Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Nature's Own Perfectly crafted Brioche Bread - 22oz - 2 of 4Nature's Own Perfectly crafted Brioche Bread - 22oz - 3 of 4Nature's Own Perfectly crafted Brioche Bread - 22oz - 4 of 4
Nature's Own Perfectly crafted Brioche Bread - 22oz - 1 of 4

Nature's Own Perfectly crafted Brioche Bread - 22oz

$3.79 ($0.17/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • You'll get one 22 oz loaf of Nature's Own Perfectly Crafted Brioche Style Bread
  • New recipe, now with fewer ingredients
  • Non-GMO Project Verified, and no artificial colors, flavors or preservatives
  • Thick slices, and a soft, pillowy texture with a rich brioche style artisan-style flavor
  • Real. Soft. Bread: Enjoy pillow-soft slices perfect for sandwiches and snacks the whole family will love
  • For the most accurate and updated ingredient information, always check the ingredients label on the actual product

Description

Discover the rich, brioche‑style flavor of Nature’s Own® Perfectly Crafted Brioche Style Bread—thick sliced with a soft, pillowy texture that elevates any meal. Made with a new simpler recipe, we refined our sandwich bread to shorten our ingredient list, while keeping the taste and texture you expect from Nature’s Own. Each slice has 120 calories and 4g of protein. Whether you're looking for the perfect French Toast bread, or bread to make an elevated sandwich, our brioche style bread is the perfect addition. This sliced bread is Non‑GMO Project Verified and baked without high fructose corn syrup, artificial colors, flavors, or preservatives. With its indulgent texture and traditional brioche bread inspired flavor, it delivers everyday enjoyment- we like to call it Real. Soft. Bread. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread.

Nature’s Own® Perfectly Crafted is committed to baking Non-GMO Project Verified bread with ingredients we are proud to stand behind. Our commitment means you’ll never find artificial colors, flavors, or preservatives in our products. Thick-sliced. Artisan-style. Soft and pillowy. New recipe, same Perfectly Crafted quality. Simple as that.

*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26

Serving Size: 1 Slice

Serving Per Container: 15

Amount 1 Slice (42g/1.5oz):

Calories: 120
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 190mg8%
Total Carbohydrate 23grm8%
Dietary Fiber 1grm3%
Total Sugars 5grm0%
Added Sugars 5grm9%
Protein 4grm2%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 0.5mg2%
Potassium 50mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

wheat flour, water, sugar, yeast, wheat gluten, butter (made from milk), 2% or less: salt, cultured wheat flour, vinegar, enzymes, malted barley flour, acerola cherry powder, annatto, turmeric. 604-192625.

Allergens & Warnings:

Contains: wheat, milk. Manufactured on shared equipment that also processes products containing sesame. May contain sesame.
Features: Non-GMO, No Artificial Colors, No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, No Artificial Flavors, Colors or Preservatives
Dietary Needs: Non-GMO Project Verified
State of Readiness: Ready to Eat
Form: Loaf
Package Quantity: 1
Net weight: 22 Ounces
TCIN: 78770806
UPC: 072250021319
Item Number (DPCI): 261-01-1099
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 11 inches length x 5.5 inches width x 3.75 inches height
Estimated ship weight: 22 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Are there any artificial ingredients in this bread?

submitted by AI Shopping Assistant - 7 days ago
  • A: No, the bread contains no artificial colors, flavors, or preservatives.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: What dietary certification does this bread have?

submitted by AI Shopping Assistant - 7 days ago
  • A: This bread is Non-GMO Project Verified, ensuring it meets specific dietary standards.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: What is the texture of the brioche bread?

submitted by AI Shopping Assistant - 7 days ago
  • A: The brioche bread has a soft, pillowy texture that enhances any meal.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: What makes this bread suitable for sandwiches?

submitted by AI Shopping Assistant - 7 days ago
  • A: Its thick slices and soft texture make it perfect for creating delicious sandwiches.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: How many calories are in each slice of bread?

submitted by AI Shopping Assistant - 7 days ago
  • A: Each slice contains 120 calories, making it a satisfying option for meals.

    submitted byAI Shopping Assistant - 7 days ago
    Ai generated

Q: Is this whole grain bread?

submitted by Mao - 2 years ago
  • A: Thank you for reaching out. Please contact us at https://www.naturesownbread.com/contact and one our team members will be happy to help you.

    submitted byNature's Own Bread team - 2 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This bread is a favorite among guests for its fresh taste, soft texture, and versatility in various recipes. Many guests highlight its exceptional quality for making French toast, sandwiches, and grilled cheese. While some have experienced inconsistencies in quality and availability, the overall sentiment remains positive, with many guests expressing their love for its flavor and texture. It's a delightful addition to any meal, making it a go-to choice for bread lovers.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 130 reviews
    quality: 4.5 out of 5
    taste: 4.38 out of 5
    value: 4.25 out of 5
    72% would recommend
    11 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 April, 2026Verified purchase

    (no review title)

    I just placed online order and picked bread just now. They gave me expired bread.
    1 reply from Nature's Own Bread team team - 1 month ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Target neighbor
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026

    We love it

    One of my favorite brands when it comes to bread. Always fresh and delicious. Priced reasonably.
    Laura
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 November, 2025Verified purchase

    (no review title)

    makes the best frencg toast
    Angelica
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    6 November, 2025Verified purchase

    (no review title)

    this bread it great the taste is extremely good
    Barbara
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 October, 2025
    originally posted on naturesownbread
    Image

    Thick Sliced Brioche Style

    I recently tried Brioche bread, OMG itsthe best commerical bread I have tasted. The only down fall about this is not finding this bread in supermarket it seems like its always sold out or not in stock. I have tried the white bread smells like chemical. Please distrubute more in around zip code 11423 & 10021 Thank you your time.
    saadia
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    6 October, 2025

    Squish bread

    Please please next time don’t put the bread with the can chicken my bread came all squished
    IS
    quality: 5 out of 5
    taste: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2025Verified purchase

    Love this bread!

    Really soft and fluffy plus a hint of a little sweetness to it. Makes great for sandwiches
    Mom of 2
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    30 March, 2025
    originally posted on naturesownbread
    Image

    GREAT BREAD!

    I've been getting many of your bread products recently and the Thick-Sliced Brioche is THE BEST commercial bread I've ever tried! It's especially good for making French Toast! Thank you so much for putting out such a fine product!
    Luke
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 March, 2025
    originally posted on naturesownbread
    Image

    The best sandwich bread available!

    This is SO much better than normal sandwich bread. This bread exponentially improves literally any sandwich. It tastes amazing and the texture is perfect. BUY THIS BREAD!
    Mustachio
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    30 January, 2025
    originally posted on naturesownbread
    Image

    Quality has dropped tremendously

    I have used this bread for ever, but recently the quality is just bad. I thought maybe it was just at a specific location, nope! Then I waited and thought it was a batch, nope! I've had it taste dry, sour and harden too quickly, burnt, and overall just doesn't taste anywhere near the delicious brioche flavor it use to. I keep trying other breads, but keep coming back to retry and just get disappointed. I've tried at least 5-6 loaves over the past 2 months. Guess I'll keep searching for a replacement. At least the birds are happy outside.
    1 reply from Nature's Own team - 1 year ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Allie S.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2024Verified purchase

    Absolutely Delicious!

    Best bread for a delectable grilled cheese!
    DMurray
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    26 June, 2024
    originally posted on naturesownbread
    Image

    Is it kosher

    I love the natures own brioche bread very much. Just wanted to know if any pork/lard/beef enzymes or any animal related ingredients are used in the natures own buns or the brioche bread?
    Mariam
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2024Verified purchase

    Love it!

    Surprisingly delicious, sturdy and somewhat sweet. Perfect for French toast, pb&j or plain with a little butter.
    Boymom88
    value: 5 out of 5
    quality: 5 out of 5
    taste: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    27 February, 2024
    originally posted on naturesownbread
    Image

    Love this bread

    I eat this bread everyday. I always start my day with it toasted with a little butter. But I have a hard time finding it in the stores in my area. When I do find it, I always buy several loaves. I don’t understand why they won’t stock more.
    Chris 63
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    21 February, 2024
    originally posted on naturesownbread
    Image

    It is very good

    I tried the perfectly crafted brioche a few days ago. I am impressed!
    Dacmz
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 January, 2024Verified purchase

    Not organic

    This bread is listed as organic but has no organic ingredients very dissatisfied with my online purchase.
    Ashley B
    quality: 4 out of 5
    value: 1 out of 5
    taste: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 November, 2023Verified purchase

    Awesome bread

    I love everything about this bread. Taste, toast, texture. Pretty awesome bread
    Jalapeño lover
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    19 September, 2023
    originally posted on naturesownbread
    Image

    The Best Bread Ever!

    I have been purchasing the Nature's Own Perfectly Crafted Brioche Bread for months now. It is hands down the best store bought bread I have had. It's the right amount of sweet and soft. It makes the best toast, bacon egg and cheese sandwiches, and french toast. It's great to eat by itself or with jam. It's simply awesome.
    Kali
    11 guests found this review helpful. Did you?
    1 out of 5 stars
    31 August, 2023
    originally posted on naturesownbread
    Image

    Why is there milk/butter in it now?

    This is the best bread ever, but at some point, my husband and I swear, butter was added and we've been having stomach issues. I'll feel extra dumb if this was a mistake on our part of course, but either way we can't buy it anymore because of this.
    Ky
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    27 June, 2023
    originally posted on naturesownbread
    Image

    Disappointed recently.

    Sadly the recent purchased loaf was not as usual. The best buy date is July 4, 2023. Other numbers on the bag are; 29 0130171 21:52 #4. The bread seems over baked. The crust is darker than usual and the bread itself is dry and a bit hard. I have been purchasing Brioche style bread for a year or so, this is the first one that I will only be able to use for toast instead of for sandwiches.
    TKC
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy