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Charmin Ultra Soft Toilet Paper Forever Roll - 2 of 4Charmin Ultra Soft Toilet Paper Forever Roll - 3 of 4Charmin Ultra Soft Toilet Paper Forever Roll - 4 of 4
Charmin Ultra Soft Toilet Paper Forever Roll - 1 of 4

Charmin Toilet Paper Ultra Soft Forever Roll Starter Kit - 2 Rolls - 1700 Sheet: No Fragrance Added, Dye-Free, Non-Toxic

$29.99 ($1.76/100 count)See 2 deals for this item
SizeStarter Kit

In Stock

Eligible for registries and wish lists
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About this item

Highlights

  • COMPLETE TOILET PAPER STARTER KIT: Comes with 1 premium brushed stainless steel roll holder and 2 Charmin Ultra Soft Forever Rolls, equivalent to 64 Regular Rolls
  • LONG-LASTING TOILET PAPER SUPPLY: Go up to one month before changing your roll, based on average 2-person household
  • SUPER ABSORBENT TOILET PAPER: 2X more absorbent for a superior wipe versus the leading 1-ply bargain brands, ensuring efficient and effective use.
  • IRRESISTIBLY SOFT WIPE: Experience the same Charmin Ultra Soft toilet paper you love, now in a larger size for an indulgent wipe every time.
  • GIANT TOILET PAPER ROLL: Each roll is 12 inches in diameter and weighs 2 lbs, reducing the frequency of roll changes for added convenience.
  • FEWER ROLL CHANGES: With each Forever Roll equating to 32 regular rolls, you can change the roll less often based on the number of sheets in Charmin Regular Roll
  • VOTED #1 PRODUCT OF THE YEAR: Charmin Forever Roll was named #1 Product of the Year (Bathroom Essentials Category, Survey of 40,000 people by Kantar), ensuring you're choosing a trusted wipe option.

Description

Tired of constantly changing your toilet paper roll?
Go up to ONE MONTH before changing your roll (based on average 2-person household)! With Forever Roll, you can go longer between toilet paper roll changes without sacrificing your comfort. Charmin has you covered with irresistibly soft, long-lasting toilet paper, and each sheet is 2x more absorbent so you can use less vs. the leading USA 1-ply bath tissue bargain brand.

The starter kit comes with two, 12-inch Forever Rolls of Charmin Ultra Soft toilet paper and a premium brushed stainless steel roll holder. The Forever Roll is designed to be clog-safe and septic-safe. And with a money back guarantee, there's no risk to try.
Health Facts: Dye-Free, No Fragrance Added, Non-Toxic
Sheets Per Roll: 1700
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 2 Rolls
Features: Septic-Safe
TCIN: 94661647
UPC: 030772146484
Item Number (DPCI): 253-06-6183
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

TO AVOID DANGER OF SUFFOCATION, KEEP THIS BAG AWAY FROM BABIES AND CHILDREN. SMALL AND SHARP OBJECTS INSIDE, ASSEMBLE TIGHTLY. KEEP OUT OF REACH OF CHILDREN

charmin

rolls
Common Pack Size Equivalents Equivalent in Regular Rolls
6 Mega 24 Regular Rolls
8 Super Mega = 12 Mega 48 Regular Rolls
12 Super Mega = 18 Mega 72 Regular Rolls
24 Mega 96 Regular Rolls
18 Super Mega 108 Regular Rolls
30 Mega 120 Regular Rolls

Shipping details

Estimated ship dimensions: 13.11 inches length x 12.677 inches width x 10.118 inches height
Estimated ship weight: 8.924 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How wide is it across? As in the dimensions of each sheet.

submitted by Caseymom - 5 months ago

  • A: Hi! Thank you for your question. Each sheet of our product measures approximately 9.9 cm x 10.1 cm (or 3.92 inches x 4 inches). Additionally, the roll itself has a diameter of 12 inches and contains 1,700 2-ply sheets. If you have any more questions or need further information, feel free to ask!

    submitted byCharmin - 4 months ago
    Brand expert

  • A: 1 BATHROOM TISSUE ROLL * 1700 2-PLY SHEETS PER ROLL * TOTAL 51.5 m2 (555 SQ FT) * 9.9 cm X 10.1 cm (3.92 IN X 4 IN)

    submitted byLewie - 5 months ago

  • A: The picture says 3.92" x 4"

    submitted byJonathan - 5 months ago

Q: Are the rolls wrapped in plastic?

submitted by Maggie - 5 months ago

  • A: Hello Maggie, Yes, the Charmin Forever Rolls are shrink-wrapped. This packaging helps to keep the rolls clean and protected until you are ready to use them. If you have any more questions or need further assistance, feel free to ask!

    submitted byCharmin - 4 months ago
    Brand expert

  • A: The rolls are in a single package, therefore I would say no. Mine arrived torn exposing the rolls so some tissue was wasted. However we do like our purchase.

    submitted byJobcoach - 4 months ago

Q: Is it 2ply or one ply?

submitted by Wonderer - 5 months ago

  • A: HI! Thank you for questions and for your interest in our products. To answer your question, our Charmin Ultra Soft Forever Roll is 2-Ply! I hope this helped. If you have any more questions or need further information, feel free to ask!

    submitted byCharmin - 4 months ago
    Brand expert

  • A: It says 2 ply in the picture

    submitted byJonathan - 5 months ago

Q: Is this toilet paper safe for septic systems?

submitted by AI Shopping Assistant - 1 day ago

  • A: Yes, this toilet paper is designed to be septic-safe.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: Does this product contain any dyes or fragrances?

submitted by AI Shopping Assistant - 1 day ago

  • A: No, the toilet paper is dye-free and has no added fragrances.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: What certifications does this toilet paper have?

submitted by AI Shopping Assistant - 1 day ago

  • A: This toilet paper is Sustainable Forestry Initiative Certified, ensuring environmentally responsible sourcing.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: Is this toilet paper non-toxic?

submitted by AI Shopping Assistant - 1 day ago

  • A: Yes, the toilet paper is non-toxic, making it safe for use.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: How many sheets are there in one roll?

submitted by AI Shopping Assistant - 1 day ago

  • A: Each roll contains 1700 sheets, providing a long-lasting supply.

    submitted byAI Shopping Assistant - 1 day ago
    Ai generated

Q: How tall is the stand? Is it weighted to hold the roll steady?

submitted by Nana - 1 month ago

  • A: Thank you for your question. The stand weighs 4.4 lbs, and it’s designed to keep your Forever Roll steady and secure during use.

    submitted byCharmin - 27 days ago
    Brand expert

Q: What is the weight of the base, asking because some holders base are very light and tip over.

submitted by Jeffrey - 1 month ago

  • A: Thank you for your question. The stand weighs 4.4 lbs, and it’s designed to keep your Forever Roll steady and secure during use.

    submitted byCharmin - 27 days ago
    Brand expert
See all questions (15)

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4.7 out of 5 stars with 9871 reviews
quality: 4.57 out of 5
softness: 4.57 out of 5
thickness: 4.57 out of 5
value: 4.29 out of 5
85% would recommend
7 recommendations
5 out of 5 stars
23 March, 2026
originally posted on charmin.com
Image

Not a gimmick

Nice in every way. Lasts forever, is thick and soft and doesn’t leave toilet paper “dust” on my floor. Would be nice if it was a bit less expensive.
Sandy4
Did you find this review helpful?
5 out of 5 stars
23 March, 2026Verified purchase

Game changer

Absolutely love this item. Instead of cluttering up my closet with huge packs of bath tissue, I just get 2 - 3 refills and I have room left in my closet. It’s been about a month and a half and I still have enough left for another half a month from the initial roll. The base that’s provided is very sturdy and stays in place when being used. It’s the same soft and absorbent Charmin with the easy-tear as the regular size rolls. I highly recommend this product.
Lily
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
21 March, 2026
originally posted on charmin.com
Image

Lasts Forever!!!

I am loving my Charmin Forever Roll. I have been using mine for a month and believe I can actually go another month without having to replace it. This is a wonderful product for families and people who entertain a lot. I do wish Charmin would come out with a wall mount holder which would be space saving for smaller bathrooms. I do highly recommend the Charmin Forever Roll!
2Beach
Did you find this review helpful?
5 out of 5 stars
18 March, 2026
originally posted on charmin.com
Image

Never regretting the forever role

I bought the starter pack 2 months ago. I was extremely pleased with the product. I was also pleasantly surprised to find that they used very good quality toilet paper. Probably some of the best. It definitely lasts more than a month.
Amos111977
Did you find this review helpful?
5 out of 5 stars
15 March, 2026
originally posted on charmin.com
Image

Go Forever Roll. You won't be disappointed!

Been buying these since before the pandemic and they are great!!
MC1958
2 guests found this review helpful. Did you?
5 out of 5 stars
12 March, 2026Verified purchase

(no review title)

Love it
Ice machine
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2026Verified purchase

(no review title)

Not a bad idea, but the idea of a forever roll is not realistic in a big and busy household. Unfortunately, it lasted less than a week (1 roll not both), so I suspect the 2nd roll won't last more than a week. Roughly, it's about 1 1/2 to 2 weeks for a family of 5.
E
quality: 4 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026

bathroom decor

loved it
Linda
quality: 5 out of 5
softness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase

(no review title)

love the item
lu
quality: 5 out of 5
softness: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase

Big is NOT always better !!

It was a great idea, to save roll changes, but the toilet paper is too thick and tears at the slightest friction. You end up using way more than you think. Definitely not septic tank friendly, it is very difficult to flush !!
Veronica
quality: 2 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
30 January, 2026
originally posted on influenster.com
Image

Very soft and value prices

When I discovered this brand through a TV commercial and tried it, I absolutely loved it. Its texture is so soft that it doesn't irritate or scratch. Plus, it absorbs all the liquid or material without getting your fingers dirty. I think it's a good value because while you can buy other toilet paper that's cheaper, it doesn't last as long. I always buy the large pack for my family, and it lasts for many weeks. It is a reliable product that can be used on young children, the elderly, and adults for all skin types; it causes no harm.
danielah367_2114
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase

(no review title)

I really like the quality of the toilet paper, soft but not too soft. Your fingers don’t rip through the sheets. You don’t need an excess amount of paper. I’m very happy with the product and will order it again. If I could make one change, I would make the hole smaller so it doesn’t wobble.
Mitchell
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2026Verified purchase

Not what I expected, worth the purchase.

Didn't expect the roll to actually be this HUGE. This will last me thru the end of this year with just the first roll. We needed this during COVID.
Unsatisfied
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase

(no review title)

I am very happy I purchased this item
Betty
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase

Love this. Last about a month before changinging roll. Functional and good bathroom humor.

Love this. Functional and great bathroom humor.
Tamh
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
14 January, 2026
originally posted on influenster.com
Image

Your husband will love the forever roll

My husband loved this product because of the convenience of not having to reach for a new roll so often, you definitely get your moneys worth and we also love the texture of charmin forever roll.
leissabela1_268
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase

Charmin starter kit

Love that it lasts and I can save money on toilet paper!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase

Run

Best adult purchase I think I’ve bought in a long time (I’m 33). Loyal Charmin user here and was just looking to restock my normal rolls and came across this bad boy and couldn’t not add to cart.. not disappointed.
Hayhux
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase

Toilet paper done right!

OMG! this was so unexpected, I love the texture and gets the job well done! The rolls are big, obviously lol but that is a huge bonus for me, not having to change rolls constantly.
Ellie
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026Verified purchase

A GREAT PRODUCT

I never buy Charmin Toilet Paper because I prefer the softness of Northern Ultra Plush Toilet Paper. When the 24 pack of Northern went up to $27.00, I needed to make a change. When I found this product, I decided to try it praying the toilet paper wouldn't be coarse. Luckily, the TP is soft. I am delighted with the stainless steel dispenser, the product's price and the amount of toilet paper you receive. 5 STAR PRODUCT!!! Highly Recommend.❤️
Kelly
quality: 5 out of 5
softness: 5 out of 5
thickness: 4 out of 5
value: 5 out of 5
Did you find this review helpful?

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