Digital Marketing for Dummies - 2nd Edition by Ryan Deiss & Russ Henneberry (Paperback)

About the Book

Book Synopsis

Get digital with your brand today!

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You'll learn how to identify the digital markets and media that work best for your business--no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process!

• Learn targeted digital strategies for increasing brand awareness
• Determine the best-fit online markets for your unique brand
• Access downloadable tools to put ideas into action
• Meet your business goals with proven digital tactics

Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

From the Back Cover

• Use targeted strategies to raise brand awareness
• Determine the best market and fit for your brand
• Access downloadable tools to put ideas into action

Become a master of digital marketing!

Pretty much every business lives online these days, and a knowledge of digital marketing techniques is essential for building your business and boosting your brand. This book is loaded with proven digital marketing strategies and tactics that can benefit organizations large or small. Learn how to gain more information about your customers, gather followers with targeted content, turn fans into customers, build website traffic with search marketing, maximize social media, and analyze your results. Then watch your business boom!

Inside...

• Maximize interactive strategies
• Use SEO, SEM, and mobile marketing
• Get your audience involved
• Create irresistible offers
• Utilize your email list to grow your business
• Leverage social media to connect with customers
• Optimize your campaigns

About the Author

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.