Shop all Wiley

The Science of SEO - by Michael King (Paperback)

Name: The Science of SEO - by Michael King (Paperback)
Brand: Wiley
SKU: 88453513
Price: 60.00 USD
Availability: InStock

5 Questions

$60.00

In Stock

Eligible for registries and wish lists

About this item

Details

Highlights

Go beyond the standard checklists and "ultimate guides" to learn what really makes Google tick The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization.
Author(s): Michael King
800 Pages
Computers + Internet, Web

Description

Book Synopsis

Go beyond the standard checklists and "ultimate guides" to learn what really makes Google tick

The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you'll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and--most importantly--rank information.

As you build your technical SEO skillset and improve your working knowledge of how modern search engines--like Google, Bing, and Yandex--operate, you'll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works--and evolves--on the modern web.

The book also offers:

An easy-to-understand entry point for anyone trying to learn information retrieval on the web
Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
How to directly interface with engineering teams through SEO product management techniques and workflows

An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their "under-the-hood" knowledge of search engine optimization.

Specifications

Suggested Age: 22 Years and Up

Number of Pages: 800

Genre: Computers + Internet

Sub-Genre: Web

Publisher: Wiley

Theme: Search Engines

Format: Paperback

Author: Michael King

Language: English

Street Date: August 25, 2026

TCIN: 88453513

UPC: 9781119844839

Item Number (DPCI): 247-46-9781

Origin: Made in the USA or Imported

If the item details aren’t accurate or complete, we want to know about it.

Shipping & Returns

Shipping details

Estimated ship dimensions: 1 inches length x 1 inches width x 1 inches height

Estimated ship weight: 1 pounds

We regret that this item cannot be shipped to PO Boxes.

This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.