PulpRiot The Raven Collection Semi-Permanent Color (4 oz) - Lavender/Lilac | A Ghost of Color, Pastel That Lasts

Dive into a world of sophisticated color with Lavender/Lilac, a dreamy, cool-toned violet from the hauntingly beautiful Raven Collection that defies conventional pastel hues. This shade is a true, light purple that carries a whisper of soft blue and grey, giving it an ethereal, misty quality that looks expensive and effortlessly chic, never flat or fluorescent. Pulp Riot's genius is delivering this level of nuanced, artistic color in a high-performing, direct-dye cream that never needs a harsh developer, making the process of achieving gorgeous, complex pastels simple and gentle on pre-lightened strands.

Your vibrant color should never require a sacrifice in hair health, and the foundation of this semi-permanent formula is built around intense conditioning. The luxurious cream base is enriched with a proprietary blend of nourishing, high-quality ingredients, including Quinoa Seed extract, a powerful protein that actively strengthens the hair fiber and locks in moisture for unbelievable softness. This attention to care helps the low acidic pH gently close the hair cuticle, which not only seals the exquisite lavender pigment inside for longevity but also imparts an incredible, reflective shine. Plus, the Anti-Overworking Technology keeps the creamy texture pliable and saturated as you paint, eliminating the risk of patchy results and ensuring your color is flawlessly uniform.

This is expressive color engineered for enduring beauty; Lavender/Lilac is formulated to fade beautifully and on-tone, providing long-lasting vibrancy that can endure up to 50 washes, ensuring your soft violet remains pure and never shifts to an unwelcome brassy yellow. For the lightest, truest color tone, apply this direct dye to clean, dry hair pre-lightened to a level 10, allow it to process for 25 to 40 minutes without heat, and rinse with cool water. As a brand built on principle, this gorgeous shade is always 100% vegan and fiercely cruelty-free, consciously formulated without PPD, ammonia, and parabens, so your coloring experience is as clean as it is kind.