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Target Online store #3991
About this item
Highlights
- HAIR TONING FOAM: Ideal for pre-lightened blondes and highlighted hair looking to tone or tone deposit, Splat Toning Foam can expertly neutralize yellow and brassy undertones or create a pastel hue.
- NOURISHING FORMULA: Enriched with a protein complex, this hair color mousse increases moisture and shine for soft, touchable locks. Free from parabens, sulfates, PPDs, and ammonia.
- TEMPORARY RESULTS, VERSATILE APPLICATION: Use on wet hair as a toner or use on dry hair as a hair color. Our color styling mousse lasts 5-10 washes and processes in just 10-20 minutes.
- EASY TO USE: With 2-3 applications available in each bottle, our toning foam is mess free for easy and effective treatment. Ready to use with no mixing required. Follow all instructions.
- BE BOLD: We offer a full range of bold hair color products, including temporary, semi-permanent, permanent & hair care products. Be it a form of rebellion, joy, or fashion – we provide a way of expressing yourself to the world.
Description
Quickly tone hair or create a pastel hue with Splat Brilliant Toning Foam. Infused with a protein complex, our hair toner helps moisturize, strengthen, and repair hair. Enjoy heat protection while increasing your hair's vibrancy and shine. Free of silicones, parabens, PPDs, and ammonia, you can tone and lightly color your hair with less damage. Mess-free foam toner lasts up to 10 washes and fades with every wash for a fun, temporary look. Compatible with all hair types, our weightless conditioning foam is a great addition to your hair care and styling routine. Find your perfect match and explore our full product line, including Rose Gold, Violet Frost, Mushroom Brown, Titanium, and Platinum Blonde. Ideal for pre-lightened blondes and highlighted hair looking to tone or tone deposit.
Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free, Ammonia-Free, Sulfate-Free
Product Warning: Eye irritant
Product Form: Foam
Sustainability Claims: Cruelty-Free
Beauty Purpose: Basic Conditioning, Hair Coloring
Processing Time: 10 Minutes
Net weight: 5 fl oz (US)
TCIN: 86901404
UPC: 857169023902
Item Number (DPCI): 063-01-1391
Origin: Made in the USA or Imported
Ingredients:
water (aqua/eau), decyl glucoside, propanediol, cocamidopropyl hydroxysultaine, hydrolyzed quinoa, polyquaternium-73, citric acid, polyquaternium-7, benzyl alcohol, dehydroacetic acid, fragrance, basic violet 2, hc blue 16' '
Allergens & Warnings:
CAUTION: Contains hair colorants, which can cause skin irritation. DO NOT APPLY THIS PRODUCT IF: You have ever experienced any reaction after coloring your hair. Have experienced a reaction to a temporary color or tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes in contact with them. Wash hands thoroughly after every use. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test should be made. This product must not be used to dye eyelashes or eyebrows. To do so may cause blindness. SKIN IRRITATION TEST DIRECTIONS: Perform skin irritation test 48 hours before each use. Clean an area the size of a quarter in the bend of your elbow with soap and water. Pat dry. Apply pea size amount of hair dye to the area and let the test area spot dry. Do not wash. Cover or disturb. Examine area periodically, if you experience any reaction such as redness, burning, itching, or swelling around the test area do not color your hair until you consult a medical professional. Even if you do not see a reaction to the skin test, it is still possible to have a reaction when you dye your hair. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 1.99 inches length x 1.99 inches width x 8.13 inches height
Estimated ship weight: 0.47 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The toning foam has received mixed feedback from guests, with many praising its ease of use and pleasant scent. It effectively tones hair, especially for lighter shades, and provides a vibrant color payoff. However, some guests experienced disappointing results, noting that the color did not last long or did not show up as expected. Overall, it is a fun option for temporary color adjustments, particularly for those looking to enhance their blonde or lightened hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.5 out of 5 stars with 28 reviews
effectiveness: 2.33 out of 5
quality: 2.56 out of 5
value: 2.5 out of 5
30% would recommend
20 recommendations
It works
5 out of 5 stars
Thumbs up graphic, would recommend
Missme - 8 months ago
This was the best thing I could have bought for my hair!
1 reply from Developlus Product Expert team - 8 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Did not lighten- waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 10 months ago, Verified purchaser
No noticeable change. We bought the platinum blonde and applied this to dark blonde hair (with some natural highlights) to lighten for a character costume. Showered, applied to wet hair as instructed, let stand for 20 minutes, rinsed and conditioned. Giant waste of time and money. While I had low expectations, I didn’t expect it to do nothing. The best I can say is that it didn’t seem to damage the hair. Would give this zero stars, if I could.
1 reply from Developlus Product Expert team - 10 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Splat Brilliant Toners are used to toned hair that has been lightened, they deposit color only and do not have the capacity to lighten. Please email us at customercare@splathaircolor.com we would love to hear how we can help. Thanks for sharing.
Not recommended
1 out of 5 stars
Thumbs down graphic, would not recommend
Jen - 1 year ago, Verified purchaser
Turned my hair green, color not as described.
1 reply from Developlus Product Expert team - 1 year ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Doesn't do anything
1 out of 5 stars
Thumbs down graphic, would not recommend
Ac - 2 years ago, Verified purchaser
I'm super blond and my hair looks no different
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Target can give me my money back, but what about my dignity?
1 out of 5 stars
Thumbs down graphic, would not recommend
MissKris - 2 years ago
I didn't want the reviews to be true. I wanted to be the exception that came out with beautiful light pink hair. I have light golden blonde hair and it deposited zero color, but made my hair brassy and feels very damaged after only leaving it on for 10 minutes. My hairdresser is going to have a conniption fit.
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Perfect low budget toner
5 out of 5 stars
Thumbs up graphic, would recommend
Maddie - 2 years ago, Verified purchaser
Long story short: for best results apply to wet hair and leave on for much longer than it says to. I find this to apply to most color depositing conditioners and similar products. I forgot to take a before picture, but I’m happy with the results. First I did a test strand to see how it would take to my hair. I applied to dry hair and left on for 30 minutes. It dried up pretty quickly and didn’t seem to do much, but when I rinsed out I noticed how much more it lathered up. so then I took a shower, shampooed and conditioned normally and then applied the foam all over to wet hair. Wrapped my hair up in a plastic bag and put a towel over so it wouldn’t dry up. Let sit for 1 hour. Then rinsed out and didn’t use any shampoo or conditioner. The results are not dramatic but definitely noticeable. My hair was pretty brassy beforehand. My hair also feels light and soft, not dried out at all. Very happy with the result for the price point. It’ll get me by between salon visits.
1 reply from Developlus Product Expert team - 2 years ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products.💜 Thanks for sharing with us!
Not so much
1 out of 5 stars
Thumbs down graphic, would not recommend
- 2 years ago
My hair turned a grayish blue...nothing like violet. I applied over pre lightened ends. Hopefully it washes out fast as this wasn't what I was going for or what was pictured on the bottle !
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Beautiful lavender smoke/ violet frost color
5 out of 5 stars
Thumbs up graphic, would recommend
Mals - 2 years ago
The prettiest color! I applied this on dry hair with my hands When I do this again I will use a brush and section out hair to fully saturate In previous reviews I read that some say it didn’t take to their hold head, I actually believe this is user error. In my hair you will see the spots that I didn’t saturate enough This turned even some of the more brassiest parts of my hair the prettiest shade
1 reply from Developlus Product Expert team - 2 years ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products.💜 Thanks for sharing with us!
Waste of money and time
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenn - 2 years ago, Verified purchaser
This added zero color to my daughters hair, what a waste of money. With it being on the pricier side it should at least work. The first try we left it on for 20min no change in color, the next time we tried it we left it on for over 45min and again made no change in color. Zero pink and my daughter is a white blonde. Very disappointed.
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Does not work
2 out of 5 stars
Thumbs down graphic, would not recommend
Spowell - 2 years ago
Product does not work on light blonde hair and would not even show up on platinum blonde highlights. I got the purple one and have used it twice once for the 20 minutes and another time for 40. Does not leave any color in hair.
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Great product.
5 out of 5 stars
Thumbs up graphic, would recommend
Ynot - 2 years ago
High quality product enhances color exactly well.
1 reply from Developlus Product Expert team - 2 years ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products.
Didn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
Mom of 3 - 2 years ago
My daughter has light blonde hair and this didn't not work. We did it on her dry hair and left on for 20 mins and didn't even tint it any type of purple.
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Just dont
1 out of 5 stars
Thumbs down graphic, would not recommend
Mamab - 2 years ago, Verified purchaser
It did not work on myself, or my kids hair! We tried multiple times all have light blond hair.
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Kelly - 2 years ago, Verified purchaser
Waste of time. Used light pink on my daughter’s blond hair and it did nothing. Left in for 40 minutes, too. Returned product.
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Kelsie - 2 years ago
I mean it smells good but it did literally nothing. I have medium length baby thin hair, the stuffs almost gone and was bought 4 days ago with no change in my hair. It’s a literal waste of money
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Horrible!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
BrandiW - 2 years ago, Verified purchaser
Absolutely terrible. I have bleached hair, totally platinum and ICEY white. I was hoping to get a light lavender and followed the instructions on dry hair and after ten minutes o rinsed and had ROYAL BLUE HAIR. It’s not light, it looks like royal blue dye. And the worst part of all is that it only took on half of my hair, it’s insanely uneven and some parts aren’t even tinted. I have absolutely no idea how this happened. It was massaged in FULLY saturated and dripping. Also, this drips everywhere. It’s a total mess buyer beware!!!
1 reply from Developlus Product Expert team - 2 years ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Actual dog water
1 out of 5 stars
Thumbs down graphic, would not recommend
Ciara - 2 years ago
Weirdest toner I’ve ever used, I thought it would be interesting to try because it was a foam. Yeah did absolutely nothing, just go to Sally’s and get a proper toner
1 reply from Developlus Product Expert team - 2 years ago
Thank you for your feedback. We appreciate our customer's input. We're sorry you didn't have the experience you were looking for. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help.
Do not waste your money!
1 out of 5 stars
Thumbs down graphic, would not recommend
oliviasmom - 2 years ago, Verified purchaser
I spent 20-40 minutes applying this dye. When I dried it, my hair was the exact same as it was when I started. This does not work as it says it does. Do not buy this!!
1 reply from Developlus Product Expert team - 2 years ago
Thank you for your feedback. We appreciate our customer's input. We're sorry you didn't have the experience you were looking for. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help.
Most have
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 2 years ago
Was skeptical… tried it and was shocked. Gave me gray purple tones on my blonde immediately! Easy to put in and rinse out!
1 reply from Developlus Product Expert team - 2 years ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
kdix86 - 3 years ago, Verified purchaser
The directions say that it will deposit color if you put it on dry hair but honestly, it seems to do it if you kinda towel dry after shampooing too. I had rose gold toned into highlights and they were starting to fade, I saw this and decided to try it. It made my highlights more rose gold than the salon toner. I would definitely repurchase the rose gold and I want to try the purple, too!
1 reply from Developlus Product Expert team - 3 years ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products.