Supima cotton is farmed to minimize environmental impact.
Rare Supima® — the top 3% of cotton grown in the U.S.
Combed for added softness
Detailed with dobby weave
Bath Towel is 650 grams per square meter
6 piece set includes 2 bath towels, 2 hand towels, 2 washcloths. 2 piece set includes 2 washcloths.
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
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lands end bath towels
Size
Measurement
Washcloth
13''x13''
Hand Towel
19''x30''
Bath Towel
30''x56''
Bath Sheet
36''x70''
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 13 inches length x 6 inches width x 1.5 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests appreciate the luxurious softness and absorbency of these Supima cotton towels, often comparing them to high-end hotel towels. Many have purchased multiple sets, highlighting their durability and vibrant colors. While some guests have experienced shedding and concerns about quality consistency, the overall sentiment leans towards satisfaction with the product's performance and aesthetic appeal, making them a popular choice for both personal use and gifts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
1808 star ratings
4.4 out of 5 stars with 1808 reviews
quality
3.0 out of 5
quality: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
5 out of 5 stars
29 May, 2026
originally posted on Lands' End
Great towels, great value
These towels are just wonderful! Lands’ End is the only place we buy our towels, they’re very fluffy, absorbent, and wash and dry like a dream. They look brand new for years. A great value for the price.
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3 out of 5 stars
28 May, 2026
originally posted on Lands' End
Beware of Lint!
Beautiful color, pretty good absorbancy, but do these things shed! I washed and dried them 4 times before using, and the dryer was extremely full of lint. So was the shower when using them on the 5th round. I owned these towels previously, and they were awesome, so I ordered new ones. They are not the same! There was a change in manufacturer, and/or the manufacturing process, and the quality suffered. Please go back to the previous process.
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5 out of 5 stars
24 May, 2026
originally posted on Lands' End
Soft and absorbent
Fantastic product. After washing and drying them, they turned into a cloud and absorbed very well. I am even more excited to bathe now.
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4 out of 5 stars
22 May, 2026
originally posted on Lands' End
Hoping for better washcloths
We had to order a second set of washcloths for this 6-piece towel set. The first set of washcloths started getting holes after a few months. My husband and I were the only two using them. I tried to mend them, but they would just get more holes. Fingers crossed for these. The rest of the set—bath towels and hand towels—is great.
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5 out of 5 stars
21 May, 2026
originally posted on Lands' End
Nothing better than Supima cotton towels and washc
Nothing better than Supima cotton towels and washcloths. This color is nearly the same as the washcloths they replace, which is perfect as a replacement. So soft and luxurious. They look just like the photos on the site so my photos would be redundant.
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5 out of 5 stars
19 May, 2026
originally posted on Lands' End
Couldn’t be fluffier
I am delighted with these fluffy red towels! I think they’re gonna last me the rest of my life.
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5 out of 5 stars
16 May, 2026
originally posted on Lands' End
Excellent Towels
These towels are excellent quality. They’re the best towels I’ve purchased in years.
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1 out of 5 stars
14 May, 2026
originally posted on Lands' End
Towel ripped
This is the first time in 59 years of marriage that I’ve had a towel rip. That’s counting years with teenagers. I’ve bought these towels a multitude of times for my self and as gifts. Nor return because they’re monogrammed.
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5 out of 5 stars
11 May, 2026
originally posted on Lands' End
Supima Cotton Towel 6-piece set
Love these towel sets. I have another set I bought years ago and they have last a long time and I'm still using them. I just needed another pair because I have older towels I want to get rid of..
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5 out of 5 stars
11 May, 2026
originally posted on Lands' End
Soft and fluffy
Purchased for grandson’s HS graduation. Mom gave approval for great towels. Have washed my set, so fluffy and soft. Keepers!
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5 out of 5 stars
10 May, 2026
originally posted on Lands' End
Soft and well made
Very happy with these towels. They are very soft and are a nice weight without being super heavy. My only disappointment is that there are no matching bath rugs for either of the colors I ordered. (One set for each bathroom)
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3 out of 5 stars
10 May, 2026
originally posted on Lands' End
Very light
We are used to Pottery Barn towels but wanted to try these. They are so much lighter & aren’t as thick.
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5 out of 5 stars
10 May, 2026
originally posted on Lands' End
Soft
Super absorber better than the Turkish which are also a very good towel
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4 out of 5 stars
9 May, 2026
originally posted on Lands' End
Excellent color and softness
Love the color and feel but dislike shedding after 6 washings and drying of cotton towel set.
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5 out of 5 stars
9 May, 2026
originally posted on Lands' End
Very Satisfied Customer
Feels wonderful. Absorbs water making drying off after shower quick and easy. I always wash new purchases. Removed from dryer each piece was very smooth on my skin and color remained with ZERO fading. I would definitely purchase again!
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5 out of 5 stars
9 May, 2026
originally posted on Lands' End
Lovely color
I love these new towels - very soft and beautiful pink color. I will buy more!
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5 out of 5 stars
8 May, 2026
originally posted on Lands' End
Soft and Fluffy
Excellent - very soft and fluffy. Just the right size
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5 out of 5 stars
8 May, 2026
originally posted on Lands' End
Soft absorbent Towels
The Towels are very nice. I need a new ones and I love this color. They’re very soft. I got the set and then this was an extra one. I needed very nice.
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5 out of 5 stars
3 May, 2026
originally posted on Lands' End
Best towels I have ever owned
I love these towels so much! I was upset a few years ago when they seemed to switch where they sourced their towels but WOW they are so amazing. Even after a hundred washes they are still soft and fluffy like the day I got them. These are the only towels I buy they’re fabulous! I would 100% recommend!
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5 out of 5 stars
29 April, 2026
originally posted on Lands' End
Best for me.
These towels are my favorite. They are not too thick which makes them easy to dry after use. They are soft, dry well, and they are durable. They look and feel good even after many washes. I also got them on sale, great value!