$49.99 when purchased online
Target Online store #3991
About this item
Highlights
- Fill space: Designed for medium-sized rooms including bedrooms, kitchens, and living rooms
- Long Lasting: Enjoy 2 fragrance vials for up to 6 weeks when diffusing 6-8 hours per day
- Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
- Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
- Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
Description
The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.
Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Dimensions (Overall): 3.5 Inches (H) x 3.5 Inches (W) x 2.5 Inches (D)
Oil Diffuser Type: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89604335
UPC: 810076677330
Item Number (DPCI): 054-09-6184
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.65 inches length x 4.73 inches width x 4.1 inches height
Estimated ship weight: 0.783 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Do you have to fill it with two vials or could you use one at a time for a small bathroom?
submitted by E - 2 months ago
A: Hello! The diffuser will only diffuse one fragrance at a time so you will always be using one at a time.
submitted byPurascents Team - 2 months agoBrand expert
Q: Is there a way to smell a sample of the scents?
submitted by Stephanie1025 - 4 months ago
A: Hi Stephanie! Scent sample booklets are available on Pura.com.
submitted byPurascents Team - 4 months agoBrand expert
Q: Does the pura 4 work with 5G because they have not in the past so I had to get rid of my devices when we switched our home wifi?
submitted by AB - 4 months ago
A: Hello! Unfortunately the Pura 4 is not 5G compatible.
submitted byPurascents Team - 4 months agoBrand expert
Q: Are the diffusers dual voltage (example: 220 okay with a plug converter)?
submitted by Jenna - 4 months ago
A: Hi Jenna! We do not recommend using converters with the Pura 4. The Pura Plus would be a better option for this.
submitted byPurascents Team - 4 months agoBrand expert
Q: Can I use this without setting it up to Wi-Fi?
submitted by Mary - 5 months ago
A: Hi Mary! The Diffuser needs to be set up with Wi-Fi in order to use it.
submitted byPurascents Team - 5 months agoBrand expert
Q: does the advertized diffuser come with vials included?
submitted by Addie - 5 months ago
A: Hello! The fragrance vials need to be purchased separately.
submitted byPurascents Team - 5 months agoBrand expert
Q: Are these scents safe for pets?
submitted by Kris - 5 months ago
A: Hi Kris! Yes, these are safe for pets.
submitted byPurascents Team - 5 months agoBrand expert
Q: Do I have to use pura brand oils, or can I refill with another brand?
submitted by 4h17 - 6 months ago
A: The diffuser can only be used with Pura fragrance refills.
submitted byPurascents Team - 6 months agoBrand expert
Q: So, if each vial last approximately 3 weeks, in a "medium size" room, moderately kept at 67 degrees, does that mean the combined vials last about 6 weeks?
submitted by Franny - 6 months ago
A: Hi Franny! Yes, that is correct.
submitted byPurascents Team - 6 months agoBrand expert
Q: How long does the refills last last and how much coverage does one element cover?
submitted by Karina - 7 months ago
A: Hi Karina.The length of time a fragrance lasts varies based on factors like: - Type of diffuser - Room size - Environmental conditions - Fragrance type - Intensity settings With a Pura 4™, a fragrance vial lasts about 3 weeks in a medium-sized room, diffusing 6–8 hours per day at medium intensity.
submitted byPurascents Team - 7 months agoBrand expert
This product is featured in a recent Target Finds story
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Summary of reviews
The Pura diffuser has garnered positive feedback for its ease of use, customizable scent options, and sleek design. Guests appreciate the ability to control the device via an app, set schedules, and enjoy a variety of fragrances that enhance their home ambiance. Many find it a great alternative to traditional air fresheners, with long-lasting scents and a user-friendly setup process. However, some guests have noted issues with scent intensity and device connectivity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 14888 reviews
quality: 3.8 out of 5
value: 3.4 out of 5
57% would recommend
21 recommendations
I love the scent options but…
2 out of 5 stars
Megan E. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] The scents available are amazing! Better than any other plug in. Only problem is that I hardly smell them, even on strong. And the scents only last 2 weeks if that. I don’t understand why glade / air wick/ febreeze / bath and body works plugins last a month, on medium intensity 24/7 and the pura ones are quick to evaporate and you can hardly smell them. For the price you’d expect a lot more out of them…
This product is amazing and
5 out of 5 stars
Aiyanis C. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This product is amazing and I love how I’m able to turn it on before arriving home and walk into to such a refreshing and clean smell.
Beautiful scents
5 out of 5 stars
Marcia B. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I have 2 plug in Purs diffusers in my home and one in my car. I got them after commenting to my daughter how good her house always smelled. Now wveryone tells me hiw good mine smells
Love love my Pura best
5 out of 5 stars
Zuma B. - 2 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Love love my Pura best decision I’ve made to finally get one. Hopefully I hope to add the new little mini one next.
Best Home Scents I’ve Ever Used!
5 out of 5 stars
Jennifer C. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love my Pura, my home has never smelt better. I love getting to try new scents every month. I have yet to have a bad one, they all smell so good!
Love it
5 out of 5 stars
Sheri R. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I’ve had it for about a month and so far very happy with it.
Worth the price
5 out of 5 stars
Jamie B. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Loved the diffuser so much that I ordered another one! It was easy to set up both times. I love being able to control it from my phone.
Love my Pura!
5 out of 5 stars
Cinzia G. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] This is a game changer. I live in a very old house and it’s almost impossible to combat the musty smell…until now! Thank you, Pura! My home smells wonderful and fresh all the time!
Love that it's free with
4 out of 5 stars
Kevin t. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Love that it's free with subscription but it's already getting fragrance gunk In the diffuser holes. Tried to clean but still stained
It's a great starter kit.
5 out of 5 stars
Selena L. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] It's a great starter kit. It makes the house smell wonderful.
It’s perfect
4 out of 5 stars
Rolean L. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love that I can control it and it’s the exact scent I wanted. The only downside is the app keeps on not recognizing one side of the scent, I memorized one of rhe codes now…
Cannot live without these now!
5 out of 5 stars
Erica W. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Best purchase I have made in a long time. Our home smells fresh and clean and not like dogs!
Great design!
5 out of 5 stars
Jessica W. - 3 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] The diffuser is a great design. And I really like the ability to set schedules for the different scents. Am very glad I made the move to Pura.
I love that I can
5 out of 5 stars
Lauren C. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love that I can schedule when the scent comes on! Although I only smell it in the area the Pura is in I’m glad when I arrive home that’s the first thing I notice!
Great
5 out of 5 stars
Shad G. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Really handy and easy to install as well as helps keep my home smelling great
Great find.
5 out of 5 stars
Victoria T. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Loving it so far. No issues. Works when scheduled to work. Seamless with the app.
Easy to use!
5 out of 5 stars
Barbara F. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Wonderful scent and easy to set up on the app! Lasts much longer than anticipated.
The best
5 out of 5 stars
Paul R. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I had glade plug in air fresheners for many years. Realized they were toxic and was looking for a healthier alternative. These air fresheners are healthier and smell much better!!!
Pura diffuser and scent
5 out of 5 stars
Kenley F. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I absolutely love my Pura. I also signed up for a subscription to have 2 new scents sent to me every 4 weeks! I 100% recommend!
Pura 4
5 out of 5 stars
Barbara O. - 4 days ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I live in a tiny home so I have one in the bedroom area and one in the kitchen living room. They are a nice addition as I don’t like candles.