Purex Advanced Oxi with Odor Fighter fights tough stains and eliminates odors
Fresh Morning fragrance with floral and dew drop notes for nature-inspired freshness
Enhanced with Oxi power for extra stain-fighting and long-lasting freshness
Our best stain-fighting formula compared to regular Purex detergents
Purex Brand has delivered a dependable clean for more than 100 years
199 fl oz bottle delivers 145 medium loads for long-lasting value
Works in all machines, including high-efficiency (HE) washers, in any water temperature
Safe for all washable fabrics and colors, including whites, darks, and brights
Description
Purex Advanced Oxi with Odor Fighter Liquid Laundry Detergent attacks tough stains and odors while providing long-lasting freshness. Enjoy nature-inspired freshness with the Fresh Morning fragrance, featuring floral and dew drop fragrance notes. Enhanced with Oxi power for extra stain-fighting performance, this detergent delivers a powerful clean, advanced brightening, and a boost of freshness. Safe for all washing machines, including high-efficiency (HE) models, Purex provides dependable results and long-lasting value that families have trusted for over 100 years.
Scent: Fresh
Health Facts: Bleach-Free, Aluminum-Free
Product Warning: Do not ingest, keep out of eyes
Features: With Oxi
Product Form: Liquid
Formulation: High Efficiency (HE)
Sustainability Claims: Post-Consumer Recycled Material
Safety and Security Features: Spill-Resistant Lid
Number of uses: 145
TCIN: 89816027
UPC: 024200056872
Item Number (DPCI): 003-08-2065
Origin: Made in the USA or Imported
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Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
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CAUTION: EYE IRRITANT. MAY BE HARMFUL IF SWALLOWED. See caution on back., CAUTION: Avoid contact with eyes. Do not ingest. Contains anionic and/or nonionic surfactants. FIRST AID: In case of eye contact, flush with water. If swallowed, drink a glass of water. Call a physician. KEEP OUT OF REACH OF CHILDREN., Contains fragrance allergen(s).
Shipping details
Estimated ship dimensions: 11.8 inches length x 6.3 inches width x 11.6 inches height
Estimated ship weight: 15.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Purex Advanced Oxi with Odor Fighter is a highly effective laundry detergent that excels in removing tough stains and odors while leaving clothes smelling fresh. Guests appreciate its pleasant scent, ease of use, and the fact that it works well in both standard and HE washing machines. With a capacity of 29 loads, it offers great value for money. Many guests have noted its ability to tackle stubborn smells, making it ideal for active households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8
4.8 out of 5 stars
1369 star ratings
4.8 out of 5 stars with 1369 reviews
cleans effectively
4.8 out of 5
cleans effectively: 4.81 out of 5
quality
4.8 out of 5
quality: 4.75 out of 5
scent
4.7 out of 5
scent: 4.71 out of 5
value
4.8 out of 5
value: 4.79 out of 5
98% would recommend
587 recommendations
4 out of 5 stars
4 September, 2026
originally posted on PINCHme.com
Purex Laundry Detergent
[This review was collected as part of a promotion.] The scent is lovely! Easy to use and keeps your laundry feeling clean for days and days!!
Katy A_m61p
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5 out of 5 stars
4 September, 2026
originally posted on PINCHme.com
Love it
[This review was collected as part of a promotion.] I love how this made my clothes smelled it. It smelled so good
Meganne J_xOEA
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5 out of 5 stars
3 September, 2026
originally posted on PINCHme.com
Love it!
[This review was collected as part of a promotion.] I love the scent and how long the odor lasted! It left my comforters soft and breezy. It pour easily too! I received this product free in exchange for a review, but it did not influence my review, there's times where I hate products, but I have always loved pureX.
Erin W_rO89
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5 out of 5 stars
3 September, 2026
originally posted on PINCHme.com
Ch
[This review was collected as part of a promotion.] I always buy it when it on sale. It works so good. And fresh after use it. I recommend for all friends.
Cuiyu H_xeI6
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5 out of 5 stars
29 August, 2026
originally posted on PINCHme.com
Excellent scent longevity
[This review was collected as part of a promotion.] I appreciate the sample. It had excellent scent longevity. This sample was free.
Jocelyn D_yfAQ
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5 out of 5 stars
27 August, 2026
originally posted on PINCHme.com
Fights odors
[This review was collected as part of a promotion.] This helps clean even the smelliest of odors out of clothes during the first wash helps laundry stay fresh for days
Mike A_YWz4
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5 out of 5 stars
25 August, 2026
originally posted on PINCHme.com
great product
[This review was collected as part of a promotion.] It has a nice scent to it. It made my clothes clean.
Katie W_1BuI
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4 out of 5 stars
24 August, 2026
originally posted on PINCHme.com
Good product
[This review was collected as part of a promotion.] I received a free sample of this product from PinchMe and after using it I am posting my own review,. Ireally liked how this product left my clothes feeling after washing them. They seemed to have a pleasant scent also.
Carol K_1U58
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5 out of 5 stars
19 August, 2026
originally posted on PINCHme.com
Smells good
[This review was collected as part of a promotion.] It smells good it has a nice fresh scent and makes my laundry smell fresh. It makes my laundry smell good.
Tiffany S_kGU0
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5 out of 5 stars
18 August, 2026
originally posted on PINCHme.com
Great Value
[This review was collected as part of a promotion.] This Purex Advanced Oxi liquid detergent is a great everyday option. It does a good job with regular stains, and the Odor Fighter formula really helps cut down on smells, especially in workout clothes and bedding. I also like the fresh scent—it’s noticeable without being overpowering. The bottle is easy to handle, and the measuring cap makes it simple to use. It works well in both HE and standard washing machines, which is a nice bonus. While it may not be the best choice for really tough, set-in stains compared to some premium brands, I think it offers great value for the price and the 29 loads you get. Overall, my clothes came out clean and bright, and I’m definitely happy with this detergent.
Patricia L_vTGY
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3 out of 5 stars
16 August, 2026Verified purchase
(no review title)
Love it but it was leaking when it arrived...so it was a mess to clean up
1 reply from Customer Care team - 19 days ago
Hi Kristopher! We’re glad you love Purex Advanced Oxi, but we’re sorry it arrived leaking and created a mess. Since this occurred during delivery, please contact Target directly so its customer service team can review the damaged shipment and assist you. -Lyka
[This review was collected as part of a promotion.] Purex Advanced Oxi with Odor Fighter, 40 fl oz, 29 loads
Jackie B_jFDx
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5 out of 5 stars
15 August, 2026
originally posted on PINCHme.com
I really liked it!
[This review was collected as part of a promotion.] I tried Purex Advanced Oxi with Odor Fighter and really liked it! 🧺✨ It cleans clothes effectively, helps eliminate odors and stains, and leaves them smelling fresh and clean. Plus, the bottle lasts for 29 loads, making it a practical choice for everyday use. 💕 Overall, it was a great experience, and I recommend giving it a try.
Rayan R_v2ys
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5 out of 5 stars
15 August, 2026
originally posted on PINCHme.com
Fresh
[This review was collected as part of a promotion.] I received this product for free. Love using this with my pets bedding. Has definitely helped with lasting freshness and scent. I think my dogs love the feel of fresh bedding too
Lauren G_thZ3
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5 out of 5 stars
14 August, 2026
originally posted on PINCHme.com
It’s very great at cleaning clothes!
[This review was collected as part of a promotion.] Smells amazing and works great! I get exactly what I asked for and is definitely worth the purchase!
Shapaura M_86EO
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5 out of 5 stars
14 August, 2026
originally posted on PINCHme.com
amazIng stuff
[This review was collected as part of a promotion.] This works on sheets and very deep stains. I like that the bottle top can be used to measure the amount
Flor M_rUu3
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5 out of 5 stars
13 August, 2026
originally posted on PINCHme.com
Leaves clothes smelling so fresh!
[This review was collected as part of a promotion.] Purex Advanced Oxi with Odor Fighter smells amazing and leaves my clothes with a fresh, clean scent. I like that it helps tackle tough stains and odors while still leaving laundry feeling fresh after washing. It’s especially nice for clothes that need a little extra help getting rid of lingering smells. My laundry comes out clean, fresh, and smelling great. *I received this product for free in exchange for my honest review.
kelly c_YkhW
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5 out of 5 stars
10 August, 2026
originally posted on PINCHme.com
Great Scent
[This review was collected as part of a promotion.] I recieved this product for free in exchange for my review. I love the scent and how fresh it leaves my clothes smelling. Doesnt leave that filmy residue on the clothes and makes everything feel and smell clean not to mention I love the way it suds up when in the machine. will be buying in the future
Paulie R_kRdS
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5 out of 5 stars
10 August, 2026
originally posted on PINCHme.com
Purex Advance Oxi
[This review was collected as part of a promotion.] I have been using this product for a few days and love how it gets stubborn stains out of my clothes. I love how my clothes looks and smells cleaned after using this product.
Audrey T_BVMs
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5 out of 5 stars
9 August, 2026
originally posted on PINCHme.com
Scent Longevity
[This review was collected as part of a promotion.] Effectively neutralizes stubborn smells like gym clothes and pet odors.strong ability to remove everyday dirt, stains, and sweat odors without irritating sensitive skin
