefe
    Did you find this review helpful?
    3 out of 5 stars
    24 October, 2025
    originally posted on Maidenform
    Image

    Cup size is wrong

    I'm a size 32. I need a DD cup. But you make the DD smaller in a size 32 than that in a size 36. A DD cup size should be one standard size and should be used in all band sizes. No, I don't love your bra because it fits me around, but the cup size is too small. Too bad you don't make a 32 with a bigger cup size than the DD.
    Marilynn
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2025
    originally posted on Maidenform
    Image

    Perfect

    Excellent fitting bra for smaller cup size. Looks great under all clothes. Very comfortable.
    Mgsr
    Did you find this review helpful?

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