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Universal Pictures’ Wicked Emerald City Small Doll Playset with 5 Play Spaces & 15 Accessories - 2 of 4Universal Pictures’ Wicked Emerald City Small Doll Playset with 5 Play Spaces & 15 Accessories - 3 of 4Universal Pictures’ Wicked Emerald City Small Doll Playset with 5 Play Spaces & 15 Accessories - 4 of 4
Universal Pictures’ Wicked Emerald City Small Doll Playset with 5 Play Spaces & 15 Accessories - 1 of 4

Universal Pictures’ Wicked Emerald City Small Doll Playset with 5 Play Spaces & 15 Accessories

$27.99

In Stock

WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists

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About this item

Highlights

  • Inspired by Universal Pictures’ Wicked, the Emerald City Playset captures the magic of the most outstandiful place in all of Oz with true-to-movie details, 5 play spaces and 15 storytelling accessories!
  • The playset features two 2.75-inch small dolls – Elphaba and Glinda – with heads that bobble and wearing signature looks from the film, including Elphaba’s broom!
  • Kids can play out iconic movie moments like strolling the shops of Emerald City, watching a show at Wizomania or visiting the Wizard himself
  • The fun in Emerald City never ends! Kids can place a phone in front of the Wizomania stage to watch their favorite content
  • After watching a show at Wizomania, kids can help Elphaba and Glinda satisfy their sweet tooth at the candy shop or buy some magazines at the gift shop
  • Fans can collect all the Universal Pictures’ Wicked small dolls to dream up adventures in the Land of Oz! Each sold separately, subject to availability

Description

Explore the green and gold metropolis of Emerald City with a playset that features this memorable location, inspired by Universal Pictures’ Wicked! The modular playset comes with two 2.75-inch small dolls – Elphaba and Glinda – 5 play spaces that can be arranged to create different configurations and 15 storytelling accessories to recreate iconic movie moments and beyond. With 360 degrees of play, kids can enjoy days in Emerald City shopping or enjoying a show at Wizomania. Once every inch of the city has been explored, turn Elphaba on the thumb wheel to reveal The Wizard’s iconic mechanical head! Dolls cannot stand alone. Colors and decorations may vary.
Number of Pieces: 14
Dimensions (Overall): 12.75 Inches (H) x 16.74 Inches (W) x 3.5 Inches (D)
Weight: 3.5 Pounds
Suggested Age: 4 Years and Up
Assembly Details: Adult Assembly Required, No Tools Needed
Doll Theme: Fantasy
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Material: Plastic, Stainless Steel
Battery: No Battery Used
TCIN: 94270174
UPC: 194735300969
Item Number (DPCI): 086-14-0610
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.5 inches length x 16.742 inches width x 12.75 inches height
Estimated ship weight: 3.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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broad age appeal: 3.06 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
29 March, 2026Verified purchase

don't buy unless you want frustrated kids

terrible design pieces don't stay connected leads to hours of frustration
1 reply from Mattel Consumer Services team - 7 days ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
jwilliams
broad age appeal: 4 out of 5
quality: 1 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
24 March, 2026Verified purchase

Garbage

I probably could’ve thrown this in the trash on Christmas Day when it was opened because it was pretty obvious that it was garbage. But we tried. But it is three months after Christmas and it’s officially going in the trash. Flimsy, doesn’t fit together well, doesn’t stay together, complete waste of money.
1 reply from Mattel Consumer Services team - 11 days ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Daisysmom
quality: 1 out of 5
value: 1 out of 5
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1 out of 5 stars
9 March, 2026Verified purchase

(no review title)

This is junk, it doesn’t stay snapped together. Ends up being just individual pieces I don’t recommend this at all
Jpenn15
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5 out of 5 stars
Thumbs up graphic, would recommend
14 February, 2026Verified purchase

Gifts for my granddaughters

This was a hit with my granddaughters! It’s exactly what they wanted!
SC GAL
broad age appeal: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026Verified purchase

(no review title)

horrible design complete junk pieces dont snap together
1 reply from Mattel Consumer Services team - 2 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
nikki
broad age appeal: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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16 January, 2026Verified purchase

(no review title)

Grand daughter loved it
Carmen
Did you find this review helpful?
1 out of 5 stars
2 January, 2026Verified purchase

So cheap

Please do not buy this. They are so overpriced for what they are and they are literal pieces of junk. The parts do not stay snapped together no matter what you do. I do not understand why or what the issue is. Also the accessories are extremely tiny, which just feels like a hazard for a little kids who wanna play with them. You could spend your money on any other wicked accessory and it would be way more worth it than this….
Mrfp
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026

Doesn't stay together

Such a cute toy, but the pieces don't snap together well and definitely don't stay together!
Hope
broad age appeal: 5 out of 5
quality: 2 out of 5
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1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025Verified purchase

(no review title)

It is extremely difficult to snap together and it does not stay together. Not a great play house.
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear about your disappointing experience. Please give us a call for help at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Jill
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025

Flimsy toy - do not buy

Awful, flimsy toy. The five attachments do not even stay put and are constantly falling off. Extremely disappointed.
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Michelle K
broad age appeal: 3 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025

Horrible quality

Horrible quality ! Falls apart at the slightest touch! Very disappointing I would give 0 stars if I could. My wicked loving child was so excited for this gift.
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Ally
broad age appeal: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025

Dissapointing Christmas

T tv his toy is terrible. Pieces do not snap together. Mattel is creating worthless frustrating toys.
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Dissapointing Christmas
broad age appeal: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025

defective

Pieces don’t snap together or if they do they quickly come undone as many others who were not incentivized to rate this toy have stated. Super disappointing! Note that all the highly rated reviews are from a promotion.
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
mjab
quality: 1 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025Verified purchase

Not worth it!

Not worth it at all. My daughter is t interested at all and the accessories are horrible! They are so tiny you can’t even play with them nor grab them. Do not waste your money. Biggest regret for a Christmas gift purchase.
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
lizzette
broad age appeal: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
27 December, 2025Verified purchase

(no review title)

Pieces do not stay together. At the slightest touch it falls apart. Worthless. Do not buy
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Buyer
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025

Pieces fall apart at the slightest touch

Get it if you feel like putting it back together every 2 seconds
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
HK
broad age appeal: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2025Verified purchase

Junk

It’s junk! Doesn’t stay together
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Smm1234
broad age appeal: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2025Verified purchase

Save your money

Pieces continually don’t stay connected which causes extreme melt downs for a disappointed little girl.
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Smuehler
broad age appeal: 5 out of 5
quality: 1 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2025

Dissapointing

Pieces do not stay together. This is not a functional playset for kids. Beautiful but super disappointing from a quality standpoint. It doesn’t stay together long enough to be played with.
John
broad age appeal: 5 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
25 December, 2025Verified purchase

Pass!

Very cute but the pieces DO NOT snap together. Literally impossible. Going to have to hot glue them or something. So frustrating.
1 reply from Mattel Consumer Services team - 3 months ago
We are sorry to hear about your disappointing experience. Please give us a call for help at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Megan
broad age appeal: 3 out of 5
quality: 1 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?

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