New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty - 2 of 2
PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty - 1 of 2

PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty

$199.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Features & Benefits:
  • Named one of Oprah's Favorite Things of 2024!
  • A high-performance dryer designed for curlies, coilies and tight-textures
  • Ceramic Coated grill reduces hot spots to ensure even heat distribution helping to minimize heat damage
  • A long-lasting and durable AC motor produces a powerful airflow reducing dry time
  • 3 heat and 2 speed settings allow up to 6 customized airflow and heat settings for any curl type
  • Lock-in cold shot delivers a burst of cold air to gently set styles, and enhance shine and luster
  • Ion-controlled switch activates ions to smooth the cuticle or deactivates to add volume
  • Dual-locking mechanism ensures that attachments stay firmly in place while styling. (no more loose attachments!)
  • Removable filter for easy cleanup (and helps extend motor life)
  • Diffuser Attachment: Features long, ventilated prongs that evenly distribute air from root to tip
  • Wide Tooth Comb Attachment: Mimics the design of PATTERN’s Wide Tooth Comb gently detangling with wide-set prongs while ensuring even heat distribution
  • Brush Attachment: Rooted in the design of our award-winning Shower Brush, the heavyweight Brush is great for drying & stretching coils & tight textures, as well as shorter lengths.
  • Concentrator Nozzle: Achieve salon style blow outs directing heat on each section of hair
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Ensure that the cool shot is not pressed before styling. Always start with the lowest heat setting when drying and styling. Use the Diffuser to help set curls, the Wide Tooth Comb to aid in detangling, the Brush to elongate, and the Concentrator to dry closer to the roots.

Description

Experience the freedom & versatility of styling with the high-performing PATTERN Blow Dryer designed for curly, coily and tight-textured hair. Equipped with a powerful AC motor that reduces dry time, & an ion generator to smooth the cuticle. This hot tool includes 4 unique attachments to help shape, stretch, smooth, and define.

Diffuser attachment. Simulating natural drying, the Diffuser features long, ventilated prongs that evenly distribute air from root to tip, and an aluminum plate that radiates heat to help dry curls quickly. The vortex shape allows for controlled air flow whether you're gently sectioning strands or diffusing roots with head upside down.

Wide Tooth Comb Attachment: Heavy-duty, yet kind on delicate strands, the Wide Tooth Comb attachment mimics the design of PATTERN’s Wide Tooth Comb allowing effortless glide through wet or dry curls & coils, gently detangling with wide-set prongs while ensuring even heat distribution.

Brush Attachment: Rooted in the design of our award-winning Shower Brush, the heavyweight Brush attachment is great for drying & stretching coils & tight textures, as well as shorter lengths. The bristles detangle & smooth hair while heat effortlessly dries it, & the result is a popping’ style in less time.

Concentrator Nozzle: Achieve salon style blow outs with the Concentrator Nozzle Attachment. Directing heat on each section of hair, the focused air flow allows you to work in small or large sections whether you are using a round brush for a sleek look or using the dryer at the roots to achieve volume.
Hair Type: All Hair Types
Includes: Brush Attachment, Nozzle, Attachment Head, Attachment Combs, Diffuser, Concentrator
Number of Speeds: 2
Number of Heat Settings: 3
Beauty Purpose: Hair Drying
Wattage Output: 1875 Watts
Material: ABS (Acrylonitrile Butadiene Styrene), Polycarbonate, PVC (Polyvinyl Chloride)
Features: AC Motor
Power Source: Electric
Battery: No Battery Used
Care & Cleaning: Spot or Wipe Clean
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 90247932
UPC: 810015151907
Item Number (DPCI): 342-03-0164
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.59 inches length x 10.24 inches width x 3.7 inches height
Estimated ship weight: 3.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Do the attachments fall off when drying thick hair?

submitted by RichGirlNatural - 1 year ago
  • A: I have the blow dryer No the attachments are very secured when attached I also have thick curly hair thank you hope this helps with your decision to purchase

    submitted byMackie - 1 year ago

Additional product information and recommendations

Guests are saying

The blow dryer has received enthusiastic praise for its performance, especially among guests with textured hair. Many appreciate the variety of attachments that cater to different styling needs, making wash days more enjoyable and efficient. The lightweight design and effective heat settings contribute to a pleasant experience, while the stylish appearance adds a touch of elegance. However, some guests have noted concerns about durability and weight during use, suggesting room for improvement.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 769 reviews
    5 out of 5 stars
    1 April, 2026
    originally posted on PATTERN Beauty
    Image

    Best diffuser I’ve ever used!

    I’ve always had my hair done at the salon, but I decided to try the Pattern Heat Dryer at home for the first time. I’m impressed! It’s lightweight, easy to use, and the diffuser gave my curls amazing definition. I also used the Leave-in Conditioner and Curl Gel. My hair feels soft and the curls are so well-defined. Highly recommend it for my fellow curly girls!
    ADRIANA S.
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on PATTERN Beauty
    Image

    I love my blowdryer!!

    [This review was collected as part of a promotion.] I’ve been wanting to buy this dryer for some time so when my other dryer went missing, I was like yay perfect! It’s so great on my hair, I love the other parts of it that help me diffuse, and also detangle! great heat product and great heat protection!
    delasi o.
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on PATTERN Beauty
    Image

    The pattern blow dryer

    [This review was collected as part of a promotion.] It’s an amazing blow dryer! I like how the attachment locks in place and doesn’t come off when in use like other diffuser I’ve used !
    Cynthia G.
    Did you find this review helpful?
    1 out of 5 stars
    25 March, 2026
    originally posted on http://www.ulta.com
    Image

    SLOW!

    Want to sit a while to blow dry your hair? Then get the Pattern. I wanted to love it, because I fell for the hype. I wish I returned immediately. Now, it just sits in my trunk. I found the right blow dryer for me -half the price.
    Mars
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on PATTERN Beauty
    Image

    light weight equipment

    [This review was collected as part of a promotion.] I love this blow dry so much, I had to buy my mom one! the attachments are amazing The settings aren't so hot where I feel like I'm burning my hair.
    Danni B.
    Did you find this review helpful?
    1 out of 5 stars
    18 March, 2026
    originally posted on http://www.ulta.com
    Image

    Don't waste your money

    I wish i could get my money back. The worst product I've ever bought for my hair. Does not heat up enough and all my attachments have broken off.
    Nj
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on PATTERN Beauty
    Image

    My Testimony 🌱

    [This review was collected as part of a promotion.] I’m ready to share my testimony and to THE Tracee Ellis Ross I say thank you for curating products while providing space for black boys/men with curly hair…. this pattern blow dryer set with just the diffuser attachment alone is a GAME CHANGER not to mention the other products that compliment the brand! Thank you, just thank you!
    Justin O.
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on PATTERN Beauty
    Image

    Pleasant Scent

    [This review was collected as part of a promotion.] The hydrating shampoo and leave in conditioner in Palo Santo smell amazing. They are bot h rich in hydration and the softest curl pattern!
    Victoria N.
    Did you find this review helpful?
    3 out of 5 stars
    6 March, 2026
    originally posted on http://www.ulta.com
    Image

    Wavy fine hair this is a no

    In my personal experience this didnt work out for me because it isnt for my hair type. If you have fine wavy hair this wont work the best. The fan setting is too high even on the lowest setting and fine hair can get frizzy easily. If this had one more heat and fan setting it would be amazing. I really like the design and the fact the attachments click on. The cooling button is also great too since you dont have to keep pressing it. Unfortunately though the heat isnt the best and can vary through setting. This is a great dryer for coily and tighter curls but not for fine and wavy hair. Try it out for yourself but just keep these ideas in mind.
    Kiki
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on http://www.ulta.com
    Image

    Best Hair Dryer I've Owned

    I have extremely thick and tectured hair. This hair dryer is so powerful but also gentle? I love it. It's also very sturdy and definitely feels like an object that was worth paying good money for. I can't get over how quickly my hair dries and how non-fried it looks when I'm done.
    Sarita
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on PATTERN Beauty
    Image

    Retro-chic

    [This review was collected as part of a promotion.] I am absolutely in love with this blow dryer! The colour is so retro and chic, the attachments are incredible and stay in place when I'm working through my coils, it's really unassumingly powerful and I greatly appreciate that I can use it when I am in the States and in the UK. Awesome, chic tool all around!
    Milcah F.
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on PATTERN Beauty
    Image

    Absolutely Love

    [This review was collected as part of a promotion.] The hair dryer is light weight and the color is beautiful. I absolutely love it
    Natasha H.
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on PATTERN Beauty
    Image

    Amazing

    [This review was collected as part of a promotion.] This blow dryer stretched my hair in a way I didn’t know possible! I was actually able to get to my scalp
    Arielle M.
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on PATTERN Beauty
    Image

    Impressive!

    [This review was collected as part of a promotion.] I haven't used a blow dryer in years on my curls. This one has inspired me to style my hair in new fun styles. I'm a fan of all the attachments too.
    Danielle
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on http://www.ulta.com
    Image

    It's a Fantastic Hairdryer

    As a professional hairstylist 💇🏾‍♀️, I have both the Pattern Hair Dryer and the Dyson Supersonic, and I can honestly say they're both excellent tools—just designed with slightly different strengths. The Pattern Hair Dryer truly shines when it comes to curly and textured hair. It's thoughtfully designed with curls in mind, delivers consistent heat, and enhances natural definition while minimizing frizz. I've seen beautiful results on curly, coily, and kinky hair types, especially when the goal is hydration, shape, and controlled volume. It's powerful, but in a way that feels intentional and gentle on textured hair. The Dyson Supersonic is fantastic as well, and in my experience, it feels slightly more powerful overall. It dries hair quickly and efficiently, and I've seen the greatest success with straighter or less curly hair types, especially when aiming for sleek blowouts or smooth finishes. The airflow and temperature control are impressive, and it's definitely a high-performance tool that delivers professional results. If I had to sum it up: the Pattern dryer is exceptional for curly and textured hair, while the Dyson excels in speed, precision, and versatility across hair types. Both dryers are worth the investment, and having both in my professional toolkit allows me to choose the best tool based on my client's hair type and desired style. ⸻ If you want, I can also make a shorter version for Instagram, a luxury-sounding version, or a more technical stylist review with details like heat control, attachments, and client results.
    Chocolatte469
    Did you find this review helpful?
    1 out of 5 stars
    18 January, 2026
    originally posted on http://www.ulta.com
    Image

    Cheap material

    The blow dryer attachments keep coming off when I was blow drying my hair. My hair is thick and I assumed it would be perfect because the blow dryer was made by a black women. This was very disappointing and this is an expensive dryer. I had to bring it back.
    Taina
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2026
    originally posted on PATTERN Beauty
    Image

    Masterpiece for Coily Hair

    [This review was collected as part of a promotion.] I am impressed with the Pattern Blow Dryer; it’s clear that a lot of thought went into making this unit both functional and beautiful. The signature beige color is sophisticated and looks stunning on a vanity. Beyond the looks, the ergonomics make it very comfortable to hold, but the real win for a girl with thick, coily hair like me is the security of the attachments. Why the Attachments Win: Unlike many high-end dryers that rely on magnets—which I’ve found often fail or fall off mid-style—these attachments stay locked in place. The set is incredibly versatile, including: * Wide-tooth comb: Perfect for detangling and stretching. * Brush attachment: Great for smoothing. * Tube concentrator nozzle: For precision drying. * Diffuser: Essential for defining natural patterns. If you have high-density hair and struggle with flimsy accessories, this dryer is a breath of fresh air. It’s reliable, powerful, and gorgeous.
    Victoria
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on http://www.ulta.com
    Image

    Just go get it!!!

    This is genuinely the best blow dryer I've ever used. It is absolutely worth it for the brush attachment alone. It takes me less time to dry my hair with less heat and my roots are actually dry by the end instead of damp. I've gotten my hair to stretch the most while using this and not once did it or did I even have to worry about the attachments coming off. Tried on both thick and thin 4C hair with no complaints or issues. If you're thinking about getting it, get it!!!
    Ash
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on PATTERN Beauty
    Image

    Blow Dryer

    [This review was collected as part of a promotion.] This is the best blow dryer I’ve ever used. Little to no shedding. Works amazingly w/ the heat protectant. I have type 4 hair so I stretched my hair & used the comb first, then followed w/ the brush. Both passes on medium heat. AMAZING RESULTS!
    Keisha W.
    Did you find this review helpful?
    4 out of 5 stars
    13 January, 2026
    originally posted on PATTERN Beauty
    Image

    Great So Far

    [This review was collected as part of a promotion.] It works fine so far. I like having all of the attachment options, but I mainly use the diffuser.
    Louie F.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy