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Wet n Wild Boost Me Up Lash & Brow Serum-Clear - 0.16 fl oz: Vegan, Eyelash Enhancer, Liquid Formula - 2 of 4Wet n Wild Boost Me Up Lash & Brow Serum-Clear - 0.16 fl oz: Vegan, Eyelash Enhancer, Liquid Formula - 3 of 4Wet n Wild Boost Me Up Lash & Brow Serum-Clear - 0.16 fl oz: Vegan, Eyelash Enhancer, Liquid Formula - 4 of 4
Wet n Wild Boost Me Up Lash & Brow Serum-Clear - 0.16 fl oz: Vegan, Eyelash Enhancer, Liquid Formula - 1 of 4

Wet n Wild Boost Me Up Lash & Brow Serum-Clear - 0.16 fl oz: Vegan, Eyelash Enhancer, Liquid Formula

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Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
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At a glance

About this item

Highlights

  • Fuller-Looking Brows and Lashes: This revitalizing serum gel is supercharged with a brow and lash boosting complex that works to pump them up and make them look and feel more fuller and more lush.
  • Nourishing Ingredients: A combination of Biotin, Peptides, and Niacinamide B3 helps nourish and protect hair, making it look and feel stronger.
  • Hydrates and Conditions: The addition of Castor Oil and Vitamin E help to keep the brows and lashes hydrated and well-nourished so that they look and feel their healthiest.
  • Clear Brow Gel: This serum gel is completely colorless, so you can show off your brows' natural color or add some tint on top!
  • Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Achieve luxurious lashes and beautiful brows with the help of this nourishing serum gel. Utilizing a unique brow and lash boosting complex, this serum gel contains powerful ingredients that work together to promote the look and feel of lush lashes and brows. Once applied, this supercharged serum makes your lashes and brows appear visibly fuller and instantly hydrated.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Translucent
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Filling, Thickening
Net weight: .16 fl oz (US)
TCIN: 83706593
UPC: 077802144867
Item Number (DPCI): 052-03-2789
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/eau, niacinamide, alcohol denat., peg-40 hydrogenated castor oil, butylene glycol, phenoxyethanol, carbomer, hydrolyzed lupine protein, ricinus communis (castor) seed oil, tocopheryl acetate, sodium hydroxide, ethylhexylglycerin, 1,2-hexanediol, caprylyl glycol, hexylene glycol, copper tripeptide-1, glycerin, biotin, hexapeptide-2, myristoyl pentapeptide-17, benzoic acid, sodium benzoate, red 40 (ci 16035).

Shipping details

Estimated ship dimensions: 5.83 inches length x 2.56 inches width x 0.95 inches height
Estimated ship weight: 0.095 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 3 months ago
  • A: While the product is designed for all skin types, it's best to perform a patch test if you have sensitive skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key ingredients in this serum?

submitted by AI Shopping Assistant - 3 months ago
  • A: The serum contains Biotin, Peptides, Niacinamide B3, Castor Oil, and Vitamin E for nourishment and protection.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How does this serum improve the appearance of lashes?

submitted by AI Shopping Assistant - 3 months ago
  • A: The serum boosts the look of lashes by nourishing them, making them appear fuller and healthier.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product vegan and cruelty-free?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, this serum is both cruelty-free and vegan, with no animal testing involved.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this serum be used with other brow products?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the clear formula allows you to use it with other brow products without altering their color.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this contain prostaglandins?

submitted by mamacat1986 - 1 year ago
  • A: No. The serum contains peptides, Niacinamide B3, biotin, castor oil and vitamin E.

    submitted bywetnwildbeauty - 1 year ago
    Brand expert

Q: Safe for sensitive eyes ? Hypoallergenic?

submitted by Mum23 - 3 years ago
  • A: This product was not clinically tested to be able to make these claims. When used in a manner consistent with its purpose, this product is considered safe as used. The product is formulated with common cosmetic industry ingredients and has a long history of safety in the marketplace. Should you have any kind of reaction to the use of this or any product, discontinue use and contact a doctor.

    submitted bywetnwildbeauty - 3 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

The Wet n Wild Boost Me Up Brow and Lash Serum is a product that has received mixed reviews. Many guests have praised it for its affordability, ease of application, and noticeable results in lash and brow growth. However, some guests have reported issues with the product's packaging, specifically the stopper breaking and falling into the container. Others have mentioned that the serum leaves white flakes behind when it dries.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 388 reviews
    easy to apply: 4.35 out of 5
    easy to remove: 4.05 out of 5
    long lasting: 3.67 out of 5
    quality: 3.35 out of 5
    value: 3.43 out of 5
    65% would recommend
    29 recommendations
    5 out of 5 stars
    17 March, 2026
    originally posted on influenster.com
    Image

    I loved this serum and you will too. Just give it

    The absorption of this product was great. It wasn’t drying it performed amazing the formula had clean ingredients and it had an amazing feel i’d recommend this serum to anybody who wants who wants it honestly I thought it was amazing and it was also great price super affordable
    RebecaB
    Did you find this review helpful?
    4 out of 5 stars
    17 February, 2026
    originally posted on influenster.com
    Image

    Greta product

    The application is easy , this product is very effective and it doesn't cause irritation, it shows results quickly, maybe after a week or two. The texture feels nice on the skin and it's soothing .
    PixieC
    Did you find this review helpful?
    4 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    A decent serum for lashes and brows

    I got this on a whim just looking for something to help nourish my lashes and decided to try this out. It is okay, but I did not really notice much of a difference with my lashes. The consistency is a bit thick which I was expecting more watery but it is a thicker product. It has a spooly and a brush for application. I would usually just apply it before bed and wash it off when I wash my face ih the morning. Packaging is nice and easy to use as well. I like that you are able to see them product in the tube. It is decent but not noticeable if it helped your lashes or brows.
    RachelL
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on influenster.com
    Image

    Great lashes for a tiny price!

    Wet n Wild Lash Serum is like a little wake-up call for your lashes — easy to apply, feels lightweight, and helps lashes look smoother and more defined over time. It’s affordable and perfect if you want healthier-looking lashes without the fuss. A solid everyday boost!
    manukim89_4340
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2026Verified purchase
    • Eye color: Hazel
    • Skin concern: Dark circles, Puffiness, Dullness, Cellulite, Cuticles, Aging
    • Skin tone: Light
    • Hair color: Grey
    • Skin type: Combination

    Worst

    I never received this product at all.
    Cindy Burdette Wessels
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    31 July, 2025
    originally posted on influenster.com
    Image

    It is a good an affordable item!

    This is a good cheap alternative! I love wet and wild the packaging is just a plastic . It is good for your brows and makes your lashes grow a little bit ! The sent is just a little sent but it doesn’t bother me .
    emmar838_8974
    Did you find this review helpful?
    4 out of 5 stars
    31 July, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    It is a good an affordable item!

    This is a good cheap alternative! I love wet and wild the packaging is just a plastic . It is good for your brows and makes your lashes grow a little bit ! The sent is just a little sent but it doesn't bother me .
    emmar838_8974
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 May, 2025Verified purchase

    Bad for sensitive eyes

    Gave me a really bad stye. Not recommended for people with sensitive eyelids.
    Anhaizhen
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 May, 2025Verified purchase
    • Hair color: Blonde
    • Eye color: Hazel
    • Skin type: Combination
    • Skin tone: Light
    • Skin concern: Acne, Redness, Aging, Uneven skin tone

    Made my eyes burn like crazy

    It made my eyes burn, itch, and get super dry. The brush was super hard and I was hoping it would be more like a spoolie instead of hard plastic. If didn’t hold the product well. The product also dried white and crusty.
    Rae
    easy to apply: 2 out of 5
    easy to remove: 1 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    14 May, 2025
    originally posted on influenster.com
    Image

    Don’t buy this

    Didn’t like it as much I mean it’s such a nice tool for it has two purpose but it didn’t make my eyelash grow that much I feel like it wasn’t great. The scent is okay but whatever idc. Also I think I’m going to cry. But I can’t because I don’t have any lash lol. I’m reporting to the company. Jk this lash is okay but didn’t see much of a change didn’t see and improvements. Won’t be reporting if it’s not clear I made a joke
    blueberry_heart_1538
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    14 May, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Don't buy this

    Didn't like it as much I mean it's such a nice tool for it has two purpose but it didn't make my eyelash grow that much I feel like it wasn't great. The scent is okay but whatever idc. Also I think I'm going to cry. But I can't because I don't have any lash lol. I'm reporting to the company. Jk this lash is okay but didn't see much of a change didn't see and improvements. Won't be reporting if it's not clear I made a joke
    blueberry_heart_1538
    Did you find this review helpful?
    2 out of 5 stars
    12 April, 2025
    originally posted on WetnWild
    Image

    (no review title)

    I've had this for 3 months and it has been making my lashes a crusty white color everytime I've been using it.
    Shaylin
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    12 April, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    I've had this for 3 month

    I've had this for 3 months and it has been making my lashes a crusty white color everytime I've been using it.
    Shaylin
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2025
    originally posted on WetnWild
    Image

    Amazing work!

    I bought the this long ago and it made my lashes long and luscious after a couple weeks! I would definitely recommend this product and will buy it again!
    dorad
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 March, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Amazing work!

    I bought the this long ago and it made my lashes long and luscious after a couple weeks! I would definitely recommend this product and will buy it again!
    dorad
    Did you find this review helpful?
    4 out of 5 stars
    5 February, 2025
    originally posted on influenster.com
    Image

    Solid choice

    This has felt moderately helpful. I haven't used it consistently enough, but I may have gotten better results if I had. It's non-irritating and has a pleasant scent and consistency. The applicator is great because it has a brow brush in addition to the serum application brush.
    lexim207_2183
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    5 February, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Solid choice

    This has felt moderately helpful. I haven't used it consistently enough but I may have gotten better results if I had. It's non-irritating and has a pleasant scent and consistency. The applicator is great because it has a brow brush in addition to the serum application brush.
    lexim207_2183
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Definitely must try!!!

    I have tried alot of Brow Serums but this one is very effective and affordable! I use it twice a day and I seen results within two days. My lashes have never looked so fuller and longer in my life. And its no more than $5. If you haven't tried this yet. You need to!
    ablaine2020_3522
    Did you find this review helpful?
    2 out of 5 stars
    25 January, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Doesn't do anything

    No scent not effective as it didn't do anything package is cute harsh applicator bad value for money as £7 for it do do absolutely nothing also a weird jelly consistency and wand is sharp and plastic and hard to apply
    adrim34_4610
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2025Verified purchase
    • Skin tone: Light
    • Eye color: Blue
    • Skin type: Combination
    • Hair color: Brunette
    • Skin concern: Pores, Dullness, Acne

    Yes

    Though I would go blind at first Might make your eyes itchy Smells good Not too scary after a couple times Seems to work
    Elliepye
    easy to apply: 4 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

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