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Purex Natural Elements Linen and Lilies HE Liquid Laundry Detergent - 150 fl oz
$9.99 ($0.07/fluid ounce)
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At a glance
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About this item
Highlights
- Purex Natural Elements Linen & Lilies Liquid Detergent fights 99% of everyday stains
- Dye Free Detergent provides powerful cleaning. 100% Free of Dyes
- 4-in-1 Benefits: Powerful clean, 61% Bio-Based Detergent, 100% Free of Dyes, No added Phosphates & Chlorine
- Contains traditional and plant-based cleaning ingredients
- Detergent can be used on different types of clothes and fabrics, white or colored
- Purex Laundry Detergent works well with all high-efficiency (HE) washing machines
- Packaging may vary for the final product shipped to you
Description
Purex Natural Elements Linen & Lilies Liquid Laundry Detergent delivers a powerful clean that fights 99% of everyday stains. This dye-free detergent is 100% free of dyes, gentle on skin, and made with both traditional and plant-based cleaning ingredients. With 4-in-1 benefits—powerful cleaning, 61% bio-based formula, no added phosphates, and no chlorine—you get dependable results you can trust. Safe for all types of fabrics, whites, and colors, this all-purpose laundry detergent works in all standard and high-efficiency (HE) washing machines. Packaging may vary.
Scent: Linen, Floral
Health Facts: Hypoallergenic, Dye-Free, Phosphate-Free
Product Warning: Do not ingest, keep out of eyes
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Bio-Based
Safety and Security Features: Spill-Resistant Lid
Net weight: 150 fl oz (US)
Number of uses: 115
TCIN: 78273258
UPC: 024200011345
Item Number (DPCI): 003-08-0324
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate; sodium chloride, laureth-12; sodium bicarbonate; sodium cocoate; sodium polyacrylate; fragrances; tetrasodium edta methylisothiazolinone.
Shipping details
Estimated ship dimensions: 6.33 inches length x 9.13 inches width x 10.78 inches height
Estimated ship weight: 10.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How long does the scent stay, is it strong if it does stay? Thanks in advance.
submitted by setx77704 - 1 year ago
A: will this work with cold water wash
submitted bypurex mountain breeze - 4 months agoA: It's a very light scent. I always buy it since I've stong allergies to all those other laundry detergents. I've bought for years
submitted byKariann2298 - 1 year agoA: How long the scent lasts depends on where it is stored. This detergent was created to have a light scent that lasts.
submitted byHenkel Consumer Affairs - 8 months ago
Q: Does detergent work good for throw rugs and quilts.
submitted by Ellie - 2 years ago
A: Yes it works great!!
submitted bySam - 1 year agoA: Purex Natural Elements provides the deep-down clean as a hypoallergenic, and dye-free laundry detergent containing traditional and plant-based cleaning ingredients and natural fragrance extracts.
submitted byHenkel Consumer Affairs - 8 months ago
Q: Is this product cruelty free?
submitted by Just Me - 6 months ago
A: We has a clear commitment: We do not test our detergents and cleaning products on animals, nor do we mandate third parties to test on our behalf.
submitted byHenkel Consumer Affairs - 1 month ago
Q: Is this detergent septic safe?
submitted by Froila - 9 months ago
A: This detergent is safe for septic tanks.
submitted byHenkel Consumer Affairs - 8 months ago
Q: Does this product work for High-Efficiency washers? I know it has the little symbol on the front it of it but I'm not too sure. (Please only answer if you have an HE washer, thank you!)
submitted by R - 5 years ago
A: Yes, the products work with HE washers as well as standard washers.
submitted byCustomer Care - 5 years agoBrand expert
Q: Where does label state HE?
submitted by Jp49 - 19 days ago
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Guests are saying
Guests have found this laundry detergent to be a mixed bag, with many appreciating its gentle formula, pleasant scent, and affordability. It is highlighted for being suitable for sensitive skin and having a light fragrance that doesn't overpower. However, some guests experienced skin reactions and found the cleaning power lacking for heavily soiled clothes. The detergent's eco-friendliness and plant-based ingredients are also noted, making it a conscientious choice for the environmentally aware.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2374 reviews
cleans effectively: 4.61 out of 5
quality: 4.57 out of 5
scent: 4.54 out of 5
value: 4.56 out of 5
89% would recommend
135 recommendations
1 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
BAD CUSTOMER SERVICE
Whoever fixed my order gave me the nastiest container they could find. It had a huge spill over and other dirt similar to birds crap. Totally disgusting. They should pay attention and take into consideration that people is actually paying for that stuff. It’s not free
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
Laundry
Love this product been using for awhile
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Pickup part-empty!
Love this detergent (gentle, subtle scent, affordable)… but like another customer I see here in the reviews, Pickup gave me a part-empty bottle. Loaded into the trunk so not viewed until home with it. Disappointed is an understatement. (Pickup was a necessity not mere convenience)
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
No fake odor!
I've used this detergent for years. My clothes are clean and smell fresh. The whites come clean and bright.
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Smells Great
love this scent so much. its long lasting and not overly Scentsy. I only buy this one. makes the house smells amazing all day. clothes smell fresh up til you wear them.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025Verified purchase
Purex
Price, quality, and availability
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Smells Great
Smells great and my clothes feel clean after washing with Purex.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2025Verified purchase
Terrible Experience with Target Online Order!
never received items!!!
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Clean
Great price. Clothes so clean!
5 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2025Verified purchase
Great, affordable, lightly scented type
Love this brand! The scent is relatively light and the price point is very affordable. Washes our clothes well
5 out of 5 stars
Thumbs up graphic, would recommend
23 August, 2025Verified purchase
Favorite laundry detergent
Love the smell and cleans well
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Great cost
Smells good! My clothes always come out clean
2 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2025Verified purchase
Meh
All in all good smell just isn’t the best
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2025Verified purchase
Smells good. Clean fresh detergent
Smells nice. Unfortunately my package arrived damaged. But target didn’t hesitate and replaced the items that spilled.
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Nice scent
I saw this product recommended on another website for bio based, dye-free laundry detergents that you can find at a reasonable price. The scent is nice and not overpowering. Our family likes it and it works well like cleaning clothes.
5 out of 5 stars
27 June, 2025
originally posted on purex.com
Great!
Our family has been using this product for years. We love it! A little goes a long way and we like that it doesn’t have dyes and smells great!
5 out of 5 stars
Thumbs up graphic, would recommend
22 June, 2025Verified purchase
Good product.
I really like this detergent. Made the switch from unscented because I just sweat too much and my clothes need a little scent boost to smell clean. That said, this scent is light and not overpowering (if you use the recommended amount). From what I can tell based on the ingredient list, it is one of the better scented detergents out there. Price is good too.
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
Ok
Something I always used
1 out of 5 stars
30 May, 2025
originally posted on purex.com
Detergent Concentration
We bought a new washer and we need to set the machine in accordance with the "concentration" of our detergent (2X, 4X, 10X, etc.) I have not found a concentration value anywhere on the bottle or anywhere in this website.
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2025Verified purchase
Great detergent
Amazing! Long lasting scent and washes clothes really good.