$52.99 when purchased online
Target Online store #3991
About this item
Highlights
- Colgate Optic White ComfortFit LED Teeth Whitening Kit includes one (1) LED Whitening Light and one (1) Teeth Whitening Pen with 21 treatments
- The Flexible LED teeth whitening light molds to your mouth for uniform whitening and easily plugs into your iPhone or Android phone for power
- This whitening LED kit uses purple wavelength technology to amplify the serum and remove 10 years of stains in just 3 days** (**when used as directed)
- The whitening pen uses an enamel-safe hydrogen peroxide formula that is designed for no tooth sensitivity before and after the whitening process
- For best whitening results, repeat the treatment daily for 10 days in a row
Description
Whitening your teeth is easy with the Colgate Optic White ComfortFit LED Teeth Whitening Kit! This teeth whitening kit includes a flexible LED whitening light and a gel serum teeth whitening pen with 21 total treatments. Fueled by purple wavelength technology, the LED light amplifies the hydrogen peroxide serum from the Colgate whitening pen to remove 10 years of stains in just 3 days (when used as directed)! The whitening gel serum is safe on tooth enamel and is designed for no tooth sensitivity*. Plus, the lightweight, flexible LED device in this Colgate LED teeth whitening kit molds to your mouth for uniform whitening. This teeth whitening kit with LED light directly plugs into your smartphone (iPhone or Android) for power and is portable and easy to use. Use the teeth whitener pen with the flexible LED light for 10 minutes a day for 10 days to see dramatic results! (when used as directed) With Colgate Optic White, you can find the confidence to soak up everything life has to offer without worrying about it soaking into your teeth. Get glowing and start living your life to the brightest with this Colgate Teeth Whitening Kit with LED Light. *during and after the whitening process
Suggested Age: Adult
Health Facts: Contains Peroxide
Product Form: Multiple Forms
Includes: Whitening Light, Whitening Trays
Package Quantity: 1
Material: Plastic
Features: Whitening, Enamel-Safe
Battery: No Battery Used
TCIN: 87449826
UPC: 827854005704
Item Number (DPCI): 049-09-0291
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol, acrylates/octylacrylamide copolymer, water, hydrogen peroxide.
Allergens & Warnings:
WARNING: Flammable. Keep away from heat or flames. Do not use while smoking. Keep out of the reach of children. Products containing peroxides are not recommended for use by children under 12 years of age. Do not swallow. If more than the amount used for whitening is accidentally swallowed, get medical help or call a Poison Control Center immediately. Avoid contact with eyes. If product contacts the eyes, rinse thoroughly with water. Avoid direct contact of the product with the gums and/or salivary flow. If irritation of the gums or mouth occurs, discontinue use and consult a dentist. Some people may experience tooth sensitivity or gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.Shipping details
Estimated ship dimensions: 2.91 inches length x 5.6 inches width x 7.22 inches height
Estimated ship weight: 0.31 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How you open the led device?
submitted by Patricia - 2 months ago
A: Hi there, for first usage of our Optic White LED Whitening Kit, we recommend removing the black cap from the bottle and discarding and inserting the applicator into the bottle and twisting to close. DO NOT rinse the applicator with water.
submitted byColgate Palmolive Consumer Affairs - 2 months agoBrand expert
Q: Does this qualify for HSA/FSA?
submitted by Kaylah - 7 months ago
A: Thanks for the question. We’re sorry, but you’ll have to ask your health insurance provider, as each insurance company is different.
submitted byColgate Palmolive Consumer Affairs - 6 months agoBrand expert
Q: Does this kit whiten natural AND crowns/implants?
submitted by Morgan2U - 9 months ago
A: Hi, and thanks for the question. This kit will whiten natural teeth, but not crowns or implants. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 9 months agoBrand expert
Q: Does it fit iPhone 15 (type c) straight out of the box or do I need an adapter
submitted by Hunter - 1 year ago
A: Hi there. Colgate Optic White ComfortFit LED Teeth Whitening Kit is compatible with iPhone and Android smartphones and tablets when using the included adapter. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Is this product the same strength as the one sold in dental offices?
submitted by Nancy C - 1 year ago
A: Our professional whitening kits are stronger than our consumer whitening kits.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Is the pen gluten free?
submitted by Linkous - 1 year ago
A: We're happy to help! We would like to inform you that the Whitening pen if gluten free.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Does it work on its own without the app? Could I just plug it in to a battery or something?
submitted by nico - 2 years ago
A: Hello, Our Colgate Optic White ComfortFit LED Teeth Whitening Kit doesn't need an app to make your smile bright! All it requires is power from your smartphone (works with iPhone & Android) to work. We hope this answers your question.
submitted byColgate Palmolive Consumer Affairs - 2 years agoBrand expert
Q: Is this a one time use product or can I use it over many years?
submitted by aereria - 5 months ago
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Guests are saying
The Colgate Optic White ComfortFit LED Teeth Whitening Kit offers a convenient and effective way to achieve a brighter smile at home. Many guests appreciate its ease of use, with a simple application process and a light that connects to their phone. While some experienced issues with the pen drying out or the light malfunctioning, others reported noticeable results after just a few uses. Overall, it provides a modern approach to teeth whitening that fits into a busy lifestyle.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 236 reviews
effectiveness: 2 out of 5
quality: 2.16 out of 5
value: 2.05 out of 5
24% would recommend
25 recommendations
Great idea, but needs improvement
3 out of 5 stars
- 4 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I was really excited to try the Colgate ComfortFit LED, but unfortunately, it didn’t quite live up to the hype. The fit was comfortable enough, which I appreciated, but the LED light was extremely weak—definitely not bright enough to make a noticeable difference during use. For a product that relies on light to enhance whitening, that was a big letdown. The brush-on whitening paste was also disappointing. When I opened it, the formula was already crusty and hard to apply evenly. It felt like it had either dried out or wasn’t sealed properly. That made the whole process frustrating and messy. Overall, it’s a cool concept and the design is user-friendly, but the effectiveness just wasn’t there. With better quality control on the paste and a stronger light, this could be a much better product.
Convenient and it really works
5 out of 5 stars
Heathermay837 - 4 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I am obsessed. I have tried every type of teeth whitener from toothpaste to strips, pens along with gels, and this one is the best by far.! it is so convenient and I say this because it literally plugs right into your phone. I also love that they made it so it’s compatible with the iPhone and android along with tablets. I legit do my nightly routine in the bathroom and right before bed knowing I’m not going to be eating or drinking. Anything else I apply the serum put the light in my mouth and play on my phone for 10 minutes. I also want to say that it is not harsh. It does not make my teeth sensitive, and I am super happy with the results.
Noticeable whiter teeth
4 out of 5 stars
MMH7410 - 5 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Definitely noticed whiter teeth. Instructions were clear and it was easy to use. I did not have any sensitivity using it. The only thing is the mouth piece has 2 nubs to bite on and I felt they were to short , I felt if it was just tad bigger it would stay better in my mouth. But that was really it. I would purchase refills and keep using it to keep up with touch ups.
Bright Smile, Zero Fuss
5 out of 5 stars
Ganish9 - 5 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] After two weeks with the Colgate ComfortFit LED Whitening Kit, I can officially say my smile is dazzling enough to blind small animals. The LED mouthpiece is surprisingly comfy—like a tiny mouth hug—and it plugs into my phone, which makes me feel like I’m charging both my teeth and my confidence. The whitening pen is easy to use (even for a half-asleep human like me), and the 10-minute sessions flew by—perfect for scrolling or pretending to listen on Zoom. I noticed results in just 3 days, and by the end of 10, my teeth were seriously glowing. Best part? Zero sensitivity. No zaps, no regrets, just whiter teeth and way more smiling in selfies. If you’re looking for an easy, no-fuss way to level up your smile, this is your sign.
Colgate Optic White ComfortFit LED Kit
5 out of 5 stars
Longhorn2310 - 5 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I recently started using the Colgate Optic White ComfortFit LED Teeth Whitening Kit. After two weeks of using this product, I can definitely notice a difference and my teeth look a lot whiter. The product is fairly easy to use. The product comes with two items: a whitening serum pen and an LED Whitening Light. After brushing my teeth, I dry my teeth with a paper towel. I then apply the whitening serum pen on my teeth. I then take the LED Whitening Light and connect it to my phone and keep the device inside my mouth for 10 minutes. It’s recommended to leave the serum over night and not to eat or drink anything within 30 minutes after using. I did not experience any tooth sensitivity issues. I would definitely recommend this Whitening Kit if you’re look for an easy way to whiten your teeth in a few weeks.
Colgate Optic White
5 out of 5 stars
Sarah994110 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This Colgate Optic White comfort fit LED whitening kit is easy to use and I have noticed a whiter and brighter smile after just a couple of days! The whitening device is comfortable to wear and it’s small enough to carry with you while traveling. I recommend this LED device to anyone who desires whiter teeth.
Excellent whitening product
5 out of 5 stars
CSPC816 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I found the product amazing overall. It was easy to use once you get used to the applicator. It dries rather quickly so you have to work quickly. Once applied, the led is easy to position and is flexible so that it can be customized to your desired curvature. It was comfortable and did not cause any issues with sensitivity.
Whiter teeth!
5 out of 5 stars
Fuzzybunny10 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I’ve been using this whitening kit for 2 weeks. I haven’t experienced any teeth sensitivity. I like that I can plug into my phone and browse internet and still whiten my teeth at the same time.
Dentist White At Home
5 out of 5 stars
Roxanne9 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This is the most unique teeth whitening kit I’ve seen so far. It includes an LED device that plugs into your smart phone. Android or Apple doesn’t matter because it’s compatible with both. It’s a four step system that includes for brushing your teeth, then painting on two coats of their specialty serum and drying in between them. When the second coat is dry, you plug in the curved LED mouthpiece into your smart phone and gently bite on the side of the wings to keep it in place. You can still use your phone with the device plugged in and 10 minutes later you’re done. I had sensitive teeth and did this treatment every other day without any irritation. You could repeat the treatment every day for 10 days to see the optimal results.
Helped whiten teeth!
4 out of 5 stars
Britt1310 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I enjoyed using this colgate teeth whitening kit. I did notice a changeable difference on my teeth. They did appear whiter after just a few uses. I am excited to keep using this whitening kit!
Whitening led
3 out of 5 stars
Mikes8 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I have previously used the Colgate teeth whitening pen so I knew how the pen works. The new part for me was the led light. You brush your teeth, dry them, use the paint pen, and allow it to dry, after you use the led comfort fit. I like that the led light came with an adapter and you can use it with either an apple or android. The instructions were clear and easy to follow. It is easy to use but I prefer a whitening toothpaste or strips as those work the best for me.
Easy to use
4 out of 5 stars
Bob1234 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The teeth whitening kit was easy to use and seems to be pretty effective so far. I was hesitant to use it because my teeth are sometimes sensitive but I did not experience any additional issues.
Colgate Optic White Comfort Fit LED Kit
5 out of 5 stars
mahr7893 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Colgate Optic White ComfortFIT LED Kit This is a teeth whitening kit. You need a SMARTphone for powering the mouthpiece that "lights up". The whole process from a daily point of view is approximately 15 minutes. Brush your teeth and rinse your mouth with water. Dry the top row of your teeth and then brush the front of your teeth with the product from the slim tube. Wait for approximately 15 seconds to allow the product to dry. After your done with the top row of your teeth then repeat the same process, but specific for the bottom row of your teeth. Stick the mouthguard into your mouth and then plug the other end of the cord into your Smartphone. Wear the mouthguard for 10-minutes during this time, the mouthguard will be lighted. After the 10-minutes then remove the mouthguard & disconnect the cord from your Smartphone. They recommend that you leave the painted product on your teeth. They say to use this WHOLE process for 10 days to see the whitening effects.
Definitely can see the difference!
4 out of 5 stars
Psychonaut8905 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I started noticing my teeth becoming whiter after about 4 uses. It is time consuming, but definitely worth it! The only issue I have is the mouth piece doesn't fit very comfortably in my mouth. Maybe it's just a me issue, but since my two front teeth are a bit longer than my other teeth, it makes it kind of hard to keep a good hold on it to keep it secure in my mouth. Aside from that, I'm impressed with the whitening! Very eye catching packaging, too. Very convenient LED plug in! I spend about 30 minutes before bed doom-scrolling already, so at least I can be whitening my smile in the process!
Works
4 out of 5 stars
Sheena1 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The serum you put o. Your teeth burned when I 1st put it on. Seems like it’s working so far. No sensitivity up to this point. I have been using it at bedtime.
No sensitivity and great results
5 out of 5 stars
Brknopf5 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I am beyond impressed with this whitening kit. So simple and no sensitivity at all. I generally cannot last a full treatment with other kits bc my teeth and gums start hurting but I made it through each 10 minute treatment with no problem. Very convenient and I was able to take it with me and do a treatment while the passenger in the car. Will absolutely recommend to friends and family and will repurchase for sure
Soo white!
5 out of 5 stars
Alyssabeth1 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This whitening system is very easy to use. It makes such a difference after just the first use. The mouth piece is kind of big, tho still comfortable once you get used to it. I recommend this to anyone who is trying to whiten their teeth many shades and to those of us who are busy and don’t have a a lot of time, 10 mins makes it so fast and easy! I’ve tried a lot of whitening systems but none that works as quickly and great as this one!
Handy little whitening kit
4 out of 5 stars
Sdl6103 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] It works but not the easiest to use. The wings on the light were not large enough for me to bite down and keep it in place. So I used it by holding it. Still works but maybe would have been more effective with another design.
Bright Smile
5 out of 5 stars
Jayana7731 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Oh my gosh!!!! This actually works so well. I’ve tried many other at home teeth whitening products but see almost no benefit or improvement from them. This however after 2 uses improved my tooth shade by approximately 4 shades. I don’t have any tooth sensitivity so I was able to do my treatments back to back. Plus the brightness has stayed despite a month of coffee, wine and other drinks and foods that stain teeth.
Works great
5 out of 5 stars
Tt12148 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I got this Colgate Comforfit LED kit and I liked it. I have been using it for almost two weeks and I really can see a difference. Easy to use. Great product and shows results quickly. I would totally recommend to give it a shot.