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Almay Intense i-Color Shadow Palette - 0.1oz - 2 of 4Almay Intense i-Color Shadow Palette - 0.1oz - 3 of 4Almay Intense i-Color Shadow Palette - 0.1oz - 4 of 4
Almay Intense i-Color Shadow Palette - 0.1oz - 1 of 4

Almay Intense i-Color Shadow Palette - 010 Brown Eyes - 0.1oz

$10.49
Color010 Brown Eyes
  • 020 Blue Eyes
  • 010 Brown Eyes
  • 040 Green Eyes
  • Hazel Eyes

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • EYE ENHANCING SHADOW PALETTE : Available in four expertly curated, beautifully pigmented all day wear eye shadow color stories that are easy to use and glide on smoothly without creasing to effortlessly enhance your eye color
  • ANTIOXIDANT PRIMER: Each compact includes a primer base enriched with antioxidant vitamin E to protect against environmental stressors (and keep eye makeup looking flawless all day)
  • SUSTAINABLE FORWARD: To reduce our footprint on the planet, each compact is made of sustainably sourced paperboard
  • FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
  • SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers

Description

Create beautifully enhanced, brighter looking eyes with the Almay Intense i-color Shadow Palette™, a richly pigmented five-shadow assortment expertly curated by eye color: brown eyes, blue eyes, green eyes, hazel eyes.

Each of our four compacts comes with an antioxidant vitamin E-enriched primer base that smooths lids, extends wear of eye shadows, and protects against environmental stressors. Also included are four creamy eye shadows in a variety of finishes that last without creasing, smudging, or fading. Not only is choosing your eye palette easy, so is the application. While the palette mimics the shape of your eye, each pan is labeled with a directional number to make building your look effortless—whether you’re a novice or a pro.

Formulated with sensitive eyes in mind, this versatile eye shadow kit is perfect for a wide range of looks including transitioning your eye makeup from day to night. And because we love the environment as much as we love your delicate eyes, we’ve made the packaging from sustainably sourced paper. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. Suitable for contact lens wearers. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.

First, evenly apply the primer base (the one with the 1 imprinted on it) all over the eyelid, taking it up to the crease. Next, place shade 2 on the lid. Blend shade 3 into the crease. Then, line the upper and lower lash lines with shade 4. Lastly, sweep shade 5 onto the brow bone for a highlighted, lifted effect, and add a touch to the inner corner of the eye for an awake look.
Suggested Age: Adult
Health Facts: Mineral Oil-Free, Triclosan-Free, Hypoallergenic, Formaldehyde-Free, No Fragrance Added, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Pressed Powder
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shading, Blending, Defining, Brightening
Recommended Skin Type: Combination, Mature, Sensitive, Normal, Dry, Oily
Net weight: .1 Ounces
Features: Unscented, Vitamin-Infused, Blendable, Ophthalmologist Tested, Crease-Resistant
TCIN: 80023156
UPC: 309970115326
Item Number (DPCI): 052-01-4500
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shade 1 ingredients: mica, microcrystalline cellulose, caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, diisostearyl malate, dimethicone, phenyl trimethicone, calcium aluminum borosilicate, calcium sodium borosilicate, caprylyl glycol, dimethicone crosspolymer, ethylhexylglycerin, hydrogen dimethicone, methicone, silica, synthetic fluorphlogopite, tin oxide, tocopheryl acetate, vp/hexadecene copolymer, sodium dehydroacetate. may contain [+/-: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)], shade 2, 3, 4 ingredients: mica, talc, caprylic/capric triglyceride, nylon-12, silica, dimethicone, boron nitride, isostearyl alcohol, calcium aluminum borosilicate, calcium sodium borosilicate, caprylyl glycol, cera microcristallina/microcrystalline wax, ethylhexylglycerin, paraffin, paraffinum liquidum/mineral oil, sorbitan isostearate, synthetic fluorphlogopite, tocopheryl acetate, sodium dehydroacetate. may contain [+/-: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), magnesium stearate, manganese violet (ci 77742), titanium dioxide (ci 77891)], shade 5 ingredients: mica, caprylic/capric triglyceride, dimethicone, talc, calcium aluminum borosilicate, isostearyl alcohol, silica, nylon-12, paraffinum liquidum/mineral oil, tocopheryl acetate, boron nitride, calcium sodium borosilicate, caprylyl glycol, cera microcristallina/ microcrystalline wax, ethylhexylglycerin, paraffin, sorbitan isostearate, synthetic fluorphlogopite, tin oxide, sodium dehydroacetate. may contain [+/-: blue 1 lake (ci 42090), carmine (ci 75470)/ cochineal, chromium oxide greens (ci 77288), ferric ferrocyanide (ci 77510), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), magnesium stearate, manganese violet (ci 77742), titanium dioxide (ci 77891), ultramarines (ci 77007), yellow 5 lake (ci 19140)]' '

Shipping details

Estimated ship dimensions: 0.75 inches length x 2.68 inches width x 3.37 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
See all questions (4)

Additional product information and recommendations

4.1 out of 5 stars with 50 reviews
easy to apply: 4.7 out of 5
easy to remove: 4.89 out of 5
long lasting: 4.22 out of 5
quality: 4.1 out of 5
value: 4 out of 5
81% would recommend
11 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2025Verified purchase
  • Skin type: Normal
  • Hair color: Blonde
  • Skin concern: Aging
  • Skin tone: Light

Beautiful Sparkle

I never thought I would like a shimmery eyeshadow, but I absolutely love this one. A little goes a long way. It is suggested for brown eyes, but I like it on my blue.
DD
easy to apply: 4 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2024Verified purchase

Beautiful Silky Eyeshadow

These eyeshadows are beautiful colors, they are smooth and easy to apply.
4adandrade
easy to apply: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2024Verified purchase

Great Pallette

Review of: Almay Intense i-Color Shadow Palette - 0.1oz Color: 010 Brown Eye Palette I do wish this came with a little sponge applicator. Those are always helpful for more precise application of the darker colors, and I don't own those. I only own a brush. But the colors are pretty nice. I love the base color the most. Like another review said, it's a little too orangy on my fair skin. But if I blend with more of the base color, I do think it looks nice. I also wish they had a matt version because wearing sparkles for my every day make-up I believe is a bit much. Overall, I do like this pallette and am happy to have it :)
PotterGrl
Did you find this review helpful?
5 out of 5 stars
22 April, 2024
originally posted on almay.com
Image

Love it!!!

This is my favorite eyeshadow palette!!! It makes my brown eyes pop and it’s so pretty and versatile. I will be repurchasing this.
Sara23
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2024Verified purchase
  • Skin tone: Light
  • Skin type: Normal
  • Skin concern: Aging
  • Eye color: Hazel

Love it

Love the pigment goes on easily
THulss
quality: 5 out of 5
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
6 March, 2023
originally posted on almay.com
Image

Too orange

I bought this palette last week, Intense i-color Shadow for brown eyes nr 010 as I have brown eyes, and applied it following the instructions. Honestly I it looked too orangy even with a lot of blending. I really don't think these are suitable for light skin and brown eyes.
Louitha
5 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2022Verified purchase
  • Eye color: Blue
  • Skin tone: Light
  • Skin type: Normal

Not bad. I hope they trend more towards plastic free.

I like it so far. Less plastic which is nice. They don’t come with an applicator if you were wondering. :)
Boyshorts
value: 4 out of 5
3 guests found this review helpful. Did you?
2 out of 5 stars
10 November, 2022
  • Skin concern: Aging, Sensitivity
  • Skin type: Combination
  • Skin tone: Light
  • Hair color: Blonde

Had allergic reaction.

I like the colors, but I had an immediate allergic reaction to this eyeshadow. I used to be able to wear Almay and it was one of the few brands I could wear. Not anymore. I’m not sure if their formula changed, or if my sensitive eyes got even more sensitive.
April
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2022Verified purchase
  • Skin tone: Light
  • Skin type: Normal
  • Hair color: Brunette
  • Eye color: Blue

Good buy

Great color palette.
StephWearsthePants
long lasting: 5 out of 5
value: 5 out of 5
easy to apply: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
27 July, 2022
originally posted on almay.com
Image

Love , love, love.

I need more of the pink in the number 5 slot’ do they sell a single? Or what’s the name of the shade?
Miss j.l
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2022
  • Skin tone: Light
  • Skin type: Oily
  • Eye color: Brown
  • Skin concern: Blackheads, Sensitivity
  • Hair color: Brunette

Love this!!!

I love this eyeshadow! It’s so much fun to get to pick out the one that matches the color of my eyes. I followed the directions for how to apply it a few times but I’ve also done lots of different looks. I also love the mix of mattes and shimmers!
Natalie
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
31 May, 2022
  • Skin type: Oily
  • Eye color: Hazel
  • Skin tone: Light

Not their best

I bought two of these and did not like this version of the Almay eye shadow (it was more powdery and didn’t stay on). I’m so glad they brought back the last version.
SP
easy to apply: 5 out of 5
easy to remove: 5 out of 5
quality: 1 out of 5
long lasting: 1 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
8 April, 2022
originally posted on almay.com
Image

Absolutely beautiful!

I bought the intense eyeshadow palette 030. Very rich and pigmented. The most gorgeous greens. I didn’t think I could wear green but it looks really beautiful with my brown eyes. I got so many compliments. The eyeshadows are high quality and very blendable. I plan on purchasing the other intense eye shadow palettes. Please make a sapphire blue palette Almay!!
Kristinejune
2 guests found this review helpful. Did you?
5 out of 5 stars
7 March, 2022
originally posted on almay.com
Image

Great Eyeshadows

I initially bought #040 for green eyes and loved it! I decided to go back to the store and also buy #030 for hazel eyes and I love that palette just as much! They really do enhance your eye color and are so easy to use. If you're looking for a subtle, barely-there eyeshadow kit these palettes probably aren't for you, but if you're looking for bold, unique colors you'll love these.
AutumnJade
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
27 January, 2022Verified purchase
  • Skin type: Normal
  • Skin concern: Aging, Sun damage
  • Skin tone: Light
  • Hair color: Blonde

Pigement

Great pigment very neutral colors
Amsterdamom3
value: 5 out of 5
quality: 5 out of 5
long lasting: 5 out of 5
easy to remove: 5 out of 5
easy to apply: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
26 August, 2021Verified purchase

Came in perfectly

This is a natural look, and brings out the green in my hazel eyes. Easy to use, and I love the magnetic flip top!
Malinda
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 July, 2021Verified purchase

NICE ON THE EYES!

Colors are great and match when applied and never make my eyes itch!
AHME
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2021Verified purchase
  • Eye color: Brown
  • Skin type: Combination
  • Skin concern: Aging, Dullness
  • Hair color: Auburn
  • Skin tone: Light

Great combination

Love the vivid colors
Lynn
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
easy to apply: 5 out of 5
7 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2021Verified purchase
  • Hair color: Blonde
  • Skin tone: Light
  • Skin concern: Blackheads, Aging, Acne, Pores, Dark circles, Redness
  • Skin type: Normal
  • Eye color: Green

Too sparkly

Too sparkly. Color is pretty though
mom of boys
easy to remove: 4 out of 5
easy to apply: 3 out of 5
long lasting: 4 out of 5
quality: 4 out of 5
value: 3 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
25 May, 2021Verified purchase

Beautiful but too crumbly

I wear contacts, and this used as liner gets too many little powdery particles in the eyes and on the face. It's a beautiful color, I love that, but unfortunately just won't work with my contact lenses. Please make a powder liner that isnt' crumbly, but smooth for lining, Almay!
Fabulous
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 3 out of 5
quality: 1 out of 5
value: 1 out of 5
10 guests found this review helpful. Did you?

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