Supima cotton is farmed to minimize environmental impact.
Rare Supima® — the top 3% of cotton grown in the U.S.
Combed for added softness
Detailed with dobby weave
Bath Towel is 650 grams per square meter
6 piece set includes 2 bath towels, 2 hand towels, 2 washcloths. 2 piece set includes 2 washcloths.
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
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lands end bath towels
Size
Measurement
Washcloth
13''x13''
Hand Towel
19''x30''
Bath Towel
30''x56''
Bath Sheet
36''x70''
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 13 inches length x 5 inches width x 1 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The towels have received mixed feedback from guests, highlighting their softness and absorbency as standout features. Many appreciate the luxurious feel and vibrant colors, while some express concerns about shedding and durability. Guests enjoy the generous sizing and plush texture, making them ideal for everyday use or as gifts. However, washing instructions and quality inconsistencies have raised questions about their long-term performance. Overall, they are a popular choice for those seeking comfort and style in their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
1800 star ratings
4.4 out of 5 stars with 1800 reviews
quality
3.0 out of 5
quality: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
1 out of 5 stars
14 May, 2026
originally posted on Lands' End
Towel ripped
This is the first time in 59 years of marriage that I’ve had a towel rip. That’s counting years with teenagers. I’ve bought these towels a multitude of times for my self and as gifts. Nor return because they’re monogrammed.
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5 out of 5 stars
11 May, 2026
originally posted on Lands' End
Supima Cotton Towel 6-piece set
Love these towel sets. I have another set I bought years ago and they have last a long time and I'm still using them. I just needed another pair because I have older towels I want to get rid of..
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5 out of 5 stars
11 May, 2026
originally posted on Lands' End
Soft and fluffy
Purchased for grandson’s HS graduation. Mom gave approval for great towels. Have washed my set, so fluffy and soft. Keepers!
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5 out of 5 stars
10 May, 2026
originally posted on Lands' End
Soft and well made
Very happy with these towels. They are very soft and are a nice weight without being super heavy. My only disappointment is that there are no matching bath rugs for either of the colors I ordered. (One set for each bathroom)
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3 out of 5 stars
10 May, 2026
originally posted on Lands' End
Very light
We are used to Pottery Barn towels but wanted to try these. They are so much lighter & aren’t as thick.
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5 out of 5 stars
10 May, 2026
originally posted on Lands' End
Soft
Super absorber better than the Turkish which are also a very good towel
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4 out of 5 stars
9 May, 2026
originally posted on Lands' End
Excellent color and softness
Love the color and feel but dislike shedding after 6 washings and drying of cotton towel set.
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5 out of 5 stars
9 May, 2026
originally posted on Lands' End
Very Satisfied Customer
Feels wonderful. Absorbs water making drying off after shower quick and easy. I always wash new purchases. Removed from dryer each piece was very smooth on my skin and color remained with ZERO fading. I would definitely purchase again!
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5 out of 5 stars
9 May, 2026
originally posted on Lands' End
Lovely color
I love these new towels - very soft and beautiful pink color. I will buy more!
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5 out of 5 stars
8 May, 2026
originally posted on Lands' End
Soft and Fluffy
Excellent - very soft and fluffy. Just the right size
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5 out of 5 stars
8 May, 2026
originally posted on Lands' End
Soft absorbent Towels
The Towels are very nice. I need a new ones and I love this color. They’re very soft. I got the set and then this was an extra one. I needed very nice.
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5 out of 5 stars
3 May, 2026
originally posted on Lands' End
Best towels I have ever owned
I love these towels so much! I was upset a few years ago when they seemed to switch where they sourced their towels but WOW they are so amazing. Even after a hundred washes they are still soft and fluffy like the day I got them. These are the only towels I buy they’re fabulous! I would 100% recommend!
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5 out of 5 stars
29 April, 2026
originally posted on Lands' End
Best for me.
These towels are my favorite. They are not too thick which makes them easy to dry after use. They are soft, dry well, and they are durable. They look and feel good even after many washes. I also got them on sale, great value!
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3 out of 5 stars
27 April, 2026
originally posted on Lands' End
Disappointing
I splurged and bought these towels because I saw them being highly recommended as "buy for life" towels. I've had them for maybe 6 months and they are falling apart. I follow the care instructions to a tee. I treat them so gently, but the looping is coming undone and I'm left having to trim the towels. Not something I expected for such expensive towels. They get 3 stars because they really are so soft.
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5 out of 5 stars
27 April, 2026
originally posted on Lands' End
Lovely
I love these towels and washcloths. They are soft and absorbent. I ordered these extra washcloths to supplement a 6 piece towel set. The label states 100% cotton vs 100% Supima cotton as they are advertised. I hope that I got what I ordered and paid for!
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5 out of 5 stars
26 April, 2026
originally posted on Lands' End
Great Towel Set
I love these towels. I bought them for the primary bathroom and have to say, they are soft and absorbent like hotel towels. They also dry out pretty quickly so they can be used again.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 April, 2026Verified purchase
Not worth it
$23 for 2 washcloths that were late and I thought were hand towels … made by LandEnd! which seems like a fake Land’s End and a tag that says: Made in Green. Huh?! It’s probably listening to me too.
K Kinz
quality
3.0 out of 5
quality: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
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1 out of 5 stars
20 April, 2026
originally posted on Lands' End
Why did you eliminate Deep Sea Navy??
I have bought Lands End towels for years in the deep sea navy color and always found the Supima Premium cotton towels to be excellent and the color of Deep Sea Navy to be a beautiful rich navy. Unfortunately Lands End no longer offers towel sets or the bath sheet in deep sea navy -- why not? It has been a staple color for years in multiple items and none of the other blue colors you offer are navy nor as nice and rich a navy blue - very disappointed as just bought new bath mats in the deep sea navy to go with towels and now I can't add to either the towels or mats as the color is no longer offered. I would not have bought what I thought was a staple color choice that you have had for years in many items if I knew you were going to discontinue the color (which is really surprising and none of the blues you now offer are navy.).
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1 out of 5 stars
19 April, 2026
originally posted on Lands' End
Wouldn’t buy again
Bought 2 sets of these towels a week ago. They’re already fraying on the ends along the stitching. Not overly impressed due to the price.
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4 out of 5 stars
14 April, 2026
originally posted on Lands' End
Thin but soft and longer than expected
They are thinner than my prior supima premium purchases. I was regretting spending the $ on embroidery but when I discovered how soft they are and that they are several inches longer than the prior ones I decided I could live with it.