PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty
$199.00
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The blow dryer has received enthusiastic praise for its performance, especially among guests with textured hair. Many appreciate the variety of attachments that cater to different styling needs, making wash days more enjoyable and efficient. The lightweight design and effective heat settings contribute to a pleasant experience, while the stylish appearance adds a touch of elegance. However, some guests have noted concerns about durability and weight during use, suggesting room for improvement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 769 reviews
5 out of 5 stars
1 April, 2026
originally posted on PATTERN Beauty
Best diffuser I’ve ever used!
I’ve always had my hair done at the salon, but I decided to try the Pattern Heat Dryer at home for the first time. I’m impressed! It’s lightweight, easy to use, and the diffuser gave my curls amazing definition. I also used the Leave-in Conditioner and Curl Gel. My hair feels soft and the curls are so well-defined. Highly recommend it for my fellow curly girls!
5 out of 5 stars
31 March, 2026
originally posted on PATTERN Beauty
I love my blowdryer!!
[This review was collected as part of a promotion.] I’ve been wanting to buy this dryer for some time so when my other dryer went missing, I was like yay perfect! It’s so great on my hair, I love the other parts of it that help me diffuse, and also detangle! great heat product and great heat protection!
5 out of 5 stars
29 March, 2026
originally posted on PATTERN Beauty
The pattern blow dryer
[This review was collected as part of a promotion.] It’s an amazing blow dryer! I like how the attachment locks in place and doesn’t come off when in use like other diffuser I’ve used !
1 out of 5 stars
25 March, 2026
originally posted on http://www.ulta.com

SLOW!
Want to sit a while to blow dry your hair? Then get the Pattern. I wanted to love it, because I fell for the hype. I wish I returned immediately. Now, it just sits in my trunk. I found the right blow dryer for me -half the price.
5 out of 5 stars
23 March, 2026
originally posted on PATTERN Beauty
light weight equipment
[This review was collected as part of a promotion.] I love this blow dry so much, I had to buy my mom one! the attachments are amazing The settings aren't so hot where I feel like I'm burning my hair.
1 out of 5 stars
18 March, 2026
originally posted on http://www.ulta.com

Don't waste your money
I wish i could get my money back. The worst product I've ever bought for my hair. Does not heat up enough and all my attachments have broken off.
5 out of 5 stars
14 March, 2026
originally posted on PATTERN Beauty
My Testimony 🌱
[This review was collected as part of a promotion.] I’m ready to share my testimony and to THE Tracee Ellis Ross I say thank you for curating products while providing space for black boys/men with curly hair…. this pattern blow dryer set with just the diffuser attachment alone is a GAME CHANGER not to mention the other products that compliment the brand! Thank you, just thank you!
5 out of 5 stars
10 March, 2026
originally posted on PATTERN Beauty
Pleasant Scent
[This review was collected as part of a promotion.] The hydrating shampoo and leave in conditioner in Palo Santo smell amazing. They are bot h rich in hydration and the softest curl pattern!
3 out of 5 stars
6 March, 2026
originally posted on http://www.ulta.com

Wavy fine hair this is a no
In my personal experience this didnt work out for me because it isnt for my hair type. If you have fine wavy hair this wont work the best. The fan setting is too high even on the lowest setting and fine hair can get frizzy easily. If this had one more heat and fan setting it would be amazing. I really like the design and the fact the attachments click on. The cooling button is also great too since you dont have to keep pressing it. Unfortunately though the heat isnt the best and can vary through setting. This is a great dryer for coily and tighter curls but not for fine and wavy hair. Try it out for yourself but just keep these ideas in mind.
5 out of 5 stars
5 March, 2026
originally posted on http://www.ulta.com

Best Hair Dryer I've Owned
I have extremely thick and tectured hair. This hair dryer is so powerful but also gentle? I love it. It's also very sturdy and definitely feels like an object that was worth paying good money for. I can't get over how quickly my hair dries and how non-fried it looks when I'm done.
5 out of 5 stars
27 February, 2026
originally posted on PATTERN Beauty
Retro-chic
[This review was collected as part of a promotion.] I am absolutely in love with this blow dryer! The colour is so retro and chic, the attachments are incredible and stay in place when I'm working through my coils, it's really unassumingly powerful and I greatly appreciate that I can use it when I am in the States and in the UK. Awesome, chic tool all around!
5 out of 5 stars
25 February, 2026
originally posted on PATTERN Beauty
Absolutely Love
[This review was collected as part of a promotion.] The hair dryer is light weight and the color is beautiful. I absolutely love it
5 out of 5 stars
25 February, 2026
originally posted on PATTERN Beauty
Amazing
[This review was collected as part of a promotion.] This blow dryer stretched my hair in a way I didn’t know possible! I was actually able to get to my scalp
5 out of 5 stars
12 February, 2026
originally posted on PATTERN Beauty
Impressive!
[This review was collected as part of a promotion.] I haven't used a blow dryer in years on my curls. This one has inspired me to style my hair in new fun styles. I'm a fan of all the attachments too.
5 out of 5 stars
28 January, 2026
originally posted on http://www.ulta.com

It's a Fantastic Hairdryer
As a professional hairstylist 💇🏾♀️, I have both the Pattern Hair Dryer and the Dyson Supersonic, and I can honestly say they're both excellent tools—just designed with slightly different strengths. The Pattern Hair Dryer truly shines when it comes to curly and textured hair. It's thoughtfully designed with curls in mind, delivers consistent heat, and enhances natural definition while minimizing frizz. I've seen beautiful results on curly, coily, and kinky hair types, especially when the goal is hydration, shape, and controlled volume. It's powerful, but in a way that feels intentional and gentle on textured hair. The Dyson Supersonic is fantastic as well, and in my experience, it feels slightly more powerful overall. It dries hair quickly and efficiently, and I've seen the greatest success with straighter or less curly hair types, especially when aiming for sleek blowouts or smooth finishes. The airflow and temperature control are impressive, and it's definitely a high-performance tool that delivers professional results. If I had to sum it up: the Pattern dryer is exceptional for curly and textured hair, while the Dyson excels in speed, precision, and versatility across hair types. Both dryers are worth the investment, and having both in my professional toolkit allows me to choose the best tool based on my client's hair type and desired style. ⸻ If you want, I can also make a shorter version for Instagram, a luxury-sounding version, or a more technical stylist review with details like heat control, attachments, and client results.
1 out of 5 stars
18 January, 2026
originally posted on http://www.ulta.com

Cheap material
The blow dryer attachments keep coming off when I was blow drying my hair. My hair is thick and I assumed it would be perfect because the blow dryer was made by a black women. This was very disappointing and this is an expensive dryer. I had to bring it back.
5 out of 5 stars
17 January, 2026
originally posted on PATTERN Beauty
Masterpiece for Coily Hair
[This review was collected as part of a promotion.] I am impressed with the Pattern Blow Dryer; it’s clear that a lot of thought went into making this unit both functional and beautiful. The signature beige color is sophisticated and looks stunning on a vanity. Beyond the looks, the ergonomics make it very comfortable to hold, but the real win for a girl with thick, coily hair like me is the security of the attachments. Why the Attachments Win: Unlike many high-end dryers that rely on magnets—which I’ve found often fail or fall off mid-style—these attachments stay locked in place. The set is incredibly versatile, including: * Wide-tooth comb: Perfect for detangling and stretching. * Brush attachment: Great for smoothing. * Tube concentrator nozzle: For precision drying. * Diffuser: Essential for defining natural patterns. If you have high-density hair and struggle with flimsy accessories, this dryer is a breath of fresh air. It’s reliable, powerful, and gorgeous.
5 out of 5 stars
17 January, 2026
originally posted on http://www.ulta.com

Just go get it!!!
This is genuinely the best blow dryer I've ever used. It is absolutely worth it for the brush attachment alone. It takes me less time to dry my hair with less heat and my roots are actually dry by the end instead of damp. I've gotten my hair to stretch the most while using this and not once did it or did I even have to worry about the attachments coming off. Tried on both thick and thin 4C hair with no complaints or issues. If you're thinking about getting it, get it!!!
5 out of 5 stars
13 January, 2026
originally posted on PATTERN Beauty
Blow Dryer
[This review was collected as part of a promotion.] This is the best blow dryer I’ve ever used. Little to no shedding. Works amazingly w/ the heat protectant. I have type 4 hair so I stretched my hair & used the comb first, then followed w/ the brush. Both passes on medium heat. AMAZING RESULTS!
4 out of 5 stars
13 January, 2026
originally posted on PATTERN Beauty
Great So Far
[This review was collected as part of a promotion.] It works fine so far. I like having all of the attachment options, but I mainly use the diffuser.