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TRUBAR 12g Plant Based Protein Bars - Shake It, Bake It, Birthday Cake It - 12ct: Chewy, Ready To Eat - 2 of 4TRUBAR 12g Plant Based Protein Bars - Shake It, Bake It, Birthday Cake It - 12ct: Chewy, Ready To Eat - 3 of 4TRUBAR 12g Plant Based Protein Bars - Shake It, Bake It, Birthday Cake It - 12ct: Chewy, Ready To Eat - 4 of 4
TRUBAR 12g Plant Based Protein Bars - Shake It, Bake It, Birthday Cake It - 12ct: Chewy, Ready To Eat - 1 of 4

TRUBAR 12g Plant Based Protein Bars - Shake It, Bake It, Birthday Cake It - 12ct: Chewy, Ready To Eat

$29.99 ($2.50/count)

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At a glance

About this item

Highlights

  • 12g plant-based protein per bar – ideal for post-workout recovery or a midday energy boost
  • 190 calories with 10g fiber – supports satiety and digestive health
  • Vegan, gluten-free, dairy-free, soy-free, and non-GMO
  • No sugar alcohols or seed oils – clean ingredients you can trust
  • Funfetti birthday cake flavor with a soft, chewy texture for a satisfying treat

Description

Indulge in the TRUBAR Shake it, Bake it, Birthday Cake it Protein Bar – a deliciously indulgent, plant-powered snack that doesn't compromise on taste or nutrition. Each 50g bar delivers 12g of plant-based protein and 10g of fiber, making it an excellent choice for a satisfying snack or post-workout fuel.

Crafted with simple, clean ingredients including a blend of brown rice and pea proteins, organic cane sugar, and fair-trade cacao powder, this bar is free from gluten, dairy, soy, and sugar alcohols. It's also non-GMO, ensuring you're fueling your body with quality nutrition.

Serving Size: 50 g

Serving Per Container: 12

Amount :

Calories: 190
% Daily Value*
Total Fat 8g10%
Saturated Fat 4g20%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 105mg5%
Total Carbohydrate 24g9%
Dietary Fiber 10g36%
Sugars 7g
Added Sugars 6g12%
Protein 12g16%
Vitamin D 0mcg0%
Calcium 41mg4%
Iron 5mg30%
Potassium 73mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

tapioca fiber and cassava blend, plant fueled protein blend (whole grain brown rice protein, organic pea protein), cashews, organic cane sugar, rspo palm oil, natural flavors, sea salt, sunflower lecithin, edible glitter (gum arabic, spirulina extract (color), red cabbage extract (color), turmeric extract (color), radish extract (color)

Allergens & Warnings:

CONTAINS: TREE NUTS (CASHEWS). MANUFACTURED IN A FACILITY THAT ALSO PROCESSES PEANUTS, MILK, SOY, FISH, WHEAT, SESAME AND OTHER TREE NUTS.
Consistency: Chewy
Protein Grams per Serving: 12 Grams
State of Readiness: Ready to Eat
Form: Bar
Package Quantity: 12
Net weight: 21.1 Ounces
Protein type: Pea Protein, Rice Protein
TCIN: 94960857
UPC: 850065948270
Item Number (DPCI): 094-08-0966
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.5 inches length x 5.2 inches width x 2.6 inches height
Estimated ship weight: 1.45 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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4.2 out of 5 stars with 57 reviews
100% would recommend
1 recommendations
5 out of 5 stars
28 March, 2026
originally posted on TRUBAR
Image

A new favorite!

Love this! I need to have 'something' before I go to sleep (diabetic and my sugar bottoms out while sleeping). All of the Trubars are perfect for this! Not too sweet, enough carbs to last, low sugar...
Debi
Did you find this review helpful?
3 out of 5 stars
20 March, 2026
originally posted on TRUBAR
Image

Too sweet

I love lots of their flavors but this one is much sweeter
Joy
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5 out of 5 stars
23 February, 2026
originally posted on TRUBAR
Image

Thought it would taste fake, but I was wrong.

I love this flavor. It's fun, it feels like a treat, and it tastes pretty darn good. I usually shy away from cake-type flavors, as they're sometimes cloying and really fake tasting. This bar is a pleasant surprise, and it will now be a staple!
Genevieve
Did you find this review helpful?
5 out of 5 stars
15 January, 2026
originally posted on TRUBAR
Image

THE BEST!

SO DELICIOUS. THE BEST PROTEIN BARS I'VE EVER HAD!
The Best!
Did you find this review helpful?
5 out of 5 stars
10 January, 2026
originally posted on TRUBAR
Image

Ummm…HELLO!!!

Delish! In my top 5 favorite’s! It’s hard to not hum happy birthday to yourself when eating one.
Amy C.
Did you find this review helpful?
5 out of 5 stars
16 December, 2025
originally posted on TRUBAR
Image

New flavor, why yes

Enjoyed this taste and my kid does too! Nice to mix it up and try this out, if it sticks around I'll add to my list of options because it taste like the real deal, while being healthier snack. Also don't worry about it being too sweet, it is just a hint and just enough.
KTP
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5 out of 5 stars
9 December, 2025
originally posted on TRUBAR
Image

Great new flavor!

I tried the SHAKE IT, BAKE IT, BIRTHDAY CAKE IT, and was pleasantly surprised. Great taste. I had to go gluten free and dairy free for a couple of weeks and found the Trubars a nice choice, for my sweet tooth, and have continued to buy them even after I didn't have to stop gluten and diary.
JC
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025

(no review title)

I love this they taste so good.
Lucia
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5 out of 5 stars
25 October, 2025
originally posted on TRUBAR
Image

Happy Birthday to my tummy!!!!

It reminded me of the traditional birthday cake that makes all birthdays so yummy!!!! And I like to have protein without chocolate sometimes…perfect option!!!
Texas Trisha
Did you find this review helpful?
5 out of 5 stars
28 September, 2025
originally posted on TRUBAR
Image

Very, very delicious!!

So good it’s hard to eat just one! Good and moist! Not dry and pasty. Highly recommended!
Scooter
Did you find this review helpful?
5 out of 5 stars
22 September, 2025
originally posted on TRUBAR
Image

Highly recommend trying this flavor.

Love it. It’s my 3rd favorite. The mint and PB&j are my top
Gretch
Did you find this review helpful?
5 out of 5 stars
20 September, 2025
originally posted on TRUBAR
Image

My new favorite flavor!

It tastes like rainbow chip frosting! That was my favorite frosting for my birthday cake as a kid. Now I get it in the form of a protein bar! I love it!
Dayna W.
Did you find this review helpful?
4 out of 5 stars
4 September, 2025
originally posted on TRUBAR
Image

So Good!!!! 🍰

I love birthday cake flavored anything and i loved this! It definitely has more of an artificial flavor but in a delicious way. Kind of like the old Dunkaroo snacks from the 90's! I love this so much. It's like a healthy dessert.
lolo1295
Did you find this review helpful?
5 out of 5 stars
31 August, 2025
originally posted on TRUBAR
Image

Great taste

These bars are so good😋 flavor is great. My daughter and I are really enjoying them.
Levi3
Did you find this review helpful?
5 out of 5 stars
29 August, 2025
originally posted on TRUBAR
Image

Fun and tasty!

I love everything about this bar!! I use it as a great pick me up snack!! The grand kids love them too!
LMP
Did you find this review helpful?
5 out of 5 stars
8 August, 2025
originally posted on TRUBAR
Image

A cake worth having and eating too!

I’m not usually a fan of birthday cake flavored food products (other than a real cake of course); however, I thought I’d give this flavor a try. I was very pleasantly surprised. The flavor was just right. I will put it in my regular flavor rotation.
Heidi P.
Did you find this review helpful?
5 out of 5 stars
4 August, 2025
originally posted on TRUBAR
Image

Great new flavor!

Really like this flavor! Don't need the extra toppings but so good!
ljh
Did you find this review helpful?
4 out of 5 stars
28 July, 2025
originally posted on TRUBAR
Image

Birthday Cake Bar!

The new Birthday Cake Bar is Delicious! Taste just like a yummy slice of Birthday cake. The only reason I am giving 4 stars instead of 5, is that its a little sweet.
Mommaboba
Did you find this review helpful?

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