EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

The Stranger's Long Neck - by Gerry McGovern (Paperback)

The Stranger's Long Neck - by  Gerry McGovern (Paperback) - 1 of 1
$22.24 sale price when purchased online
$24.95 list price
Target Online store #3991

About this item

Highlights

  • Every website has a "long neck"--a small set of tasks that are very important to your customers.
  • About the Author: Gerry McGovern is the author of several influential books, including Killer Web Content (A & C Black, 2006).
  • 224 Pages
  • Business + Money Management, Sales & Selling

Description



About the Book



Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy and fast to complete, your customers will go elsewhere. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.



Book Synopsis



Every website has a "long neck"--a small set of tasks that are very important to your customers. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or "long necks," that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want--and then deliver it with aplomb.

Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always "on the outside," particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.



Review Quotes




"Our work with Gerry increased understanding across our team... The result is a significant improvement (+20%) in our customers' ability to find what they need in Pinpoint." --Peter Horsman, Global Site Management Lead for Microsoft Pinpoint

"Gerry's customer-centric approach to website development has helped us reshape and dramatically improve Cisco's Partner Central." --Luanne Tierney, Vice President, Worldwide Partner Marketing, Cisco

"We have used Gerry's real customer-centric approach to improve the ability of our employees to solve frequently performed tasks - in one area more than a 50% improvement was achieved." --Gabriel Olsson, e-Communications Director, Tetra Pak




About the Author



Gerry McGovern is the author of several influential books, including Killer Web Content (A & C Black, 2006). He is a sought-after speaker at international conferences on Web content management and has worked with many leading organisations, such as Microsoft, Hewlett-Packard and Aer Lingus.
Dimensions (Overall): 9.1 Inches (H) x 6.6 Inches (W) x .6 Inches (D)
Weight: .85 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 224
Genre: Business + Money Management
Sub-Genre: Sales & Selling
Publisher: A&c Black Business Information and Development
Theme: General
Format: Paperback
Author: Gerry McGovern
Language: English
Street Date: July 15, 2010
TCIN: 85183506
UPC: 9781408114421
Item Number (DPCI): 247-63-7689
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.6 inches length x 6.6 inches width x 9.1 inches height
Estimated ship weight: 0.85 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Discover more options

Teach Your Dragon about Stranger Danger - (My Dragon Books) by Steve Herman

$12.99 - $17.49
MSRP $12.95 - $20.95
Buy 1, get 1 50% off select books, games & more

The Book of Proverbs - by Gerry D Fox

$5.49 - $12.99
MSRP $5.47 - $12.97
Buy 1, get 1 50% off select books, games & more

Love the Stranger - (A Queens Mystery) by Michael Sears

$18.91 - $18.95
MSRP $18.95 - $28.95
Buy 1, get 1 50% off select books, games & more

Stranger Skies - (The Drowned Gods Trilogy) by Pascale Lacelle

$14.99 - $16.48
MSRP $14.99 - $21.99
Buy 1, get 1 50% off select books, games & more

The Stranger - by Kiersten Modglin

$14.99 - $19.99
MSRP $19.99 - $29.99
Buy 1, get 1 50% off select books, games & more

The Stranger Diaries - by Elly Griffiths

$13.05 - $15.99
MSRP $18.99 - $25.00
Buy 1, get 1 50% off select books, games & more

Related Categories

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy